How to Write Traffic Pulling Banner Ad Headlines A Guide to Your Banner Headline Success! Neil Napier Online Marketing Laboratory
1 TABLE OF CONTENTS INTRODUCTION... 2 BANNER AD HEADLINE 101... 4 WHAT IS A HEADLINE?... 4 THE ADVANTAGES OF A KILLER HEADLINE... 4 TIPS ON CREATING BANNER AD HEADLINES THAT WORK... 6 POTENTIAL PROBLEMS YOU MUST AVOID... 9 BONUS TIPS!... 9 SHORT HEADLINES VS. LONG HEADLINES... 11 SWIPING HEADLINES... 13 SWIPE FILE DEFINED... 13 HEADLINE SWIPE FILE SAMPLES... 14 THE BOTTOM LINE... 18
2 INTRODUCTION Internet advertising is a ravenous competition. Grabbing the attention of internet users is vital to the success of your online business. Ads that do not fancy your user s awareness will definitely receive the Click of Death as they eventually decide not to give any attention to what you are promoting. It is vital that you understand that a banner ad will only receive a split second of a user s time. You must be able to entice a potential client into taking a deeper look. The best way to lure potential clients to your ad is through a fantastic, killer, irresistible banner headline. With a headline like that, your prospect client would have no choice but to click and open your ad. This gives you a higher chance that a purchase is to be made. Your main goal is that you should be able to spark the interest in your potential clients. You must build a desire for them to explore your product or service in a deeper scale and eventually lure them into buying something. Yes, it is true that it is not that easy to compose compelling headlines. It would take time, an imaginative mind and research. But with enough effort
3 put into this, it can yield a daunting increase in your click through rates and most definitely an increase in your profit. Now, let your creative juices flow as you read on this guide on how to make killer banner ad headlines!
4 BANNER AD HEADLINE 101 Let s start with a good foundation on the basics of how to make irresistible banner ad headlines. THE HEADLINE? A banner headline embodies your marketing campaign. It is the first few words that your potential client sees. It has the power to grab attention, tickle the imagination, create desire and even convey the benefits of what your product or service entails. It is a marketer s goal to let their potential clients start a wonderful journey through their marketing campaign by the use of an irresistible banner ad headline. THE ADVANTAGES OF A KILLER HEADLINE A marketer should be well-motivated to seriously consider the use of banner ads. Here are some advantages to get you motivated:
5 1. Banner ads are extremely cost effective. When done correctly, you can get good value for your money. 2. With good resources on your side, you can buy bulk banner ads for a whole lot less. 3. Banner ads are extremely trackable. You can easily distinguish which ads are converting well and are sending you good traffic on multiple sites. 4. It is important that you have a targeted traffic where you market your products or services. With banner ads, you can seek out your targeted traffic and exhibit your banner ads where they are most effective. 5. You can place unlimited banner ads on numerous sites which would definitely drive a whole bulk of potential clients to your website on a daily basis. 6. When you have tracked that a banner ad is converting really well on a certain site, then it just follows that you can use the same banner in other sites to lure more potential clients. 7. Banner ads are visually appealing. Because gives you the ability to customize, you can increase CTR by presenting it more like a resource than an ad.
