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10 Quick And Powerful Website Optimatisation Tips Version 2.1 IMPORTANT! To make sure you have the latest version CLICK HERE MASTER RESELL RIGHTS Congratulations! You now own master resell and distributions rights for this report. You have permission to sell this report or give it away as a free gift (great for building your subscribers list). You do NOT have the rights to edit this report or reprint any portions of it without the author s permission. This report can only be redistributed in its original pdf format. To obtain a custom version of this report which contains your personal affiliate links please click the following link: CLICK HERE DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. This document is for informational purposes only. While every attempt has been made to verify the information provided in this document, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This document is not intended as for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental. Page 2
After You Read This Report You ve discovered 10 quick and powerful website optimization techniques that you can start using today! You ll discover: The simple SEO step many internet marketers omit - and why it's worth it to make this your top priority 7 actions Search Bots love you to take - and 7 they absolutely hate even more The best way to create quality backlinks - and it may not be the way you're used to The single worst mistake almost everyone makes, when it comes to filling in these simple website elements 3 simple rules for turning them into SEO magnets (This one "fix" alone can often make you see real results to your organic traffic) Check Out This Available Resource Breakout SEO Powerful Strategies That Get YOU Organic Traffic Brought To You By: Marc Wijnants If you re ready to kick up your traffic and profits - then you need to get your hands on my jam-packed Guide: Breakout SEO => CLICK HERE to get your copy now! Page 3
10 Quick And Powerful Website Optimization Tips New internet marketers don t need to be afraid of Search Engine Optimization (SEO). The people who holler most about Google Slaps and getting their sites shut down are often those who try to boost their sites in the Search Engines by using questionable methods, trying to get around the Search Engines and their guidelines and rules. Internet marketers who have no intention of using sneaky tactics usually don t have to worry. However, there are times when you do something that Google doesn t like, without ever realizing. If you watch your page rank and position on Google search pages at all, that s when you find out about it. Rather than scare you with a list of 101 things not to unwittingly do, however, let me get straight down to giving you 10 powerful tips that will make your site solid and sticky. So let s get right down to our Top 10! 1. Switch To Wordpress One of the easiest ways to make sure your site is loved by Google: Switch to blog format. Specifically, a Wordpress blog. Not only will maintaining your site in Wordpress format give you your own easy cut-and-paste content management system, you can add plugs in like All In One SEO that automatically set your site up for Search Engine success. You can go two ways, when switching to Wordpress: You can make your blog mimic a static site using Pages instead of Posts, and making a few other minor alterations; or you can add information in real-time, as a true blog. Page 4
Either way, you can use plug ins and keywords ( Tags, in WordPress.) One other plug in you should definitely use, however, if you re planning to go the WordPress route: Akismet. Akismet is a powerful spam-stopper. One of the drawbacks of WordPress, if comments are enabled, lies in the ability of spammers to leave bogus comments, stuffed with spam links many of them unpleasant and guaranteed to get you banned or blocked. However, if you have Akismet enabled and set up, the spam comments are designated as such, and held harmlessly until you decide to delete them. Both of these plugins have to be configured, once installed but that s walk-inthe-park easy. You can find many useful plug-ins that instantly add functions to your blog website. Don t overdo the plug-ins, however they can make your site unwieldy and hard to navigate. Other well-optimized content management systems include Joomla, Drupal, and DotNetNuke Page 5
2. Don t Ignore Your Title Tags Title tags are the same text links you see on search engine pages, in response to your query using a key phrase so why do so many people ignore them? On your HTML page, they look like this: <title>google Docs</title> To clear up a common cause of confusion, the Title tags are not the headers that appear on your browser display screens.they control what appears at the very top of your browser, like this: They add significantly to the search engine value attached to your page yet people make a number of common Title tag mistakes, over and over again. If you d like to create Search Engine friendly Title tags, follow these 3 simple rules: Respect the 65 character limit Change the Title Tag for each page of your site (each page should have its own unique title) Don t overdo the keywords while it s good to use a keyword as your title, make sure it s a relevant one, and don t repeat it too many times elsewhere on the page. Page 6
Many people who do use static website Title tags properly don t seem to realize that these rules also apply to blog posts. The Title of your post is exactly the same as what s contained inside the Title tag of a static web page. Exceeding the 65 character limit is a common mistake seen often, when people use blogs as their websites. It shouldn t be. 3. The Loves And Hates Of Search Bots And Spiders Fortunately you don t have to be a genius, to quickly learn what Search Bots love and hate. Their main purpose is to determine the theme of your website. Search Bots LOVE Favicons Metatags and Doc Type declarations Properly validated code with no mistakes Keyword Phrase in Title Tag Graphics that have ALT tags filled in Unique, original content Primary Keyword in Title and First Paragraph Search Bots HATE Flash Flash Flash Did we mention Flash? Graphics with no ALT tags Plagiarism or Duplication of content Keyword stuffing all through the page How much do Search Bots really hate Flash? Most of them will bounce straight out of the site without indexing it, if they come across a Flash intro. 4. Submit Your Site To Website Directories Page 7
