INTERNET MARKETING FOR WEIGHT LOSS SURGERY

Size: px
Start display at page:

Download "INTERNET MARKETING FOR WEIGHT LOSS SURGERY"

Transcription

1 INTERNET MARKETING FOR WEIGHT LOSS SURGERY Hsin-Chih Kuo, I-Shou University, No. 8, Yida Rd., Yanchao Township, Kaohsiung County 824, Taiwan, R.O.C ext Chi-Hsing Tseng, National Pingtung Institute of Commerce, No. 51, Min Sheng E. Rd., Pingtung 900, Taiwan, R.O.C ext ABSTRACT In order to provide the medical information of bariatric surgery for obesity patients, the bariatric center in a hospital pay attention to do internet marketing from the customers view. When customers search the information for bariatric surgery, they are usually confused by the message on the website which demonstrates usually from the providers view. This research used the focus group to integrate the message which needed to be showed on the internet and to rearrange the topic for the convenience and precise in a reasonable way. The result showed that the topic of information for bariatric surgery would be rearranged by the indication of the surgeries, the process of hospitalization, and the related interactive communication for the surgeries. Moreover, the supporting groups or some blogs which were established by the operated patients could persuade and help the potential patients to make the decision. The conclusions of this study is that the website information should provide the options of bariatric surgery, show the hospitalization process, and encourage the interactive communication among the blogs which are established by the patients who had ever received bariatric surgery. Keyword: internet marketing, obesity, bariatric surgery, INTRODUCTION In order to provide the medical information of weight loss surgery for obese patients, the bariatric centers pay a lot of attention to do effective Internet marketing. When customers search for weight loss surgery information, they are usually confused by the message on the web. Because many searchers dissatisfied with the content on the internet, bariatric centers need to rethink the following questions. What does the information is available for target customers? How do the target customers look for the information of weight loss surgery through the internet? The issue would be discussed in the following section.

2 THEORETICAL BACKGROUND The disease related to obesity may be substantial, e.g., diabetes, hypertension, heart disease and high serum cholesterol (Paeratakul, Lovejoy, Ryan, & Bray, 2002). There s several method to improve body weight, e.g., diet, exercise, medication, or even surgery. Especially the morbid obesity would be the indication for weight loss surgery, also called bariatric surgery. Weight loss surgery could decrease patient s mortality in morbid obesity (Christou et al., 2004). When obese adults receive bariatric surgery, their glycemic control would also be improved (Michael, 2008). Bariatric surgery also could reduce medication use for major disease categories (Cremieux, Ledoux, Clerici, Cremieux, & Buessing, 2010). Therefore, the bariatric surgery has become the option for weight loss. The quality of health-related information on the internet is highly variable (Purcell, Wilson, & Delamothe, 2002). Many people use the internet to find health-related information (Bansil, Keenan, Zlot, & Gilliland, 2006). Although doctors think the information on the internet may mislead patient s perception and behavior, doctors still need to face the questions which patients search for on the internet. If doctors could distinguish the quality of information, they could pursue patients to select the good quality information. Moreover searching with Google may also help doctors to diagnose difficult cases (Tang & Jennifer Hwee Kwoon, 2006). Not all information on the internet could offer the same level of advantage. It needs careful design to ensure that key messages could clearly communicate to their users (Hurling, Fairley, & Dias, 2006). Finding the proper colorectal cancer information resources would be useful to healthcare professional (John, 2006). Good quality information with familial adenomatous polyposis is difficult to obtain on the internet (Soobrah & Clark, 2012). Grewal, Williams, Alagaratnam, Neffendorf, and Soobrah (2012) indicated that internet information on vascular surgical conditions and procedures is poorly written and unreliable. Health professionals should make the information on the internet easy to read, access, and use. The aim of this study is to provide high quality information for those who search on the internet to solve overweigh and obesity problems. METHODOLOGY This study adopted a focus group design and attempted to find the information which is appropriate or not from the customer s view. The seven members of the focus group are patients who had received bariatric surgery before within a bariatric center. The bariatric center is a division of a hospital which is a large scale hospital and has more than 1000 beds in Taiwan. Moreover, this study also invited one member of medical staff to join the focus group because the member could promote the discussion in the focus group. The researchers thought the interactive dialogue would be helpful to explore the necessary information from both medical staff and patients.

3 Multiple sources which come from both medical staff and patients will help researchers to clarify the focus of attention. FINDING Generally speaking, the medical information on the internet should all the information which patients need to make their decision making and decrease their anxiety. Although medical staff will provide the information from their professional view, it s better to describe the process which patients would experience. Researchers just want to know the perception of patients both before and after their operations. The related suggestion could be divided into three parts: original arrangement of information on the internet, searching experience of patients, and rearrangement of information on the internet. Original arrangement of information on the internet The content arranged by functional division. The concerned focus of information for patients may be quite different from that for medical staff. Original arrangement on the internet was showed by medical specialty which the health assessment, internal medicine, surgery, nutrition, and fitness provided their information separately. The original arrangement on the internet was hard to understand by patients. The reason may come from medical specialty according to functional division in a bariatric center. For example, the suggestion of nutrition on the internet may be as follows: Nutrition needs to be adjusted according to different days after bariatric surgery. The detail of nutrition would be different during different stages after bariatric surgery. The nutrition during maintain stage should be the part of patient s life and become their eating habit. In addition to the information of nutrition, patients could hardly understand the whole process after bariatric surgery. Because patients didn t have a whole picture for the process, they couldn t catch the proper time to follow the instruction which included internal medicine, wound care, nutrition, fitness, and so forth. Much separate information may confuse patient s perception and behavior and result in some conflicted instructions among the specialties. The proper information hard to find. If all information was provided separately, patients need to think the way to integrate by themselves. Because the original arrangement is designed by separate specialty, patients can t find the necessary information easily. If patients want to know the wound care, nutrition, fitness, immediate or late following process after bariatric surgery, they would spend a lot of

