GD485 Portfolio Presentation COURSE LEARNING OUTCOMES School of Media, Culture, & Design DEPARTMENT OF GRAPHIC DESIGN MISSION - The Department of Graphic Design is committed to providing students with a design education in accordance with the highest professional standards. Our aim is to inspire graphic designers to develop and create effective visual communications, by cultivating their individual talent, potential and personal voice. We prepare innovative graduates that will advance the practice of graphic design and contribute responsibly in the global community. GDSN 485 Portfolio Presentation 3 UNITS Course Description An advanced studio in the preparation and presentation of the Graphic Design portfolio. Emphasis on portfolio review and critique, book development and augmentation. Presentation and interviewing techniques including resume preparation, job search issues, networking, references and salary negotiation. "The most powerful designs are always the result of a continuous process of simplification and refinement. - KEVIN MULLET Term Spring 2010 Tus/Thr 9:30 to 11:59 am Instructor Behnoush McKay Office F154, 818.252.5xxx behnoush.mckay@woodbury.edu Prerequisites GD388 Graphic Design 3 Develop professional portfolio package that is competitive in the design marketplace Prepare personal identity and resume to supplement portfolio Analyze and improve existing work in consideration of career aspirations Augment portfolio with careerfocused project Understand job search issues including networking, salaries, interviewing, references and salary negotiations PROGRAM LEARNING OUTCOMES Identify and solve visual communication problems Create and develop visual form in response to communication problems including an understanding of the principles of visual organization, composition, information hierarchy, symbolic representation, typography, aesthetics and the construction of meaningful images Generate alternative and multiple solutions Evaluate outcomes of solutions Create thumbnail and rough drawings for project conceptualization Participate in design critiques and master standards of critical judgment Master verbal and visual presentation techniques. Texts The Graphic Designer s Guide to Portfolio Design By Debbie Rose Myers Publisher: Wiley ISBN-10:0471569259 1 st Year
Instructional Process Lectures and/or media presentations explaining theory, practice and any issues specific to the planning and strategy of projects. Examples of previous student work Explanation of the problem solving process, methods of execution, project completion and presentation Class critiques during project development allow students to observe other projects in progress to gain confidence in the verbal presentation of ideas, to express critical evaluation of their own, and other student s projects Juried critique of portfolio at final class presentation. Student presentations Project Submission Students are required to submit a compilation CD at the end of each term that includes all projects organized as printer files; containing a folder of all images, typefaces and final designs. They are required to include a Woodbury Project Identification sheet on the back of all project boards submitted. There-dimensional projects should have the label attached to a tie tag. Students can download the artwork from the web site. Projects may be archived up to 2 years. Software Tutorials and Image Database Should you find that you need supplemental instruction in any of the software required for this class, you have access to a free software tutorial service, lynda.com Online Training Library. You also have access to a Corbis Education account the will enable you to download high quality images. See the department Chair for details. Materials of Instruction 9x12 Tracing Pad, Drawing pencils, T-square and triangle, Masking tape, Matt board and materials as needed, Portfolio Case Learning Activities and Assignments LOGO AND APPLICATIONS Create a personal logo for use throughout this process. Apply it to letterhead, envelopes and a business card. In designing, consider its future use on additional marketing pieces for the job search. RESUME Create two compatible resumes that include your logo. One will function as a hard copy marketing piece that will showcase your creativity. The other will be a a pdf digital application that you can send prospective employers should they request something quickly. Work from the Resume Outline Worksheet and include the following information: a. Profile information b. Footprint language both professional and personal c. Accomplishments d. Education e. Qualifications f. Abilities g. Organizations or affiliations PORTFOLIO PLAN Create a written plan for the design and production of your portfolio. Discuss your career goals, the function of your book, the physical format, the relations of your resume and business cards, sample inclusions including the quantity and viewing order. Also, include an updated working calendar of the schedule for each day of the semester delineating what will be accomplished and presented. Attach samples of all design work both before changes, and either after changes or a description of the changes for each piece. This plan should be thoughtful and well designed. It should be presented with consideration to both its content and design sensibility.
