5. The Life Insurance Association of Japan (LIAJ)



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5. The Life Insurance Association of Japan () The Life Insurance Association of Japan () started as an incorporated association with formal sanction by the authorities concerned on 7 December 1908. Since then, the Association has continued to make efforts for the sound development of the life insurance industry. 1) Objective To strive for sound development of the life insurance industry and maintenance of its reliability 2) Functions (a) Research and study of theories and practices relating to life insurance (b) Public relations relating to life insurance (c) Statement on life insurance (d) Other functions considered necessary to attain the purpose of the Association 3) Membership Forty-seven (47) companies (as of 1 Feb. 2011) 4) Main Activities (a) Representing the Opinions of Life Insurance Industry The Association gathers opinions from its member companies concerning financial, economic, social welfare, tax or other problems which are related to life insurance. The Association conveys ideas and requests of the members whenever necessary to organizations in charge. (b) Conducting Research and Taking Statistics The Association conducts studies and surveys of overseas life insurance industry or of its associated industries. The Association is further in charge of collecting and compiling life insurance materials of reference, releasing publications including this English brochure, and also taking statistics on life insurance. (c) Educational Activities The Association offers education and examination programs which can be commonly applied throughout the industry to sales agents/agencies and office personnel. (Refer to page 22 to 23) (d) Operating Life Insurance Network Center In order to expand computer networks and related joint arrangements within the life insurance industry, LINC (Life Insurance Network Center; established in May 1986) operates to improve the services for policyholders, etc. (Refer to page 28) (e) Social Service Activities The Association is engaged in a variety of social service activities in order to enhance the public understanding and the trust of life insurance business by widely contributing to public interests. (Refer to page 26) 34

5. The Life Insurance Association of Japan (f) Public Relations Activities The Association seeks to provide information to help consumers fully understand the life insurance business and also improve its public relations through advertisement and communication with mass media, consumer groups and opinion leaders in various industries. In 1976, Japan Institute of Life Insurance (JILI), a foundational juridical person, was established as one of the information providing institutions. It aims to develop relationship between the public and the life insurance industry. The Association maintains a cooperative relationship with JILI in providing life insurance-related information. (Refer to page 40) (g) Consultation Services The Association deals with inquiries and complaints concerning life insurance by telephone, mail and interviews. (Refer to page 24 to 25) (h) Anti-Moral Hazard Measures The Association takes a variety of measures to promote sound operation of life insurance business. (Refer to page 27) (i) International Activities The Association responds to inquiries and receives visits from foreign countries. The also supports arrangements for international insurance conferences. Recent main activities are as follows: (1) Information Service Office for Foreign Companies The Japanese life insurance industry has always endeavored to promote mutual understanding with foreign life insurers through inter-industry personnel exchanges. In May 1982, the Government announced a policy to liberalize the secondary market as part of the efforts to eliminate trade frictions with other countries. On 1 June 1982, shortly after this announcement, the Association set up the "Information Service Office" in order to better serves the needs of potential foreign participants. The office serves as a window to provide information to foreign companies who seek to enter and operate in Japanese market. (2) Participating in the International Conference (j) Others There are many international insurance conferences, such as EAIC (East Asian Insurance Congress) and PIC (Pacific Insurance Conference). The 25th EAIC was held in Bali, Indonesia from 18 through 22 October 2010 and around 1200 attendants including about 20 from the Japanese life insurance industry participated in the Conference. Library The Association has a collection of approximately twenty-five thousand books and materials which mainly features life insurance. 35

5. The Life Insurance Association of Japan () Organization Chart (As of 1 August 2010) The Life Insurance Association of Japan () General Meeting Auditors Board of Directors Committees Local Committees Association Office General Affairs Dept. Public Relations Dept. Administration & Education Dept. Planning Dept. Research Dept. Life Insurance Consultation Center Arbitrating Advisory Committee Arbitration Council Joint System Office Life Insurance Consultation Office Housing Loan Credit Life Insurance Management Office Information Service Office Local Offices (53 Districts) 36

