The Current State of the Long-Term Care Insurance Market Presented to 14 th Annual Intercompany Long-Term Care Insurance Conference by Marc A. Cohen, PhD Ph.D. LifePlans, Inc. Rosen Centre Orlando, Florida March 16-19th 2014
Presentation Topics Current overview of U.S. LTC Insurance Market Profile of Individuals Purchasing Policies Product Evolution Public Policy Claims Experience Market exit among Carriers and Implications Challenges and Opportunities 2
Growth in National LTC Expenditures (billions) $250 $200 65% Growth $206 $150 $125 $100 $50 $74 69% Growth $0 1991 2000 2011 3
Changes in Long-Term Care Financing Sources 1991-2011: Growth Gowt in Public c&p Private vatefinancing 80% 70% 67% 60% 59% 57% 50% 40% 30% 20% 10% 0% 33% 36% 22% 7% 3% Medicaid and Medicare Out-of-Pocket Private 1991 2000 2011 12% Source: SCAN Foundation, 2013; Avalere, 2007, Health Care Financing Administration, Office of the Actuary, Data from the Office of National Health Statistics in Health Care Financing Review, Fall 1994 4
Current LTC Insurance Industry Parameters (2012) Individual market Roughly 5.0 5.5 million individual policies in force. Total annualized in-force premium of over $9.5 billion. Fewer than 20 companies still active in market Annual sales in 2010 were 65% lower than in 2000. Sales have been flat for last three years with about 250,000 policies added each year Group Market About 2.0 2.5 million certificates in force. Total premium of greater than $1.7 billion. Slightly more than 11,000 employer groups sponsoring coverage Less than 8 insurers actively selling in the group market Over the last three years, roughly 150,000 certificates per year have been sold 5
Number of insured Lives has been relatively flat since 2005 8,000 7,000 6,000 5,000 4,000 3,000 3,338 3,697 3,202 2,601 2,946 4,793 4,497 4,130 5,179 5,612 6,053 6,404 6,995 7,030 7,115 7,186 7,263 7,357 7,033 6,894 2,000 1,704 1,000 0 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: NAIC LTC Experience Reports 6
Annual Sales of Individual LTC Insurance Policies have been declining since 2002 800 698 754 600 609 600 500 509 400 380 420 362 332 300 306 283 221 253 249 254 200 172 0 1990 1992 1994 1996 1998 2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Note: LifePlans analysis based on AHIP, LIMRA and LifePlans sales surveys, 1990-2013. Beginning in 2009, LTC Partners data for annuitants included in counts 7
Group sales represent 35% to 45% of total sales between 2005-2012 (thousands) 600 500 528 527 484 493 400 397 445 438 395 300 332 300 306 283 253 249 254 200 196 184 221 210 221 176 192 189 141 100 2005 2006 2007 2008 2009 2010 2011 2012 Individual id Group Ttl Total Note: Estimates based on AHIP, LIMRA and LifePlans sales data and analysis. Beginning in 2009, LTC Partners data for annuitants included in counts 8
Combination products are growing in the market (policies in force) 300,000000 200,000 200,422 191,227 212,807 228,645 219,040 246,700 236,000 100,000 72,736736 0 2009 2010 2011 2012 Individual Life and Annuity products with accelerated LTC Group Certificates for Life and Annuity Products with Accelerated LTC Benefits Sources: NAIC, 2013, 2012, 2011. Note: The 2012 data is based on 30 companies reporting and no group certificate data provided. Group certificates for 2013 is estimate based on trending. Data unreported in NAIC 2013 report. 9
In-force Premiums by product type (billions): There remains a great deal of opportunity in the market $120.0 $106.3 $90.0 $60.0 $30.0 $0.0 $11.3 $13.6 LTC Insurance Combined Short-Term and Long- Term Disability $4.7 Individual Disability Insurance $0.3 Critical Illness Individual Life Insurance $28.2 Group Life Insurance Sources: NAIC, 2013, Gen Re, 2013 Note: Premium from combination products not included. In 2011 represented $2.2 billion of new premium (Geneva Association i Four Pillars Newsletter, No. 51, September 2012 10
Private LTC insurance has modest penetration of population with incomes over $20,000 20% 15% 16% 10% 8% 5% 5% 0% Age 45+ Age 45 to 64 Age 65+ Source: LTC Financing Strategy Group, 2008 11
CHARACTERISTICS OF PRODUCTS AND PURCHASERS 12
Stand-alone policies have become more comprehensive, greater benefits, and average premiums are increasing Policy Characteristics Average Average Average for Average Average for for 2010 for 2005 2000 for 1995 1990 Policy Type Nursing Home Only 2% 3% 14% 33% 63% Nursing Home & Home Care Home Care Only 92% 6% 90% 7% 77% 9% 61% 6% 37% --- Daily Benefit Amount for NH $154 $142 $109 $85 $72 Care Daily Benefit Amount for Home Care Nursing Home Only Elimination Period Integrated Policy Elimination Period $153 $135 $106 $78 $36 86 days 80 days 65 days 59 days 20 days 89 days 81 days 47 days 46 days -------- Nursing Home Benefit Duration 4.8 years 5.4 years 5.5 years 5.1 years 5.6 years Percent Choosing Inflation Protection 92% 76% 41% 33% 40% Annual Premium $2,268 $1,918 $1,677 $1,505 $1,071 Source: AHIP, 2011 13