4 time to search for the necessary information on the internet. Patients must have done the hard work to coordinate different information by themselves. This will make patients anxious and uncertain. If the medical staff didn t think the whole process for their coordination, there would be more or less deviation between the planned procedure and real procedure. So even if patients had finished the integration of information on the internet, the integrated information may be different from the real procedure operated by medical staff. The whole process hard to understand for the bariatric surgery. Compared to the medical staff, patients usually owned less information. If the information must be collected or organized by patients, the whole process may be misunderstood during the integration. Therefore, the result will be the uncontrollable perception and quality evaluation about the process of bariatric center. The information on the internet is not user-friendly. In other words, the necessary information didn t be given comprehensively on the internet and patient would feel uncertain about the process. This study indicated that the useful bariatric information on the internet should be focused on the needs of customers which the information should be integrated. Searching experience of patients According to the thought of patients, information on the internet should let patients know the facility and faculty, especially the team work for weight loss. Next, patients need information to help their decisions which contain the advantage and disadvantage about the different type of treatment. Consequently, the details which contain preoperative, intraoperative, and postoperative procedure could decrease the anxiety of patients. In addition to the information provided by medical staff, patient will want to know the positive or negative experience that other patients had undergone the operations. But there s still a problem: How detail should be demonstrated? Some patients told that they wanted to know the detail about the procedure of sending patients to operation room, but not the detail like the operation instrument used during operation. They concerned the complication and any other changes that would cause inconvenience of her life after bariatric surgery. To reduce the uncertainty, the information on the internet should demonstrate at least the whole process which contains preoperative, intraoperative, and postoperative procedure. Rearrangement of information on the internet According to above opinions, the item on the internet will be demonstrated as

5 following: tangible facility, professional faculty, treatment option, whole procedures in the bariatric center, news and activities, related connection, and contact us. Tangible facility. Tangible facility demonstrated the facility which included the ward, equipment, instrument, and operation room. Professional faculty. Professional faculty showed the complementary task of professional team which contains doctors for internal medicine, surgery, psychology, urology, gynecology, plastic, metabolism, and other medical staff like case manager, professional nurse, research assistant, and so forth. Treatment option. The severity of overweigh or obesity begins from calculation of BMI, the consumption of diet and exercise. If the overweigh needs to be fixed, medical option priority should be diet and exercise, internal medicine. Morbid obesity should be considered by bariatric surgery consequently. The surgical types would provide sufficient information for patient s option which would contain surgical principle, surgical type, effectiveness, duration for the prognosis, vitamin deficiency, surgical risk, surgical time, and length of stay in a hospital. Whole procedures in the bariatric center. Patient needs know the information about the outpatient, inpatient, and discharge. The inpatient procedures contain the preoperative, intraoperative, postoperative procedures. Patients will concern about the detail of these procedures. News and activities. Bariatric center could show patients the evidence for their treatment result. News and activities will be helpful. Besides, video from TV or successful story would be persuasive for the decision making of patients. Related connection. Even after surgery, the social support would still be the important factors for the success after bariatric surgery. To decrease the uncertainty and negative imagination, opinion leaders play an important role for the decision making and taking the action. Some opinion leaders will have their own blog, facebook, or other discussion forum on the internet which could provide the customer s view to decrease the uncertainty and to help continuous weigh maintain after bariatric surgery. Moreover, bariatric center also have established the obesity support association to support the patients and to maintain the effect after bariatric surgery. Contact us. If there s any problems, patients need to know the telephone, address, and clinic hours for connection. The special-purpose phone line will be suitable for those potential customers and even for those patients who will receive the operation or will need more information after bariatric surgery. After rearrangement of information on the internet, the website of bariatric center is

6 widely spread by word-of-mouth. Other patients who need to know the comprehensive process will search the information provided by the bariatric center in Taiwan. The website becomes an important source of bariatric surgery information. The result is unexpected and the web had become the reference for most patients who want to understand the whole process. CONCLUSION To describe the information of web separately by specialty is easy for the medical staff. But the information which had not been integrated would confuse the users. To describe the information on the internet should be the integrated information which must be integrated by specialty previously and put into customer s consideration. This study shows that a better way is to describe the process which follow the decision making, preoperative procedure, intraoperative procedure, postoperative procedure, and discharge process. REFERENCES Bansil, P., Keenan, N. L., Zlot, A. I., & Gilliland, J. C. (2006). Health-related Information on the Web: Results From the HealthStyles Survey, Preventing chronic disease, 3(2), A36. Christou, N. V., Sampalis, J. S., Liberman, M., Look, D., Auger, S., McLean, A. P. H., & MacLean, L. D. (2004). Surgery decreases long-term mortality, morbidity, and health care use in morbidly obese patients. Annals of surgery, 240(3), Cremieux, P. Y., Ledoux, S., Clerici, C., Cremieux, F., & Buessing, M. (2010). The impact of bariatric surgery on comorbidities and medication use among obese patients. Obes Surg, 20(7), doi: /s Grewal, P., Williams, B., Alagaratnam, S., Neffendorf, J., & Soobrah, R. (2012). Quality of vascular surgery Web sites on the Internet. Journal of Vascular Surgery, 56(5), Hurling, R., Fairley, B. W., & Dias, M. B. (2006). Internet-based exercise intervention systems: Are more interactive designs better? Psychology & Health, 21(6), doi: / John, A. K. (2006). A critical appraisal of internet resources on colorectal cancer. Colorectal Disease, 8(3), doi: /j x Michael, P. (2008). Bariatric Surgery Improves Glycemic Control. Clinical Diabetes, 26(3), Paeratakul, S., Lovejoy, J. C., Ryan, D. H., & Bray, G. A. (2002). The relation of gender, race and socioeconomic status to obesity and obesity comorbidities in a sample of US adults. International Journal of Obesity, 26(9), doi:

7 /sj.ijo Purcell, G. P., Wilson, P., & Delamothe, T. (2002). The Quality Of Health Information On The Internet: As For Any Other Medium It Varies Widely; Regulation Is Not The Answer. BMJ: British Medical Journal, 324(7337), doi: / Soobrah, R., & Clark, S. K. (2012). Your patient information website: how good is it? Colorectal Disease, 14(3), e90-e94. doi: /j x Tang, H., & Jennifer Hwee Kwoon, N. (2006). Googling for a diagnosis use of Google as a diagnostic aid: internet based study. BMJ: British Medical Journal, 333(7579), doi: /

