THE STUDY OF THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT AND STAFF S JOB PERFORMANCE IN AUTO INSURANCE MANAGEMENT OF INSURANCE COMPANY ASIA (TEHRAN) Hamid Reza Fazlali 1 *, Fariba Hanifi 2 1,2 Department of Education and counselling (Education Management), Roudehen Branch, Islamic Azad University, Roudehen, Iran *Author for correspondence ABSTRACT The present paper has been taken from the research that its aim was to determine the relationship between knowledge management and job performance of auto insurance company s management personnel. Statistical population includes all 247 personnel of Asia insurance Co. from which according to kerjsy and Morgan table 150 people were selected using classified and simple random sampling methods. To implement the plan, 170 questionnaires with 10% loss probability were distributed and finally, questionnaires were collected. The current study is descriptive-correlative type; since researcher studied the relationship between knowledge management and job performance of auto insurance company s management personnel. Assessment tool includes two questionnaires. First one is the questionnaire of knowledge management (Fong and Joy, 2009) including 25 items in which questions corresponding to variables of knowledge acquisition, storage and maintenance, transferring and utilization of it and second one is the questionnaire of job performance which is prepared by Paterson. To confirm the validity of questionnaires, 10 experts were used and to approve the stability of them, each of the questionnaires were given to 30 participants and using SPSS, Cronbach alpha was evaluated as much as 0.87 for is the questionnaire of knowledge management &.. for job performance one. According to results, by increasing knowledge management in auto insurance company, personnel,s job performance increases as well. Moreover, among components of knowledge management, utilization of knowledge with coefficient as much as 0.318 has the most contribution to knowledge management of personnel compared to other components. KEYWORDS: knowledge management, knowledge transfer, knowledge storage and maintenance, personnel of Asia insurance Co. INTRODUCTION In today's complicated world, organizational knowledge is rapidly becoming a key competitive advantage of organizations and appropriate opportunities would be for organizations recognizing and managing them and yet they are a serious threat to the organizations who pay less attention to and do not know environmental changes (Lajevardi, 2007, p. 76). is of the most important phenomenon that an organization can obtain and extend it (Denning, 2006). The knowledge management is one of the issues relatively new has been proposed in the field of management science. This new management style was quickly welcomed by the management professionals the widespread effort was make in order to exploit the individuals potential ability of knowledge in organizational productivity. This method is trying to encourage a spirit of cooperation and integration over the organizations and to put widely the systems to collective thought and sharing the ideas. Regarding, Lopez (2005) states that the organizational knowledge and capabilities would be considered as in the forms of strategic assets which promote long-term goals of the organization, in terms of competitiveness and environmental requirements and are of the strategic use of dynamic environments. Transforming intellectual knowledge (implicit) into the official recorded knowledge (explicit), it is one of the key objectives of knowledge management which causes to decrease the risk, the loss of valuable knowledge belonging to the organization, due to workers loss, and reduce the risk of organizational memory, when the manpower adjustment (Lopez, 2005). One of the indicators of economic-social development would be insurance and its development contemporary. Given the nature of insurance services, an issue about a customer s knowledge management is very effective tools that can be useful, in this relation. But compared to other industries, the knowledge management in insurance companies lasts very new. It is required that knowledge be managed to improve the quality of services and performance for the insurance companies and to gain a sustainable competitive advantage (Wang, 2005). Assigning Asia Insurance Company s shares to the private sector in 2009 and the ups and downs of this assignment in determining the channel and policy-making to the country's largest private insurance, it has had an enormous effect on job performance of the employees working in. Car insurance, especially third party insurance, is accounted for the best- Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 83
