Bytemark Mobile Ticketing December 2, 2014 2014 Bytemark, Inc. All rights reserved.
Bytemark What We Do Focus - Mobile Ticketing & Payments Industries - Transit, Tourism, & Events Delivery Methods - Mobile Apps & Web 2014 Bytemark, Inc. All rights reserved. 2
BYTEMARK CLIENTS 2014 Bytemark, Inc. All rights reserved. 3
Experience in Canada - Rogers Mobile User Management Incomm licensed Bytemark s mobile user & device management system for Rogers Wireless to allow their customers to pay with their mobile at retail locations across Canada 2014 Bytemark, Inc. All rights reserved. 4
NY Waterway Launched in January 2012 First Major Mobile Ticketing Deployment in the United States Largest Private Ferry Operator in the US Over 3 Million Mobile Tickets Sold Web, ios, Android & Windows Phone Visually Validated Ticketing 2014 Bytemark, Inc. All rights reserved. 5
Capital Metropolitan Transportation Authority Citywide launch of mobile ticketing in January 2014 Mobile ticketing across Bus, BRT, and Light Rail ios, Android & Windows Phone, and Web Handheld & Fixed Validator Solution Multi-modal ticketing: Visually validated & QR code 2014 Bytemark, Inc. All rights reserved. 6
NICTD: South Shore Line June 2014 launch of mobile ticketing with NICTD s South Shore Line for commuter rail service from Chicago to Northern Indiana ios & Android Visually Validated Ticketing 2014 Bytemark, Inc. All rights reserved. 7
MassDOT BusPlus+ Mobile & online ticketing for regional bus service Launching with 7 private bus operators API and Booking system integration for select operators Merchant App Handheld hardware consulting and sourcing Web, ios, Android & Windows Phone 2014 Bytemark, Inc. All rights reserved. 8
Metrolinx UP Express Mobile, Online & Field Sales for Express Train Service from Pearson Airport to Union Station Launching for PanAm games API and backend integration with GDS, TMC s & Business Partnerships Merchant App for Validation & Field Sales Handheld hardware consulting and sourcing Web, ios, Android, Blackberry & Windows Phone 2014 Bytemark, Inc. All rights reserved. 9
MOBILE APP FEATURES 2014 Bytemark, Inc. All rights reserved. 10
Comprehensive Transit App Revolutionary Smart Tile Home Screen provides the user with the most relevant content based on their settings and use history Advisories & Alerts Integrated Offers for additional revenue opportunities Maps & Schedules with GTFS Support Supports ios, Android, Windows Phone 2014 Bytemark, Inc. All rights reserved. 11
Setup Account Register with Google, Facebook or sign up with an email to create an account. Required Information is minimal 1. First Name 2. Last Name 3. Email Address 4. Password 2014 Bytemark, Inc. All rights reserved. 12
Buy Tickets: CMTA Example 2014 Bytemark, Inc. All rights reserved. 13
Flexible Payment Options Customers may add multiple cards and assign them an alias Split Payments are supported across all available payment methods Personal info is never stored on the app 2014 Bytemark, Inc. All rights reserved. 14
Use Tickets Customers can activate one or several tickets Add desired tickets to the queue and tap Activate Tickets We can limit activation of the incorrect ticket type Weekend fare during weekday 2014 Bytemark, Inc. All rights reserved. 15
Offline Flexibility Saving Tickets To Your Device Lets you view and use your tickets offline Helps you quickly activate and reactivate tickets in regions with a poor data reception Saving To Your Cloud Account Requires you to have an online connection to view and use your tickets Allows passes to be viewed and used from multiple devices Users Control Where Tickets Reside 2014 Bytemark, Inc. All rights reserved. 16
Map Trip Planning 1 3 2 4 1 Tap Origin on Map 2 Choose Destination 3 View Schedules 4 Tap to Purchase 2014 Bytemark, Inc. All rights reserved. 17
Alerts & Advisories Smart Tile Alert Advisory List Advisory Details Alert Settings 2014 Bytemark, Inc. All rights reserved. 18
Web Based Ticketing 2014 Bytemark, Inc. All rights reserved. 19
VALIDATION 2014 Bytemark, Inc. All rights reserved. 20
Validation Options Visual/Animated Electronic Physical Near Field 2014 Bytemark, Inc. All rights reserved. 21
Multimodal Tickets Animated Background: Origin/Destination or Other Relevant Text Like Ticket Month Quantity & Type displayed on top of: -Animated Watermark -Interactive Element -Enlargeable QR Code Activation / Balance Secondary Text 2014 Bytemark, Inc. All rights reserved. 22
Reduced Fares Tickets Can be limited by user in the Back Office Reduced fares or special ticket types (cars/bikes) can be linked with standard fare products for joint boarding Separately managed color schemes and watermarks for efficient validation 2014 Bytemark, Inc. All rights reserved. 23
VALIDATORS & FARE INSPECTOR APP 2014 Bytemark, Inc. All rights reserved. 24
Inspector App The Android OS Inspector App provides for rapid validation for a variety of passes Capital Metro Hardware Example Off the shelf Samsung Galaxy SIII Android Platform 4G Compatible Grabba Case Optical Scanner for 2D barcodes NFC including MiFare support Custom magstripe passes from GFI Additional battery capacity 2014 Bytemark, Inc. All rights reserved. 25
Hardware Scanner Software Based on Android OS Software Supports a variety of hardware devices & functions 2014 Bytemark, Inc. All rights reserved. 26
BUSINESS-TO-BUSINESS 2014 Bytemark, Inc. All rights reserved. 27
Business Partnerships 2014 Bytemark, Inc. All rights reserved. 28
SECURITY 2014 Bytemark, Inc. All rights reserved. 29
Sales Revenue / Credit Card Gateway Reconciliation The Bytemark gateway integrates with third party payment processors The Bytemark gateway can be directly reconciled with payment processing services to verify that payments are received and deposited With both Bytemark and the credit card processor providing sales data reporting, this provides the agency with a secondary data validation point to ensure that the revenue reported in both systems is accurate 2014 Bytemark, Inc. All rights reserved. 30
PCI Compliance & Maintenance Bytemark is certified PCI Level 1 by Security Metrics Bytemark undergo monthly and quarterly reviews Amazon Web Services provides ETS hosted infrastructure which maintains PCI compliance for its hosting facilities 2014 Bytemark, Inc. All rights reserved. 31
COSTS STRUCTURE 2014 Bytemark, Inc. All rights reserved. 32
Pricing Considerations Term of Contract Validation Method Reporting System Payments Processing Pricing Model 2014 Bytemark, Inc. All rights reserved. 33
Transactional Fixed Fee Hybrid Pricing Models Strictly percentage of ticket price Aligns Bytemark s goals with the agency Continuous Improvements to the Platform Upfront Development Monthly Hosting & Maintenance Modifications require change of work orders Balance between development fees and transaction model 2014 Bytemark, Inc. All rights reserved. 34
Bytemark Mobile Ticketing THANK YOU! 2014 Bytemark, Inc. All rights reserved.