This is a step many people omit and it s an important one. It s like submitting articles to Article Directories; only in this case, you re submitting sites to Site Search Engine Directories. The most important one every site should be submitted to (once): DMOZ. It takes a while for DMOZ to index you, but it s well worth it. DMOZ ranks highly in Google s graces and each site is checked out by hand that is, a real, live editor reviews it and either accepts or rejects your site. You should also submit your site to directories specific to your website s slant: For example, you might want to submit an Art website to an Art Website Directory. Just make sure that your site has been validated, has no mistakes, and is properly optimized and complete first. (DMOZ particularly hates those Under Construction signs.) 5. Create Quality Backlinks Page 8
The best way to do this is as naturally as possible. Do not go for those 1000 links for only X dollars! deals this will only result in your site getting banned. The best way to create backlinks quickly is not to post comments in forums (though that does have a strong and valid place) but to submit quality 350-700 word articles relevant to your niche to Article Directories like EzineArticles. As in your website content, put your primary Keyword Phrase for the article in the Title and the First paragraph. That s all nowhere else, unless it would be really odd not to include it. Make sure there are no links in the body of your articles but do include a Resource Box that contains a backlink to your website. If you do post comments on blogs, make sure they are highly relevant and contribute to the discussion comments like Nice site are virtually useless. 6. Use Correctly Worded Anchor Text In Your Links Anchor Text are the words you insert between link tags. For example: <a href= mysiteisgreat.com >My Great Site</a> The text that you actually see (underlined) on the page as a link the words between the Teal text is your Anchor Text. Page 9
The best idea is to use your keyword phrase as your anchor text. If you want to put your actual Domain Name in as the anchor text, this brings us to our next powerful tip 7. Make Your Domain Name Your Primary Keyword This is one of the best ways to rank highly in Google s search engine! So instead of calling your site something delightfully creative, like Purple Dragon Flagons, do some careful keyword research. Check in Wordtracker, to see what people are searching for you d enter the word flagons to have relevant phrases suggested. Look in the Google Adwords tool to make sure there is some competition (a phrase with full competition is usually too hard to beat; and a phrase with no competition is usually not worth your while.) You might end up with something like: stoneware-flagons-oregon.com as your domain name even if your Title (and the large header on your page) still read as Purple Dragon Flagons. (The only exception to this practice occurs when you are on a focused campaign to brand your domain name.) Page 10
8. Track Your Website Do use tracking tools like Google Analytics (and checking the stats in your cpanel) to see where your traffic is coming from and what pages are bringing in the most traffic. This will help you know what to discard, and what to refine and include even more. 9. Avoid SEO Scams If you are ever tempted to hire an SEO company, never use the ones who appear suddenly in your email inbox, saying things like, We noticed your site is not doing well. Contact us for a This is pure, unsolicited spamming, and reputable companies won t do that. If you are considering letting an SEO professional or company handle your optimization and backlink campaign, choose one that does spectacularly itself in the search engines. Ask for references and testimonials. Check them out thoroughly. Don t work with any SEO company that tries to talk you into questionable practices. 10. Be Creative With Your Keywords Search Engine bots don t recognize punctuation. This is good for you, if you have an awkward and unnatural-sounding keyword phrase you want to use on a page. For example, if your keyword phrase was French cuisine tricks, you could entitle that particular webpage French Cuisine Tricks (this would also go in Page 11
your <TITLE> tag!) (And you d be wise to call the page HTML file: frenchcuisine-tricks.html ) However, if you wanted to make it feel more natural when putting your keyphrase in the body of the article, you could use it in your first paragraph like so: Copious amounts of butter is the most common complaint about French Cuisine. Tricks to cut down the amount of fat include (Just make sure it sounds natural!) So there you have it: 10 quick and powerful Website optimization tips. Pick and choose as you like but at least now you know what your choices are; and why certain SEO decisions are good or bad for your website. If you implement even a few of these, you ll be far less likely now to find your site suddenly sliding (for no apparent reason) from the pages of Google. To Your Website Optimatisation Success, Wait! Before You Go...Scroll Down To The Next Page And Check This Out Page 12
Breakout SEO Powerful Strategies That Get YOU Organic Traffic Brought to you by Marc Wijnants If you re ready to kick up your traffic and profits - then you need to get your hands on my jam-packed Guide: Breakout SEO you will discover: * The truth about SEO design issues - and common mistakes people make, over and over, all too often * The truth behind meta tags - in spite of what you may have so often heard * Why images can be your SEO best friend or worst nagging nightmare - and how easily to prevent this More truth behind Meta Tags - and my easy, "non-tech" way to instantly include the ones you need * The single worst SEO design mistake - and why website designers love to talk you into it * The single most crucial element to include in your web code - and why Search Bots will leave if they don't find it * The other handy web design "tool" that can do more harm than good * The single most element you have the most control over - and Google loves it best of all * The simple 4-word command that will have Search Bots scurrying (with Google's full approval) to do your bidding *5 main ingredients that will always contribute the most value to your page rank CLICK HERE to get your copy now! Page 13