known product by the insurance companies by which the insurers utilize as the gateway for the sale of other insurance products. Using knowledge management components (knowledge acquisition, storage and transfer of knowledge, knowledge distribution and transfer) in the field of insurance may reduce somewhat detriment of high percent arising from the loss field and even to ensure insurance companies profitability. Also investigating the relationship between knowledge management and the employees performance working in the car insurance management by Asia Insurance Company as an insurance field that dedicates most of the insurance percent over the country and in Asia Insurance Company, can affect critically in decision-making related to the country s insurance industry in general and Asian Insurance in private, especially the car insurance management in the area of human capital of the insurance industry. Based on this study, investigating the relationship between knowledge management and the employees performance working in the car insurance management of Asia Insurance Company (Tehran) it is about to answer the question that how far the knowledge management affects the employees' occupation performance working in the car insurance company management of the Asian insurance company. Theoretical fundamentals and literature The knowledge management is one of the most important factors for the companies to being successful in competitive conditions and the information era. The issue is important to the extent that today, a number of organizations measure their knowledge and reflect on their reports as an intellectual capital as well as the index for grading companies (Mousavi, 2005). Nowadays, most of experts account building and transferring knowledge effectively within the organization for each firm's main competitive dimension; and they believe that the organizations should seek effective ways to disseminate organizational knowledge among the various levels of the personnel throughout the organization. They should try, as much as possible, to use the skills and existing projects of the knowledge management as a leverage for setting up their own knowledge management (Zafarian, 2008). The management is an interdisciplinary concept and emphasizing on the knowledge makes it distinguished from other management approaches. Without this emphasis, it becomes merely a concept repeated and renewed of the management issue; and without explaining clearly the knowledge, the knowledge management issue takes away from the goal. Therefore, it makes the identity and the nature of knowledge management (Adli, 2005). Based on different theoretical perspectives in the field of knowledge management, it can be known the fundamental elements, which constitute the science field, as human, data, processes, technology, and also the interaction between them. During many protracted years, studying and examining these elements and their interactions, different schools of thought have been emerged. The most important schools are the best methods (Vengro et al, 2002), intellectual capital management (Cho and Bointes, 2002), theory of information (Mc Enerni, 2002), structuralism (Mc Enerni, 2002), the science of complexity (Nanjapa and Grant, 2003) (quoting by Adli, 2005). Until now, the models were introduced by the different researches that each emphasizes on one aspect of the management (Ghourbani, 2009). Process Model: it gives meaning the raw facts existing in the data. It also expresses some rules which exist in the utilization or the database to convert data into meaningful information. Processing the data is influenced by these factors are explicit knowledge and implicit knowledge. Participatory model of teaching and learning: it creates a new mental model for each new location instead of using the same general guidelines in various situations and reasoning of qualitative patterns and afterwards intuition rather than analyzing and determining the value and quantity; and emphasizing on thinking in terms of a general system which interrelated, instead of components separately. The model on the information vision to insight and knowledge: how to use the intelligence and its stages is classified information to knowledge, data acquisition, organizing data, and scientific utilization of knowledge in the life. Implicit knowledge model: it is more than two third of vital knowledge to the every organization directly arises from implicit knowledge. This is a knowledge the employees keep in mind. Relying on it, most organization make focus on explicit knowledge and recovering information. A conceptual model of knowledge management: it is stressed on three pivots, information, and knowledge via implicit and tacit knowledge for producing it, and on information systems as a main input factor. Using tacit knowledge, documents, documented data resources and reports understand, judge and get experienced thorough implicit knowledge (Ghorbani, 2009). As already stated, each of the study models refers to some different aspects in implementing the knowledge management but not some aspects mentioned. They can be used, including the acquisition of knowledge, knowledge storage, and distributing and transferring knowledge, the knowledge usage over the present study. Many internal and external investigations have been carried out in relation to the knowledge management, some are Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 84
