Mortgage Choice Franchise a profitable partnership the logo PANTONE The logo is always to be shown as it appears here, it is never three dimensional and it never has any other kind of visual effect applied to it. It is a two dimensional, flat device. The clean/ white/ crisp look for Mortgage Choice with the use of the curved logo should only be used on a white background, where possible. A 100% teal background should never be used. The logo should never be used in headings or body copy. Mortgage Choice can be used in headings or body copy only if it is written as text. For example: 7 3 Come to the first home buyers seminar. Come to the Mortgage Choice first home buyers seminar. 4 COLOUR BLACK & WHITE PMS 315C PMS Cool Grey 3C C - 100 M - 0 Y - 15 K - 45 C - 0 M -0 Y - 0 K - 20 K - 100 K - 20 RGB R - 0 G - 103 B - 132 R - 209 G - 211 B - 212
Would your clients benefit from a holistic financial solution? Would it make them more sticky? Are your clients asking for lending services? Are you referring lending opportunities to other businesses? Is there potential income you are missing? Having a total financial solution helps our business by offering complementary cross-sell opportunities. Lisa Brown; Mortgage Choice & WHK; NSW 2
Diversify and grow your business with a Mortgage Choice franchise Joining the Mortgage Choice group allows your business to immediately diversify its product range. The payoff is an additional stream of income. ADD MORTGAGE BROKING TO YOUR BUSINESS Mortgage Choice can help financial planning and accountancy firms expand their businesses and referral networks, and leverage existing databases by adding mortgage broking to the mix - giving clients a one-stop finance solution. BENEFIT FROM A TURNKEY SOLUTION We can recruit an experienced Franchise Manager to get a mortgage broking arm up and running in your business with very little distraction, so you can focus on your core business. Alternatively, we can train one of your existing staff for the role. CAPITALISE ON A PROVEN BUSINESS MODEL This is a formula that has proven to be successful for our franchisees and is a logical extension for related businesses looking to diversify and grow. Being able to do more business in-house, the Mortgage Choice franchise makes our customers more sticky and us less vulnerable to poachers. Andrew Ghea; Mortgage Choice, R.I. Advice & Aus-sure; QLD 3
Trusted, iconic brand The Mortgage Choice brand builds trust. When you join Mortgage Choice, you partner with an established household name - a leading finance brand to offer existing and potential clients. The Mortgage Choice brand allowed us to build trust and deliver a range of diversified products to our clients. Darren Lawrence; Mortgage Choice & Finacc; NSW Enviable Reputation Our unique, ethical consumer proposition gives you the benefit of being with a trusted industry leader. The strength of support the Mortgage Choice brand offers your local marketing effort means your advertising and prospecting dollars are put harder to work. Multi-million dollar advertising budget Every year Mortgage Choice invests heavily to build the brand and generate leads to our 13 MORTGAGE phone number and website. Consumer awareness is driven by integrated national campaigns on television and radio; online and by utilising search engine marketing. #1 Google search ranking Sophisticated search engine optimisation ensures we consistently rank first on key search terms such as home loan and home loans. Extensive marketing support Support with the creation of local marketing plans, employing database marketing, using local marketing tools and templates effectively, developing your local website, personalised media releases and editorials is only a call away. Dedicated Field Marketing Manager Group Office Marketing team Group Office Public Relations team Public Relations expertise, training and advice Local area marketing plans, tools and templates A personalised mini website Online lead generation activities Library of customisable marketing materials Database marketing tools Quarterly customer newsletter Quarterly lead generation campaigns The strength of the Mortgage Choice brand meant our business didn t skip a beat during the downturn. Lisa Brown; Mortgage Choice & WHK; NSW Marketing Expertise To Leverage From Mortgage Choice provides a range of marketing tools. These will help you to build a strong local presence; grow your customer database; source leads; find quality referral partners and communicate regularly with your clients. 4