Board Members (As of 1 February 2011) 5. The Life Insurance Association of Japan () Chairman Koichiro Watanabe Vice Chairmen Kunie Okamoto Tetsuhiro Kida Yoshiteru Yoneyama Directors Atsushi Sakai Toshifumi Kitazawa Taro Okuda Toshio Matsuzaki Izumi Mizumori Craig Bromley Masanori Mizoguchi Tetsuo Kitagawa Yutaka Sammori Toru Yamaguchi Mark Pearson Yoshiki Sato Tohru Tonoike Kenji Matsuo Yukiteru Yamamoto Shizuka Sasaki Yoshio Sato Vice Chairmen Shizuharu Kubono Hiroyuki Koizumi Director Hiroaki Tanase Auditors Toshiyuki Nagano Yasunori Kume Takashi Kato Kazuo Ohtake President, THE DAI-ICHI LIFE INSURANCE COMPANY, LIMITED President, Nippon Life Insurance Co. President, Daido Life Insurance Co. President, Fukoku Mutual Life Insurance Co. Representative Director of the Board, Hartford Life Insurance K.K. President, Tokio Marine & Nichido Life Insurance Co., Ltd. President, Sony Life Insurance Co., Ltd. President, Sompo Japan Himawari Life Insurance Co., Ltd. President, ORIX Life Insurance Corporation President, Manulife Life Insurance Company President, MassMutual Life Insurance Company Representative Director, Chairman, President and CEO, The Fuji Life Insurance Company, Limited. Representative Officer & Executive Vice President, The Prudential Life Insurance Co., Ltd. Representative Officer & Executive Vice President, ING Life Insurance Company, Ltd. President & CEO, AXA Life Insurance Co., Ltd. President, Asahi Mutual Life Insurance Co. President of Aflac Japan President, Meiji Yasuda Life Insurance Company President, Mitsui Life Insurance Company Limited President, Mitsui Sumitomo Kirameki Life Insurance Co., Ltd. President, Sumitomo Life Insurance Co. The Life Insurance Association of Japan (Full-time) The Life Insurance Association of Japan (Full-time) The Life Insurance Association of Japan (Full-time) Legal Representative in Japan, Zurich Life Insurance Company, Ltd. Representative, CARDIF Assurance Vie President, CEO & Representative Director, PCA LIFE Insurance Co., Ltd. Attorney at Law 37

5. The Life Insurance Association of Japan () 38 Member Companies (As of 1 February 2011, in alphabetical order) AEGON Sony Life Insurance Co., Ltd. Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo 150-0001 AIG Edison Life Insurance Company Olinas Tower, 4-1-3 Taihei, Sumida-ku, Tokyo 130-8625 AIG STAR LIFE INSURANCE CO., LTD. Olinas Tower, 4-1-3 Taihei, Sumida-ku, Tokyo 130-8660 Aioi Life Insurance Co., Ltd. 3-1-6 Nihonbashi, Chuo-ku, Tokyo 103-0027 AIRIO Life Insurance Co., Ltd. Tradepia Odaiba 20F, 2-3-1 Daiba, Minato-ku, Tokyo 135-0091 Allianz Life Insurance Japan Ltd. Anzen Building, 6-6 Motoakasaka 1-Chome, Minato-ku, Tokyo 107-0051 American Family Life Assurance Company of Columbus 1-1 Nishishinjuku 2-Chome, Shinjuku-ku, Tokyo 163-0456 American Life Insurance Company 4-1-3 Taihei, Sumida-ku, Tokyo 130-0012 Asahi Mutual Life Insurance Co. 6-1 Ote-machi 2-Chome, Chiyoda-ku, Tokyo 100-8103 AXA Life Insurance Co., Ltd. NBF Platinum Tower, 1-17-3 Shirokane, Minato-ku, Tokyo 108-8020 CARDIF Assurance Vie 9F Infoss Tower, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031 Crédit Agricole Life Insurance Company Japan Ltd. Shiodome Sumitomo Building 16F, 1-9-2 Higashi-Shimbashi, Minato-ku, Tokyo 105-0021 Daido Life Insurance Co. 2-1 Edobori 1-Chome, Nishi-ku, Osaka-shi 550-0002 Fukoku Mutual Life Insurance Co. 2-2 Uchisaiwaicho 2-Chome, Chiyoda-ku, Tokyo 100-0011 Fukokushinrai Life Insurance Co., Ltd. 2-10 Shirokanedai 3-Chome, Minato-ku, Tokyo 108-0071 Hartford Life Insurance K.K. Shiodome Building 15 th Floor, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022 ING Life Insurance Company, Ltd. 26F New Ohtani Garden Court 4-1 Kioicho, Chiyoda-ku, Tokyo 102-0094 JAPAN POST INSURANCE Co., Ltd. 3-2 Kasumigaseki 1-Chome, Chiyoda-ku, Tokyo 100-8798 LIFENET INSURANCE COMPANY Kojimachi NK Building 5F, 14-2 Kojimachi 2-Chome, Chiyoda-ku, Tokyo 102-0083 Manulife Life Insurance Company 34-1 Kokuryo-cho 4-Chome, Chofu-shi, Tokyo 182-8621 MassMutual Life Insurance Company 3-5-7 Ariake, Koto-ku, Tokyo 135-0063 http://www.aegonsonylife.co.jp/ http://www.aigedison.co.jp/ http://www.aigstar-life.co.jp/ http://www.ioi-life.co.jp/ http://www.airio.co.jp/ http://life.allianz.co.jp/ http://www.aflac.co.jp/ http://www.alico.co.jp/ http://www.asahi-life.co.jp/ http://www.axa.co.jp/ http://www.cardif.co.jp/vie/ http://www.ca-life.jp/ http://www.daido-life.co.jp/ http://www.fukoku-life.co.jp/ http://www.fukokushinrai.co.jp/ http://www.hartfordlife.co.jp/ http://www.ing-life.co.jp/ http://www.jp-life.japanpost.jp/ http://www.lifenet-seimei.co.jp/ http://www.manulife.co.jp/ http://www.massmutual.co.jp/ Medicare Life Insurance Co., Ltd. http://www.medicarelife.com/ Sumitomo-seimei Kiyosumi Park Bldg. 5F, 1-11-12 Fukagawa, Koto-ku, Tokyo 135-0033 Meiji Yasuda Life Insurance Company 1-1 Marunouchi 2-Chome, Chiyoda-ku, Tokyo 100-0005 http://www.meijiyasuda.co.jp/