mentioned here. The results of Salarzehi (2012) showed that the socializing component of knowledge would able to predict the components of the scientific emphasizing, compliance, structuring and institutional integrity; that of combining the knowledge being able to predict all components the organization's health, that of externalizing the knowledge being able to predict scientific emphasis, compliance, supporting the resources and the manager s influence; and that of internalizing the knowledge being able to the structuring mentality, supporting the manager s influential resources and institutional unification which are of sub-components of the organization health. The results of Aligholi (2011) showed there is a positive and significant impact between knowledge management, intellectual capital and their dimension in obtaining competitive advantage. Solgui (2011), by a research, showed that the education by using the knowledge management processes can train the people who are enriched by the knowledge. Nazemi (2011) showed the organizations with respect to the assets from the knowledge management process can utilize appropriate combinations and choose managerial appropriate macro strategies and provide improvement of the organizational activities. Galin (2010) also showed that knowledge management can empower teachers. Danesh Fard (2009) showed that there is a positive correlation between knowledge management and strengthening the competitiveness; and there is a strongest correlation between it and the sub-scale, the human resource management system of competitive advantage, and the weakest between it and the organizational performance. Rahimi (2007) showed that there is a positive and significant between the knowledge management and creativity degree. Abdi and Amatsnis (2014) showed that it influences the guidance on innovation within the organization and operates through the organizational learning. Kagwathi Githii (2014) in a study entitled "Effects of knowledge management utilization on organizational innovation and performance" came to the conclusion that it enhances the organizational innovation and improves the organizational performance. These factors are reinforced through the knowledge management, including leadership, policies and strategies, learning in the rewarding system and communication. Yihorng lai (2013) showed that the use of knowledge management affects the organizational structure and job performance. That is, it improves the organizational structure and the job performance. Although, the organizational structure has no influence on the job performance, it plays an important role in the management. Kenneth chukwujioke Agbim et al (2013) in a study entitled "The impact of knowledge management capability on organizational performance, concluded that the organizational performance can be improved by the use of technology of the knowledge management factors. Qaiser Danesh (2015) in a study entitled "The effect of knowledge management on organizational performance: the case study of Pakistan" concluded that the knowledge contribution and the organizational learning of the management impact on the organizational performance. Fugate et al s findings (2008) found a positive relationship between the knowledge process and the organizational performance. Based on the above documents, the research objectives are determined as follows and based on which the hypotheses are written: The main objective Determining the relationship between knowledge management and the employees performance working in the car insurance management of Insurance Company Asia (Tehran) The secondary objectives Determining the relationship between knowledge acquisition and employees performance working in the car insurance management of Insurance Company Asia (Tehran) Determining the relationship between the knowledge storage and maintenance and employees performance working in the car insurance management of Insurance Company Asia (Tehran) Determining the relationship between the distribution and transfer of knowledge and employees performance working in the car insurance management of Insurance Company Asia (Tehran) Determining the relationship between the use of knowledge and employees performance working in the car insurance management of Insurance Company Asia (Tehran) Determining the proportion of each of the sub-components of knowledge management in explaining employees performance working in the car insurance management of Insurance Company Asia (Tehran) MATERIALS AND METHODS This research is descriptive would be of correlated kind. Descriptive, because now it investigates employees viewpoint working in the car insurance management of Insurance Company Asia and correlated, it investigate the relationship between the knowledge management and employees performance working in the car insurance management of Insurance Company Asia. The statistical study population included all management staff working in the car insurance Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 85
of Insurance Company Asia (Tehran) are 247. The sample size was determined by the Corgece and Morgan which is 150, by main implementation given the 10% drop for the subjects; 170 questionnaires were distributed, finally questionnaires were collected. The sample is selected by random and relative stratified. Since the insurance car management of Asia Insurance Companies is established by various offices and bureaus, and includes managers, assistants, and experts which are selected by relative and random stratified. To gather information, it is used library and field methods and two standard questionnaires. The first questionnaire is knowledge management questionnaire (Fong and Choi, 2009), which contains 25 questions on a range of questions related to the acquisition of knowledge (8 questions), knowledge storage and maintenance (9 questions), the distribution and transfer of knowledge (5 questions), and utilization of knowledge (3 questions). To assess reliability, it was used the knowledge management questionnaire of 35 specimens by the personnel of Asia