Unrivalled in-house training & support IN SAFE HANDS Mortgage Choice provides industry leading training and ongoing professional development for your Franchise Manager. This means you can continue working on your business while your dedicated Franchise Manager keeps the mortgage side of your business running efficiently. SUPPORT ON TAP You get easy access to both management expertise and specialised skill sets when you need them, and dedicated field support staff to help you manage your broking business. The result is you being able to rely on us for support in every aspect of your business. Extensive induction training (no lending experience required) Rookie development program Highly experienced mentor Management expertise Dedicated field support Professional development days Learning and development support Lending support IT support Compliance support HR support Marketing support Free leads Public relations support Customer call centre National and state conferences Network support That Mortgage Choice is there to support me in every way possible means no worries for us. It saves me money and makes my job much easier. Deslie Taylor; Mortgage Choice; QLD 5
Premium turnkey solution includes: Franchise set-up Accounting support Statements for commissions Business planning Comprehensive training and support Loan processing support Compliance and auditing procedures Assistance with retail/shop front location and set-up Franchise Manager recruitment Lucrative incremental income Mortgage broking is highly financially rewarding. Quite simply, the more you put in, the more you get out. Did I achieve my financial goals? Yeah, I smashed them! Ben Herden; Mortgage Choice franchisee; NSW Affordable Start-up In a world where businesses often struggle with large fixed cost bases; including fit outs, machinery and stock, the Mortgage Choice business model keeps overheads to a minimum. This low overhead structure allows you to grow your business and income quickly. Competitive commission structure We offer tiered commissions to encourage and incentivise high performance. The more loans you settle, the higher your rate of commission. Add to this our Tier 1 Broker status with the major lenders on our panel which sees them pay us at a higher rate of commission, and you have a truly competitive offering. Additional income streams Mortgage Choice has a diversified product range which includes general and life insurance, asset finance, commercial, car and personal loans. This provides additional income streams and an opportunity to nurture stickier clients. Performance bonuses We pay performance bonuses. They are based on the network s overall performance as well as your contribution to it. Build a saleable asset With our franchise model you automatically build a saleable asset. On average, existing franchisees sell their businesses at an above industry rate. Recurring revenue model In addition to your upfront commission, for the life of the loan you continue to be paid a trailing commission. 6
Free Leads In addition to the opportunity to cross-sell a range of loan products to your existing clients you will, on average, receive 10 free Mortgage Choice customer leads per month. Every lead you receive from Mortgage Choice is a potential home loan client. Every lead you receive from Mortgage Choice is a potential financial planning / accountancy client. Consider the dollar value to your business of just 10% of your Mortgage Choice leads converting into a new financial planning / accountancy client. Every lead you receive from Mortgage Choice is a potential insurance, commercial finance or leasing client. Every lead you receive from Mortgage Choice is a potential car or personal loan client. The leads are flying in and the quality is just as good as the ones we generate ourselves. Andrew Ghea; Mortgage Choice, R.I. Advice & Aus-sure; QLD 7
Why Mortgage Choice? Australia s leading mortgage broker Partnered by 25 major banks and lenders $40+ billion in home loans, 300,000+ customers ASX listed, independently owned 20 years experience, extensive in-house expertise Trusted, iconic brand Unique customer proposition - paid the same Client for life philosophy - 90%+ for service satisfaction Multi-million dollar marketing budget Free leads #1 for internet search terms home loan & home loans Unrivalled in-house training and support - dedicated state and field teams Tier 1 broker - higher lender commissions Affordable start-up costs - minimal overheads Time to pay back investment quicker than industry norm Option to buy an existing business and customer database with an income Lucrative income potential - paid in relation to the effort you put in Highly competitive commission structure and performance bonuses Additional streams of income - range of diversified products Build a saleable asset - at an above industry rate Strong brand, credibility, extensive in-house support and lead generation Mortgage Choice is unrivalled in its franchise offering. Talk to our Franchise Recruitment team today: 1300 650 330 fr@mortgagechoice.com.au MortgageChoice.com.au/franchising Design: allanmoran.com