Business Plan Template
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- Ezra Wilcox
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1 Business Plan Template 5 Important Tips Before You Start! 1. The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why. 2. Your plan should be focused and clear. It s not about the number of pages or style of the cover. 3. The plan should define specific business objectives and goals with general parameters to guide the organization. 4. Writing a business plan should force logic and discipline into a business. 5. A good business plan is a living document. It should be updated regularly.
2 [Your Business Name] Business Plan [Date] Street Address City, State & Zip Cope Phone Number Address Website (if available)
3 Table of Contents 1. Executive Summary. [page numbers] 2. Business Description & Vision.. [page numbers] 3. Definition of the Market.. [page numbers] 4. Description of Products and Services. [page numbers] 5. Organization & Management [page numbers] 6. Marketing and Sales Strategy... [page numbers] 7. Financial Management.. [page numbers] 8. Appendices [page numbers]
![Description of Products and Services. [page numbers] 5.](/docs-images/47/20505103/images/page_3.jpg "Organization & Management [page numbers] 6. Marketing and Sales Strategy... [page numbers] 7.")
4 Executive Summary This section should: Be written last Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why Be less than 2 pages After reviewing this section the reader should: Want to learn more about your business Have a basic understanding about your company
5 Business Description & Vision This section should include: Mission statement (business purpose) Company vision (statement about company growth) Business goals and objectives (what do you want to accomplish within the next 1-3 yrs?) Brief history of the business (If this is a new business, what trainings have you done and knowledge have you gained that has prepared you to start your own business?) List of key company principals (what does your company stand for?) After reviewing this section the reader should know: Who the business is and what it stands for Your perception of the company s growth and potential Specific goals and objectives of the business Background information about the company
6 Definition of the Market This section should include: Describe your business industry and outlook (are you setting yourself up for success?) Define the critical needs of your market (and how you are addressing these needs) Identify your target market (who will you be selling to?) Provide a general profile of your targeted clients (what is their age, gender, location, etc?) Describe what share of the market you currently have and anticipate After reviewing this section the reader should know: Basic information about the industry you operate in and the customer needs you are fulfilling The scope and share of your business market, as well as who your target customers are
7 Description of Products and Services This section should: Specifically describe all of your products and services, including prices Explain how your products and services are competitive If applicable, reference a picture or brochure of your products, which would be included in the plan s appendix After reviewing this section the reader should know: Why you are in business What your products and services are and how much they sell for How and why your products and services are competitive
8 Organization & Management This section should: Provide a description of how your company is organized (Do you plan on having a crew? How is the leadership structured?) Describe the legal structure of your business (proprietorship, partnership, corporation, etc. If you are a new business, what structure do you plan to have?) Identify necessary or special licenses and/or permits your business operates with or will need Provide a brief bio description of key managers within the company After reviewing this section the reader should know: The legal form of ownership for your business Who the leaders are in your business as well as their roles The general flow of operations within the firm
9 Marketing and Sales Strategy This section should: Identify and describe your market who your customers are and what the demand is for your products and services Describe your channels of distribution (how will you reach your customer base?) Explain your sales strategy, specific to pricing, promotion, products and place (4Ps) After reviewing this section he reader should: Who your market is and how you will reach it How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively
10 Financial Management This section should include: If You Are a New Business Estimate of start-up costs (utilize template from Tribal Renewable Energy Start-Up Business Application for Assistance) Projected cash flow statement (12 months forward) (utilize template from Tribal Renewable Energy Start-Up Business Application for Assistance) After reviewing this section the reader should: Have a good understanding regarding the financial capacity and/or projections for your company
11 Appendices This section should include as attachments: Company brochures (if available) Resume of key employees List of business equipment Copies of press articles and advertisements (if available) Pictures of your business location and products (optional)
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