Corporate Design Manual Design Guidelines for Trade Shows and Events
Contents 4 The Large Trade Show Stand 4 Front stand 6 Individual Components 8 Design Elements 10 Island stand and Corner stand 12 The Medium Trade Show Stand 14 Corner stand, Front stand and Row stand 16 The Small Trade Show Stand 16 Front stand and Row stand 18 Exhibits 19 Portable Systeme 19 Pop-up System and Roll-Up-System Published by: Sartorius Corporate Administration GmbH Weender Landstrasse 94-108 37075 Goettingen, Germany Phone +49.551.308.0 Fax +49.551.3289 www.sartorius.com Design and Editing: Sartorius Corporate Administration GmbH Central Marketing Communications 2
Introduction As with all other corporate communication media, a trade show presentation that is uniform internationally helps to develop a unique brand profile and also contributes to a successful positioning of the brand. Naturally a company like Sartorius with its very complex product portfolio quickly fills up the available exhibition space. Therefore it is preferable to focus on fewer products and have only a few statements in the communicative elements of the trade show stand than to showcase everything that you want to get across. The option of limiting the presentation to new products features that already draw the highest volume of visitors can be an easy solution. These guidelines are a part of the Corporate Design Manual of Sartorius. The rules contained within are binding and remain unchanged until they are replaced by new ones. If you have any further questions, Annetta Giese and Manfred von Einem in the Central Marketing and Corporate Communications Department will be happy to provide you with information and practical support. Plans and design drawings of the trade show stand and individual elements can be provided upon request. Contact: annetta.giese@sartorius.com manfred.voneinem@sartorius.com 3
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The Large Trade Show Stand > 50 m 2 This lavishly-designed stand emphasizes Sartorius status as a leading international technology company. The modern design combined with high-quality materials and finishes corresponds to the high quality demands that our customers and we ourselves place upon our products. A lavish, confident architecture can only be realized with an appropriate stand size, and the stand can only blossom to its full effect when the elements are given enough space. Front stand 5
The Large Trade Show Stand Individual Components Floor Walls The raised floor has a height of 11.5 cm and is made up of white, coated boards (100 + 100 cm) with a high-gloss finish, which rest upon an exhibition floor support system (Octanorm). The stand edge is made from matt acrylic and is backlit. A raised floor allows for the installation of supply lines (power, water, etc.) and gives the stand a high quality foundation. Display units Walls are made from white, coated boards with an alternating matt and shiny surface. They have a total height of 270 cm and a depth of 20 cm to enable the backlighting of the flush-mounted wall posters (see following page). Segmentation of walls: Base, matt surface, 130 cm high Middle section, shiny surface, 120 cm high, for placement of light boxes and wall posters Top section, matt surface 20 cm high, corresponding in height to the yellow stripes on the columns Display units are an essential part of a trade show stand. They must take into account the requirements and value of the products in both form and function, and define through their number alone the look of the stand. The size of the standard display unit is 75 + 75 + 90 cm, the white body is bordered on the top, bottom and side with an anthracite-colored band. The large display unit is 75 + 140 + 90 cm with the anthracite-colored band running left or right on the side. 6
Columns Counter Display cabinet The columns are 150 cm in width, 40 cm in depth and can be up to 650 cm high. They have a modular design. Depending on the allowed construction height, top sections of 100 or 50 cm in height can be placed on a base 170 cm in height. A 70 cm high element serves as terminating point. It is designed for attaching the ceiling construction. A 100 cm high element is designed as a light box and is used to attach the company logo. It is positioned for optimal visibility depending on the total height. Monitor display unit Display unit attachments Ceiling Lighting Furniture The ceiling is made from an aluminum frame system (Leitner Pila Petite III) of different formats for attaching textile cloth panels. The cloth panels are semitransparent and impregnated with Class B1 fire-proofing. Power track rails on the frames are used to attach the spotlights. The spotlights ensure uniform illumination of the stand, on the one hand, and serve to highlight the products and business segments on the other. The ceiling forms a visually attractive finish for the trade show stand. The furniture must correspond to the value of the stand and be equipped with white surfaces. 7
