U.S. Market for Co-Branded and Affinity Credit Cards

Brochure More information from http://www.researchandmarkets.com/reports/2860199/ U.S. Market for Co-Branded and Affinity Credit Cards Description: Over the last two years, the market for co-branded and affinity cards has been reinvigorated. Leading bank card issuers have struck major deals, many partners are changing issuers, and new cobranded card programs have been introduced, with more on the way. Cobranding and affinity strategies have also moved from the credit to the debit realm. In addition, consumers and merchants alike are adapting to new electronic payment technologies, creating additional opportunities for increasing customer retention via cobranded card strategies. Relying heavily on detailed interviews with industry sources, The U.S. Market for Co-branded and Affinity Credit Cards contains a wealth of tables, charts, information, and concise and pointed analysis that provides well-founded insight into virtually all aspects of co-branding. The report scrutinizes the co-branding strategies of Visa, MasterCard, Discover, and American Express, provides a competitive analysis of the major cobranded card issuers, and tracks the major developments faced by the cobranded card market. In doing so, the report assesses such factors as consumer credit and debt trends, bank card profitability trends, customer retention and growth trends, rewards and benefits trends, consumer usage trends, and market sector (such as hotel, airline, retail, restaurant, petroleum, and supermarket) trends. The report also estimates the total value of co-branded cards in circulation and projects the future of co-branded card industry growth. Report Methodology The information in The U.S. Market for Co-branded and Affinity Credit Cards is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the co-branded and affinity credit card market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. The report looks at every segment of the co-branded and affinity credit card market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on the use of co-branded and affinity credit cards. It provides up-to-date competitive profiles of marketers of co-branded and affinity credit cards and discusses the influence of demographic trends as a driver of usage. What You ll Get in this Report The U.S. Co-branded Credit and Affinity Card Market makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Co-branded Credit and Affinity Card Market offers. The report addresses the following segments: The Market (including market size and composition, and projected market growth) The Marketers (including discussions of specific marketer brand and market shares) Competitive Profiles (of the major co-branded credit card marketers and analyses of the products they market) The Consumer (who s buying what, and where) Trends and Opportunities Plus, you ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs. Scroll down to see a more detailed outline of the contents of this report. How You Will Benefit from this Report If your company is already competing in the co-branded credit card market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for co-

branded cards, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for co-branded cards based on Simmons data. This report will help: Marketing Managers identify market opportunities and develop targeted promotion plans for co-branded and affinity credit cards. Advertising agencies working with clients in the co-branded and affinity credit card industry understand the product buyer to develop messages and images that compel consumers to purchase these products. Business development executivesunderstand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively. Contents: Executive Summary: The U.S. Market for Co-Branded and Affinity Cards i Co-Branding Gets a Second Wind What is Co-branding? Market Growth Drivers Electronic Payment Growth Table E-1: Consumer Payments Mix in the U.S.: 2002-2007 Table E-2: Consumer In-Store Payments by Type Table E-3: Total U.S. Credit Cards in Force: 2001-2003 Debt Growth Household Debt Table E-4: Household Debt Outstanding Table E-5: Consumer Credit Outstanding Interest Rates Table E-6: Federal Funds Rate: 1999-2003 Table E-7: Federal Funds Rate: Monthly: 2004 Bank Card Profits Overflowing Table E-8: Major Card Issuers' Earnings: Selected Companies Competitive Overview Table E-9: The Top 10 U.S. Issuers by Card Loans in 2003 Consolidation Trend Makes it More Difficult to Compete Competitive Strategy Focus: American Express - Abridged Co-Brand Poised for Growth Delta SkyMiles Program Bank Issuer Profile: Bank of America Company Highlights Recent Co-Branding Initiatives: Daimler Chrysler and Choice Hotels Acquisitions Table E-10: 2003 Bank of America Company-Wide Revenue and Income First Half of 2004 Table E-11: Card Services June YTD 2004 Revenue Table E-12: Bank of America Consumer Credit Card Financial Results. Dollars Table E-13: Bank of America Key Metrics: Percentage Growth Comparison: 2003-2004 Table E-14: Bank of America New Credit Card Accounts Consumer Market Size and Growth U.S. General Purpose Payment Card Market Expands 7% in 2003 Co-Branded Cards Co-Branded Credit Card Growth Table E-15: Co-Branded Card Growth: 2003-2009 Marketing and Product Trends Debit Enters the Co-Brand Arena; Poised for Quick Growth

