Section 1: Programme Specification 1. Award - BA (Hons) 2. Route Marketing and Finance / Marketing and Finance (Professional Placement) 3. Awarding Institution/Body University of Chichester 4. Teaching Institution University of Chichester 5. Programme Accredited by Not relevant to this programme 6. UCAS code 7. QAA Benchmarking Group General Business and Management 8. Validation History first approved June 2010. 9. Programme Rationale The programme is designed to develop proactive graduates who will be equipped to gain appropriate and rewarding employment and make an immediate and ongoing contribution within the workplace. As such they will be proficient in a team environment, have acquired skills that will enable them to reflect upon a problem or situation and identify appropriate strategies, and have the confidence and capability to allow them to develop as life-long learners. The programme builds upon a multidisciplinary foundation from which Marketing expertise and professionalism is then developed through the study of challenging and vocational marketing modules. This combines with the undertaking of specialist finance modules designed to enable the student to progress their knowledge and skills in this field. Additionally, there is a focus on the development of students intellectual and practical skills that will support them both as learners and as future managers. Distinctive Features In place of traditional large group lectures, student-centric workshop based learning activities are central to the delivery of the programme. Emphasis on the personal development of students within a supportive environment that enables students to master challenges and achieve goals Vocational focus to the programme underpinned with authentic assessment tasks and project based learning. Projects undertaken for external organisations and businesses
10. Aims of Field/Programme The Programme aims to: develop students marketing skills through learning the core concepts of marketing management, undertake marketing research, and profile the buyer behaviour of consumers. Students are encouraged to evaluate current marketing concepts with a critical eye. This combines with a specific focus on the conceptual understanding and knowledge required for financial management; develop self aware, reflective students who take responsibility for their own learning and demonstrate a responsibility to fellow learners; develop a range of intellectual and practical skills that will enable graduates to add-value within the work place; provide assessment and project based tasks that allows students to apply knowledge and skills appropriately within an authentic context; provide the educational foundation that is relevant to further study and lifelong learning; create a learning environment where professional standards are expected, but at the same time recognises that learning is challenging and appropriate support is provided both by staff and fellow learners. [NB: Aims reflect purpose of General Business and Management programmes as identified within the QAA General Business and Management Subject Benchmark] 11. Intended Learning Outcomes (Student Achievement): The intended learning outcomes for the Marketing and Finance degree route reflect programme requirements as detailed within the General Business and Management QAA Benchmark Statement. Subject Knowledge Combines an understanding of areas central to the marketing discipline alongside key themes in financial management. Within this framework students will have the opportunity to explore combinations of the following: The tools, models, concepts and theories of marketing; consumer buyer behaviour of individuals, groups and organisations; qualitative and quantitative marketing research; multi-media marketing, including current and developing tools, Teaching and Learning Strategies and Methods Subject knowledge is developed through student interaction in workshops, seminars, problem based exercises, and guided independent learning. Assessment Subject knowledge is assessed via a broad range of assessment methods. Typically these will include: practical exercises; oral presentations; reports / documentation; project work; poster displays; time constrained tasks; computer based exercise / 2
models and concepts in marketing ; marketing communications theories and practices; marketing planning structures and strategies. the financial management of organisations; financial accounting and reporting; management accounting, control and decision making. Intellectual / Practical Skills / Transferable Skills The ability to critically reflect upon a problem or situation and identify an appropriate, justified strategy; To be able to structure and communicate arguments; The ability to work effectively as a member of a team; Enhancement of reflective skills that enable students to develop their self-awareness to support both their own learning and their engagement with others; The ability to work independently and to take responsibility for own learning; Effective formal and informal communication and presentation skills (both written and oral), using a variety of media including the effective use of Communications and Information Technology; Multidisciplinary research skills relevant to the context of business and management issues; Planning and personal management skills. application; peer review; reflective accounts / logs / audits. Teaching and Learning Strategies and Methods Intellectual, practical and transferable skills are developed through student interaction in workshops, seminars, problem based exercises, and guided independent learning. At Levels 1 (FHEQ 4) and 2 (FHEQ 5), the primary focus is on providing a learning environment that enables students to develop a firm grounding in the range of skills highlighted. At Level 3 (FHEQ 6) the nature of the modules and the assessment regime, in particular through the management project, allows students an opportunity to apply these competencies to a professional level. The development of these skills and their application in the context of the subject knowledge reflect the requirements of the QAA Framework for Higher Education Qualifications. Students are also encouraged to undertake their own personal development planning to enable them to reflect upon their own progress and determine strategies to assist their learning. Assessment See assessment schedule detailed under Subject Knowledge. 3