Insurance Company. The results of alpha coefficient of KM questionnaire are equal to 0.87. The components of the questionnaire included knowledge acquisition (0.87), knowledge storage and maintenance (0.85), the distribution and transfer of knowledge (0.88), the utilization of knowledge (0.91) have also an acceptable alpha. The second question is related to job performance, which has been provided and developed by Patterson. The questionnaire consisted of 15 questions, which was translated by Shokrkon and Arshadi (1990) in Iran. It is measured the employees job performance on their tasks organizational and occupational field (quoting by Saatchi, 1990). Method of scoring the 15-item questionnaire is as four options that include very low (rarely), weak (sometimes), good (mostly) and excellent (always). This reliability of questionnaire is 0.86 and 0.87, respectively, in the research by Salehi (2033), by a Cronbach's alpha and splitting test method (quoting by Saatchi, 2010). In this study, the reliability coefficient of the questionnaire was obtained, after conducting a preliminary investigation on 30 subjects, with Cronbach's alpha of 0.87 was desirable. Table 1: Distribution of central index and dispersion of the variable of job performance, knowledge management and its components Statistical measures Highest frequency Lowest frequency Changes domain Mode Median Mean Varian ce S.D Skewness coefficient Kurtosis coefficient Job 4 1 3 3 3 2 / 92 0 / 14 0 / 38 0 / 15 0 / 14 performance 5 1 4 4 4 4 / 21 0 / 24 0 / 48-1/ 33 0 / 17 management 5 1 4 4 3 3 / 76 0 / 75 0 / 86-0/ 26 0 / 15 acquisition 5 1 4 4 4 3 / 77 0 / 73 0 / 85-0/ 43 0 / 09 storage distribution 5 1 4 4 4 3 / 80 0 / 75 0 / 86-0/ 35 0 / 98 knowledge utilization 5 1 4 4 4 4 / 14 0 / 22 0 / 47-0/ 23 0 / 43 Descriptive analysis of data In descriptive statistics, it was used frequency tables, relative frequency, and median, mean, mode, standard deviation, and coefficients of skewness and of kurtosis and in inferential statistics, parametric tests including Pearson correlation test and ANOVA and regression using SPSS software after confirming the normality of the data distribution. Highest frequency is 98 subjects equal to 63.2% the male respondents and 57 equal to 36.8% female respondents working in car insurance management of Asia Insurance Company that 85 people equal to 54.8% are between 10 and 20 years of service-experience and 30 people equal to 19.4% more than 30 to 20 years of service-experience, as well as 40 employees, including 25.8% are less than 10 years of service-experience. In between, 86 people equal to 55.5% are of clerks and equal to 13.5% are of expert staff. Also, 26 personnel equal to 16.8% are of expert assistance and 22 people include 14.2%, senior experts. The most frequent of age of employees is by 74 people equal to 47.7% is to the employees aged 40 to 50 years and the lowest is by 13 people equal to 8.4% employees aged less than 30 years; 43 employees equal to 27.7% aged between 30 and 40 years and 25 employees equal to 16.2% aged over 50 years. The highest frequency educated among the female by 32 employees have a Bachelor's degree and the lowest, with 10 members with MSc degree and postgraduate, also, the highest frequency educated among the male, 53 employees with bachelor's degree; and the lowest, with 22 employees with MSc degree and postgraduate. The most frequent of service- Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 86
experience is among female by 30 between 10 and 20 years and the lowest, 9 employees over 20 years of experience, also the highest frequency of service-experience among male employees is dedicated to 55 persons experienced between 10 to 20 and the lowest, by 21 employees over 20 years of service. According to the data of the table, can be argued that central measures, including mode, median, mean for the job performance indicate a tendency to be normally distributed due to getting their numerical value close together. Minimum score is of 1 and a maximum of 4, thus, the domain of score distributions is equal to 3. As well, the central measures, mode, median, mean for the knowledge management indicate a tendency to be normally distributed due to getting their numerical value close together. Minimum and maximum scores are of 1 and 5, respectively. Thus, the domain of score distributions is equal to 4; it should be noted that the four components of knowledge management (knowledge acquisition, knowledge storage, distribution and utilization of knowledge) also tend to have a normal distribution. The highest average among the components of knowledge management (14.4) is shown by the component of the knowledge using and the lowest value (3.76) is shown by the knowledge acquisition component. Inferential analysis of data Before testing the research hypotheses, the Kolmogorov-Smirnov test was used to determine the normality of the data, the result of this test is given in the table below. Table 2: Results of the test results of the data normality The number Parameters mean Standard deviation The highest upper boundary Differences between positive and negative z-value of Kolmogorov-Simonov Significance level Job performance 2 /92 0 /380 0 /049 0 /049-0/047 0 /596 0 /870 management 4 /21 0 /484 0 /122 0 /042-0/122 0 /563 0 /410 According to the test results and normality and gaining significance level (Sig) greater than (p>0.05), we can say at confidence