Across all ages premiums are rising, but largest increase is at younger ages $4,000 $3,949 $3,294 $2,759 $3,000 $2,604 $2,255 $2,341 $2,581 $2,003 $2,146 $1,877 $1,829 $2,000 $1,000 $1,487 $1,528 $1,213 $1,177 $919 $0 Age 55-64 Age 65 to 69 Age 70 to 74 Age 75+ 2010 2005 2000 1995 Note: Between 1995 to 2000 increase in premiums due primarily to increase in policy benefits. Between 2000 2010, increase in premiums due to true up of pricing assumptions and move toward greater rate stability Premium increase 1995-2010: Age 55-64: 145% Age 75+ 84%. Source: AHIP 2011 14
Younger, wealthier and employed individuals are buying policies Characteristic 2010 2005 2000 1995 1990 Average Age 59 years 61 years 65 years 69 years 68 years %> 70 8% 16% 40% 49% 42% % Married 69% 73% 70% 62% 68% Median Income % > $50,000 $87,500 77% $62,500 71% $42,500 42% $30,000 20% $27,000 21% Median Assets % > $75,000 $325,000 82% $275,000 83% $225,000 77% $87,500 49% N.A. 53% % College Educated 71% 61% 47% 36% 33% %Employed 69% 71% 35% 23% 15% Source: AHIP, 2011 15
The share of LTC sales to the middle market age 40-69 is declining 75% 55% 50% 41% 42% 36% 25% 17% 9% 0% Middle Income Low Income Upper Income 1995 2010 Note: Low income <33% of income distribution; Middle income = 33% - 66%; Higher income = >66% Source: LifePlans analysis of AHIP Buyer Data, 2011 16
Most people buy policies to maintain lifestyle and consumption and not just to protect assets (2010) 40% 33% 30% 20% 18% 13% 18% 17% 10% 0% Avoid Protect Guarantee Protect Living One of Other Dependence Assets/Leave Affordability Standards Reasons an Estate Source: AHIP, 2011 17
Most people choose not to buy policies because they are viewed as too costly (2010) 75% 61% 50% 25% 18% 20% 13% 0% Don't Believe Insurers Hard to Choose Policy Too Costly Waiting for Better Policy Source: AHIP, 2011 18
There has been targeted public support for the private market HIPAA Tax qualification status Deductibility of premiums for itemizers Few people p benefit because of 7.5% AGI threshold Partnership Programs Purchasers of LTCI can access Medicaid without having to spend-down assets 45 states participate Little knowledge of the program: <25% of random sample age 50 and over knew about program 45% indicated d they would be more likely l to purchase LTCI if state had a Partnership Program Many states have tax incentives for purchase of LTCI Benefits too small to make much of a difference Some potential off-sets due to some level of Medicaid crowd-out 19
CLAIMS EXPERIENCE 20
Most LTC claimants are well served by companies when it comes to claims payments By 2012 $78 billion in incurred claims and annual incurred claims approaching $8 billion. Data suggests that roughly 95% of all claims are paid. Of people receiving claims payments, 94% had no disagreement with the insurer and 3% had a disagreement that was resolved satisfactorily. Vast majority of claimants indicate that policy benefits met their care needs; 90% felt their policy provided flexibility in service choice. The insurance covers a significant ifi percentage of the daily costs of care -- (between 72% and 98%). Half of claimants felt that in the absence of their policy, they would have to seek kinstitutional i i care or would not be able to afford service levels. l Most people have no disagreement with their company at claim time (94%), and the majority (77%) do not find it difficult to file a claim (77%). Source: U.S. Department of Health and Human Services, 2010 21
Proportion of claimants who say that the LTC benefit is meeting their care needs 100% 98% 98% 86% 75% New Claimants Home Care Nursing home claimants Assisted living claimants Note: Almost all issues mentioned relate to service provision and not insurance benefits. 22
Claims experience is deteriorating in recent years: Industry Actual to Expected Annual Incurred Claims, 2009-2012 120% 112% 111% 110% 116% 90% 60% 30% 0% 2009 2010 2011 2012 Source: NAIC Experience Reports, 2012 23
RECENT TRENDS AND OPPORTUNITIES 24
Roughly 20 companies are still selling a meaningful numbers of policies; in 2002, AHIP reported 102 companies selling policies Currently Selling Auto-owners Insurance Group Genworth Life Insurance Company/ Genworth Life Insurance Company of NY John Hancock (Individual Policies) Bankers Life & Casualty Company Transamerica Life Insurance Company Country Life Secure State Farm Mutual Auto Insurance Company New York Life Insurance Company Northwestern Long Term Care Insurance Company Mutual of Omaha Insurance Company Massachusetts Mutual Life Insurance Company Medamerica Insurance Company/ Medamerica Insurance Company of NY Knights of Columbus Thrivent Financial For Lutherans United Security Lincoln Financial Group State Life United SPDA/LTC Closed Blocks Unum Life Insurance Company of America First Unum Life Insurance Company Metropolitan Life Insurance Company John Hancock Group Metlife Insurance Company of CT Continental Casualty Company Prudential Insurance Company of America RiverSource Life Insurance Company Allianz Life Insurance Company of North America Senior Health Insurance Company of PA Penn Treaty Aetna Life Insurance Company Lincoln Benefit Life Company Union Security Insurance Company Time Insurance Company Ability Insurance Company United Teacher Assoc Insurance Company American Family Life Assurance Company of Colorado Monumental Life Insurance Company Kanawha Insurance Company CUNA Mutual Insurance Society Physicians Mutual Insurance Company Provident Life & Accident Insurance Company WEA Insurance Corp Guarantee Trust Life Insurance Company Southern Farm Bureau Life Insurance Company WEA Insurance group is still marketing a small number of Partnership policies. 25