Obesity Affects Quality of Life

Obesity Affects Quality of Life Obesity Obesity is a serious health epidemic. Obesity is a condition characterized by excessive body fat, genetic and environmental factors. Obesity increases the likelihood of certain diseases and other

More information

Weight Loss Surgery Program

Weight Loss Surgery Program Weight loss surgery helped me lose 112 pounds. Jennifer Weaver Weight Loss Surgery Program baylor university medical center at dallas Follow us on: Facebook.com/BaylorHealth YouTube.com/BaylorHealth When

More information

Catholic Medical Center & Androscoggin Valley Hospital. Surgical Weight Loss Options For a Healthier Tomorrow

Catholic Medical Center & Androscoggin Valley Hospital. Surgical Weight Loss Options For a Healthier Tomorrow Catholic Medical Center & Androscoggin Valley Hospital Surgical Weight Loss Options For a Healthier Tomorrow Presentation Overview Obesity Health Related Risks Who Qualifies for Weight Loss Surgery? Gastric-bypass

More information

Weight-Loss Surgery. Regain your quality of life.

Weight-Loss Surgery. Regain your quality of life. Weight-Loss Surgery Regain your quality of life. If you are struggling with obesity consider weight-loss surgery at Aiken Regional. For the more than 10 million severely overweight people in the United

More information

Bariatric Surgery 101

Bariatric Surgery 101 Bariatric Surgery 101 Dr. Brent Bell, MD Bariatric / General Surgeon Medical Conditions Caused By Morbid Obesity Type 2 DM Hypertension Cholesterol Sleep Apnea Fatty Liver Asthma Osteoarthritis Reduced

More information

12-05 1-13, 4-14, 6-15 Key Stakeholders: Surgery, IM Depts. Next Update: 6-16

12-05 1-13, 4-14, 6-15 Key Stakeholders: Surgery, IM Depts. Next Update: 6-16 HEALTHSPAN BARIATRIC SURGERY Methodology: Expert Opinion Champion: Surgery Issue Date: Review Date: 12-05 1-13, 4-14, 6-15 Key Stakeholders: Surgery, IM Depts. Next Update: 6-16 RELEVANCE: The CPG for

More information

THE NHS HEALTH CHECK AND INSURANCE FREQUENTLY ASKED QUESTIONS

THE NHS HEALTH CHECK AND INSURANCE FREQUENTLY ASKED QUESTIONS THE NHS HEALTH CHECK AND INSURANCE FREQUENTLY ASKED QUESTIONS Introduction The following document has been produced by the Department of Health in partnership with the Association of British Insurers,

More information

4/11/14. Medical Director, Bariatric Surgery Mountainview Regional Medical Center. ! None. ! Discuss the ongoing epidemic of obesity

4/11/14. Medical Director, Bariatric Surgery Mountainview Regional Medical Center. ! None. ! Discuss the ongoing epidemic of obesity Medical Director, Bariatric Surgery Mountainview Regional Medical Center! None! Discuss the ongoing epidemic of obesity! Discuss current treatment options! Discuss the role of bariatric surgery! Review

More information

Roux-en-Y Gastric Bypass

Roux-en-Y Gastric Bypass Roux-en-Y Gastric Bypass Restrictive and malabsorptive procedure Most frequently performed bariatric procedure in the US First done in 1967 Laparoscopic since 1993 75% EWL in 18-24 months 50% EWL is still

More information

L.A. Care Health Plan Medical Management Quarterly Technical Bulletin 1Q10 - March 2010

L.A. Care Health Plan Medical Management Quarterly Technical Bulletin 1Q10 - March 2010 Medical Management Quarterly Technical Bulletin 1Q10 - March 2010 Editor In-Chief: Z. Joseph Wanski, MD, F.A.C.E. Contributing Editor: L.A. Care Health Plan Lynnette Hutcherson, RN Medical Director, Medical

More information

Bariatric Surgery Guide

Bariatric Surgery Guide One Bariatric Surgery Guide Get back to enjoying the everyday moments. Obesity is one of the nation s leading health issues. More than half of Americans are overweight and roughly 12 million Americans

More information

Treatment for Severely Obese Patients

Treatment for Severely Obese Patients Treatment for Severely Obese Patients Associate Professor Jimmy So Senior Consultant Surgeon Director, Centre for Obesity Management and Surgery (COMS) National University Hospital Obesity Shortens Lives

More information

How to Avoid Malpractice Suits in Bariatric Surgery

How to Avoid Malpractice Suits in Bariatric Surgery How to Avoid Malpractice Suits in Bariatric Surgery Robin Blackstone, MD, FACS Masters of Minimally Invasive Bariatric Surgery April 5, 2013 Orlando, Florida ACS Claims Study 2003-2004 Charge of negligence

More information

GASTRIC BYPASS SURGERY

GASTRIC BYPASS SURGERY GASTRIC BYPASS SURGERY This leaflet gives you general information about your surgery. Please read it carefully. Share the information with your partner and family (if you wish) so that they are able to

More information

Public Comments for State Plan Amendment (SPA) 16 001 Bariatric Surgery

Public Comments for State Plan Amendment (SPA) 16 001 Bariatric Surgery Public Comments for State Plan Amendment (SPA) 16 001 Bariatric Surgery Received: December 19, 2015 I have reviewed the Medicaid documents regarding Bariatric Coverage for the Medicaid Beneficiaries of

More information

Some of the diseases and conditions associated with obesity include:

Some of the diseases and conditions associated with obesity include: WEIGHT-LOSS SURGERY facts about obesity Obesity is rapidly becoming the nation s number-one health problem. Of the 97 million Americans who are overweight, 10 million are considered morbidly obese. Obesity

More information

Weight Loss Surgery Program

Weight Loss Surgery Program Weight Loss Surgery Program Weight loss surgery helped me loose 112 pounds. - Jennifer Weaver Follow us on: Facebook.com/BaylorHealth YouTube.com/BaylorHealth When Jennifer Weaver s husband was diagnosed

More information

Understanding Obesity

Understanding Obesity Your Guide to Understanding Obesity As your partner in health for your life s journey, we want you to be as informed and confident as possible regarding the disease or medical issue you may be facing.