12. Quality Indicators The quality of this programme is monitored by the following methods: The quality assurance procedures adopted in the programme are laid down at an institutional level within University of Chichester s quality assurance procedures. In particular, there is a formal annual monitoring process informed by feedback and evaluation. The programme is also subject to a University of Chichester Academic Standards Committee five yearly review. In addition the following approaches are used to monitor the quality of the course: Module Review The evaluation of each module taught within the programme is the responsibility of the module co-ordinator. The module co-ordinator may use a variety of methods to evaluate the module, and will be required to seek and report student feedback within the evaluation. Although free to undertake the evaluation in a way that is perceived to be appropriate for the individual module, there will be a requirement to provide a module report that includes specific statistical and qualitative information. Informal Evaluation In addition to the formal evaluation procedures a constant dialogue between tutors, and tutors and students provides valuable information. This type of informal dialogue is often most effective at having a real impact upon the ongoing review and improvement of programmes. The formal procedures are directly and indirectly informed by these processes and help provide the framework that provides focus to programme improvements. 13. Admission Requirements The route will comply with all University of Chichester procedures relating to standard and non-standard entry and has admission standards in line with all University of Chichester degrees. However, in addition to the guidelines set out in the above detailed documentation there are further specific requirements. Applicants would normally have to meet the following requirements: Admission to the programme at First Degree Level (i) (ii) (iii) (iv) A standard offer in line with Curriculum 2000 would normally require applicants to achieve a graded profile typically in the range of 240-260 tariff points (including A2 pass grades, or equivalent). Applicants would normally require 3 GCSEs (A C) including grade C or above in Mathematics (or equivalent) and English Language (or equivalent) within their overall GCSE profile when their application is supported by GCE Advanced Level qualifications. For applicants seeking entry with an AVCE qualification, a merit grade is normally required in a relevant subject area. Overseas students would normally be required to demonstrate achievement of IELTS level 6 (or equivalent). 4
(v) In addition to the tariff point criteria detailed above, the quality of an individual student s personal statement, their reference, the relevance of previous study in relation to their chosen programme route(s), and any previous work experience will also be taken into consideration when determining whether an offer of a place be made. 14. Award Requirements (Includes Interim Awards) Progression to the Award of Degree The degree routes are divided into three levels. Level 1 (Certificate level) (FHEQ 4), Level 2 (Diploma level) (FHEQ 5) and Level 3 (Honours level) (FHEQ 6). The three levels reflect the requirements of the QAA Framework for Higher Education Qualifications. Students will normally accumulate 120 credits for one year of full-time study or its equivalent. The following awards will be made: 120 credits - Certificate of Higher Education (Level 1) (FHEQ 4) 240 credits - Diploma of Higher Education (Level 2) (FHEQ 5) 360 credits - Degree with Honours (Level 3) (FHEQ 6) 5
15. Standard Diagram - Route Requirements Undergraduate Programme For those students undertaking a professional placement route, the 48-Week professional placement will occur between levels 2 (FHEQ 5) and 3 (FHEQ 6) Credit Level 3 (FHEQ 6) Business Strategy One of the following two modules: Financial Management or Corporate Finance Marketing Communications Modules Management Project/Personal Study Work-based Learning or two from the following three modules: Small Business Enterprise Business Ethics and Social Responsibility Contemporary Issues in E-Business Credit Level 2 (FHEQ 5) Modules 45 credits 30 credits Programme Requirements 360 credits Programme Requirements Financial Reporting 240 credits Consumer Buyer Behaviour Project Management Data Analysis for Research Business Research Financial Decision Making Management Accounting for Control Multi-media Marketing Credit Level 1 (FHEQ 4) Modules Programme Requirements Business Decision Making 120 credits Management and Organisations Introductory Law for Managers Working with Others and Developing Self A Business Information Systems Introduction to Marketing Accounting Skills 30 credits Further information on this programme can be found in: Student Handbook and University of Chichester Prospectus 6