SAMPLE IMPROVEMENT Make the necessary improvements to your individual work based on instructor evaluations. PORTFOLIO AUGMENTATION Create an additional piece for your book that either enhances the design holes or speaks to the direction you would like to take in your professional life. PORTFOLIO PRESENTATION Produce and present your portfolio based on your completed portfolio plan. Consider the categories on the attached grade sheet for both verbal and visual presentation issues. GUEST SPEAKER ATTENDANCE It is a requirement of this class that students attend any departmental speaker lectures announced. Evidence of Learning and Assessment EVALUATION CRITERIA Development of concepts that are thoughtful, original and creative Careful attention to execution, technique and completion of projects Effective visual and verbal presentation skills Active and verbal participation in class activities and critiques Attendance with necessary materials and assignment preparation Personal challenge and effort in project development Deadline compliance GRADE BREAKDOWN A total of (800) points are possible for the course. Final course grades are issued based on a system of standards and are calculated through the use of grading rubrics utilizing levels of Exceptional, Proficient, Acceptable and Unsatisfactory. Points will be allocated as follows: Activity Points % of Grade Logo & Applications 150 19% Resume 100 13% Portfolio Plan 50 6% Augmentation Piece 100 13% Portfolio Presentation 300 37% Attendance, Participation 50 6% Learning Outcomes 50 6% TOTAL 800 100% FINAL GRADE CRITERIA A Clearly stands out as EXEMPLARY performance and, exhibits mastery of learning outcomes B C D F Grasps subject matter at a PROFICIENT level, considered to be good to very good, and exhibits partial mastery of learning outcomes Demonstrates an ACCEPTABLE comprehension of the subject matter, and exhibits satisfactory understanding and skills to progress in continued sequential learning Quality and quantity of work is below average and UNSATISFACTORY, exhibits only minimal understanding, and skills are not sufficient to continue in the studio sequence Quality and quantity of work is UNACCEPTABLE, below average and not sufficient to progress
Class Guidelines Students are responsible for information missed due to tardy or absence Turn your cell phones to silence during class Students who are absent more than 2 times eliminate the possibility of receiving an A Do not use computers during lecture or discussion (no chatting online during class or lab time). Please activate and monitor your campus email account and monitor your email. You will be responsible for information sent out via email (to your campus account). You will not be competing with anyone but yourself and whatever you are ready to put into the class is what you will get out of it. Attendance and Participation Attendance is required and is a strong determinate to the students success in the course. Roll will be taken and absences beyond 3 will lower the final grade. Students with absenteeism in excess of 4 classes will be encouraged to drop the course. In order to improve student ability to communicate effectively, both orally and in writing, and to help students gain experience in criticizing the work of others constructively, students are encouraged to participate actively in all class discussions. The University emphasizes group interaction in the classroom. If a student is absent, his/her benefits received from classroom involvement are lost as are contributions which otherwise could have been made to the learning of fellow students. Students are responsible for all material assigned or discussed in class. Late Work Late project grades will be reduced by one grade. Projects will not be accepted after the last regular class session. Students who do not participate in project presentations will forfeit their verbal presentation points. Business Plan presentations are to be completed on assigned dates only. Late presentations are not accepted. Academic Honesty Policy See complete policy on line at: http://my.woodbury.edu/staff/aa/shared%20documents/approved%20academic%20honesty%20policy.pdf Essential to the mission of Woodbury University is a commitment to the principles of academic integrity and ethical behavior. Because the integrity of the academic enterprise of an institution of higher education requires honesty in scholarship and research, academic honesty is required at Woodbury University. Adherence to the Academic Honesty Policy reflects the commitment of our community to the value of learning and our core principle of social responsibility. Definitions of Academic Honesty 1. CHEATING is the act or attempted act of deception by which a student seeks to misrepresent that he/she has mastered information on an academic exercise that he/she has not mastered. 2. FABRICATION is the use of invented information or the falsification of research or other findings in an academic exercise. 3. FACILITATING ACADEMIC DISHONESTY is intentionally or knowingly helping or attempting to help another commit an act of academic dishonesty. 4. PLAGIARISM is the submission of another's work as one's own, without adequate attribution. When a student submits work for credit that includes the words, ideas or data of others, the source of the information must be acknowledged through complete, accurate, and specific references, and, if verbatim statements are included, through quotation marks or indentation as appropriate. Writing Center See information online at: <http://www.woodbury.edu/s/131/index.aspx?sid=131&gid=1&pgid=1646&sparam=writing%20center&scontid=0> The Writing Center offers practical support to transform cultural and language diversity into valuable academic writing to strengthen the links between composition theories and teaching practices, to modify essay and research conventions to address specific assignments, and to use existing and cutting-edge technology to prepare students for the communication environments that define professional workplaces.
Code of Student Conduct See Student Handbook online at: http://www.woodbury.edu/s/131/index.aspx?sid=131&gid=1&pgid=1731 Field Trip Policies and Forms See information online at: http://my.woodbury.edu/staff/aa/default.aspx?rootfolder=%2fstaff%2faa%2fshared%20documents%2ftravel%20forms==%7bc 0CBC72B%2dAD20%2d48C4%2dB91D%2dB69145423703%7d Weekly Schedule Subject to change DATE LECTURE DUE REVIEW 1.12 Introduction 1.14 Portfolio Characteristics 20 Logo thumbnails 1.19 Portfolio Review 10 Logo thumbnail revisions 1.21 Portfolio Review 10 Logo thumbnail revisions 1.26 Portfolio Inclusions 3 Logo roughs & Type Studies 1.28 Portfolio Review Logo type/color studies 2.2 Formats and Materials Logo final rough 2.4 Portfolio Considerations Logo application studies Planning Questions Portfolio Plan Assignment 2.9 Calendar Assignment Logo application critique 2.11 Resume Functions/Considerations Resume Inclusions & Structure Resume dummies and copy 2.16 Instructional Break 2.18 Resume Inclusions & Structure Portfolio Plan & Calendar Assignment 2.23 Company Priorities Resume thumbnails 2.25 References Resume roughs 3.2 Photographing Projects Resume revisions 3.4 Instructional Break 3.9 The Job Search & Networking Resume final rough 3.11 Marketing Letters Resume critique & Portfolio case 3.16 Spring Break 3.18 Spring Break 3.23 Telephoning Portfolio Plan & Augmentation thumbnails 3.25 Interview Tips From Pros Portfolio Augmentation thumbnails 3.30 Interviews Project Improvement 4.1 Getting Hired Project Improvement 4.6 Interviewer Questions Portfolio Augmentation roughs 4.8 Interviewee Questions Project Improvement 4.13 Negotiation Strategy Project Improvement
4.15 Articulating Your Work Portfolio Augmentation critique 4.20 Presentation Issues Project Improvement 4.22 Project Improvement 4.27 Final Portfolio 4.29 Portfolio Presentation Assessment Evaluation Please review the Grading Rubrics for GDSN 485