BANGKOK BUSINESS CHALLENGE THE SEED OF SUCCESS In its third year, Bangkok Business Challenge has continued to evolve as a leading academic event and Thailand s most renowned business plan competition. Co-hosted by Sasin Graduate Institute of Business Administration of Chulalongkorn University and Krungthep Turakij, Thailand s leading business newspaper, Bangkok Business Challenge encourages graduate students to act on their talent and ideas in creating tomorrow s leading firms. Moreover, H.M. the King s Award Business Plan Competition, the most prestigious award in any business plan competition, will be presented to the winners of this competition. During this year long competition and intense educational experience, graduate students will receive feedbacks from experts, attend workshops and vie for a shot in the suspenseful finals to compete before a panel of entrepreneurs, venture capitalists, business people and other professionals from their respective fields. By tying together conceptual classroom learning with writing a business plan in a real world setting, Bangkok Business Challenge will not only raise the standard of higher education for all the business schools that participate, but also help graduate students evolve into entrepreneurs of the future. As a result of the success of Bangkok Business Challenge, Sasin and Krungthep Turakij are taking the initiative to set up Bangkok Business Challenge 2004. We hope that these events will create an atmosphere of entrepreneurship among graduate students of business administration programs for years to come. 1
OBJECTIVES Solicit start-up funds from investors, entrepreneurs and venture capitalists. Transform inventions and entrepreneurial ideas into viable business applications with good corporate governance. Develop and foster relationships among institutions offering graduate programs in business administration in Thailand and invited schools in Asia Pacific. 2
ENTRY GUIDELINES Eligibility Team All graduate programs of business administration in universities throughout Thailand, and invited schools in Asia Pacific, are eligible to participate. Bangkok Business Challenge 2004 is open to full and part-time graduate students enrolled in a graduate program of business administration at a participating university during the academic year 2004-2005. Team Size & Composition Each graduate program* can send a representative of one team. A team must consist of between 3-4 members (minimum of 3 & maximum of 4 members). At least three members of the team must be graduate students in the same business administration program. The last team member is open for the team to choose as they wish. This member may not be affiliated with the graduate program. The Bangkok Business Challenge Organizing Committee encourages the team to identify individuals, external to the program, who may contribute additional expertise and experience to help the team succeed. * Some graduate schools might have several graduate programs (Full-time MBA & Part-time MBA) in business administration. Thus, two teams from each program are eligible to participate. 3
PHASES OF THE COMPETITION* Qualifying Round 1. Each team must complete & submit the Application Form by Tuesday, December 14, 2004, 5:00 PM. 2. Five hard copies of its business plan due by Tuesday, December 14, 2004, 5:00 PM. 3. The 12 best business plans will be announced on Tuesday, January 18, 2005. 4. Every team will receive written feedback from its panel of judges and are allowed to modify their business plans. 5. Twelve hard copies and one soft copy of its revised business plan due by Thursday, February 17, 2005, 5:00 PM. 6. LATE SUBMISSIONS WILL NOT BE ACCEPTED. Please submit your written business plans and soft copy to the following address: Bangkok Business Challenge Office Sasa Patasala Building, Soi Chula 12, Phyathai Road Pathumwan, Bangkok 10330 THAILAND * Dates are subjected to change. Please contact the Bangkok Business Challenge Committee or refer to our website http://www.bbc.in.th for the latest information. 4
Divisional Round 1. The 12 qualified teams will be randomly selected to compete in one of the four divisions, after which the winning team from each division will proceed to the Final Round. 2. Teams will be evaluated on their business plan & the presentation. 3. The Divisional Round will be held on Saturday, March 5, 2005. Mini Round 1. Eight Teams who do not qualify for the Final Round are required to make a ten-minute presentation and hold a five-minute question-and-answer session on Sunday, March 6, 2005. 2. Not every team member is required to participate in this oral presentation. Final Round 1. Teams will be evaluated on their business plan & the oral presentation. 2. The Final Round will be held on Sunday, March 6, 2005. * Dates are subjected to change. Please contact the Bangkok Business Challenge Committee or refer to our website http://www.bbc.in.th for the latest information. 5
