BUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES IN NKEA AGRICULTURE COMPANY NAME: (company registration number: XXXXXX-Y) ADDRESS: TEL: FAX: URL: NOTE: This document serves ONLY as a reference guide in preparing the essential information required of a application and the examples provided do NOT reflect any particular applicant company. Page 1 of 8
CONTENTS Section 1.0 COMPANY EXECUTIVE SUMMARY Section 2.0 COMPANY INFORMATION 2.1 Overall Project Description... 3 2.2 Business Intent & Proposed Business Activities... 3 2.3 Mission & Objectives... 3 2.4 Expansion Strategies... 3 2.5 Financial Sustainability... 4 Section 3.0 PRODUCT INFORMATION 3.1 Overall Product Description... 4 3.2 Local and Global Demand... 4 3.3 Competitive Analysis... 4 Section 4.0 HUMAN RESOURCE INFORMATION 4.1 Management Team... 4 4.2 Organization Chart... 4 4.3 Proposed Human Resource Plan... 4 Section 5.0 FINANCIAL PROJECTIONS 5.1 Financial Model... 5 5.2 Financial Analysis... 5.3 Detailed Production and Commercialization Plan... 5.4 Future Financial Considerations Section 6.0 MARKETING PLAN 6.1 Summary 6.2 Threats and Opportunities 6.3 Target Market 6.4 Market Size and Segmentation 6.5 Action Programs Section 7.0 PROJECT IMPLEMENTATION Section 8.0 APPENDICES Page 2 of 8
Section 1.0 COMPANY EXECUTIVE SUMMARY The executive summary is a write-up that provides the reader with a brief overview of a company s business aspects. Items that ought to be highlighted include: the company s core business activities, expertise, key, products offered, relevant market sectors, intellectual property rights, financial overview, and projected GNI & jobs creation. The summary should not be more than 2 pages. Section 2.0 COMPANY INFORMATION 2.1 Overall Project Description For applicant companies: To provide description of company s history (date of incorporation, shareholding structure, past activities and etc.) and description of the core business the company is involved in 2.2 Business Intent & Proposed Business Activities A description of the company s intended business activities for the NKEA Agriculture application. 2.3 Mission & Objectives A description of the company s long term goals / mission statement. 2.4 Expansion Strategies A description of the company s execution plans in expanding and evolving its business activities as well as operations in areas that include its: Technology advancement and product development, marketing & product commercialization, financials and proposed company operation and sustainability in setting up for the expansion programme. 2.5 Financial Sustainability A description of the company s financial sustainability for the proposed business activities. Section 3.0 PRODUCT INFORMATION 3.1 Overall Product Description A description of the established products of the company and brand name 3.2 Local and Global Demand Provide the local and global demand for the product the company intends to produce and market share of the company Page 3 of 8
3.3 Competitive Analysis Prepare an analysis of the company s product against the other products in its category, advantage of the product, threats faced, and analysis of competitors Section 4.0 HUMAN RESOURCE INFORMATION 4.1 Management Team A detailed description of the key individuals managing the company: Ownership, and details of shareholders Name, designation & role of each individual Management Team member Education background & qualifications Work experience / involvement within the industry Certifications / awards received (if any) Partnerships (local/foreign) if any 4.2 Organization Chart Provide the organizational structure of the company. 4.3 Proposed Human Resource Plan A description of the staff and expertise that are presently attached to / to be employed in the company. Prepare a 10-year projection and breakdown of the human resource plan and estimated salary: Section 5.0 FINANCIAL PROJECTIONS This section represents the company s future revenue, cost, expenses and cash flow. 5.1 Financial Model Kindly fill in the attached Financial Projection Template* provided. Information required are as follows: 1. 10-year Profit & Loss projections 2. 10-year Cash flow projections 3. 10-year Balance Sheet projections 4. Breakdown of capital and operational expenditure in detail 5. Past 3 years Revenue and Profit After Tax NOTE: *Please refer to Financial Projection Template V1.0 document Kindly note that all projected figures in the Financial Projection Template must be in Ringgit Malaysia (RM). Page 4 of 8
5.2 Financial Analysis Information required in the template are as follows: 1. Return of Investment 2. Payback Period 3. Ratio of current asset/liability Any other information to prove the viability of the project 5.3 Detailed Production and Commercialization Plan A detailed description of the production and commercialization plan for the product 5.4 Future Financial Consideration Examples of key financial questions for the company to consider (if any): How will the future revenues and expenses develop once the company has commenced its activities What sort of assumptions underlie the company s financial planning; when will the products / services be ready for commercialization by the company What sources of capital are made available to the company in order for it to sustain its operations How will the company realize its future profits What can Investors expect prior to investing in the company Section 6.0 MARKETING PLAN These are the items required to be spelled in the marketing plan in order for the evaluator to comprehensively understand the anchor company business and benchmarked against preset criteria. 6.1 Summary Provides an overview of the entire plan, including a description of the product, business model, the differential advantage, the required investment, and the anticipated sales and profits. 6.2 Threats and Opportunities State each opportunity and indicate why it is in fact an opportunity. State each threat or problem with possible consequences. Page 5 of 8
6.3 Target Market Description of the target market segment (local/global) in detail by using demographics, psychographics, geography, or any appropriate segmentation analysis. 6.4 Market Size and Segmentation Primary Market Top priority market segment that the company focusing. Secondary Market Second priority market that can be turn to Primary market with some extra effort and initiative. 6.5 Marketing Strategy Presents the broad marketing approach that will be used to achieve the plan s objectives. Describes the market penetration strategy. States how the product will be positioned. May include a market attractiveness or business capability matrix. Positioning Strategy Clearly describe in this section how the product or service will be positioned in the marketplace. Competitive (Differential) Advantage Describe how the product or service has an advantage over the competition based on one or more of the following: Price Quality (also attributes, features) Service (company, personnel, or policies) Value (Marketing Tactics) 6.6 Action Programs States how the marketing strategy will be implemented in terms of product, price, place, promotion, and other tactical or environmental variables. Product Complete product details, include specifications, charts, sketches, photographs, etc. Price Pricing and tactics may be utilized in introducing a new product. Place Place identifies existing channel and distribution tactics used and proposed for EPP implementation. Page 6 of 8
Promotion Direct or agents (own sales force or sales agent) Sales promotion Advertising Publicity Section 7.0 IMPLEMENTATION PLAN Details of: The action or task and deliverables Projected start & completion date The individual or group responsible for the implementation of the action or task Quarterly, Semi-Annually and Annual Targets of Production, Investment, Revenue, GNI and Jobs This may represented by the use of a Gantt Chart. Section 8.0 APPENDICES Any additional / relevant documents or information may be inserted in this portion of the business plan. Page 7 of 8