U.S. Bank Increases Co-Branded Debit Card Offerings Upscale Co-Branded Cards Pushing Consumers Away From Cash and Check Airline Cards Largely Weather Storm Co-Branded Marketing Trends Usage Stimulation Trends Enrollment Stimulation Practices Co-Branded Cards as Lifestyle Choice Co-Brand Data Creates Important Cross-Sell Opportunity Advertising Focus on MasterCard MasterCard Print Ad Roll-Out Co-branding Seen as Key Direct Mail: Q2 2004 Numbers The Consumer Data Presented for 12 Co-Branded Cards Table E-16: Consumer Ownership and Use of Co-Branded Credit Cards by Type, 2004 Credit Card Holders: Older, Well Educated, Financially Secure, Married Homeowners Co-Branded Mastercard Credit Card Holders- Factors Differentiating Co-Branded Mastercard Users from Average MasterCard Users Airline/Hotel Mastercard Holders: Condo-owning Males Automotive Mastercard Skews to Middle Income, Oldest Age Group, Midwest Mastercard Affinity Card: Diffused Geographical Coverage Other Factors Legal Issues The Visa and MasterCard Exclusionary Rule Immediate Consequences Discover Lawsuit and Partnership Plans American Express Lawsuit and Partnership Plans Affinity Cards The Issuers Fight Back Reward Add-Ons: Bank One s Flexible Rewards Select Program Citi Upromise MasterCard Incentives Increase Table E-17: Affinity Card Growth: 2003-2009 Chapter 1: Introduction Co-Branding Reemerges What is Co-branding? Co-brand vs. Affinity What is a Co-brand Card Program? What is An Affinity Card Program? How Each Party to the Co-Branded Card is Affected The Issuer The Partner The Cardholder Loyalty in Profits What Makes a Successful Co-Branding Program? Retaining Momentum Chapter 2: Market Growth Drivers Electronic Payment Growth Table 2-1: Consumer Payments Mix in the US, 2002-2007 Table 2-2: Consumer In-Store Payments by Type Card Growth Table 2-3: Card Growth: 1999-2002 Table 2-4: Total Cards: Percent Increase in Number of Transactions Proliferation of the Point of Sale

Consumer Credit and Debt Trends Debt Growth Household Debt Table 2-5: Household Debt Outstanding Table 2-6: Household Borrowing Table 2-7: Consumer Credit Outstanding Table 2-8: Personal Saving as a Percentage of Disposable Personal Income Delinquency Rates Table 2-9(a): Insured Commercial Banks - Delinquency Rates on Loans: 1990 to 2002. Table 2-9(b): Insured Commercial Banks - Delinquency Rates on Loans: 2003-2004, by Quarter The Results of Refinancing Bankruptcy Trends Table 2-10: U.S. Bankruptcy Filings 1980-2004 Q1 Interest Rates Table 2-11: Federal Funds Rate: 1999-2003 Table 2-12: Federal Funds Rate: Monthly: 2004 Consumer Confidence Was Healthy Putting it Together: Federal Reserve Says Household Finances Stable Changes in the Debt Service and Financial Obligation Ratios Over Time Increase in Debt Service Ratios for Homeowners Explained Increase in Debt Service Ratios for Renters Explained The Bank Picture: Bank Card Profits Overflowing Table 2-13: Major Card Issuers' Earnings: Selected Companies Table 2-14: U.S. Bank Credit Card Profitability: 1989-2003- Consolidation Table 2-15: Top 10 U.S. Issuers by Card Loans in 2003 Table 2-16: Assets, Deposits, and Number of Offices of the Fifty Bank-Merger Targets with the Largest Assets, 1994-2003 Average Credit Card Interest Rates Fixed-Rate Credit Card Rates Rising Credit-Card Fees Rising Chapter 3: Competitive Overview Table 3-1: The Top 10 U.S. Issuers by Card Loans in 2003 Consolidation Trend Makes it More Difficult to Compete Table 3-2: Number of Bank Mergers, and Assets, Deposits, and Number of Offices Acquired, by Year, 1994-2003 Recent Ruling Increases Competition Immediate Consequences Discover Partnership Plans American Express Lawsuit and Partnership Plans The Year the Brokerages Had Enough Charles Schwab Merrill Lynch Smith Barney Competitive Strategy Focus: American Express American Express Why Co-brand? Rewards Delta SkyMiles Program Starwood and Hilton Programs Costco Card Growth and Attrition Rates Co-Brand Poised for Growth The Future Competitive Strategy Focus: Bank One Bank One