More information

Blue Distinction Centers for Bariatric Surgery Clinical Program Requirements for 2010 Mid-Point Designations

Blue Distinction Centers for Bariatric Surgery Clinical Program Requirements for 2010 Mid-Point Designations Blue Distinction Centers for Bariatric Surgery Clinical Program Requirements for 2010 Mid-Point Designations Evaluation is based primarily on the facilities responses to the Blue Distinction Centers for

More information

METROWEST MEDICAL CENTER

METROWEST MEDICAL CENTER (508) 650-7000 Framingham Union METROWEST MEDICAL CENTER 115 Lincoln Street (508) 383-1000 24-hour Emergency Department Care Community Healthcare Provider This healthcare network encompasses the entirety

More information

PREOPERATIVE MANAGEMENT FOR BARIATRIC PATIENTS. Adrienne R. Gomez, MD Bariatric Physician St. Vincent Bariatric Center of Excellence

PREOPERATIVE MANAGEMENT FOR BARIATRIC PATIENTS. Adrienne R. Gomez, MD Bariatric Physician St. Vincent Bariatric Center of Excellence PREOPERATIVE MANAGEMENT FOR BARIATRIC PATIENTS Adrienne R. Gomez, MD Bariatric Physician St. Vincent Bariatric Center of Excellence BARIATRIC SURGERY Over 200,000 bariatric surgical procedures are performed

More information

SlEEvE GASTRECTomY SURGERY What is a sleeve gastrectomy operation? BARIATRIC SURGERY

SlEEvE GASTRECTomY SURGERY What is a sleeve gastrectomy operation? BARIATRIC SURGERY Sleeve gastrectomy surgery This leaflet gives you general information about your surgery. Please read carefully. Share the information with your partner and family (if you wish) so that they are able to

More information

LIFESTYLE RETURNS STEPS PROGRAM

LIFESTYLE RETURNS STEPS PROGRAM LIFESTYLE RETURNS STEPS PROGRAM ARE YOU READY TO GET ENGAGED IN YOUR HEALTH? We know that the way we live has a real impact on the way we feel. When we take care of ourselves, we have more drive and energy.

More information

GASTRIC BYPASS SURGERY

GASTRIC BYPASS SURGERY GASTRIC BYPASS SURGERY This leaflet gives you general information about your surgery. Please read it carefully. Share the information with your partner and family (if you wish) so that they are able to

More information

What s YOUR new beginning?

What s YOUR new beginning? Take a moment and think about your dream for the future. What does it look like? Maybe it s finishing that half marathon you ve always wanted to try. Or keeping up with the kids on their long bike rides

More information

We decided to start with the New Basics!

We decided to start with the New Basics! What employees think of healthcare Confusing Uhh, What?... Frustrating I give up! We decided to start with the New Basics! Agenda City of Dallas Challenges (what caused our approach to benefits to change)

More information

SUMMA HEALTH SYSTEM BARIATRIC CARE CENTER. Laura Ilg RD, LD Adrian Dan MD, FACS

SUMMA HEALTH SYSTEM BARIATRIC CARE CENTER. Laura Ilg RD, LD Adrian Dan MD, FACS SUMMA HEALTH SYSTEM BARIATRIC CARE CENTER Laura Ilg RD, LD Adrian Dan MD, FACS GOALS The Many Benefits of Bariatric surgery and Weight Reduction Bariatric Care Center Surgical Weight Loss Program Medical

More information

Southcoast Center for Weight Loss

Southcoast Center for Weight Loss Introduction Introducing the Southcoast Center for Weight Loss Left: Tobey Hospital, Wareham Right: Southcoast Health System at Rosebrook Business Park, Wareham The Southcoast Center for Weight Loss is

More information

weight bias resources for bariatric surgery clinics

weight bias resources for bariatric surgery clinics Relevant research articles To view more research articles on weight bias, please visit http://www.yaleruddcenter.org/default.aspx?id=25. 1. Anderson DA, Wadden TA. Bariatric surgery patients' views of

More information

The University of Hong Kong Department of Surgery Division of Esophageal and Upper Gastrointestinal Surgery

The University of Hong Kong Department of Surgery Division of Esophageal and Upper Gastrointestinal Surgery Program Overview The University of Hong Kong Department of Surgery Division of Esophageal and Upper Gastrointestinal Surgery Weight Control and Metabolic Surgery Program The Weight Control and Metabolic

More information

Article from: Health Watch. January 2011 Issue 65

Article from: Health Watch. January 2011 Issue 65 Article from: Health Watch January 2011 Issue 65 Bariatric Surgery Holds Promise for Patients and for Payors by John D. Dawson, Pierre-Yves Crémieux and Arindam Ghosh John D. Dawson, FSA, MAAA, is senior

More information

Carewise Health personal health management

Carewise Health personal health management Carewise Health personal health management Your guide to a healthier tomorrow National Elevator Industry Health Benefit Plan Live well Have you tried to improve your health in the past, yet didn t achieve

More information

Weight Loss Surgery Information Session. WFBH Bariatric Surgery Program

Weight Loss Surgery Information Session. WFBH Bariatric Surgery Program Weight Loss Surgery Information Session WFBH Bariatric Surgery Program What makes us different? Center of Excellence (COE) High volume center > 1000 procedures since 2003 Less complications than non-coe

More information

ENTERAL. Sincerely, Professor Ferdinand Haschke, MD Chairman Nestlé Nutrition Institute. American Society for Parenteral and Enteral Nutrition

ENTERAL. Sincerely, Professor Ferdinand Haschke, MD Chairman Nestlé Nutrition Institute. American Society for Parenteral and Enteral Nutrition ENTERAL It is with pleasure that I invite you to apply for the 2010 2011 Nestlé Institute Enteral. This competitive and prestigious award is designed to provide an unparalleled educational and clinical

