Overview This Standard is about undertaking image asset management in your business or organisation for internal and/or external clients and understanding the resources required and available. The Standard applies to historical or current images which are produced and/or contained in any form of media (electronically or mechanically). It covers electronic and manual methods of archiving, conservation, storage, preservation, security, access, retrieval, and the monitoring and control of the use of images. It requires an understanding of the use and importance of metadata, and also requires the application of colour management techniques. SKSPI33 1
Performance criteria You must be able to: P1 in accordance with business or organisational policies ensure a risk assessment has been carried out on minimising such risks as accidental or illegal criminal or civil - loss of images P2 before archiving, using or retrieving images, ensure an assessment for quality and fitness for purpose has been made P3 ensure before archiving or using images that they do not infringe current laws and guidelines, and where applicable, ensure that releases and permissions have been granted or sought P4 for images requiring adjustments ensure these are carried out in conjunction with your business or organisation s ethics and procedures, and that image integrity is retained P5 confirm colour management processes have been carried out properly and in accordance with client s requirements P6 ensure images and the media on which they are stored are protected from physical damage during work processes and during storage P7 in accordance with your business or organisation s procedures, archive images appropriate to their type, format and usage P8 produce a specification for the digital asset management (DAM) system you require and assess DAM software for suitability P9 ensure that images are keyworded and captioned accurately and appropriately, according to accepted standards, and that the metadata remains with each image at all times P10 ensure the archived media are preserved by environmental and security systems, according to your organisation or business requirements P11 ensure that protection systems are used, maintained and kept up to date, including anti-virus control, electronic or physical systems, with appropriate levels of access P12 ensure records are kept and maintained and they contain clear and accurate data on the content of the output P13 ensure systems and procedures are in place to maintain a complete audit history of all digital image files P14 ensure that systems are in place that monitor and control the use of images within your business or organisation P15 ensure back- ups or copies of electronically stored media are made at the required frequency and that backups are stored in a separate, but safe and secure location SKSPI33 2
Knowledge and understanding You need to know and understand: K1 the laws, regulations and guidelines relevant to your work, including copyright, ethics, data protection, model and property rights and confidentiality, codes of conduct and best practice relating to your work K2 your business or organisation s policies and strategy or objectives and how to interpret information in relation to its activities K3 your business or organisation s range of work carried out, the systems and procedures used to enable that work to be undertaken and how it is managed K4 the protocols to use when capturing and importing images from a capturing device e.g. RAW, TIFF, JPEG, and the reasons for using them K5 the importance of metadata in allowing for the search and proper identifications of stored images, protecting intellectual property and allowing successful commercial exploitation of images K6 existing or evolving industry and international standards or scheme for storing technical, descriptive, provenance, copyright and licensing information including IPTC Core & Extension, and other sector specific standards where relevant K7 your organisation s systems and procedures for archiving images with regard to technical metadata, cataloguing and keywording K8 available DAM systems and software and their suitability for your business or organisation K9 how the archived images will be protected and stored, according to the image medium and format, the business or organisation s conservation and archival requirements K10 colour management - the reasons for and the use of image profiles K11 the environmental systems, controls and relevant standards used for different types of media to help preserve images K12 the security systems required to protect the images for different types of media: physical, electronic and surveillance K13 the access and usage levels appropriate to the images stored, for example commercial, legal and government restrictions K14 file sizes appropriate to different image purposes K15 your business or organisation s systems and protocols to access, retrieve images or media and monitor, control and report the usage of images K16 the importance of maintaining effective audit trails of all actions relating to digital image files K17 your business or organisation s image asset risk management systems, including the back up of data, risk assessments, disaster recovery and adequate insurance cover K18 the law relating to health and safety, the assessment of hazards and risks and the action to take to deal with them, and specifically those SKSPI33 3
relating to computer equipment and the workstation K19 the principles of colour theory and practice of image preservation, including colour management K20 the methods of conservation and preservation of hard copy original artwork K21 current British Standards and where applicable International Standards for storage and archiving K22 troubleshooting techniques in dealing with lost or corrupt media or media which cannot be accessed K23 other assets and systems the business or organisation has to manage e.g. IT and finance, and how this interrelates with image asset management K24 the resources required and how to access them, to meet the client s requirements K25 existing or evolving industry and international standards in the management, storage and supply of images K26 the different types of image asset management systems in the market place K27 codes of conduct and best practice relating to your work K28 relevant sources of information to help you keep your knowledge and skills up-to-date SKSPI33 4
Developed by Creative Skillset Version number 2.0 Date approved February 2013 Indicative review date Validity Status Originating organisation Original URN Relevant occupations Suite Key words February 2016 Current Original Creative Skillset SKSPI21 Arts, Media and Publishing; Associate Professionals and Technical Occupations; Retail and Commercial Enterprise; Service Enterprises; Media and Communication; Media Associate Professionals Photo Imaging Image; asset; management; business; organisation; internal; external; clients; resources; historical; current; media; electronically; mechanically; electronic; manual; archiving; conservation; storage; preservation; security; access; retrieval; monitoring; control; metadata; colour; techniques SKSPI33 5