Copyright 2013 Splunk, Inc. Splunk 6 Overview. Presenter Name, Presenter Title

Safe Harbor Statement During the course of this presentahon, we may make forward looking statements regarding future events or the expected performance of the company. We cauhon you that such statements reflect our current expectahons and eshmates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward- looking statements, please review our filings with the SEC. The forward- looking statements made in this presentahon are being made as of the Hme and date of its live presentahon. If reviewed arer its live presentahon, this presentahon may not contain current or accurate informahon. We do not assume any obligahon to update any forward looking statements we may make. In addihon, any informahon about our roadmap outlines our general product direchon and is subject to change at any Hme without nohce. It is for informahonal purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligahon either to develop the features or funchonality described or to include any such feature or funchonality in a future release.

Splunk Company Update Company (NASDAQ: SPLK) 2004 founded ﬁrst sorware 2006 release HQ San Francisco Business Model / Products On- premise In the cloud SaaS Customers 6000+ of the 60+ Fortune 100 Largest license: 100 Terabytes/day

Industry RecogniHon #1 Big Data Innovator Most #4 Innovative 2013 SIEM Magic Quadrant LEADER 2012 Security Market Growth #1 Worldwide 2012 IT Operations Market Growth #3 Worldwide Best SIEM North America Best Enterprise Security Solution EMEA

The AcceleraHng Pace of Data Volume Velocity Variety Variability Machine data is the fastest growing, most GPS, complex, most valuable area of big data RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, TelemaHcs, Storage, Servers, Security Devices, Desktops

Sources What Does Machine Data Look Like? Order Processing Middleware Error Care IVR TwiLer

Sources Machine Data Contains CriHcal Insights Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time WaiHng On Hold Care IVR Customer ID Twi`er ID Customer s Tweet TwiLer Company s Twi`er ID

Make machine data accessible, usable and valuable to everyone. 9

Industry Leading Plaborm for Machine Data Any Machine Data OperaQonal Intelligence Servers Online Services Security Web Services Networks GPS LocaHon Packaged ApplicaHons Search and InvesQgaQon ProacQve Monitoring OperaQonal Visibility Real- Qme Business Insights Storage Desktops Messaging Custom ApplicaHons Online Shopping Cart Smartphones and Devices Telecoms Web Clickstreams RFID Call Detail Records Databases Energy Meters HA Indexes and Storage Commodity Servers

Industry Leading Plaborm for Machine Data Any Machine Data OperaQonal Intelligence Servers Storage Online Shopping Cart Online Services Smartphones and Devices Web Services Search and InvesQgaQon HA Indexes and Storage ProacQve Monitoring OperaQonal Visibility Security GPS LocaHon Any amount, Packaged any locahon, any source ApplicaHons Networks Desktops Schema- RFID Telecoms on- the- fly Web Clickstreams Call Detail Records Custom Messaging Universal ApplicaHons Databases forwarding Energy Meters No back- end RDBMS No need to filter data Real- Qme Business Insights Commodity Servers

Turning Machine Data Into OperaHonal Intelligence OperaHonal Visibility Search and InvesHgate Real- Hme Business Insight ProacQve ProacHve Monitoring and AlerHng ReacQve

OperaHonal Intelligence for IT and Business Users Industrial Data / Internet of Things IT OperaHons Management Digital Intelligence ApplicaHon Management Security and Compliance Customer OperaQons System Support Teams Administrator ApplicaQon Developers Business AnalyHcs Security Analysts 13 Auditors IT Website/Business LOB Owners/ ExecuQves Analysts ExecuQves

Splunk Delivers Value Across IT and the Business App Dev and App Mgmt. IT OperaHons Security and Compliance Digital Intelligence Business AnalyHcs Industrial Data and Internet of Things Developer Plaborm (REST API, SDKs) Small Data. Big Data. Huge Data.