Why Co-brand? Co-Branding Strategy Customer Choice Customer Targets Spenders, Lenders and Blenders Profit and Growth Strategy Focus on Card Strategies Starbucks Card Duetto Visa The United Mileage Plus Cards - Customer Retention Target - Account Acquisition Disney - Increase Distribution and Maximize Branding Poised for Co-Branded Growth Table 3-3: Bank One Key Projected Performance Metrics per Booked New Account: Volume Metrics Competitive Strategy Focus: Citigroup Private Label Activity: Citibank and Bank One Go Round and Round Citigroup Card Audiences: Hypotheses Offered Co-Branded Marketing Strategy in a Nutshell Company Profiles American Express Travel Related Services Division MBNA Agreement Consumer Card Co-Branding Partners 2003 Revenue and Income Table 3-4: 2003 American Express Company-Wide Revenue and Income Table 3-5: American Express Selected Statistical Information Bank of America Company Highlights Recent Co-Branding Initiatives: Daimler Chrysler and Choice Hotels Acquisitions 2003 Revenue and Income Table 3-6: 2003 Bank of America Company-Wide Revenue and Income First Half of 2004 Table 3-7: Bank of American Card Services: June YTD 2004 Revenue, by Percentage, by Type of Card Table 3-8: Bank of America Consumer Credit Card Financial Results Table 3-9: Bank of America Key Metrics: Percentage Growth Comparison: 2003-2004 Table 3-10: Bank of America New Credit Card Accounts Consumer Bank One Merger Activity Card Services Table 3-11: Bank One Card Services Credit Quality Table 3-12: Bank One Card Services Other Data: Table 3-13: Recent Bank One Co-Branding Initiatives 2003 Table 3-14: Bank One 2003 U.S. Rewards Card Account Numbers Table 3-15 2003 Bank One Card Volumes per Account Table 3-16 2003 Bank One Card Profitability, as % of outstanding JP Morgan Chase Chase Cardmember Services: 2003 Results Table 3-17: Chase Financial Services Business Related Metrics Table 3-18: Chase Cardmember Services Revenue The Bank One - Chase Merger Citigroup Global Consumer Cards Cards Revenue and Income Recent Acquisitions

Sunoco Private Label Acquisition Acquisition of Sears Credit Card and Financial Products Business Acquisition of The Home Depot s Private-Label Portfolio New Co-Branded Offering Discover Financial Services Morgan Stanley Credit Services Division 2003 Revenue and Income First Nine Months of Fiscal 2004 Merchant and Cardmember Fees Table 3-19: Discover Credit Services Income Statement Information Wal-Mart Settlement Rewards Programs The Miles Program The Cashback Bonus Programs The Discover Gold Rewards Award MBNA MBNA By the Numbers Table 3-20: MBNA Total Revenue and Income Company Highlights Agreement with American Express MBNA Enters Co-Branded Brokerage Card Arena MBNA Enters into Multi-Partner Co-Brand Agreement MBNA Migrates to Variable Pricing MBNA Buys Sovereign Portfolio; Will Issue Its Cards MBNA Buys SouthTrust Portfolio; Will Issue Its Cards U.S. Bancorp Company Highlights 2003 Performance 2003 Revenue and Income Table 3-21: U.S. Bancorp Total Revenue and Income Table 3-22: U.S. Bancorp Summary Delinquency Information for Credit Card Loans Table 3-23: Net Charge-offs as a Percent of Average Loans Outstanding First Half of 2004 Chapter 4: The Market Market Size and Growth U.S. General Purpose Payment Card Market Expands 7% in 2003 Table 4-1: Total Cards: Percent Increase in Number of Transactions Transaction Growth Rewards Co-Branded Cards Table 4-2: Credit Card Choices: 1999 and 2003 Market Profile: MasterCard MasterCard: 2001 to First Half 2004 Card Growth Table 4-3a: 2001 MasterCard Card Growth Table 4-3b: 2001 MasterCard Card Growth Table 4-4a: 2002 MasterCard Card Growth Table 4-4b: 2002 MasterCard Card Growth Table 4-5a: 2003 MasterCard Card Growth Table 4-5b: 2003 MasterCard Card Growth Table 4-6a: 2004 First Half MasterCard Card Growth Table 4-6b: 2004 First Half MasterCard Card Growth Market Profile: Visa General Facts Visa Members Visa: 2001 to Second Quarter 2004 Card Growth Table 4-7a: Visa 2001 Card Growth Table 4-7b: Visa 2001 Card Growth Table 4-8a: Visa 2002 Card Growth