Most policies are now administered by companies no longer in the market and these companies have less favorable claims experience 125% 115% 100% 93% 75% 50% 55% 53% 55% 45% 47% 45% 25% 0% % of % of Annual Cumulative % of At Actual lto Policyholders Claims Industry Earned Expected Incurred Premiums Claims (2009) Companies no longer selling policies Companies still selling policies Source: Analysis of 2009 and 2010 NAIC Experience Exhibit Reports 26
Trends in factors affecting profitability have been very unfavorable throughout the decade Since 2000, all major determinants of premium and product profitability have been going gin the wrong direction: interest rates are significantly lower than what was priced for, voluntary lapse rates are lower than for any other insurance product, morbidity is somewhat worse than expected and mortality is actually improving. For these reasons, the prior decade saw a major exodus of companies from the market, as returns on the product have been significantly below expectation. 27
Pricing LTC Insurance... 28
Distribution Challenges Persist The number of agents selling LTC has declined and there are fewer specialists The agent force is aging Little succession planning evident Consumers purchase products differently today and rely more on the internet Higher commissions did not appear to draw enough new agents into the market to effectively increase overall market size significantly over the past decade. Fewer than 10,000 agents actually sell the product and it is very unlikely that they will be able to reach the more than 155 million people in the labor force. 29
Single most Important Reasons that the Company left the Market: Capital Requirements and Not Hitting Profit Objectives Product performance - not hitting profit objects 15% 19% New senior management not interested in product New evaluation/assessment of the risk involved with the product and staying in the market Distribution issues 23% 12% Lack of confidence in ability to manage risk Could not get reinsurance or partner with whom to share risk 4% 8% 4% 4% 12% Concern about ability to get rate increases if necessary Capital requirements Other Source: DHHS, 2013 30
Circumstances under which Company would consider re-entering Market 50% 45% 40% 35% 30% 25% 36% 46% 46% 32% 32% 20% 15% 14% 10% 5% 0% Regulatory changes Changes to distribution Changes to the structure of the product Changes in consumer attitudes Changes in public policy (tax policy) Other Source: DHHS, 2013 31
Most companies indicate they are very unlikely to return to the market 8% High (>75% chance) 12% 36% Medium (50%-74%) 4% Low (25% to 49%) Very low (<25%) Not going to happen 40% Source: DHHS, 2013 32
Key Demand and Supply Issues Demand: Consumer Lack of fif information/shrouded i /h dd attributes Misperceptions about need, costs, and coverage Myopia Supply: Insurer Adverse selection High selling costs Inefficient risk-bearing: common shocks Consumer confusion/product complexity Mistrust of industry/contracts Source: Scan Foundation, 2013 33
Key Demand and Supply Solutions Demand/Consumer-related Simplify/standardize di products Index premiums Educational campaign and warnings Expanded employer role Supply/Insurer-related Reinsurance pool Expanded employer role Joint marketing with health insurance Mandated availability Smart opt-out/ forced-choice Targeted subsidy Source: Scan Foundation, 2013 34
Prospects for the Market and Need for Re-Set market There needs to be a market re-set because: Current strategies have not worked well in assuring broad consumer appeal and insurer enthusiasm Continued demographic trends, budget deficits and improved mortality mean the demand for long-term services and supports will only grow in the future putting at risks families and elders Need to be outward dlooking focus on product and ddistribution ib i partnerships with ihpublic payers, providers, health plans, etc. LTC Carriers have amassed a wealth of experience, knowledge and expertise and are well positioned i to work with new and existing i partners to develop more successful strategies There remains a critical role for public sector support focused on spurring demand and supply. LTC insurance has an important role but not likely the critical role Need to think through new models of public-private mechanisms to maximize the number of insured Americans 35