level of 0.95 that the variables mentioned have hypothesis of normality, parametric tests can thus be used to test the research hypotheses. Results of the main hypothesis: there is a significant relationship between the knowledge management and the employees job performance working in car insurance management of Asia Insurance Company of Tehran. Table 3: Pearson correlation coefficient management Job performance Correlation 0 / 352 Significance level The number Pearson correlation test results showed that KM is related to job performance as much as r = 0.352, however, considering smaller the significance level of the test (p<0.05), can be concluded that this relationship is significant. In other words, it can be stated that in car insurance management staffs viewpoint of Asia Insurance Company (Tehran), there is a significant direct relationship between knowledge management and job performance. Due to the positive relationship, it can be concluded that increasing the knowledge management in car insurance of Asia Insurance Company (Tehran), the employees performance increases. Results of the research secondary hypotheses Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 87
To study the relationship between the sub-components of knowledge acquisition, storage and maintenance of knowledge, distribution and transfer of knowledge, utilization of knowledge management and the employees job performance working in car insurance of Asia Insurance Company, Pearson correlation test was used. Table 4: Results of the Pearson correlation to determine the relationship between the sub-components of knowledge acquisition and job performance Job performance Pearson correlation Significance level The number acquisition 0 / 278 storage and 0 /248 0 / 002 maintenance Distribution and transfer 0 /202 0 / 012 of the knowledge utilization of knowledge 0 / 409 According to the data in Table 10, it is shown that there is a relationship between knowledge management and job performance which is r= 0.278, in other hand, due to smaller the significance level of the test (p<0.05), speaking of which the relationship is significant. In other words, it can be stated that in car insurance management staffs viewpoint of Asia Insurance Company (Tehran), there is a significant direct relationship between knowledge acquisition and job performance; and considering the positive value of the relation, as knowledge acquisition increases in car insurance of Asia Insurance Company (Tehran), the employees performance also raises. There is a relationship between knowledge storage and maintenance and job performance which is r=0.248, considering smaller significance level of the test (p<0.05), it can be concluded that this relationship is significant. In car insurance management staffs viewpoint working in Asia Insurance Company (Tehran) can be concluded that as knowledge storage and maintenance increases in car insurance of Asia Insurance Company (Tehran), the employees performance also raises. Pearson correlation test results showed that there is a relationship between the distributing and transfer knowledge and job performance which is r= 0.202, due to smaller the significance level of the test (p<0.05), speaking of which the relationship is significant. In other words, it can be stated that in car insurance management staffs viewpoint of Asia Insurance Company (Tehran), there is a significant direct relationship between knowledge distribution and transfer and job performance; and considering the positive value of the relation, concluded that as knowledge acquisition increases in car insurance of Asia Insurance Company (Tehran), the employees performance also raises. According to the data in the above table, shown that there is a relationship between the knowledge utilization and job performance which is r= 0.409, due to smaller the significance level of the test (p<0.05), speaking of which the relationship is significant. In other words, it can be stated that in car insurance management staffs viewpoint of Asia Insurance Company (Tehran), there is a significant direct relationship between knowledge utilization and job performance; and considering the positive value of the relation, concluded that as knowledge acquisition increases in car insurance of Asia Insurance Company (Tehran), the employees performance also raises. To assess the contribution of each of the sub-components of knowledge management in explaining job performance of car insurance management staff working in Asia Insurance Company, linear regression test was used as the following table: Table 5: Summary of statistical measures Model Multiple correlation coefficient (R) Multiple-explaining coefficient (R 2 ) Job performance 0 / 457 / 209 Statistical measures Adjusted multipleexplaining coefficient / Standard deviation of multiple- explaining coefficient 0 / 0 0 188 342 Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 88