More information

Weight Loss Surgery. Our Surgeons. A Patient s Guide

Weight Loss Surgery. Our Surgeons. A Patient s Guide Our Surgeons Our bariatric surgeons and support staff provide the information and support necessary to achieve substantial and sustainable weight loss. Our surgeons: Weight Loss Surgery A Patient s Guide

More information

Preservation and Incorporation of Valuable Endoscopic Innovations (PIVI)

Preservation and Incorporation of Valuable Endoscopic Innovations (PIVI) Preservation and Incorporation of Valuable Endoscopic Innovations (PIVI) The American Society for Gastrointestinal Endoscopy PIVI on Endoscopic Bariatric Procedures (short form) Please see related White

More information

Supplementary Online Content

Supplementary Online Content Supplementary Online Content Arterburn DE, Olsen MK, Smith VA, Livingston EH, Van Scoyoc L, Yancy WS, Jr. Association Between Bariatric Surgery and Long-Term Survival. JAMA. doi:10.1001/jama.2014.16968.

More information

Considering Bariatric Surgery? Learn about minimally invasive da Vinci Surgery

Considering Bariatric Surgery? Learn about minimally invasive da Vinci Surgery Considering Bariatric Surgery? Learn about minimally invasive da Vinci Surgery The Condition: Obesity Obesity is defined as having a body mass index (BMI) of 30 or greater. Obesity is a serious medical

More information

abcdefghijklmnopqrstu

abcdefghijklmnopqrstu The Quality Unit Planning and Quality Division E: sara.davies@scotland.gsi.gov.uk Heather.knox@nhs.net T: 0131-244 2287 abcdefghijklmnopqrstu NHSScotland Board Chief Executives NHSScotland Board Medical

More information

Bariatric Surgery. OHTAC Recommendation. Bariatric Surgery

Bariatric Surgery. OHTAC Recommendation. Bariatric Surgery OHTAC Recommendation Bariatric Surgery January 21, 2005 1 The Ontario Health Technology Advisory Committee (OHTAC) met on January 21, 2005 and reviewed bariatric surgery for morbid obesity. Obesity is

More information

Weight Loss Surgery A Patient s Guide

Weight Loss Surgery A Patient s Guide Our Surgeons Ibrahim M. Ibrahim, MD, FACS, BSCOE Medical Director of Bariatric Surgery at Englewood Hospital Weight Loss Surgery A Patient s Guide Jeffrey W. Strain, MD, FACS, BSCOE Celinés Morales-Ribeiro,

More information

!!!!!!!!!!!! Liaison Psychiatry Services - Guidance

!!!!!!!!!!!! Liaison Psychiatry Services - Guidance Liaison Psychiatry Services - Guidance 1st edition, February 2014 Title: Edition: 1st edition Date: February 2014 URL: Liaison Psychiatry Services - Guidance http://mentalhealthpartnerships.com/resource/liaison-psychiatry-servicesguidance/

More information

ORMISTON HOSPITAL WEIGHT LOSS SERVICE

ORMISTON HOSPITAL WEIGHT LOSS SERVICE ORMISTON HOSPITAL WEIGHT LOSS SERVICE Most patients achieve good to excellent weight loss results following gastric sleeve surgery, typically this is 50-60% of excess weight. A new beginning Welcome to

More information

Are you buying private medical insurance? Take a look at this guide before you decide 2008

Are you buying private medical insurance? Take a look at this guide before you decide 2008 Are you buying private medical insurance? Take a look at this guide before you decide 2008 2 Private medical insurance Private medical insurance 3 Contents 1. About this guide 4 2. What is private medical

More information

Chronic Disease and Nursing:

Chronic Disease and Nursing: Chronic Disease and Nursing: A Summary of the Issues What s the issue? Chronic diseases are now the major global disease problem facing the world and a key barrier to development, to alleviating poverty,

More information

See page 331 of HEDIS 2013 Tech Specs Vol 2. HEDIS specs apply to plans. RARE applies to hospitals. Plan All-Cause Readmissions (PCR) *++

See page 331 of HEDIS 2013 Tech Specs Vol 2. HEDIS specs apply to plans. RARE applies to hospitals. Plan All-Cause Readmissions (PCR) *++ Hospitalizations Inpatient Utilization General Hospital/Acute Care (IPU) * This measure summarizes utilization of acute inpatient care and services in the following categories: Total inpatient. Medicine.

More information

GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS. www.carepointhealth.org GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS. 201-795-8175 CarePointHealth.

GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS. www.carepointhealth.org GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS. 201-795-8175 CarePointHealth. www.carepointhealth.org GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS 201-795-8175 CarePointHealth.org 1 CONTENTS What is sleeve gastrectomy? Why choose sleeve gastrectomy? Health risks associated with excess

More information

GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS. www.malleysurgical.com GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS

GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS. www.malleysurgical.com GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS www.malleysurgical.com GASTRIC SLEEVE SURGERY FOR WEIGHT LOSS 1 CONTENTS What is sleeve gastrectomy? Why choose sleeve gastrectomy? Health risks associated with excess

More information

The Arguments: T2DM - tremendous economic burden globally Lifestyle / Pharm Rx:

The Arguments: T2DM - tremendous economic burden globally Lifestyle / Pharm Rx: James Cromie The Arguments: T2DM - tremendous economic burden globally Lifestyle / Pharm Rx: INEFFECTIVE and UNSUSTAINED Bariatric surgery is an Effective and Durable treatment option Well established

More information

The Initial and 24 h (After the Patient Rehabilitation) Deficit of Arterial Blood Gases as Predictors of Patients Outcome

The Initial and 24 h (After the Patient Rehabilitation) Deficit of Arterial Blood Gases as Predictors of Patients Outcome Biomedical & Pharmacology Journal Vol. 6(2), 259-264 (2013) The Initial and 24 h (After the Patient Rehabilitation) Deficit of Arterial Blood Gases as Predictors of Patients Outcome Vadod Norouzi 1, Ali

More information

Weight Loss Surgery: Pre- and Post-Operative Care

Weight Loss Surgery: Pre- and Post-Operative Care Weight Loss Surgery: Pre- and Post-Operative Care Dan Bessesen, MD Chief of Endocrinology; Denver Health Medical Center Professor of Medicine, University of Colorado School of Medicine Daniel.Bessesen@ucdenver.edu