Table 4-8b: Visa 2002 Card Growth Table 4-9a: Visa 2003 Card Growth Table 4-9b: Visa 2003 Card Growth Table 4-10a: Visa 2004 Q1 Card Growth Table 4-10b: Visa 2004 Q1 Card Growth Table 4-11a: Visa 2004 Q2 Card Growth Table 4-11b: Visa 2004 Q2 Card Growth Market Profile: American Express Table 4-12: American Express Selected Statistical Information Market Profile: Discover Table 4-13: Total U.S. Card Volume: 2001-2003 Table 4-14: Total U.S. Cards in Force: 2001-2003 Table 4-15: Total U.S. Debit Card Volume: 2001-2003 Table 4-16: Total U.S. Debit Cards in Force: 2001-2003 Table 4-17: Total U.S. Credit Card Volume: 2001-2003 Co-Branded Credit Card Growth Table 4-18: Total U.S. Credit Cards in Force: 2001-2003 Table 4-19: Co-Branded Card Growth: 2003-2009 Chapter 5: Marketing and Product Trends Small Banks Make a Better Affinity Target Than Co-Brand Target Can Co-branded Alliances Induce Issuers to Offer Lower Fees? Debit Enters the Co-Brand Arena; Poised for Quick Growth Bank of America Tests GM Debit Card U.S. Bank Increases Co-Branded Debit Card Offerings Bank One Offers United Airlines Mileage Plus One Card The Chase/Continental Airlines Banking Card Upscale Co-Branded Cards Pushing Consumers Away From Cash and Check Rewards Trends and Commentary Usage and Satisfaction with Reward Cards Higher than Average Reward/Rebate Cards Are Less Likely to Be Used for Carrying Monthly Balances Reward Cards Continue to Dominate over Non-Rewards Cards Reward Offers on the Rise General Rewards Card Growth Outpaces Co-Brand Growth Still Gas Left in Rewards Growth Tank Co-Branded Portfolios Important to the Bottom Line Table 5-1: 2003 Bank One Card Volumes per Account Table 5-2: 2003 Bank One Card Profitability, As % of Outstanding Issuers per Partners Multiply The Retail Landscape American Express Costco Cards Set the Bar Retailers Unload Card Portfolios Opening for Co-brand? Private Label vs. Co-Brand Airline Cards Largely Weather Storm Bank One MILEAGE Plus Program Delta SkyMiles Program Competition from Multi-Airline Reward Cards The Foodservice Landscape: Starbucks Makes the First Foray into Quick Service Small Business a Target The Government Opens its Doors Table 5-3: The Rise in Credit Card-Based Federal Income-Tax Payments Where Do Rewards Fit In? Co-Branded Marketing Trends

