2015 Campaign media. Poster MEDIA DATA
Campaign media. Poster s have a direct advertising impact all over the city, from downtown, at bus stops and in front of parking garages to pedestrian zones and in front of shopping malls. These high-quality posters lend a certain appeal to every advertising message and underscore brand and product excellence, promoting a positive image. The networks, in which you can book weekly advertising space, ensure extensive coverage throughout the urban area and increase product awareness. In surrounding areas where travelers can expect to wait, s provide detailed product information and incite the target group to further action. Backlighting in the glazed display cases means that advertising campaigns have a high impact well into the evening and night. Effective immediately in many cities there is the possibility of adding so-called Digital CLP to the main networks in an effort to give traditional advertising campaigns a digital highlight and to maximize performance values. Technical information/formats 2 m 2, backlit* motif, glass-encased, free standing, integrated into passenger shelters (e.g. bus stops) or as wall displays, some posters not permanently fixed due to scrolling technology Booking Period ly, display every Tuesday Booking Details Pre-defined city networks (network booking) Cancellation possible up to 60 days before start of display The minimum order value amounts is EUR 250 net per order Valid as of august 2015 2 / 6
/ / 1) Bad Homburg, Oberursel main network 3 82 10,40 5.969,60 41 11,44 3.283,28 - Bamberg main network 1 95 11,20 7.448,00 48 12,32 4.139,52 336,00 Bautzen main network 1 34 10,30 2.451,40 - - - - Bergisch Gladbach main network 2 117 12,90 10.565,10 59 14,19 5.860,47 - Berlin # U29 1 300 16,20 34.020,00 - - - - POS -Bahnhöfe 1 150 22,40 23.520,00 - - - - S-Bahnhöfe 1 250 20,90 36.575,00 - - - - S-Bahnhöfe Berlin 2 300 17,90 37.590,00 - - - 20.423,90 Dominanznetz main station 1 32 28,90 6.473,60 - - - - Brandenburg Umlandnetz 1 16 9,90 1.108,80 - - - - Bielefeld main network 3 330 15,30 35.343,00 165 16,83 19.438,65 963,90 Bocholt main network 1 27 10,70 2.022,30 - - - - Bochum main network 2 320 13,20 29.568,00 160 14,52 16.262,40 739,20 Bonn, Umland main network (incl. airport) 2) 2 242 12,70 21.513,80 121 13,97 11.832,59 533,40 airport network Köln/Bonn 2 34 32,90 7.830,20 - - - - Brandenburg an der Havel main network 2 84 10,20 5.997,60 42 11,22 3.298,68 - Braunschweig, Wolfenbüttel main network 2 222 12,60 19.580,40 111 13,86 10.769,22 529,20 Bremen # S-Bahn-network 1 18 14,40 1.814,40 - - - 1.209,60 Bremerhaven main network 1 120 13,00 10.920,00 60 14,30 6.006,00 182,00 Chemnitz main network 3 226 12,20 19.300,40 113 13,42 10.615,22 683,20 Coswig main network 1 2 9,50 133,00 - - - - Cottbus # main network 1 4 12,30 344,40 - - - 258,30 Cuxhaven main network 1 58 10,30 4.181,80 29 11,33 2.299,99 - Darmstadt, Umland main network 2 144 12,50 12.600,00 72 13,75 6.930,00 350,00 Delmenhorst main network 1 64 10,30 4.614,40 32 11,33 2.537,92 - Dessau main network 2 80 10,50 5.880,00 40 11,55 3.234,00 168,00 Dortmund # S-Bahn-network (incl. airport) 1 30 14,70 3.087,00 - - - 1.234,80 airport network 1 6 14,70 617,40 - - - - Dresden, Umland main network 1 448 13,10 41.081,60 224 14,41 22.594,88 1.467,20 airport network 1 15 13,10 1.375,50 - - - - Duisburg