More information

Choices Around Bariatric Surgery

Choices Around Bariatric Surgery Choices Around Bariatric Surgery What should you know? Richard Stubbs MD FRCS FRACS Wakefield Obesity Clinic, Wellington 152 kg / BMI 59 74 kg / BMI 29 Indications (NIH Consensus Statement 1991) BMI >

More information

Section 2. Overview of Obesity, Weight Loss, and Bariatric Surgery

Section 2. Overview of Obesity, Weight Loss, and Bariatric Surgery Section 2 Overview of Obesity, Weight Loss, and Bariatric Surgery What is Weight Loss? How does surgery help with weight loss? Short term versus long term weight loss? Conditions Improved with Weight Loss

More information

Simple. 2015 Benefit Guide. Personal. Empowering.

Simple. 2015 Benefit Guide. Personal. Empowering. 2015 Benefit Guide Simple. Personal. Empowering. An easy-to-use guide to understanding your UnitedHealthcare benefits offered by the Cook County Pension Fund. Open Enrollment is November 1 - November 30

More information

bariatric care center Surgical Weight Loss Management

bariatric care center Surgical Weight Loss Management bariatric care center Surgical Weight Loss Management I chose Summa because of their reputation and the follow-up care. Diana Harper Watch Diana s story at summahealth.org/diana Contents 3 Program Overview

More information

HOUSTON METHODIST SURGICAL WEIGHT LOSS

HOUSTON METHODIST SURGICAL WEIGHT LOSS HOUSTON METHODIST SURGICAL WEIGHT LOSS Why choose surgical weight loss at Houston Methodist? Obesity causes many dangerous diseases and health conditions such as diabetes, high blood pressure, heart disease,

More information

Overview of Bariatric Surgery

Overview of Bariatric Surgery Overview of Bariatric Surgery To better understand how weight loss surgery works, it is helpful to know how the normal digestive process works. As food moves along the digestive tract, special digestive

More information

Colonoscopy Data Collection Form

Colonoscopy Data Collection Form Identifier: Sociodemographic Information Type: Zip Code: Gender: Height: (inches) Race: Ethnicity Inpatient Outpatient Male Female Birth Date: Weight: (pounds) American Indian (Native American) or Alaska

More information

Trends in Bariatric Surgery for Morbid Obesity. in Wisconsin

Trends in Bariatric Surgery for Morbid Obesity. in Wisconsin Trends in Bariatric Surgery for Morbid Obesity in Wisconsin Jennifer L. Erickson, B.A. Patrick L. Remington, M.D., M.P.H. Paul E. Peppard, PhD A Working Paper of the Wisconsin Public Health and Health

More information

Diabetes? Does Metabolic Surgery. Experts disagree about how surgery treats diabetes but agree more research needs to be done.

Diabetes? Does Metabolic Surgery. Experts disagree about how surgery treats diabetes but agree more research needs to be done. Does Metabolic Surgery The combination of type 2 diabetes and being significantly overweight is a huge burden. Doctors tell you to lose weight, in essence, to save your life. Weight loss, in addition to

More information

Weight Loss Surgery DA participants- 18 months later. By: Caitlyn Patrick and Evan Morgan

Weight Loss Surgery DA participants- 18 months later. By: Caitlyn Patrick and Evan Morgan Weight Loss Surgery DA participants- 18 months later By: Caitlyn Patrick and Evan Morgan Outline Background Obesity Comorbidities Treatments Barriers to care Kylee Miller s work PDSA Plan: Systematic follow

More information

Diabetes and Weight-Loss Surgery

Diabetes and Weight-Loss Surgery WHITE PAPER Diabetes and Weight-Loss Surgery Treat the cause. Cure the symptom. Center of Excellence BARIATRIC SURGERY Written July 2011 Bariatric Surgery: The Cure for Type II Diabetes? For most individuals

More information

NATIONAL OSTEOPOROSIS FOUNDATION OSTEOPOROSIS CLINICAL UPDATES Bariatric Surgery And Skeletal Health CE APPLICATION FORM

NATIONAL OSTEOPOROSIS FOUNDATION OSTEOPOROSIS CLINICAL UPDATES Bariatric Surgery And Skeletal Health CE APPLICATION FORM NATIONAL OSTEOPOROSIS FOUNDATION OSTEOPOROSIS CLINICAL UPDATES Bariatric Surgery And Skeletal Health CE APPLICATION FORM First Name: Last Name: Mailing Address: City: State: Zip/Postal Code: Country: Phone

More information

NP/PA Clinical Hepatology Fellowship Summary of Year-Long Curriculum

NP/PA Clinical Hepatology Fellowship Summary of Year-Long Curriculum OVERVIEW OF THE FELLOWSHIP The goal of the AASLD NP/PA Fellowship is to provide a 1-year postgraduate hepatology training program for nurse practitioners and physician assistants in a clinical outpatient

More information

Wasteful spending in the U.S. health care. Strategies for Changing Members Behavior to Reduce Unnecessary Health Care Costs

Wasteful spending in the U.S. health care. Strategies for Changing Members Behavior to Reduce Unnecessary Health Care Costs Strategies for Changing Members Behavior to Reduce Unnecessary Health Care Costs by Christopher J. Mathews Wasteful spending in the U.S. health care system costs an estimated $750 billion to $1.2 trillion

More information

AMBULATORY BREAST CANCER SURGERY AT KING S BREAST CARE (KBC) Jo Marsden, Terri Baxter, Uli Fountain Kings College Hospital Foundation Trust London

AMBULATORY BREAST CANCER SURGERY AT KING S BREAST CARE (KBC) Jo Marsden, Terri Baxter, Uli Fountain Kings College Hospital Foundation Trust London AMBULATORY BREAST CANCER SURGERY AT KING S BREAST CARE (KBC) Jo Marsden, Terri Baxter, Uli Fountain Kings College Hospital Foundation Trust London AMBULATORY BREAST CANCER SURGERY AT KING S BREAST CARE