The Large Trade Show Stand Design Elements Showcases Large showcases are the most eye-catching communication medium of the trade show stand. Attached to the ceiling system, they are the most essential element for conveying core messages and indispensable for visibility in the exhibition hall. They are set up in different formats depending on the construction height. The picture shows an example of 300 + 200 cm. Display unit posters Poster example Display unit posters are small showcases with a format of 50 + 70 cm. Their use is optional and not required. They should only be used to accent selected products or topics. The design of the poster is limited to the following elements: Headline Applied motif Sartorius claim 8
Yellow stripe Logos A The yellow stripe (Pantone 1235) is 20 cm high and always displayed at a height of 250 cm (bottom edge). It is at the same level as the back wall attachments (see walls description). The column, yellow stripe and logo form a unified whole and are used for all stand sizes. They are an integral element for all Sartorius stands and ensure that the largest stand down to the smallest product presentation are recognized. 90 cm A + 1,4 Wall posters 100 cm 126 cm 150 cm Posters are laminated on transparent acrylic boards with rounded corners and can be used in the following formats: 75 + 120 cm 150 + 120 cm 250 + 120 cm. Attractive application motifs are generally used and text statements are only used in exceptional cases or in conjunction with important campaigns. Company logos in the lighted boxes of the columns are placed in translucent film on semitransparent acrylic boards. Company logos must be displayed in a ratio of 1:1.4 when used together. Example: If the Sartorius logo is displayed with a width of 90 cm, then the Sartorius Stedim Biotech logo has a width of 126 cm. (please see the CD Manual Using the Sartorius Logo) 9
The Large Trade Show Stand Island stand 10
Corner stand 11
The Medium Trade Show Stand 20 50 m 2 7 3 4 2 6 5 9 8 1 12
The concept of the Sartorius trade show stand is designed so that it can be easily scaled down to smaller areas using a standard exhibition system without having to forego essential, significant elements. The examples shown here are based on the internationallyavailable Octanorm exhibition system; however they can also be implemented with other available systems. 6 1 Floor The floor is made from coated boards with a high gloss look. It can be set up on a support system like the large trade show stand or laid over particle board. 2 Walls Walls are built from exhibition system sections that are covered with white boards. The openings for wall posters are cut out. The lighting is fit into the hollow space. 3 Columns The columns are also built from covered system sections, their height depends on the guidelines of the event organizer. 4 Logos One element of the column is for attaching the logo. If possible, a light box should also be planned for this stand type. If this is not possible for technical reasons, then the company logo must be illuminated from the ceiling. 5 Stripe The 20 cm high yellow stripe is placed at a height of 230 cm so that the upper edge forms a line with the wall posters. 6 Wall posters The wall posters with rounded edges are placed at a height of 130 cm (lower edge). They are each 120 cm high and widths of 75, 150 and 250 cm are possible. The following also applies here: if backlighting is not possible for technical reasons, then posters can be attached to the wall. The illumination that is required here must also come from the spotlights on the ceiling system. 7 Ceilings Lighting systems The ceiling is also a standard Octanorm system equipped with semitransparent cloth panels (impregnated with B1 fire protection). Power track rails enable the attachment of spotlights for genera0l and targeted illumination of the stand. Showcases are also possible with this system, but not mandatory. If they are used, their size and weight must be adapted to the load capacity of the ceiling system. Textile prints with an identical format can also be hung as an alternative. 8 Display units See the large trade show stand for display unit details. When using leased material, please make sure that the display units are adapted accordingly white body, anthracite-colored cover. 9 Display unit posters See the large trade show stand for display unit poster details. 13