main network 2 505 15,90 56.206,50 253 17,49 30.974,79 1.558,20 Düsseldorf # S-Bahn-network 2 60 14,50 6.090,00 30 15,95 3.349,50 1.928,50 Eberswalde main network 1 40 10,00 2.800,00 20 11,00 1.540,00 - Eisenach main network 1 45 10,30 3.244,50 - - - - Emden main network 1 2 10,40 145,60 - - - - Erfurt main network 2 210 13,60 19.992,00 105 14,96 10.995,60 - Erlangen main network 2 83 13,80 8.017,80 42 15,18 4.462,92 193,20 Eschweiler main network 1 45 11,10 3.496,50 - - - - Essen main network 3 530 16,20 60.102,00 265 17,82 33.056,10 1.814,40 Esslingen am Neckar main network 1 121 13,30 11.265,10 61 14,63 6.247,01 744,80 Frankfurt am Main main network 4 680 19,50 92.820,00 340 21,45 51.051,00 10.783,50 subnetwork S-Bahn - - - - 105 21,45 15.765,75 - Frankfurt an der Oder main network 1 70 10,10 4.949,00 35 11,11 2.721,95 336,00 Frechen main network 1 67 10,70 5.018,30 34 11,77 2.801,26 - Freiberg main network 1 32 10,20 2.284,80 - - - - Fulda main network 2 78 10,60 5.787,60 39 11,66 3.183,18 336,00 Fürstenwalde # main network 1 2 10,10 141,40 - - - - Gelsenkirchen main network 2 276 12,10 23.377,20 138 13,31 12.857,46 1.092,00 Gießen # main network 1 4 10,40 291,20 - - - 168,00 Gladbeck main network 1 76 10,70 5.692,40 38 11,77 3.130,82 - Gotha main network 1 84 10,30 6.056,40 42 11,33 3.331,02 - Göttingen main network 2 126 12,00 10.584,00 63 13,20 5.821,20 10.836,00 Valid as of august 2015 3 / 6
/ / 1) Greifswald main network 1 76 10,70 5.692,40 38 11,77 3.130,82 - Haan main network 1 13 10,50 955,50 - - - - Hagen, Umland main network 2 260 11,40 20.748,00 130 12,54 11.411,40 - Halle a. d. Saale, Merseburg main network 2 280 12,10 23.716,00 140 13,31 13.043,80 338,80 Haltern am See main network 1 4 10,40 291,20 - - - - Hamburg Premium- 3 1.000 20,25 141.750,00 500 23,05 80.675,00 14.256,90 Umlandnetz 2 158 11,00 12.166,00 79 12,10 6.691,30 - main network S- und U-Bahn 3 420 21,90 64.386,00 210 24,09 35.412,30 - subnetwork S-Bahn - - - - 120 24,09 20.235,60 - subnetwork U-Bahn - - - - 200 24,09 33.726,00 - Hanau main network 3 82 10,40 5.969,60 41 11,44 3.283,28 924,00 Hannover main network 3 600 17,30 72.660,00 300 19,03 39.963,00 484,40 Hattingen main network 1 9 10,50 661,50 - - - - Hechingen main network 1 6 10,10 424,20 - - - - Heidelberg main network 1 110 13,50 10.395,00 55 14,85 5.717,25 189,00 Helmstedt main network 1 12 9,80 823,20 - - - - Herford main network 1 65 11,10 5.050,50 33 12,21 2.820,51 336,00 Herne main network 2 109 12,40 9.461,20 55 13,64 5.251,40 347,20 Hildesheim main network 2 90 12,60 7.938,00 45 13,86 4.365,90 - Hürth main network 2 34 10,50 2.499,00 - - - - Ingolstadt main network 2 140 10,60 10.388,00 70 11,66 5.713,40 252,00 Kamp-Lintfort main network 1 10 11,90 833,00 - - - - Karlsruhe main network 3 300 11,40 23.940,00 150 12,54 13.167,00 1.344,00 regional network 1 90 13,68 8.618,40 Kassel, Baunatal, Vellmar main network 2 218 13,20 20.143,20 109 14,52 11.078,76 924,00 airport network 1 7 13,20 646,80 Kerpen main network 2 41 10,60 3.042,20 - - - - Kiel main network 2 211 12,80 18.905,60 106 14,08 10.447,36 358,40 Kirchheim unter Teck main network 1 31 10,70 2.321,90 - - - - Köln # main network 2 72 17,00 8.568,00 36 18,70 4.712,40 4.284,00 Krefeld main network 2 210 12,10 17.787,00 105 13,31 9.782,85 338,80 Landshut main network 1 41 11,00 3.157,00 - - - 168,00 