Software Defined Storage POV. Greg Deffenbaugh, EMCTAe, CCSA SR. Technologist Office of Technology and Architecture CTO

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Software Defined Storage POV Greg Deffenbaugh, EMCTAe, CCSA SR. Technologist Office of Technology and Architecture CTO

Software-defined storage is an emerging paradigm - a technology that decouples the basic elements of a storage system Multiple Architectures HyperConverged/ CompuStorage Physical Appliance Customer expectations Data Services - Management, Automation and Orchestration Flexibility Cost Scalability Software-only Virtual Appliance Reliability 2 Storage Marketing

Businesses seek new ways to enhance datacenter efficiency Evolutionary approach Revolutionary approach Server-side storage External SANs Virtualized Storage Physical Appliances Virtual Appliances Converged Solutions Customer Values + Investment protection + Mature technology + Pervasive IT skillset + Ease of deployment + Performance - dedicated processing + Capacity efficiency Note: There are exceptions on both sides Customer Values + Deployment flexibility + Acquisition cost + Potential merger of IT admin opex + Scale-out scalability + Opensource + Compustorage simplicity + New service model There is no one-size-fit-all solution Hyper Converged Scalable solutions for private cloud and XaaS Software-only solutions 3 Storage Marketing

Software-defined, defined by you Broadest, most aggressive approach keeps your options open 1 Evolve your IT with enhanced flexibility and orchestration 2 Deploy web-scale converged appliances Your path 3 Deliver XaaS faster and more efficiently with hypervisorintegrated and open source solutions Our platform Best computing platform Modern, single storage stack Industry-standards, open approach Broadest partner ecosystem 4 Storage Marketing

Drive Dell's leadership in modern storage solutions Compute Server to Storage Automation Data mobility Abstraction Industry Std HW Fluid Cache/Server Storage Pool Industry leading automated intelligent data placement Transparent movement of data across servers, arrays, drives Ground-up storage virtualization abstracts data from underlying HW & provides resiliency Leverages Industry Standard HW Storage Next Generation Abstraction Software-Defined Abstraction for improved flexibility Next Generation Orchestration Integration into orchestration frameworks (OpenStack, VMware, Microsoft, Dell ASM) RESTful APIs MultiTenancy and Quality of Service Next Generation Data Mobility Federation- data movement across arrays 5 Storage Marketing

Differentiated partner solutions Enterpriseclass infrastructure Optimized hardware and monitoring Appliances and bundled solutions End to end solution architectures Global services and support Storage Spaces VSAN 6 Storage Marketing

Introducing Dell XC Series Web-Scale Converged Appliances Converged storage and compute Highly distributed, shared nothing software High performance x86 hardware Massive and linear scale-out architecture Offer details Dell PowerEdge servers with Nutanix SW Bundles for multiple virtualized workload types Dell Installation & Implementation ProSupport w/ Collaborative Nutanix SW Support Target Workloads Simple, scalable & high performance for VDI Mid-market virtualization for departmental/branch offices Multi-hypervisor environments and migrations 7 Storage Marketing

Revolutionary Evolutionary Value Proposition of SDS varies by business objective Performanceintensive workloads Mission-critical Databases & ERP Oracle SAP SQL Server Price-Performance workloads Business-critical Unified communications Exchange, Lync File, print, web VMware, Citrix, Hyper-V Cost-optimized workloads Non-mission critical & hosting Backup/DR, Content & Hosting Archive Hosting Investment protection Mature technology Pervasive IT skillset Ease of deployment Dedicated performance Capacity efficiency FluidCache Dell Storage SC Dell Storage PS Dell Storage FS Deployment flexibility Acquisition cost Scale-out scalability Opensource Compustorage simplicity New service model VSAN Storage Spaces ** ** 8 - End-to-end infrastructure stacks Storage Marketing **

Questions 9 Storage Marketing