Usage Stimulation Trends Enrollment Stimulation Practices Co-Branded Cards as Lifestyle Choice Reward Caps Increasing Co-Brand Distribution Channels Co-Brand Data Used to Gauge and Improve Co-Branded Program Supporting a Co-Brand Launch Managing a Co-Branded Card Portfolio Improving the Partner s Core Business Seasonal/Trend Analysis Co-Brand Data Creates Important Cross-Sell Opportunity Reward Expirations: A Win-Win Proposition for Issuers Tiered Reward Timeline Tiered Reward Choices Reward Incentives for Internet Shopping Greater Innovation and Reward Redemption Choices Tiered APR Fees are Rising Annual Fees Tiered Late Fees Tiered Balance Transfer Rates Tiered Annual Fees Simple Card Versatility and Convenience Reduces Cards in Wallet The Coming Convergence of Card Products Selected Product Offerings American Express Delta SkyMiles Credit Card Platinum Gold Classic The American Express Costco TrueEarnings Card American Express Costco Cash Rebate Credit Card Hilton HHonors Platinum Credit Card Starwood Preferred Guest Credit Card Bank of America Debit Card US Airways Visa Check Card Credit US Airways Visa Signature Bank One Debit Card United Mileage Plus THE ONE Card Credit Cards United Mileage Plus Visa Signature Card British Airways Visa Signature Card Disney's Visa Card Starbucks Card Duetto Visa Trump Rewards Visa Amazon.com Platinum Visa Card Sony Card Chase Marathon Platinum MasterCard Universal Entertainment MasterCard Continental Airlines World MasterCard Citibank Debit Card Citibank/AAdvantage Debit Card

Credit Cards The Citi/AAdvantage Card MBNA Aer Lingus Shamrock Rewards MasterCard Royal Caribbean Visa Card Barnes & Noble MasterCard U.S. Bank Debit card The WorldPerksVisa Check Card Credit Cards WorldPerks Visa Platinum Card The SKYPASS Visa Platinum Card ATA Visa Platinum Card Gymboree Visa Platinum Card Harley-Davidson Visa Card The NAPA Visa Card Table 5-4: Breakdown of Selected Co-Branded Airline Cards Table 5-5: Breakdown of Selected Co-Branded Airline Cards Table 5-6: Breakdown of Selected Co-Branded Airline Cards Table 5-7: Breakdown of Selected Co-Branded Cards: Travel, Gas, Shopping, and Entertainment Table 5-8: Breakdown of Selected Co-Branded Cards: Travel, Gas, Shopping, and Entertainment Chapter 6: Advertising Media Spending Trends $901.9 Million Spent on Television and Print Advertisements in 2003 Television Receives the Lion s Share Focus on MasterCard MasterCard Print Ad Roll-Out Co-branding Seen as Key Internet Advertising on the Rise Telemarketing Table 6-1: 2003 Top 15 Card-Industry Telemarketers- Table 6-2: 2003 Top 15 Card-Industry Telemarketers: Hours, Sites, and Stations Table 6-3: 2003 Top 15 Card-Industry Telemarketers: Employees Table 6-4: 2003 Top 15 Card-Industry Telemarketers: Revenue Direct Mail Marketing Efforts - 2nd Quarter 2004 Interest Rate Concerns Drive the Upswing Rewards Offers on the Rise Table 6-5: Rebate/Reward Offers, Mail Volume Estimates, Q1 2003 Through Q1 2004 Marketing Efforts - 1st Quarter 2004 Table 6-6: Special Introductory Rate Offers, Mail Volume Estimates Q1 2003 Through Q1 2004 Lower Annual Percentage Rates Reward Mail Volume Table 6-7: Reward and Rebate Mail Volume Estimates Q1 2003 Through Q1 2004 Use of Promotional Cards Stopping the Pitch Chapter 7: Consumer Note on Simmons Market Research Bureau Data Ownership and Use of Credit Cards Data Presented for 12 Co-Branded Cards Approximately 70% of Adults Have/Use Credit Cards Table 7-1: Consumer Ownership and Use of Co-Branded Credit Cards by Type, 2004 Credit Card Holders: Older, Well Educated, Financially Secure, Married Homeowners Table 7-2: Demographic Characteristics Favoring Ownership and Use of Credit Cards- Frequency of Use Table 7-3: Demographic Characteristics Favoring Ownership and Use of Credit Cards: Used Last 12 Months