Leinfelden-Echterdingen main network 1 82 10,90 6.256,60 41 11,99 3.441,13 - Leipzig # S-Bahn-Netz 2 35 13,80 3.381,00 - - - 3.670,80 Leonberg main network 2 37 9,90 2.564,10 - - - - Lippstadt main network 1 20 10,30 1.442,00 - - - - Lübeck, Bad Schwartau main network 1 23 12,20 1.964,20 - - - - Ludwigshafen # S-Bahn-Netz 1 19 12,60 1.675,80 - - - 352,80 Lüneburg main network 1 58 11,00 4.466,00 29 12,10 2.456,30 252,00 Magdeburg main network 3 240 11,20 18.816,00 120 12,32 10.348,80 252,00 Main-Taunus Region main network 2 130 10,00 9.100,00 65 11,00 5.005,00 - Mainz main network 2 210 14,10 20.727,00 105 15,51 11.399,85 789,60 Mannheim # S-Bahn-Netz 1 25 13,60 2.380,00 - - - 761,60 Marburg main network 1 68 11,00 5.236,00 34 12,10 2.879,80 - Marl main network 1 127 10,30 9.156,70 64 11,33 5.075,84 - Meinerzhagen main network 1 6 10,20 428,40 - - - - Meißen main network 1 38 10,50 2.793,00 - - - - Memmingen # main network 2 4 10,00 280,00 - - - - Mettmann main network 1 52 10,80 3.931,20 26 11,88 2.162,16 Metzingen main network 1 1 10,00 70,00 - - - - Mönchengladbach main network 2 210 12,30 18.081,00 105 13,53 9.944,55 - Valid as of august 2015 4 / 6
/ / 1) München # main network S- and U-Bahn 2 520 22,60 82.264,00 - - - 12.497,80 subnetwork S-Bahn - - - - 300 24,86 52.206,00 - subnetwork U-Bahn - - - - 220 24,86 38.284,40 - Neumünster main network 2 62 10,50 4.557,00 31 11,55 2.506,35 168,00 Neuss main network 2 120 12,10 10.164,00 60 13,31 5.590,20 338,80 Neukirchen-Vluyn main network 1 4 12,60 352,80 - - - - Nürnberg main network 1 178 13,10 16.322,60 - - - 1.100,40 subnetwork S-Bahn - - - - 84 14,41 8.473,08 - subnetwork city - - - - 94 14,41 9.481,78 - Nürtingen main network 1 20 10,70 1.498,00 - - - - Oberhausen main network 2 179 12,10 15.161,30 90 13,31 8.385,30 338,80 Offenbach am Main main network 2 107 11,90 8.913,10 54 13,09 4.948,02 504,00 Osnabrück main network 2 156 13,20 14.414,40 78 14,52 7.927,92 277,20 Ostfildern main network 1 23 10,60 1.706,60 - - - - Paderborn main network 1 100 13,50 9.450,00 50 14,85 5.197,50 189,00 Passau main network 1 26 11,60 2.111,20 - - - - Pforzheim main network 3 118 12,10 9.994,60 59 13,31 5.497,03 84,70 Potsdam # S-Bahn-network 1 18 12,80 1.612,80 - - - - Ravensburg main network 1 34 11,50 2.737,00 - - - - Rheine main network 1 56 10,30 4.037,60 28 11,33 2.220,68 252,00 Rosenheim main network 1 50 11,80 4.130,00 25 12,98 2.271,50 504,00 Rostock # S-Bahn-network 1 40 11,80 3.304,00 - - - - Rutesheim main network 1 4 9,90 277,20 - - - - Salzgitter main network 1 106 12,20 9.052,40 53 13,42 4.978,82 - Schwedt/Oder main network 1 44 10,50 3.234,00 - - - - Schweinfurt main network 1 2 10,10 141,40 - - - - Schwerin main network 2 110 12,10 9.317,00 55 13,31 5.124,35 - Siegburg main network 1 54 10,70 4.044,60 27 11,77 2.224,53 168,00 Siegen main network 1 90 12,60 7.938,00 45 13,86 4.365,90 352,80 Sindelfingen, Böblingen main network 1 186 10,90 14.191,80 93 11,99 7.805,49 - Soest main network 1 37 10,30 2.667,70 - - - - Solingen main network 1 140 12,30 12.054,00 70 13,53 6.629,70 86,10 Stralsund main network 2 50 10,80 3.780,00 25 11,88 2.079,00 - Stuttgart Ströer Hauptnetz 3) 3 483 21,76 73.570,56 - - - 14.013,44 -Netz 3 278 26,00 50.596,00 - - - - Traffic-CLP-network, Region 3 251 16,50 28.990,50 - - - - airport/fair network 1 24 26,00 4.368,00 - - - - subnetwork