The Medium Trade Show Stand Corner stand Front stand 14
Row stand 15
The Small Trade Show Stand < 20 m 2 4 3 2 7 6 5 1 Front stand Row stand 1 m 16
Stand elements can only be used in reduced form within an area of less than 20 m 2. Event rules that allow a max. stand height of 250 or 300 cm also limit the design options. Nevertheless, the characteristics features of the Sartorius trade show stand can still be presented in such a small area using a standard exhibition system (e.g. Octanorm ). 1 Floor Two variants are possible: white, coated boards or an anthracite-colored carpeted floor. 2 Walls The section systems are covered with white boards. The wall is divided into three segments: Base 130 cm high with a matt surface Middle section 100 cm high with a high gloss look, for placement of posters Top section 20 cm high with a matt surface 3 Columns Yellow stripe Logos Front stand, installation height 300 cm: The columns are 300 cm high and 100 cm wide, and are offset from the 250 cm high walls in the depth and the height. The yellow stripe (20 cm high) is set at a height of 230 cm (upper edge) and forms a line with the upper edge of the posters. The logo has a width of 90 cm and is placed at a spacing of 40 cm (lower edge of word part) from the yellow stripe. 4 Ceilings Lighting systems The ceiling is made up of the section system of the standard exhibition system being used and required for the static and for attaching the spotlights. The spotlights are used to illuminate the products, posters and logos. 5 Display units See the large trade show stand for a description of display units. When using leased material or simplified replicas of standard display units, the look must be maintained: white body, anthracite-colored covering. 6 Posters Posters with rounded corners are laminated on 10 cm thick, reinforced plastic boards and set on the wall at a height of 130 cm (upper edge). They are 100 cm high and can be 75 or 150 cm wide. 7 Display unit posters See the large trade show stand for display unit poster details. 1 m Inline stand, installation height 250 cm: The columns are level with walls in height, but are offset in the depth from the walls. The yellow stripe is set at a height of 200 cm (upper edge), the logo is set above at a spacing of 20 cm (lower edge of word part). 17
Exhibits Installation height 300 cm columns offset 5 6 2 3 Simplified systems can be used at small exhibits and product presentations, which can also be installed without external support. The example shown here is based on the OctaWall system (see below). It is easy to transport and setup and immediately recognizable as a Sartorius stand due to its characteristic design features. The variants shown are based on common stand sizes and installation heights. 1 Floor Anthracite-colored carpeted floor. Installation height 250 cm columns flush 4 1 2 Walls The walls consist of an alu frame system. The individual elements are 95 cm in width and 248 cm high, and are equipped with printed cloth panels. Special leveling feet ensure stability. The corner stand variant does not require any additional support for stability due to the right-angle side wall. 3 Columns Stripe Logo The columns are 95 cm wide and correspond to the permitted installation height 248 or 293 cm. The yellow stripe is flush with the poster at a height of 230 cm (upper edge) for offset columns. An additional module (95 + 45 cm) is positioned on the column element and the logo is positioned in the middle. The yellow stripe is set at a height of 200 cm (upper edge), the logo (85 cm) is set above at a spacing of 20 cm (lower edge of word part) for the variant with flush columns. Corner stand installation height 300 columns offset 4 Display units Each display unit is built from Octanorm sections and can thus be customized in the width and depth according to the requirements. The standard height is 90 cm, the sections are silver, the front and sides are white and the cover plates are anthracite. 5 Illumination System lighting for posters and logos. 6 Poster Printed image motifs with rounded corners (format: 75 + 100 cm or 150 + 100 cm). www.youtube.com OCTAwall mobile Version 18
Portable Systems Pop-up System Roll-up System Portable systems are used when the other variants cannot be implemented or are not allowed by the event organizer. Corporate design requirements must be maintained for these systems. Layouts and examples of existing prints are available in the Sartorius DDM as a print or Internet PDF. www.ddm-sartorius.com 19
Sartorius Corporate Administration GmbH Weender Landstrasse 94-108 37075 Goettingen, Germany Phone +49 551.308.0 Fax +49 551.308.3289 www.sartorius.com 2012 Sartorius Corporate Administration GmbH