5. The Life Insurance Association of Japan () Midori Life Insurance Company 6-3-43 Ohji, Kita-ku, Tokyo 114-8595 Mitsui Life Insurance Company Limited 1-1 Otemachi 2-Chome, Chiyoda-ku, Tokyo 100-8123 Mitsui Sumitomo Kirameki Life Insurance Co., Ltd. 3-11-1 Kandanishikicho, Chiyoda-ku, Tokyo 101-0054 Mitsui Sumitomo MetLife Insurance Co., Ltd. 16F Yaesu First Financial Bldg., 1-3-7 Yaesu, Chuo-ku, Tokyo 103-0028 NEXTIA Life Insurance Co., Ltd. KDX Kojimachi Building 8F, 3-3-4 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Nippon Life Insurance Co. 5-12 Imabashi 3-Chome, Chuo-ku, Osaka-shi 541-8501 NIPPONKOA Life Insurance Company, Limited 4-2 Tsukiji 3-Chome, Chuo-ku, Tokyo 104-8407 ORIX Life Insurance Corporation 23F Shinjuku Monolith, 2-3-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-0923 PCA LIFE Insurance Co., Ltd. 10F ATT New Tower, 2-11-7 Akasaka, Minato-ku, Tokyo 107-0052 Sompo Japan DIY Life Insurance Co., Ltd. 6-10-1 Nishishinjuku, Shinjuku-ku, Tokyo 160-0023 Sompo Japan Himawari Life Insurance Co., Ltd. 1-1 Nishishinjuku 2-Chome, Shinjuku-ku, Tokyo 165-0435 Sony Life Insurance Co., Ltd. 1-1 Minamiaoyama 1-Chome, Minato-ku, Tokyo 107-8585 Sumitomo Life Insurance Co. 4-35 Shiromi 1-Chome, Chuo-ku, Osaka-shi 540-8512 THE DAI-ICHI LIFE INSURANCE COMPANY, LIMITED 13-1 Yurakucho 1-Chome, Chiyoda-ku, Tokyo 100-8411 The Dai-ichi Frontier Life Insurance Co. Ltd. 8-10 Harumi 1-Chome, Chuo-ku, Tokyo 104-6015 The Fuji Life Insurance Company, Limited 18-17 Minamisemba 1-Chome, Chuo-ku, Osaka-shi 542-0081 The Gibraltar Life Insurance Co., Ltd. Prudential Tower, 2-13-10 Nagata-cho, Chiyoda-ku, Tokyo 100-8953 The Prudential Life Insurance Co., Ltd. Prudential Tower, 2-13-10 Nagata-cho, Chiyoda-ku, Tokyo 100-0014 The Prudential Gibraltar Financial Life Insurance Co., Ltd. 2-13-10 Nagata-cho, Chiyoda-ku, Tokyo 100-0014 Taiyo Life Insurance Company 1-2-3 Kaigan, Minato-ku, Tokyo 105-0022 Tokio Marine & Nichido Financial Life Insurance Co., Ltd. 8F ThinkPark Tower, 2-1-1 Osaki, Shinagawa-ku, Tokyo 141-6008 Tokio Marine & Nichido Life Insurance Co., Ltd. 5-3-16 Ginza, Chuo-ku, Tokyo 104-0061 T & D FINANCIAL LIFE INSURANCE COMPANY 1-2-3 Kaigan, Minato-ku, Tokyo 105-0022 Zurich Life Insurance Company Ltd. Shinanomachi Rengakan, 35 Shinanomachi, Shinjuku-ku, Tokyo 160-0016 http://www.midori-life.com/ http://www.mitsui-seimei.co.jp/ http://www.ms-kirameki.com/ http://www.msi-metlife.com/ http://www.nextialife.co.jp/ http://www.nissay.co.jp/ http://www.nipponkoa.co.jp/life/ http://www.orix.co.jp/ins/ http://www.pcalife.co.jp/ http://diy.co.jp/ http://www.himawari-life.com/ http://www.sonylife.co.jp/ http://www.sumitomolife.co.jp/ http://www.dai-ichi-life.co.jp/ http://www.d-frontier-life.co.jp/ http://www.fujiseimei.co.jp/ http://www.gib-life.co.jp/ http://www.prudential.co.jp/ http://www.pgf-life.co.jp/ http://www.taiyo-seimei.co.jp/ http://www.tmn-financial.co.jp/ http://www.tmn-anshin.co.jp/ http://www.tdf-life.co.jp/ http://www.zurichlife.co.jp/ 39