6 TIPS ON CREATING BANNER AD HEADLINES THAT WORK 1. USE NUMBERS! > People get lured easily when you have statistics to back you up. This is an instant attention grabber. But make sure you get your numbers right to avoid problems in the future. EXAMPLES: Lose 50 Pounds in Just Two Weeks How I made $10,000 in a Day 2. TELL STORIES! > People are generally curious of other people s lives, especially when it relates to the daily struggles they face every day themselves. Storytelling is something you can apply in making effective headline ads. EXAMPLES: How a Grandmother Used Household Items to Get Rid of Mice Infestation
7 How I Made Thousands of Dollars in Less Than Three Months 3. INSTRUCT THEM! > People generally look for easy, understandable ways to solve their problems. By providing a step-by-step guide to complete something of interest to them would most likely lure them into clicking your ad. EXAMPLES: Get Rid of Acne in Seven Simple Steps Five Easy Ways Keep Your PC Virus-Free 4. USE THE MAGIC OF POWER WORDS! > Use words that add strength to your headline. This is a good way of convincing potential clients that there is value behind your ad. It definitely would make people excited and would most probably leading to a well-deserved click through. EXAMPLES: Top Secrets of Online Marketing Exposed Ten Awesome Banner Ad Designs that Work
8 YOU WANT MORE POWER WORDS? CHECK THE LIST BELOW: FREE DISCOUNT IMMEDIATELY SALE REDUCED ENORMOUS NEW LOWEST UNLOCK TESTED HOW TO UNLIMITED IMPROVED HURRY SENSATIONAL Now, it s up to you to research more on power words that would best suit your banner ad campaign. 5. WORLD-CLASS EXEMPLIFIED! > People generally look up to famous people, musicians, and celebrities in more ways than one. Use that inspiration people have when writing your banner ad headlines. EXAMPLES: How to Advertise Like Justin Bieber Five Life Lessons You Can Learn from Michelle Obama
9 POTENTIAL PROBLEMS YOU MUST AVOID 1. A headline which is not seen as something that is valuable by your potential clients is doomed to fail. If it does not appeal to you client emotionally, get rid of it and start again. 2. Your headline could be cool, humorous or cute, but if it does not set the mood for action to be taken, it is doomed to fail. Your potential clients may visit your website, and even read through your material, but the thought of achieving the ultimate goal of them buying from you remains very vague. 3. A business-centered headline is doomed to fail. You must see things in the perspective of your potential clients and not formulating your ad headline based on your personal interests. Make it more beneficial for them, not for you. BONUS TIPS! As you formulate the headline of your banner ad, you have to take the time to test them repeatedly and discover which ones give you the highest, positive results. Go through the testing process using
10 various factors like font size, placement, word count, colors, and punctuation and so on. You should find a way to involve potential clients into what you are doing. You should gear them into the direction you want them to go to, and call them to act on it. Give them a sense of benefit through your ad. When your potential clients realize that there is more for them, then you make your profit. Once you got their attention, made them interested and made them believe that there is more for them offered in your ad, the next thing to do is convert them into purchasing your products or services. You must tell them how to proceed and what are the next steps they should take in order to avail from you. Call them to buy now!
11 SHORT HEADLINES VS. LONG HEADLINES Less is more. The idea that you only have a split second to grab the attention of a potential client plays a big role here. You have to deliver your message in one quick punch, so to say. Length is one of the deciding factors that could make or break your intention of seeking out potential clients and eventually make profit. You may work under the principle of doing a Breath Test. If you can t read a headline in one breath, chances are you won t understand the content in a very short span of time. That is what you are trying to avoid in banner ad marketing since you only have a very short period to perk the interest of your potential clients. The rule of thumb for banner ad headlines: Keep them short and punchy. Make it hard hitting and actionable. Remember that a banner ad is not a platform for you to present a detailed explanation about the product or
12 service you are offering. Also, you must consider the ad space limitation you have. If you don t have that liberty, keep it short. Put into mind that you formulate banner ad headlines to make a groundbreaking impact that would lead prospective clients to what you want, which is for them to buy from you. What you are aiming for is immediate action. Creating great banner ad headlines takes experience, a lot of research, time and effort. But I assure you, this will be time well spent. Think of it as an investment. It would just be a matter of time before you reap the fruits of your labor.
13 SWIPING HEADLINES Sometimes you find yourself struggling with words and it could be a nightmare. Your creative juices do not flow when you most need them to and creating killer headlines seems like a wrestling match for you. This may create a lot of unwanted anxiety and leaves you with an un-inviting headline. It s about time that you use the power of swipe files. But what exactly is a swipe file? SWIPE FILE DEFINED A swipe file is basically a compilation of headlines, phrases, ads that came from previous works or taken from the web. These creative textual contents have been proven to work in the past and most often than not, you wish you have written them yourself.
