Brokerage. Steve Borgatti. 2005 Steve Borgatti

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Transcription:

Brokerage Steve Borgatti

Structural Holes Basic idea: Lack of ties among alters may benefit ego Benefits Autonomy Control Information

Autonomy Guy in Pub

Control Benefits of Structural Holes White House Diary Data, Carter Presidency Data courtesy of Michael Link Year 1 Year 4

Information & Success Cultural interventions, relationship building New leader Information flow within virtual group Data warehousing, systems architecture Cross, Parker, & Borgatti, 2002. Making Invisible Work Visible. California Management Review. 44(2): 25-46 2005 Steve Borgatti

Changes Made Cross-staffed new internal projects white papers, database development Established cross-selling sales goals managers accountable for selling projects with both kinds of expertise New communication vehicles project tracking db; weekly email update Personnel changes

9 Months Later Cross, Parker, & Borgatti, 2002. Making Invisible Work Visible. California Management Review. 44(2): 25-46

Burt s Measures of Structural Holes Effective Size Constraint

Effective Size m jq p iq = j's interaction = proportion of with q divided by j's strongest relationship i's energy invested in relationship with q with anyone ESi = 1 piqm jq, q i, j q ES 1 p m, q i = i iq jq, j j q j j Effective size is network size (N) minus redundancy in network

Effective Size in 1/0 Data M jq = i s interaction with q divided by j s strongest tie with anyone So this is always 1 if j has tie to q and 0 otherwise P iq = proportion of i s energy invested in relationship with q So this is a constant 1/N where N is ego s network size ESi = 1 piqm jq, q i, j j q 1 ESi = 1 m jq, q i, j j n q 1 ESi = 1 m jq, q i, n j j q 1 ESi = n m jq, q i, n j q j j Average degree

Constraint M jq = i s interaction with q divided by j s strongest relationship with anyone So this is always 1 if j has tie to q and 0 otherwise P iq = proportion of i s energy invested in relationship with q So this is a constant 1/N where N is network size cij = pij piqmqj, q i, q j Alter j constrains i to the extent that i has invested in j i has invested in people (q) who have invested heavily in j. That is, i s investment in q leads back to j. Even if i withdraws from j, everyone else in i s network is still invested in j

Constraint 7 3 4 3 2 1 5 4 5 2 6 1 6 On left, node 2 is more constrained than 1 and 5 On right, node 2 is less constrained than 1 and 5

Approaches to Social Capital Topological (shape-based) Burt Coleman Connectionist (attribute-based) Lin

Brokerage Roles a b c Broker Gould & Fernandez Broker is middle node of directed triad What if nodes belong to different organizations?

B Brokerage Roles A C Coordinator B B A C A C Representative Gatekeeper B B A C A C Consultant Liaison We can count how often a node enacts each kind of brokerage role

Counting of Role Structures Coordinator Gatekeeper Representative Consultant Liaison Total HOLLY 0 6 6 2 0 14 BRAZEY 0 0 0 0 0 0 CAROL 2 0 0 0 0 2 PAM 6 4 4 0 0 14 PAT 4 3 3 0 0 10 JENNIE 4 0 0 0 0 4 PAULINE 6 4 4 0 0 14 ANN 2 0 0 0 0 2 MICHAEL 2 4 4 0 0 10 BILL 0 0 0 0 0 0 LEE 0 0 0 0 0 0 DON 2 0 0 0 0 2 JOHN 0 2 2 0 0 4 HARRY 2 0 0 0 0 2 GERY 2 3 3 0 0 8 STEVE 10 0 0 0 0 10 BERT 4 0 0 0 0 4 RUSS 6 0 0 0 0 6

Another Example Coord Gate Rep Cons Liais Total JB 3 17 1 0 3 24 TB 0 5 0 4 5 14 MC 1 0 0 0 0 1 CC 0 0 0 0 5 5 BD 1 0 40 0 0 41 TD 5 5 45 8 25 88 PD 0 0 0 0 0 0 JF 0 0 0 0 0 0 KG 7 22 9 0 15 53 SM 0 1 0 0 0 1 BS 1 0 0 0 0 1 AS 0 0 0 0 0 0 JT 0 0 0 0 0 0 PW 0 30 0 0 0 30 CW 0 6 0 3 5 14 TW 0 0 0 0 0 0 Total 18 86 95 15 58 272

Role Profiles Observed 50 45 40 35 30 25 20 15 10 5 0 PW KG JB TB CW Coordinator Gatekeeper Representative Consultant Liaison BD TD JB TB MC CC BD TD PD JF KG SM BS AS JT PW CW TW

1.14 0.84 0.55 0.25-0.04 PWSM Gatekeeper JB BS MC JFJT KGTW PD AS CoordinatorTotal TD BD Representative -0.34-0.63 CW TB Liaison -0.92 Consultant CC -1.22-1.51 Correspondence Analysis -1.81-1.81-1.22-0.63-0.04 0.55 1.14

E-I Index Krackhardt and Stern E E + I I E is number of ties between groups, I is number of ties within groups Varies between -1 (homophily) and +1 (heterophily)

E-I Index Internal External Total E-I HOLLY 3 2 5-0.20 BRAZEY 3 0 3-1.00 CAROL 3 0 3-1.00 PAM 4 1 5-0.60 PAT 3 1 4-0.50 JENNIE 3 0 3-1.00 PAULINE 4 1 5-0.60 ANN 3 0 3-1.00 MICHAEL 4 1 5-0.60 BILL 3 0 3-1.00 LEE 3 0 3-1.00 DON 4 0 4-1.00 JOHN 2 1 3-0.33 HARRY 4 0 4-1.00 GERY 3 1 4-0.50 STEVE 5 0 5-1.00 BERT 4 0 4-1.00 RUSS 4 0 4-1.00

Density Tables Number of ties from one group to another, as a proportion of the number possible Division 1 Division 2 Division 3 Division 4 Division 5 Division 6 Division 7 Division 8 Division 1 5% 11% 2% 6% 7% 1% 10% Division 2 5% 18% 11% 7% 2% 3% 2% Division 3 11% 18% 21% 12% 13% 16% 9% Division 4 2% 11% 21% 6% 7% 6% 6% Division 5 6% 7% 12% 6% 2% 8% 3% Division 6 7% 2% 13% 7% 2% 2% 10% Division 7 1% 3% 16% 6% 8% 2% 0% Division 8 10% 2% 9% 6% 3% 10% 0% Avg. 6.0% 6.8% 14.3% 8.4% 6.3% 6.1% 5.1% 5.7%