OFFICIAL RULES & REGULATIONS I. General rules & regulations II. Written business plan III. Presentation IV. Business exhibition Teams who do not conform to all the stated rules & regulations will be penalized. I. General Rules & Regulations 1. The proposed venture must be for a seed or start-up business and must address the entire business concept including implementation. Proposals for buy-out, expansion, or development of an existing business, tax-shelter opportunities, real estate syndications, subsidiaries and other consulting projects or analyses are NOT eligible. 2. The amount sought from the venture capitalists and/or external investors must be at least 10 million Baht.* 3. In all cases the judges decisions are deemed as final. PENALTY: A venture which does not conform to the above rules & regulations will be disqualified. * For overseas participants, please use the fixed exchange rate of 40 Baht/US$ 1. 6
II. Written Business Plan 1. Total business plan and appendices must not exceed 45 pages. (including cover page, executive summary, appendices, spreadsheets, illustrations, page breaks, etc.). 2. The main portion of the written business plan must not exceed twenty-five (25) double spaced pages of text and graphics (excluding cover page, executive summary, contents page). Detailed spreadsheets and other supporting data/documents should be in the appendices. 3. The written business plan must be double-spaced. 4. The written business plan must be typed. 5. The font size must be 12. PENALTY: 5 marks will be deducted from the total score (100 marks) for each violation of each of the rules above. A maximum of 10 marks will be deducted from the total score (100 marks) if there are more than 2 violations in the same written business plan. 7
III. Presentation 1. Formal presentation is required by every team in the Divisional and Final Rounds. 2. Every member of the team must participate in the formal presentation of the plan orally. 3. Each team is required to make a twenty-minute presentation, followed by a twenty-minute question-and-answer session with the judges. 4. There will be approximately 10 minutes between each team s presentations for set-up. 5. A team which has finished its presentation may observe both the presentation and question-and-answer session of the teams that come after it. Teams that have not given their presentations may observe only the presentation segments of teams before them and must exit the room at the beginning of the question-and-answer sessions. 6. TIME LIMITATION WILL BE STRICTLY ENFORCED. IV. Business Exhibition 1. The business exhibition is required by every team in the Divisional and Final Rounds. 2. Teams will present their business ideas, products and proposed venture and answer questions to judges, guests, and interested individuals at the Business Exhibition. 3. At least one team member will be required to stay by the displays to answer any questions. 4. The prize of Best Business Exhibition Booth will be rewarded to the team with the best business display concept. 5. This category will be evaluated & selected among the 12 qualified teams. 8
JUDGING CRITERIA I. Qualifying Round II. Divisional and Final Rounds III. Mini Round The judging criteria will be based on the commercial potential of business, innovative nature and technical feasibility of the idea, and the credibility of the projections and assumptions. Judges look favorably upon high potential, growthoriented business catering to relatively large markets. Teams should refer to Business Plan Guide before writing the business plan. The result of the Divisional and Final Rounds will be determined by the sum of judges' ranking. Should the sum of judges' ranking ends up equal, average raw scores will be used to determine the winners. In call cases the judges decisions are deemed as final. I. Qualifying Round Evaluation will be based solely (100%) on the written business plan (Appendix A). II. Divisional & Final Rounds Evaluation will be based on the following criteria (Appendix B & C): - Written Business Plan (55%) - Presentation (40%) - Business Exhibition (5%) III. Mini Round The Mini Round will be evaluated by team members from other non-finalist teams. Evaluation will be based on the following criteria (Appendix D): - Presentation (40%) - Viability (60%) 9
AWARDS Bangkok Business Challenge 2004 Winner - Thailand s H.M. The King s Award Business Plan Competition - Cash Prize 200,000 Baht 1 st Runner-Up 100,000 Baht 2 nd Runner-Up 70,000 Baht 3 rd Runner-Up 50,000 Baht Winner of Mini Round 30,000 Baht Other seven divisional teams (each) 10,000 Baht In addition, the institution of the winning team will receive a cash prize of 100,000 Baht. During the Divisional Round of the competition, there will be recognitions for the following categories: Best Business Plan (to be given to the winner of each division for the best business plan) Best Presentation (to be given to the winner of each division for the best presentation) Best Business Exhibition (to be given to the team with the best presentation of the Business Exhibition Booth) 10