14 Now is the time for you to start building your swipe file archive. This may prove to be very useful and will definitely save you in cases when your enthusiasm and creativity are not working in your favor. HEADLINE SWIPE FILE SAMPLES Here are some Headline Swipe File Templates you may use to jump start your banner ad campaign: HEADLINE TEMPLATE Get Rid of Once and For All How to Take Charge of Your Warning: How to in 5 Minutes Secrets of 7 Mistakes That Make You Look Dumb How to Be EXAMPLE Get Rid of Migraines Once and For All How to Take Charge of Your Career Warning: Cancer Will Get You Soon How to De-Stress in 5 Minutes Secrets of The Beatles 7 Blogging Mistakes That Make You Look Dumb How to Be Interesting to the Opposite Sex
15 How to That Your Will Love How to in 100 Killer Resources for The Top 10 5 Things Your Need to Hear You Say 7 Ways to 10 Shortcuts for in Record Time You, A? Your Doesn t Want You to Read This Ad Would You Like to Have A? Why Lazy Succeed In And Nice Guys Fail Who Else Wants To With? See How Easily You Can How to Cook Healthy Meals That Your Kids Will Love How to Earn Million in 2013 100 Killer Resources for Banner Advertising The Top 10 Relationship Killers 5 things Your Husband Need to Hear You Say 7 Ways to Market Effectively 10 Shortcuts for These Writing in Record Time You, A Millionaire Blogger? Your Doctor Doesn t Want You to Read This Ad Would You Like To Have A Mind- Blowing Vacation This Summer? Why Lazy Writers Succeed In Blogging And Nice Guys Fail Who Else Wants To Earn Money With Their Computer? See How Easily You Can Turn Your
16 Life Around You Don t Have To Be To Be Do You Make Mistakes in Give Me and I ll Give You Which One of These Problems Do You Want To Get Rid Of? Where Is And How TO Get It What Would You Rather Do: Or? We re Looking For People To Want To Be A? Your Way To A You To People Who Want To But Can t Get Started Tired of? Too Busy To? You Don t Have To Be A Movie Start To Be Famous Do You Make Mistakes in Speaking English? Give Me Five Minutes a Day and I ll Give You Radiant Skin Which One of These Health Problems Do You Want To Get Rid Of? Where The Profit Is And How To Get It What Would You Rather Do: Die Poor or Live Rich? We re Looking For People To Make Money With Us Want To Be A Millionaire? Twist Your Way To A Younger You To People Who Want To Exercise But Can t Get Started Tired of Being Fat?
17 There s Big In They Laughed When I - But When I... The Way To! The Ugly Truth About Your Beautiful The Quickest Way I Know To The All Is Talking About Too Busy Working To Spend Time With Your Family? There s Big Money In Losing They Laughed When I Held The Violin But When I Started to Play The Painless Way to Losing Weight! The Ugly Truth About Your Beautiful New House The Quickest Way I Know To Make A Billion Bucks The Non-Surgical Breast Augmentation Japan Is Talking About
18 THE BOTTOM LINE Writing killer banner ad headlines is a great way to jump start you marketing campaign. You must pay great attention to the problems, needs, wants, desires and goals that your potential clients may have. Remember that it is not about you It is about them. Time is of great consideration. With the steep competition you are reckoned with on the web, a glance on your ad should be enough to entice a prospective client to look more closely in what you have to offer. Different factors come into play when constructing a good headline. You must research and be as creative as you can. Your mission does not stop in creating this marketing tool. Your real success is measured when someone finally decides to buy your product or service--- that is what you should aim for. The success of your banner ad campaign relies on how well you can manage the resources you have. You must be at the top of your game at all times and be alert for any changes that may happen.
19 Remember to test your ads continuously in order to find out which work and which do not. This would be a very good platform for you to improve what you have and create better, more effective banner ad headlines in the future. With the proper, innovative construction of your banner ad headlines, your success and sales will be on autopilot. Pretty soon, you will be smiling all the way to the bank!