25BESTPRACTICES INBANNERADVERTISING

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Transcription:

25BETPRACTICE INBANNERADVERTIING

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Whoonyou'gongoudon' yofoouthbnnn xpnyo'mponhuwon'f downfhyonifyounou whhodyouwbwhoo pupoduhoohonnd h-o-ono Imoyfoomonobndn pupoduhopu pobmhnfohm obby ndnyouwbagn'bouh uomnohompny 7Tydffnppoh Apopwhononodnhpoofmnghdwhhopnongdngh mgifhyfom youggoup'nbafhynbngomhngnng Younomdffnonofhmdndyoupopwhhonmmon 25BETPRACTICEINBANNERADVERTIING 8

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11Umgwy I'dpuwohhoundwodIdon' nowwhhhnumbubuhd hmgnhyhghmpndnhp youonyompxmgungfwwod Aomghhbyodwnonoyou dndnnowdy'mnonnd pou Howondwbofhmghhy hybg zompdoxo hpndohuhgphmnthfof youdon'umgoyhuwbn o-zdbnnhnopubhwph omhngyoundooopmzyouphoo: -CopozyoumgIfyougongom300 250pxbnndon odpuofy 2400 1554pxUnmgdoPhoohopPnPhoo-PnIfnVwoopoffhof hpuyoundifyoundppoxmyhwhopuzbubfuoonn popooninhxmpyououdzh2400 1554pxdowno16% ofhognzung 408 264pxzdmgNowyoungofuhwhhmgopmzonndophzd mgo pfyh300 250pxzofhbnn 25BETPRACTICEINBANNERADVERTIING 13

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T h b nn u u yf un ou nd hy g u h nf o m on nmo x ngw y h nw h nyo h y pof d Mo mpo n y hyw gmu hb h nb h ndgi Fb nn W ong y ugg ou hm bu hyh wb wh h hy mo m nd d mony o Bu fy ou go ng o un h b g w p nnd mp gn ' wo h hffo 18 B nd oy ou nd ngpg Ng ngy ou nd ngp g y x pn m I ou d u ny ou mp gn Why?W h nd ngp g h h ngy ou p o p w f ngy ou d o y mpo n om u hywon ouwb n hn x ond O h w y ou y d ng mp gn nomo h nw d mony o hb b og y ou nd ng p g mu h n on y oud dw hy ou d op h p mo H ng nff d h u d n ng hu ' n on on yh fof hw y T h nd ngp g hou d on n omof h ( g ph ) mn of hb nn I nb h ogo h opy pho oo nyo hg ph mn T h w nd h nd ngp gf m Ano h d o n hb nnd y o hwbp g h h h nf o m on h dp om Y ou o h no mf o h ngf o h p odu h w d d o hm n hb nn Y ouwou dn' w ny ouu o hm " wh mi? " T hyw mo y hp g n p ond 25BE TPRACT I CE I NBANNE RADVE RT I I NG 19

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23Choopuhym CPC=op AdngonhInnnbpuhdn ouymhmoommonbng: CPM =opm(odop houndmpon) Ipnhowmuhyou'pyfoyoudo bhownhoundmthcpm ym foonyhpubhbuhy nugdofhmpgn u Aohoundmpondon gun hhdwbuyn1000m;h ym onygunhwbdpyd 1000mfonmounofmony Thym mompondngfo dhfhhyny ompmdp Thfmdmnyofhdmo owdcpcndcpa Ihmounofmonypdp-hough Thmnhyouwpyonywhnyou bnngdndbngonooh Andyouhomuhd nohwb'onnndhfo hgoodhnofunngnonon Youdon'wnopyfouhbndonyou nondthpubhonhohhnd homhdbfoobuf hyhwgpdthcpcym wdypdodybuddh ndponbquybwnhpubh ndhd CPA=oponoopquon Rpnhofop dond ohdfoxmphnb:puh ngfomnoungonquof nfomondownodndoon 25BETPRACTICEINBANNERADVERTIING 22

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