Traffic-CLP - - - - 200 18,10 25.340,00 - Trier main network 2 100 11,20 7.840,00 50 12,32 4.312,00 168,00 Troisdorf main network 1 1 9,50 66,50 - - - 168,00 Tübingen main network 2 80 11,20 6.272,00 40 12,32 3.449,60 336,00 Uelzen main network 1 24 10,20 1.713,60 - - - - Velbert main network 2 76 10,70 5.692,40 38 11,77 3.130,82 - Villingen-Schwenningen main network 1 108 11,40 8.618,40 54 12,54 4.740,12 84,00 Weilheim in Oberbayern # main network 1 2 10,40 145,60 - - - - Weimar main network 1 67 10,30 4.830,70 34 11,33 2.696,54 - Werl main network 1 10 10,20 714,00 - - - - Wesel main network 1 50 10,40 3.640,00 25 11,44 2.002,00 - Wetzlar main network 2 59 10,30 4.253,90 30 11,33 2.379,30 - Wiesbaden main network 2 188 14,10 18.555,60 94 15,51 10.205,58 493,50 Valid as of august 2015 5 / 6
/ / 1) Wilhelmshaven main network 2 100 10,30 7.210,00 50 11,33 3.965,50 - Wismar main network 1 44 10,30 3.172,40 - - - - Witten main network 2 94 12,40 8.159,20 47 13,64 4.487,56 - Wittenberg main network 1 60 10,00 4.200,00 30 11,00 2.310,00 - Wolfsburg (main networks available from 1.09.2015) main network 2 120 11,40 9.576,00 60 12,54 5.266,80 336,00 Worms main network 1 110 11,00 8.470,00 55 12,10 4.658,50 168,00 Wuppertal, Umland main network 3 344 12,90 31.063,20 172 14,19 17.084,76 361,20 Wuppertal Schwebebahn network 1 35 13,10 3.209,50 - - - - Würselen main network 1 17 10,30 1.225,70 - - - - Würzburg # S-Bahn-network 1 11 11,90 916,30 - - - 336,00 National offers Amount Classic CLP Amount Digital CLP Netprice/ Classic CLP Digital-CLP 1) Combined campaign price/ National ICE-network 340 1012 35.700,00 118.662,04 154.362,04 Traffic--network 2140 1012 222.475,45 118.662,04 341.137,49 Traffic--netw. & ICE-netw. combination 2480 1012 258.175,45 118.662,04 376.837,49 Offer conditions: Further information: www.stroeer.de 1)The offer is only available once per calendar week and location. The digital booster can only be booked in combination with the CLP main network at the location in question. More information on the Digital CLP offer by city is available in the separate media data brochure with Digital Booster. In the fourth quarter a surcharge of 50 % will be levied on the Digital CLP. 2) Bonn: Main network incl. max. 39 s at the airport. The daily charge for booking the airport network on its own is 32.90 per day and point. 3) Stuttgart: Main network includes -Light posters (daily price of 26.00), -Light columns (daily price of 52.00) and Traffic-s (daily price of 16.00). # Offer is marketed via DERG Vertriebs GmbH. During the CeBIT fair (in Hanover, calendar week 11 and 12) and Octoberfest (in Munich, calendar weeks 38-40) and IAA (Frankfurt/Main, calendar weeks 38 and 39) we add a surcharge of 10% in each city. * Nighttime deactivation: We power down the lights for some of our illuminated and backlit advertising media at night. Subnetwork offers depend on availability. Campaign costs may vary according to network configuration. Booking details: cancellation period 60 days prior to the start of advertising. The current valid prices are available at www.stroeer.de. The General Terms and Conditions of Electronic Media (AGB für elektronische Medien) of Infoscreen GmbH apply to Digital-CLP (www.infoscreen.de/service/agb). All prices stated are in euros and exclusive of VAT. Valid as of august 2015 6 / 6. Media data 2015