How to Communicate and Write Medical Guidance Recommendations



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Public attitudes to and knowledge of healthcare guidelines, and methods to communicate guideline recommendations to patients and the public. Kirsty Loudon University of Dundee, Scotland k.loudon@dundee.ac.uk

SIGN Scottish Patient versions Page 2

Patient information It s a stupid system, a waste of money, and, without rigorous standards of searching and appraisal, much of the information is biased and misleading especially in terms of fair representations of risk Muir Gray told the BMJ reflecting on the current situation in the NHS (July 2013). Page 3

Objectives 1. To identify and evaluate evidence on the public s attitudes and knowledge of clinical practice guidelines, evidence-based recommendations, or systematic reviews. 2. To identify strategies that have been used to communicate guideline recommendations to the public Page 4

Systematic review Search strategy: We searched health databases from 2000 to January 2013 for any study design, grey literature (including websites of international guideline producers), and we contacted guideline producers. Methods: Two reviewers independently abstracted, coded, assessed quality, analysed and synthesised themes from the studies. Page 5

Systematic review Results We found 5415 studies and included 28 published studies and two reports (NICE, SIGN) with a total of 22,210 individuals: 10 qualitative studies, 16 cross sectional studies and 4 RCTs. Diverse populations: Canadian office workers, female caregivers in Maryland, USA, Londoners attending drop in centres for patients with mental health problems, Seoul visitors to a welfare centre, women attending secondary care for menstrual abnormalities in Leicestershire, and patients with diabetes in Australia. Page 6

Themes Awareness of existence of guidelines Knowledge of guideline content Attitudes towards guidelines, acceptance and perception of guidelines Presentation strategies used to communicate guideline information Page 7

Awareness Huge variation in awareness of guidelines 0% to 79% Colorectal cancer guidelines, Australia NONE of 33 people WITH colorectal cancer taking part in interviews aware of them, although all participants would have loved a copy (Mitchell and White) Breast cancer follow-up & self-help guidelines, USA NONE of 39 women in focus groups aware of guidelines, Health professionals had not provided (Royak-Schaler) Page 8

Knowledge Dietary Guidelines for Americans Keenan 2002 When 400 people in Minnesota were tested on dietary guidelines, out of 13 recommendations, average recall was less than 2.5 Page 9

Attitudes, Perception Unfamiliar with and sometimes confused by the terms medical evidence, quality guidelines, and quality standards Carman 2010 Page 10

Sub-themes Subthemes Properties of guidelines: Format issues; Writing level of detail; Credibility (need for approval by physician before use); Evidence behind recommendations Applicability of guidelines: Patient as individual, Applicability of information Use of guidelines for patient: Communicate with physician; Decision making; Self- management Use of guidelines for health care system and physician: Guidelines control care (restrict/offer, access, cost); Guidelines as rules; Guidelines for physicians Page 11

Attitudes, Perception Positive response communicate with Doctors (NICE) The psychiatrist was very reluctant to refer my husband for psychological therapies as he felt he was pharmaceutically well controlled. We were able to use NICE guidelines to argue his case for talking therapies which have really helped him Page 12

Relationship with Doctors Negative response from Doctor (NICE) It was not my position to offer advice to them Page 13

Guidelines control care I feel in a bit of a state of conflict about NICE... somebody needs to take responsibility [for rationing]... but where they make a decision about, well this drug only helps a very tiny percentage of people... and therefore should we be funding it?... It almost pulls into question the value of individuals lives, and who has a right to place a value on that? Page 14

Strategies to disseminate Product & formatting the guideline How to get the product out there Berry 2008 I think probably some recommendations at the front. I mean that s usually what I m looking for, especially if it s for preventive, if you can have those on the first page or very close to it. Page 15

Relevance of guidelines to the individual Didn t like format. Want personal stories, interesting so want to read it, didn t like inappropriate cartoons, liked To me, internet-based media and Pierre is a character. And suggest celebrities I don t necessarily think Pierre fits.... This is success stories like, researchers [saying] Berry 2008 yeah, Oh, good. Pierre is 55 but, Pierre means nothing except for a cartoon to me. Page 16

Patient as an individual Berry 2008 God help me for saying this but, Oprah, fantastic! You see her talk about her own struggle or to read someone s blog. It s their own personal story. Page 17

Review conclusions Implications for guideline developers: Increase awareness of clinical guidelines Develop patient guidelines that are personally applicable, trustworthy and useful for patients and carers managing their care Page 18

Acknowledgements Thank you to my fellow authors in particular : My co-author Nancy Santesso Margaret Callaghan Jenny Harbour, Karen Graham, Robin Harbour, Karen Ritchie Also Judith Thornton And Emma McFarlane Ilkka Kunnamo and Helena Liira Shaun Treweek Page 19

Thank you for your attention! FURTHER INFORMATION Kirsty Loudon k.loudon@dundee.ac.uk Page 20

Time to DECIDE k.loudon@dundee.ac.uk Page 21

Search and Selection Strategy April 2012 Potentially relevant studies revealed by: Computerised database search (n = 5415) Search of reference lists (n = 2) Monthly updates to Jan 2013 MEDLINE search (n= 0) Contact with experts (n = 1) Guideline producers (n = 2) Selected for full text review (n = 183) Excluded on title and abstract (n = 5237) Excluded (n = 153) Included (n = 30) 30 studies 22, 210 participants Page 22

Quality Study Quality assessment Berry 2010; Crocetti 2004; Elad 2011; Julian 2010; Matti 2010; Moffett 2005; Quintana 2010; Squiers 2011 Good Carman 2010; Cameron 2007; Copeland 2005; Keenan 2002; Miroballi 2012; Mitchell and White 2004; NICE 2012; Owen- Smith 2010; Roth 2010; Royak-Schaler 2008; SIGN 2011;Singer 2004; Spence 2002 Fair Dykes 2004; Faruqi 2000; Geiger 2001; Hong 2007; Nash 2003 Poor Akl 2007; Michie 2005; Ostwald 2001; Reich 2010 Unclear Page 23

Theme identification (Lucas 2007) Author/ Year Aim Participants and study location Key findings reported by authors Key themes identified by reviewers* Berry 2010 To gain an understanding of public perceptions of Physical Activity guidelines put forward by a public health agency 22 participants, 5 focus groups, 18-70 yrs old, exercised < 3 times a week & people with Type II diabetes or cardiovascula r disease. Canada Didn t like format. Want personal stories, interesting so want to read it, didn t like inappropriate cartoons, liked internet-based media and suggest celebrities success stories Patient as individual Applicability of guidelines Format Page 24

Methodology Smith V, Begley CM, Clarke M, Devane D: Professionals' views of fetal monitoring during labour: a systematic review and thematic analysis. BMC Pregnancy Childbirth 2012, 12:166. Dixon-Woods M, Agarwal S, Jones D, Young B, Sutton A: Synthesising qualitative and quantitative evidence: a review of possible methods. J Health Serv Res Policy 2005, 10:45-53. Lucas PJ, Baird J, Arai L, Law C, Roberts HM: Worked examples of alternative methods for the synthesis of qualitative and quantitative research in systematic reviews. BMC Med Res Methodol 2007, 7:4. Page 25