Segng the Standard for OperaHonal Intelligence VERSIONS 1 2 3 Tool Google for the datacenter 2006-2008 VERSIONS 4 4.1 4.2 4.3 Engine Engine for machine- generated data 2009-2011 VERSIONS 5 6 PlaWorm PlaWorm for operaqonal intelligence 2012-2013

The Splunk Plaborm OperaHonal Intelligence Plaborm Content User and Developer Interfaces Inputs, Apps, Other Content Web Framework SDK REST API Core FuncHons Core Engine Search Processing Language Indexing CollecHon

What s Possible with the Splunk Plaborm? Power Mobile Apps Log Directly Extract Data Customer Dashboards Integrate BI Tools Integrate Plaborm Services Web Framework SDKs REST API

A Wealth of Splunk Apps Over 400 apps available on the Splunk apps site XenApp XenDesktop Server, Storage, Network Server Virtualization Operating Systems Infrastructure Applications Mobile Applications Cloud Services Custom Biz Applications Web Framework SDKs REST API Ticketing/Help Desk Other Monitoring

How Do Developers Use Splunk? 1 2 3 Accelerate Dev & Test Secure + Integrate with IT Infrastructure Build Real- Qme Data ApplicaQons

Challenge Gegng Value from Data in Hadoop! Easy storage but hard analyqcs: difficult to explore, analyze and visualize data! Complex technology: many open source projects! Hard- to- staff skills: must write MapReduce jobs or fixed schemas Hadoop (MapReduce & HDFS) Wide Range of Open Source Projects for Hadoop AnalyHcs Mahout YARN Sqoop Azkaban Pig DataFu H i v e 20

Reliable, Bi- direchonal IntegraHon with Hadoop Splunk Hadoop Connect Ad hoc search HA Indexes and Storage Monitor and alert Report and analyze Custom dashboards Commodity Servers Splunk Hadoop Connect Import Browse Export Hadoop (MapReduce & HDFS) 21

What if Your Data is too Big to Move Ad hoc search Monitor and alert Report and analyze Custom dashboards How can we leverage the capabilihes of Splunk nahvely on data in Hadoop? HA Indexes and Storage Commodity Servers Hadoop (MapReduce & HDFS) Data in Hadoop is too big to move 22

Integrated AnalyHcs Plaborm Full- featured, Integrated Product Explore Analyze Visualize Dashboards Share Insights for Everyone Works with your exishng Hadoop Deployment Hadoop (MapReduce & HDFS) 24 24

Customers Leading the Charge 25

OperaHonal Intelligence Across the Business Single pane of glass across enterprise cloud compuqng environment Improved troubleshooqng by 96% Improved applicaqon performance BeLer experience across 100,000+ customers

Measuring User Experience on a Wide Scale Web User Clickstreams 12 million monthly visits Weblog Traffic Data 750 million queries per month Maintain high performance Protect content against malicious bots Track traffic sources for adverqsers

Analyzing Insights as They Occur Correlate CDRs with tariffs IdenQfy lowest cost routes Monitor cell towers Detect major catastrophes Real- Hme visibility Heaviest users and abusers

ProacHve Security Monitoring and Forensics Central view user achvity, systems ProacQve threat assessment Incident trending detechon and response Cisco CSIRT Security Investigation Interface

Crossing IT Silo s to Prevent Fraud We use Splunk to make Etsy A safer place to conduct business ick Galbreath - DNirector of Engineering Fast, automated fraud identification and remediation + Security Compliance IT Ops App Mgmnt

Driving Superior Customer Service 90% reduced escalahons 67% faster Machine Data problem resoluhon Systems from end- to- end Service Delivery Real- Qme visibility into operaqonal infrastructure

Reducing Your Power Bills with Splunk Central view energy use Correlate mulhple building systems OpQmize facility and asset spend McKenney s Business Intelligence for Buildings

Customer ROI Case Studies

A Growing, Global Community of Users Local User Groups and SplunkLive! events Splunk Developers 3,000+ unique visitors per week to dev.splunk.com Splunk Apps & Answers 400+ Apps, 24,000+ queshons and 30,000+ Answers Annual Users Conference

Proven at 6,000+ Customers in 90+ Countries Over Half the Fortune 100 Cloud and Online Services EducaQon Energy and UQliQes Financial Services and Insurance Government Healthcare Manufacturing Media Retail Technology TelecommunicaQons Travel and Leisure

Easy to Get Started Download and install in minutes 1. Download 2. Eat your Machine Data 3. Start Splunking

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