More information

Patient Experience. The Cleveland Clinic Journey. American Medical Group Association Orlando, Florida March 14, 2013

Patient Experience. The Cleveland Clinic Journey. American Medical Group Association Orlando, Florida March 14, 2013 Patient Experience The Cleveland Clinic Journey American Medical Group Association Orlando, Florida March 14, 2013 James Merlino, MD Chief Experience Officer Overview How did Cleveland Clinic change their

More information

Sleeve gastrectomy or gastric bypass as revisional bariatric procedures: retrospective evaluation of outcomes. Abstract Background Methods:

Sleeve gastrectomy or gastric bypass as revisional bariatric procedures: retrospective evaluation of outcomes. Abstract Background Methods: Sleeve gastrectomy or gastric bypass as revisional bariatric procedures: retrospective evaluation of outcomes. Mousa Khoursheed, Ibtisam Al-Bader, Ali Mouzannar, Abdulla Al-Haddad, Ali Sayed, Ali Mohammad,

More information

BREAST CANCER AWARENESS FOR WOMEN AND MEN by Samar Ali A. Kader. Two years ago, I was working as a bedside nurse. One of my colleagues felt

BREAST CANCER AWARENESS FOR WOMEN AND MEN by Samar Ali A. Kader. Two years ago, I was working as a bedside nurse. One of my colleagues felt Ali A. Kader, S. (2010). Breast cancer awareness for women and men. UCQ Nursing Journal of Academic Writing, Winter 2010, 70 76. BREAST CANCER AWARENESS FOR WOMEN AND MEN by Samar Ali A. Kader Two years

More information

Nurse Practitioners (NPs) and Physician Assistants (PAs): What s the Difference?

Nurse Practitioners (NPs) and Physician Assistants (PAs): What s the Difference? Nurse Practitioners (NPs) and Physician Assistants (PAs): What s the Difference? More than ever before, patients receive medical care from a variety of practitioners, including physicians, physician assistants

More information

Position Statement Weight Loss Surgery (Bariatric Surgery) and its Use in Treating Obesity or Treating and Preventing Diabetes

Position Statement Weight Loss Surgery (Bariatric Surgery) and its Use in Treating Obesity or Treating and Preventing Diabetes Position Statement Weight Loss Surgery (Bariatric Surgery) and its Use in Treating Obesity or Treating and Preventing Diabetes People with diabetes Losing excess weight will assist in the management of

More information

Weight Loss Surgery and Bariatric Nutrition. Jeanine Giordano, MS, RD, CDN

Weight Loss Surgery and Bariatric Nutrition. Jeanine Giordano, MS, RD, CDN Weight Loss urgery and Bariatric Nutrition Jeanine Giordano, M, RD, CDN UA: Mean BMI trends (age standardized) Prevalence of Obesity Among Adults United tates 68% Australia 59% Russia 54% United Kingdom

More information

UCSF Kidney Transplant Symposium 2012

UCSF Kidney Transplant Symposium 2012 UCSF Kidney Transplant Symposium 2012 Nutrition Fitness in Kidney Transplant Mary Ellen DiPaola, RD, CDE UCSF Outpatient Dietitian Goal of Nutrition Fitness for Transplant Nutritional guidance of pre-

More information

Bariatric Surgery A Treatment Option for Morbid Obesity Casey Hammerle MS, RN, CNS

Bariatric Surgery A Treatment Option for Morbid Obesity Casey Hammerle MS, RN, CNS Bariatric Surgery A Treatment Option for Morbid Obesity Casey Hammerle MS, RN, CNS Program Coordinator for Bariatric Surgery at Upstate Medical University, Syracuse NY The Problem 69% of Americans are

More information

Approved: New Requirements for Residential and Outpatient Eating Disorders Programs

Approved: New Requirements for Residential and Outpatient Eating Disorders Programs Approved: New Requirements for Residential and Outpatient Eating Disorders Programs Effective July 1, 2016, for Behavioral Health Care Accreditation Program The Joint Commission added several new requirements

More information

Markle Survey: Demographics of Public and Doctors Surveyed

Markle Survey: Demographics of Public and Doctors Surveyed Markle Survey: Demographics of Public and Doctors Surveyed January 2011 Markle Survey on Health In a Networked Life General Comparisons Between the Public and Doctors Surveyed Age : Doctors 90% 80% 70%

More information

Corporate Medical Policy

Corporate Medical Policy Corporate Medical Policy File Name: Origination: Last CAP Review: Next CAP Review: Last Review: testing_serum_vitamin_d_levels 9/2015 2/2016 2/2017 2/2016 Description of Procedure or Service Vitamin D,

More information

American Society of Addiction Medicine

American Society of Addiction Medicine American Society of Addiction Medicine Public Policy Statement on Treatment for Alcohol and Other Drug Addiction 1 I. General Definitions of Addiction Treatment Addiction Treatment is the use of any planned,

More information

Medicaid-Designated NYC Hospitals for Bariatric Surgery for Obesity ------------------------------------------ QUESTIONS AND ANSWERS

Medicaid-Designated NYC Hospitals for Bariatric Surgery for Obesity ------------------------------------------ QUESTIONS AND ANSWERS Medicaid-Designated NYC Hospitals for Bariatric Surgery for Obesity ------------------------------------------ QUESTIONS AND ANSWERS RFA Number 0810300900 All questions are stated as received by the deadline

More information

Adult Weight Management Training Summary

Adult Weight Management Training Summary Adult Weight Management Training Summary The Commission on Dietetic Registration, the credentialing agency for the Academy of Nutrition and Dietetics Marilyn Holmes, MS, RDN, LDN About This Presentation

More information

Navigation and Cancer Rehabilitation

Navigation and Cancer Rehabilitation Navigation and Cancer Rehabilitation Messina Corder, RN, BSN, MBA Manager, MWHC Regional Cancer Center Regina Kenner, RN Cancer Navigator, MWHC Regional Cancer Center Cancer Action Coalition of Virginia

More information

Connecticut Diabetes Statistics

Connecticut Diabetes Statistics Connecticut Diabetes Statistics What is Diabetes? State Public Health Actions (1305, SHAPE) Grant March 2015 Page 1 of 16 Diabetes is a disease in which blood glucose levels are above normal. Blood glucose

More information

Access to Care / Care Utilization for Nebraska s Women

Access to Care / Care Utilization for Nebraska s Women Access to Care / Care Utilization for Nebraska s Women According to the Current Population Survey (CPS), in 2013, 84.6% of Nebraska women ages 18-44 had health insurance coverage, however only 58.2% of

More information

John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic, Cleveland, Ohio

John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic, Cleveland, Ohio John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic, Cleveland, Ohio Co-Director BiomedicalResearch Informatics Clinical and Translational Science Consortium

More information

Diagnosis: Appropriate diagnosis is made according to diagnostic criteria in the current Diagnostic and Statistical Manual of Mental Disorders.

