Paul Guggenheim President
Agenda Business Profile North American Dental Market Product Overview Changing Dental Landscape Digital Revolution Fiscal 2013 Agenda
Patterson Dental One of North America s Largest Value-Added Distributors of Dental Products and Services Estimated 33% North American share of $6.8 billion market Serves over 110,000 customers Highly developed single-source, value-added strategy Leading provider of next-generation technology Largest distributor of dental equipment Industry s largest sales force Branch office network spans U.S. and Canada Trusted and respected name in dental industry
Highly Developed Value-Added Strategy Single-source, full-service capabilities Virtually complete range of consumable supplies #1 distributor of basic and digital technology equipment Expansive range of value-added services Industry s largest sales force with over 1,500 sales representatives Dentists value relationships with skilled sales representatives Enhanced customer service through electronic order/entry and other customer facing technologies Decentralized management and branch network keeps decisionmaking close to customers
Single Source of Supply 1,000+ Suppliers Patterson Dental 90,000 + Products 206,000 Dentists 17,000 Dental Labs
Sales Office Dental Distribution Center Nearly 100 Sales Offices and 12 Distribution Centers
75 Branches Coast to Coast 9 in Canada Decentralized management Customer decisions made at branch level Encourages entrepreneurism P&L responsibility fosters local accountability
Industry s Largest Sales Force Continued investment in most important asset Industry s largest sales force with over 1,500 field representatives Specialized equipment and CEREC reps Forges close customer relationships Offers visibility into current and future customer needs Sales Reps 1,490 1,516 1,548 1,556 Enables unsurpassed customer service 2009 2010 2011 2012
Strong Focus on Technology Improving office productivity permits dentists to handle more patients and generate additional revenues Provides ability to perform new procedures Improves clinical outcomes Patterson Technology Center provides us with unrivaled competitive advantage Enhanced patient experience
Agenda Business Profile North American Dental Market Product Overview Changing Dental Landscape Digital Revolution Fiscal 2013 Agenda
North American Dental Market Characteristics Estimated $6.8 billion market 186,000 U.S. dentists Highly fragmented market composed of large Number of Practitioners and Small Practice 20,000 in Canada 65%-70% are sole practitioners Highly fragmented market composed of large number of practitioners and small practices Many lack adequate back office support Establish strong relationships with Patterson sales reps 90% in private practice 135,000 U.S. and Canadian dental practices Average revenue/dentist: $728,000 $.05-$.07 per revenue dollar spent on consumables supplies
U.S. Spending on Dental Services (in billions) $170.0 2000-2010 Actual 2011-2020 Estimate $150.0 $130.0 $110.0 $90.0 $70.0 $50.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Agenda Business Profile North American Dental Market Product Overview Changing Dental Landscape Digital Revolution Fiscal 2013 Agenda
Consumable Dental Supplies Single source of supply Offers broadest range of consumable products and front office supplies Over 40,000 products Strong base of recurring revenues Offices keep low inventories Place 2-3 orders per week Strong manufacturer relationships Electronic order/entry Advantage customer loyalty program
Order from Anywhere, Any Place, Any Time
Leading Position With Equipment Manufacturers Unmatched credibility with practitioners Unparalleled local tech support and market experience Experienced at marketing new-technology equipment Large, specialized field sales force Comprehensive office design services In-house financing programs
Industry Leader in Dental Equipment Patterson Dental sells more equipment and represents more industry-leading manufacturers than any other dental distributor Category Manufacturer Rank Chairs A-dec #1 Units A-dec #1 Cabinetry A-dec #1 Digital Intraoral Schick #1 Digital Extraoral PLANMECA #1 CAD/CAM Sirona #1
Local Technical Support High priority for dentists Industry s most extensive network of local repair and installation services More than 1,100 locally-based service technicians Equipment installation, maintenance, repair, networking services Software and digital technology customers have access to integrated support capabilities of PTC
*U.S. Market Only *
Agenda Business Profile North American Dental Market Product Overview Changing Dental Landscape Digital Revolution Fiscal 2013 Agenda
Relationships Facility Design Logistics The Client Technical Support
Facility Design Education Support Experience Procedural Innovation Relationships Technical Support Product & Scientific Development Connectivity The Client Social Media The Patient External Connectivity Productivity Support Systems Business Support Technology Communication Marketing
A Changing Dental Landscape Productivity and Efficiency through: Technology for handling more patients, improving clinical outcomes and providing new procedures Education and strategic support Client infrastructure support
Patient Experience, Practice Lifestyle
Agenda Business Profile North American Dental Market Product Overview Changing Dental Landscape Digital Revolution Fiscal 2013 Agenda
*U.S. Market Only *
Dental Technology Sales Growth Technology will be a significant growth driver for Patterson Dental $498 $455 $422 2010 2011 2012
Recent Sirona Developments Sirona, manufacturer of CEREC and Schick digital sensors, expanded our exclusive North American marketing agreement to include complete product line, including: Digital panoramic x-rays Cone beam x-rays New Omnicam 3D intraoral CEREC camera Powder-free imaging Photorealistic 2D/3D clinical images in full color Makes CEREC significantly easier to use and improves clinical outcomes
CEREC 3D Restoration System Occupies industry-leading position in CAD/CAM category Reduces procedure from two appointments to one Allows dentists to treat more patients, while eliminating lab costs Improved clinical outcomes Conservative treatment No impressions/ temporaries CEREC/GALILEOS interface Brings general practitioners into implantation market
IntraOral Digital Radiography Leading distributor of intra-oral digital X-ray systems Exclusive relationship with Schick Technologies New Schick 33, the most advanced sensor in industry Increased image quality Additional digital product lines from Air Techniques, Sirona and PLANMECA Increases patient thru-put due to instant images Eventually expected in most dental offices
ExtraOral Digital Radiography Conversion to digital technology Cone Beam Market leader in cone beam technology 3D Tomography Increased interest from general practitioners
Dolphin Imaging Systems Leading line of 3D imaging and practice management software for specialty practitioners Orthodontists, oral maxillofacial surgeons and radiologists Positions Patterson Dental at forefront of 3D radiography Imaging software maximizes benefits of cone beam and digital radiography systems Captures, manipulates and analyzes imaging records Performs advanced 2D and 3D visualization Graphically simulates treatment outcomes Practice management software addresses unique needs of orthodontists
Evolving Electronic Service Platform
Agenda Business Profile North American Dental Market Product Overview Changing Dental Landscape Digital Revolution Fiscal 2013 Agenda
Fiscal 2013 Agenda Further strengthen and leverage full-service strategy Continue driving digital revolution Sales force expansion and strengthened training Practice Success Strategic acquisitions to strengthen market position and expand product offerings
New York Investor Conference September 18, 2012