According to data on the above table and R-value is calculated, it can be concluded that Management components are related, of 0.457, to job performance. Seeing also R 2 -value calculated for the variables it is argued that the knowledge management components cover almost 21% of the variation of employees' job performance. Table 6: Analysis of one-side variance model sum of squares Freedom degree Mean of squares F Significance level Regression 4 / 653 4 1 / 163 9 / 896 Residual 17 / 633 150 0 / 118 Total 22 / 286 154 According to the data in Table 15 and the significance level of the test (p <0.000) and being smaller than (p<0.05), it can be judged that there is a significant relationship statistically between the components of knowledge management and job performance staff working in car insurance management of Asia Insurance Companies (Tehran) and it allows to provide an analysis of the regression equation. Table 7: Coefficients Non-standardized coefficient Standard Model coefficients t Significance B Standard β level deviation error Constant value 1 / 374 0 / 252 5 / 450 0 /076 0 / 033 0 / 174 2 / 291 0 / 023 acquisition 0 /036 0 / 036 0 / 081 1 / 003 0 / 317 storage 0 /022 0 / 035 0 / 049 0 / 618 0 / 537 distribution utilization 0 /253 0 / 065 0 / 318 3 / 858 According to the results of the beta coefficients for the variables entered into the regression, it was observed that knowledge acquisition, knowledge storage, knowledge distribution and knowledge utilization are related to job performance by 0.174, 0.081, 0.049 and 0.318, however, due to the smaller significance level of the test (p<0.05) of two components: the knowledge acquisition and knowledge utilization, can be expressed that these relationships are significant, so we can conclude at 95% confidence level that the study confirmed the research hypothesis and null hypothesis is rejected. Due to the beta coefficient is larger to the component of the knowledge utilization than others, can be concluded this contributes mostly in explaining the job performance of employees. Discussion and Conclusion According to the results based on the car insurance management staffs viewpoint working in Asia Insurance Company (Tehran) there is a direct relationship between knowledge management and job performance, as the knowledge management increases in car insurance management of Asia Insurance Company (Tehran), the employees performance increases. These findings are consistent with those of Solgui (2011) based on which the education will be able to train a man enriched by science knowledge, by using knowledge management processes. Furthermore, it is consistent with findings of Nazmi et al (2011), based on which the organizations with respect to the assets of the knowledge management process can apply the appropriate combinations and choose macro strategies which is appropriate and prepare the performance improvement in the organizational activities provide enhanced performance, is consistent. Moreover, it is consistent with Danesh Fard (2009), based on which there is a positive relationship between knowledge management and strengthening the competitiveness of consulting engineering firms, also, with kajvadi Guivi (2014) Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 89
and yahoung Lai (2013), based on which the organizational performance can be improved by the knowledge management strategies; and in addition to, with Foujith et al (2007), Walden University (2013), based on which the knowledge management can improve the organizations performance. According to results of Pearson Test, in car insurance management staffs viewpoint working in Asia Insurance Company (Tehran), there is significant direct relationship between knowledge acquisition, knowledge storage and maintenance, knowledge distribution and transfer of the knowledge utilization and professional performance; and as these increase in the management of car insurance of Asia Insurance Company (Tehran) raises. This finding, in terms of relationship between knowledge acquisition and the employees performance, is consistent with the research findings by Galini (2010), based on which the schools are successful and prosperous that maintain and improve their own organization s prosperity and dynamism as well as acquiring extensive knowledge of externalizing and internalizing factors from other schools and teachers. It is consistent with the research findings by Rahimi (2007), based on which there is a positive relationship between knowledge acquisition and creativity of faculty members of the university; in addition to, with the results of kend Cho Jiok Agbim et al (2013), Stephen Kejvadi Givi (2014). The findings, in terms of a significant relationship between knowledge storage and maintenance and the job performance, is consistent with the research findings of Rahimi (2007), based on which there is a positive correlation between dimensions of the knowledge management including the knowledge storage and maintenance and the creative of faculty members of the university. The findings of a significant relationship between the distribution and transfer of knowledge and the employees performance are consistent with the research findings of Galini (2010), based on which the distribution and transfer of knowledge and information among employees at various levels of schools make them empowered; in addition to, the results of research by Goudarzi et al (2008), based on which there is a positive relationship between sharing and transferring knowledge and organizational high-level culture and performance, also, with the research findings of Kejvadi Giivi (2014), Yahoung Lai (2013), and Ken Cho Kojiuthu Agbim et al (2013), R. Qaiser Danesh(2012). The findings, in terms of a significant relationship between the knowledge utilization and the employees performance, are consistent with the research findings of Rahimi (2007), based on which there is a positive relationship