Virginia Tech May 21 2014
Learning Objectives Enhanced Understanding of Strategic Enrollment Management Roadmaps for Enrollment Planning Challenges for Success
Strategic Enrollment Management (SEM) What is it?
Integration of an institution s planning, strategies, and structures to optimize Recruitment Retention Graduation Source: Educational Policy Institute 2007
CORE VALUES OF SEM Establish clear enrollment goals Promote student success Achieve and maintain optimum enrollment Generate tuition Enable financial planning Increase organizational efficiency Improve Service Levels
Ultimate Goals: Support Mission Support Financial Stability
Overview Strategic Planning Managing Resources Access & Affordability Recruitment & Retention Targeted Enrollment
Increase Organizational Efficiency
Initiatives Enrollment Target Collaboration Strategic Intentional Scholarship and Financial Aid Special Session Innovations Extended Learning (Online) Graduate Degree Marketing Campaign
Establish Clear Enrollment Goals
Enrollment Target Collaboration
2013 College Targets Overall: 5,350 (3,638 IS/1,712 OOS)
Achieve and Maintain Optimum Enrollment
Enrollment Management and Diversity
Land Grant University Mission reaffirms the university s institutional commitment to growing and sustaining a diverse and inclusive learning, living, and working environment.
Narrow Tailoring Grutter v. Bollinger (2003) Fisher v. University of Texas (2013) Schuette v. Coalition to Defend Affirmative Action (2014)
K-12 Educational Outreach... structured outreach initiatives designed to identify and assist under-represented students plan and prepare for post-secondary education. Virginia Tech Diversity Strategic Plan Glossary, 2010
Affordability Access to Scholarships Transparency (Shopping Sheet) Financial Literacy
Student Award Overview 75% of undergraduates receive some form of financial aid Average Award $11,649 In-State $16,905 Out-of-State $243.3M Undergraduate Financial Aid Out-of-State In-State
Student Award Overview Distribution of Financial Aid by Funding Source (Millions of Dollars)
Total Financial Aid Distributed (Millions of Dollars)
Average Debt of Undergraduate Graduating Class by Residency at Virginia Tech
Generate Tuition New Initiatives
Special Session Innovations
Summer Academy Profile: 2013 Cohort All Seven Undergraduate Colleges Participated
Extended Learning (Online) Graduate Degree Marketing Campaign
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CHALLENGES to Sustainable Resources State Legislative Impacts
Sec 2.2-1802 - Online Delivery of Instruction, Special Sessions, and Tuition Sec 2.2-1802- Limitation on Instate and Out of State Sec 23-38.87:10E Top Jobs 21
CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts
CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts Declining State Resources
CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts Declining State Resources Tipping Point in Tuition Increases
CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts Declining State Resources Tipping Point in Tuition Increases Recalibration of Interests STEM H Liberal Arts
Thank You! Wanda Hankins Dean Vice Provost for Enrollment and Degree Management Virginia Tech wdean@vt.edu