Diagnosis: Appropriate diagnosis is made according to diagnostic criteria in the current Diagnostic and Statistical Manual of Mental Disorders. Page 1 of 6 Approved: Mary Engrav, MD Date: 05/27/2015 Description: Eating disorders are illnesses having to do with disturbances in eating behaviors, especially the consuming of food in inappropriate

More information

Medical Necessity & Charting Guidelines

Medical Necessity & Charting Guidelines Medical Necessity & Charting Guidelines 1 In most cases we are told the rules up front - or will be told if we ask Like most games, the one who knows the rules the best WINS 4 2 Nationally Recognized Industry

More information

Adult Health Nursing

Adult Health Nursing Adult Health Nursing 1. Course Title: Adult Nursing 2. Course Number: (301) 3. Credit Hours: Total (6) credits: Theory (3) credits Clinical (3) credits 4. Course Calendar: Total (12) hours Weekly of (15)

More information

Maximum plan benefit GBP ( ) limit In-patient benefits¹ - please refer to notes for more information on Treatment Guarantee

Maximum plan benefit GBP ( ) limit In-patient benefits¹ - please refer to notes for more information on Treatment Guarantee International Healthcare Plans Table of Benefits Treatment Guarantee (pre-authorisation) may be required for some benefits as indicated by a '1' or a '2' in the table(s) below. Please refer to the "Notes"

More information

Community Health Needs Assessment

Community Health Needs Assessment Community Health Needs Assessment CHNA IMPLEMENTATION STRATEGY COMMUNITY HEALTH NEEDS ASSESSMENT OVERVIEW Hospital Overview Greater Baltimore Medical Center (GBMC) is a not-for-profit health care facility

More information

Weight Loss Surgery Info for Physicians

Weight Loss Surgery Info for Physicians Weight Loss Surgery Info for Physicians As physicians, we see it every day when we see our patients more and more people are obese, and it s affecting their health. It s estimated that at least 2/3 of

More information

Using the Concept of Being Safe as a Positive Motivator In Diabetes Education

Using the Concept of Being Safe as a Positive Motivator In Diabetes Education Inova Health System Using the Concept of Being Safe as a Positive Motivator In Diabetes Education Ann Carnes MN RN CDE Sally Guise RD CDE AADE Annual Meeting August 6, 2009 Why Safety? 67% of Americans

More information

Subject: Weight Loss Surgery Policy. Effective Date: 1/00 Revision Date: 10/15

Subject: Weight Loss Surgery Policy. Effective Date: 1/00 Revision Date: 10/15 Subject: Weight Loss Surgery Policy Effective Date: 1/00 Revision Date: 10/15 DESCRIPTION OSU Health Plans supports covered members with a spectrum of service for obesity and weight loss attempts. The

More information

Jill Malcolm, Karen Moir

Jill Malcolm, Karen Moir Evaluation of Fife- DICE: Type 2 diabetes insulin conversion Article points 1. Fife-DICE is an insulin conversion group education programme. 2. People with greater than 7.5% on maximum oral therapy are

More information

Public Hearing in Reference to Certificate of Need Application for a Proposed Women Only Binge Eating Disorder Treatment Center

Public Hearing in Reference to Certificate of Need Application for a Proposed Women Only Binge Eating Disorder Treatment Center Public Hearing in Reference to Certificate of Need Application for a Proposed Women Only Binge Eating Disorder Treatment Center Submitted by Attuned Eating and Living Centers, LLC February 26, 2015 Green

More information

Victorian Additions to the Australian Coding Standards

Victorian Additions to the Australian Coding Standards Victorian Additions to the Australian Coding Standards 1 July 2014 The following are the Victorian Additions to Australian Coding Standards, effective 1 July 2014 (supplementing Australian Coding Standards,

More information

LAPAROSCOPIC GASTRIC BANDING

LAPAROSCOPIC GASTRIC BANDING LAPAROSCOPIC GASTRIC BANDING This information leaflet gives you general information about your surgery. Please read the information leaflet carefully. Share the information with your partner and family

More information

Bariatric surgery reduces cancer risk in morbidly obese patients

Bariatric surgery reduces cancer risk in morbidly obese patients Surgery for Obesity and Related Diseases 4 (2008) 691 697 Original article Bariatric surgery reduces cancer risk in morbidly obese patients Nicolas V. Christou, M.D., Ph.D. a, *, Moishe Lieberman, M.D.

More information

How To Manage Your Health At Oxford

How To Manage Your Health At Oxford Oxford Condition Management Programs: Helping your employees learn, be encouraged and get support UnitedHealthcare is committed to helping improve the health and well-being of the individuals we serve

More information

Balancing health. Balancing life. Health care and wellness information for women of every age.

Balancing health. Balancing life. Health care and wellness information for women of every age. Balancing health. Balancing life. Health care and wellness information for women of every age. You: Taking care of others. Life is busy. Long hours at work. Kids and grandkids sporting events. Grocery

More information

Elenco dei periodici elettronici in Ovid Full text

Elenco dei periodici elettronici in Ovid Full text Academic Medicine Addictive Disorders & Their Treatment Advances in Anatomic Pathology Age & Ageing AIDS AIDS Patient Care & Stds AJN, American Journal of Nursing Alzheimer Disease & Associated Disorders

More information