between the knowledge management components such as the knowledge utilization and creativity degree; furthermore, with the research findings of Abdi and Amatsnish (2014), Stephen Kejvadi Givi (2014), Yahoung Lai (2013), R. Qaiser Danesh (2012), Diaheri Souri Aningeram (2012), based on which utilizing knowledge management components affect in improving the employees performance. Results of regression test to assess the contribution of each component of knowledge acquisition to the job performance indicated the knowledge utilization, knowledge acquisition, knowledge storage and knowledge distribution are related to the employees job performance in percent which are of 0.318, 2.291, 1.003 and 0.618, respectively. Due to the higher survival rate of the knowledge utilization component compared to others, it can be concluded the knowledge utilization component contribute at the largest to explaining of the employees job performance. This finding is consistent with the research findings by Mirghafory et al (2009), based on with the component of the knowledge utilization among health care workers are in good condition. Applied Suggestions According to the results of the study, the employees and management of car insurance of Asia Insurance Company (Tehran) the following suggestions are presented : In order to improve the performance and promote quality of services, they try effectively to manage the knowledge to increase the competence of their staff and have the right capacity when competing with rivals. An increased performance improvement, the organization makes some efforts to elevate their awareness and knowledge about their own activities as extent as possible; the managers are suggested to hold training classes in raising and updating the staffs awareness and knowledge. The employees are also recommended that acquire knowledge and information well to get the ability of transforming data into information and information into knowledge. In this study, it was found that by increasing the storage and maintenance of knowledge of the car insurance of Asia Insurance Company (Tehran), the employees performance increases, managers and employees, who working in Asia Insurance Company, are recommended to transfer acquired knowledge to other employees with special meaning that is applicable; and to identify useful information on the scope of their own work and then put it as basis of the Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 90
organization's operations. Also based learning methods, it can be achieved many needs of employees on the job performance, storing and maintaining information; as a result, they learn the proper storage techniques of knowledge and information; this will assist the correct decisions-making in achieving information. In this regard, the managers and employees of Asia Insurance Company are suggested that obtained knowledge expands clearly and obviously over the organization and the managers are also suggested that to integrate knowledge across the organization hold classes and workshops for staff. REFERENCES Adli F. (2005). management moving beyond the knowledge, Tehran: Publication of Fara Shanakhti Aligholi M. et al (2011). Investigating the role of knowledge management and intellectual capitals to gain competitive advantage, Management Articles Database www.system.parsiblog.com Danesh Fard K., Zakeri M. (2009) "The impact of knowledge management on strengthening the competitiveness of consulting engineers firms". Insight J. 17(45): 21-37. Galin M. (2010). The role of knowledge management in empowering teachers. J. Edu. Textbook Planning. Educational Technology. 3(26). Ghafuri H., Farhang Nezhad M.A. and Sadeghi Arani Z. (2009), "Performance evaluation of the health sector in Yazd city in the implementation of knowledge management," MSc thesis Ghourbani S. (2009) What is knowledge management. J. Work Community. (118): 48-56 Goudarzi M., Abu Turabi M., Dasti Gardi M. and Dasti Gardi K. (2009). "Relationship between organizational culture and knowledge management for the staff managers of Physical Education Organization. J. Sport Management Lajvardi S.J. and Khanbani A. (2007) "Examining factors facilitating knowledge management in work teams (Case Study: Agricultural Bank"). Quarterly Management. 76 Mousavi A. (2005). " Management". Correctional J. (46): 12-23 Nazemi J., Turkashvand Z., Samezadeh R. and Hosseini Nia S.Sh. (2011), "Efficient models of knowledge management in the supply chain", Journal of Management Research, Islamic Azad University, Science and Research Branch No. 89 Rahimi H. (2007). "Investigating the relationship between knowledge management components and the creative of faculty members of the university of Esfahan," First National Conference on Management Kmiran.com 5/29/2009 Saatchi M., kamkari K. and Askarian M. (2010). "Psychological Tests" publication of Virayesh Salarzehi H., Habibullah A. and Arabzadeh A. (2012). "The role of management components in predicting organizational health components" Research, General Management J. 5(18): 108-85 Solgui H. (2011). " management in schools Vision. (8). Zafaryan R., Ismail-Zadeh M. and Shahi N. (2008). "Model presentation of the implementation of knowledge management in enterprises, Entrepreneurship Development, Tehran: First year, No.2 Winter 2008, pp. 75-112. Volume- 4 Issue- 3 (2015) ISSN: 2319 4731 (p); 2319 5037 (e) 2015 DAMA International. All rights reserved. 91