8 Reasons Why Rewards Fail to Motivate 1
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8 Reasons Why Rewards Fail to Motivate 3 Table of Contents Despite managerial efforts, some extrinsic reward systems fail to produce the desired results. Below are the top 8 reasons why reward systems fail:
8 Reasons Why Rewards Fail to Motivate 4 Reward systems are too cash-focused Solution Managers must combine cash rewards with material and social rewards. By including all 3 components, managers will ensure that their rewards program has the most desired outcome.
8 Reasons Why Rewards Fail to Motivate 5 Employees don t appreciate the rewards Solution Rewards should be personalized so that they have the largest impact on each employee. Managers should spend time understanding the personal needs of their employees and match the reward to fit their needs.
8 Reasons Why Rewards Fail to Motivate 6 Benefits transform into entitlements Solution End employee entitlement by rewarding performance on a variable ratio and/or variable interval schedule of reinforcement. Employees will be less likely to know when they will be rewarded, more surprised by the reward and feel less entitled.
8 Reasons Why Rewards Fail to Motivate 7 The wrong behavior is rewarded Solution Only reward behavior that will result in an increase in performance. Identify acceptable behavior and performance targets and consistently reward employees that meet the predefined standards.
8 Reasons Why Rewards Fail to Motivate 8 There is too long of a delay between performance and reward Solution Offer immediate rewards for performance using computerized incentive programs. Ensure that the program has a social component in order to increase its impact on performance.
8 Reasons Why Rewards Fail to Motivate 9 Too many one-size-fits-all rewards Solution Personalize each reward to each employee or allow employees to choose their own reward. This will maximize the impact of the reward and increase motivation to obtain the reward.
8 Reasons Why Rewards Fail to Motivate 10 Use of a single reward with short-lived motivational impact Solution Ensure that reward programs are long-term (last longer than 6 months) and that rewards are given periodically throughout employment.
8 Reasons Why Rewards Fail to Motivate 11 Continued use of demotivating practices (e.g. layoffs, excessive executive compensation) Solution Ensure that reward practices as well as executive compensation amounts are transparent. When employees can freely access this information, they perceive the practices as more fair.
8 Reasons Why Rewards Fail to Motivate 12 Conclusion Identifying the cause of a failing rewards program is essential in fixing it. Managers should consider each of the top 8 reasons why rewards systems fail and engage in reparative action or take proactive steps to increase the effectiveness of their program before it starts to fail.
8 Reasons Why Rewards Fail to Motivate 13 Take time to appreciate employees and they will reciprocate in a thousand ways. Bob Nelson
8 Reasons Why Rewards Fail to Motivate 14 Works Cited Bob Nelson You get what you reward. Be clear about what you want to get and systematically reward it. Jeffrey, S.A. (2009). Justifiability and the motivational power of tangible noncash incentives. Human Performance, 22, 143 155. Kreitner and Kinicki. (2004). Organizational Behavior. Boston. MA: McGraw Hill, Irwin.
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