Table7-4: Demographic Characteristics Favoring Ownership and Use of Credit Cards: Used Last 30 Days Co-Branded Visa Credit Card Holders Factors Differentiating Co-Branded Visa Users from Average Visa Users Airline/Hotel Co-Branded Cardholders: Older, More Upscale, Homeowners Automotive Visa Skews to Middle Income, Oldest Age Group, Midwest Automotive Co-Branded Cardholders: Male and Middle-Income - with a Larger Family Other Important Factors Younger Consumers Well Represented Among Automotive and Affinity Card Holders Asian American and Black American Usage The Marital Factor Table 7-5: Demographic Characteristics Favoring Ownership and Use of Co-Branded Visa Cards Co-Branded Mastercard Credit Card Holders Factors Differentiating Co-Branded Mastercard Users from Average MasterCard Users Airline/Hotel Mastercard Holders: Condo-owning Males Automotive Mastercard Skews to Middle Income, Oldest Age Group, Midwest Mastercard Affinity Card: Diffused Geographical Coverage Other Factors Table 7-6: Demographic Characteristics Favoring Ownership and Use of Co-Branded MasterCard Cards Co-Branded Discover Credit Card Holders Factors Differentiating Co-Branded Discover Users from Average Discover Users Airline/Hotel Discover Holders: Divorced Asian Americans with Five or More Children and Minimal Education Automotive Discover Skews to Middle Income Asian Americans Discover Affinity Card Younger and More Affluent Other Factors Table 7-7: Demographic Characteristics Favoring Ownership and Use of Co-Branded Discover Cards Co-Branded American Express Credit Card Holders Factors Differentiating Co-Branded American Express Users from Average American Express Users Airline/Hotel American Express Holders: Affluent Asians and Whites with Young Children Automotive American Express Skews to Asian and Black Americans, Singles, and Midwest1 American Express Affinity Card Younger/Middle Aged, West Table 7-8: Demographic Characteristics Favoring Ownership and Use of Co-Branded American Express Club Cards Chapter 8: Legal The Wal-Mart Settlement To What Did the Associations Agree? The Visa and MasterCard Exclusionary Rule Immediate Consequences Discover Lawsuit and Partnership Plans American Express Lawsuit and Partnership Plans The Telemarketing Sales Rule (TSR) Introduction Who Must Comply with the Amended TSR? Exemptions to the Amended TSR Some Types of Businesses and Individuals Exemptions Explained Upsells Most Calls Made in Response to a Catalog The National Do Not Call Registry Provision How the National Do Not Call Registry Works What types of calls are covered? What types of calls are not covered by the National Do Not Call Registry? If a call includes a telephone survey and a sales pitch, is it covered? Recent Amendment Requires Telemarketers to Scrub Lists Every 31 Days Do-Not-Call Registry Not a Violation of Telemarketer s Free Speech "Over-Limit" Fees Not Finance Charges, Supreme Court Says

Details of the Ruling Meaning of Finance Charge Result of Ambiguity Effect of Ruling Prescreen Opt-Out Disclosure Rules Proposed by FTC Federal Reserve Examines Safety of Credit Offers Kmart Capital One Litigation Chapter 9: Affinity Cards New Concepts In Affinity Program Basic Operational and Financial Arrangements Small Banks Make a Better Affinity Target Than Co-Brand Target But Market Appears Tough-Going The Issuers Fight Back Reward Add-Ons: Bank One s Flexible Rewards Select Program Citi Upromise MasterCard Incentives Increase New MasterCard Rewards Program Converts Loyalty Points into Donations for Nonprofits and Schools More Affinity Cards in Larger Issuers Portfolio in 2003 Table 9-1: Table Credit Card Issuers Ranked by Total Affinity Cards Issued 2003 Affinity Profit and Volume Synopsis Table 9-2: 2003 Card Volumes per Account Table 9-3: 2003 Card Profitability, as % of outstanding Recent Activity Among Brands MBNA Providian U.S. Bank First National Bank Omaha Market Size and Growth Table 9-4: Total U.S. Credit Cards in Force: 2001-2003 Ordering: Order Online - http://www.researchandmarkets.com/reports/2860199/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www.researchandmarkets.com/contact/ Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: U.S. Market for Co-Branded and Affinity Credit Cards http://www.researchandmarkets.com/reports/2860199/ SC Product Formats Please select the product formats and quantity you require: Quantity Hard Copy: Electronic (PDF) - Single User: Electronic (PDF) - Enterprisewide: USD 2250 + USD 56 Shipping/Handling USD 2250 USD 4500 * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Email Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)

Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an email with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number 833 130 83 Sort code 98-53-30 Swift code IBAN number Bank Address ULSBIE2D IE78ULSB98533083313083 Ulster Bank, 27-35 Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp Please fax this form to: (646) 607-1907 or (646) 964-6609 - From USA +353-1-481-1716 or +353-1-653-1571 - From Rest of World