20132014 INSERT COMPANY LOGO HERE 2014 Global 2013 North Distributed American Denial-of-Service SSL Certificate Mitigation Product Market Leadership Leadership Award Award Frost & Sullivan 2014 1 We Accelerate Growth
Background and Company Performance Industry Challenges The DDoS attack is a powerful tool for hackers and other threat actors, capable of bringing business to a halt for any organization. In recent years, organizations ranging from small online businesses to government organizations and Fortune 500 companies have been targeted by DDoS attacks. Any organization with an online presence can be a victim and damages can range in the millions of dollars depending on the nature of the target organization s business. As a result, DDoS attacks are rapidly becoming a top-of-mind issue for top-level decision makers. Businesses understand the risks of their online presence and the need to protect network and Web site availability, all while sustaining a reliable user experience. However, DDoS attacks are growing in scale, frequency, and sophistication with each passing year. DDoS attacks can take many forms and as a result, can be very difficult to accurately detect and mitigate. As a result, businesses need purpose-built solutions that can detect and mitigate known DDoS attacks as well as protect against emerging DDoS techniques. As demand for DDoS mitigation solutions grows, the market is becoming increasingly competitive. The ability to detect both large volumetric network attacks as well as sophisticated application-layer attacks requires a robust product line to meet customers varying security and networking needs. Additionally, as attack techniques continue to evolve, the DDoS mitigation market is faced with a rapid rate of technological change that requires vendors to invest in a high level of ongoing security research and product development. Market Leadership Frost & Sullivan's industry analysis confirms that Arbor Networks is the market leading provider of purpose-built DDoS mitigation solutions. The company has focused on DDoS mitigation for years and it has developed products for service providers as well as for enterprises. Brand Strength Arbor Networks has built a strong association between its brand and best-of-breed DDoS mitigation. This brand name strength is based on Arbor Networks expertise in DDoS mitigation and years of experience researching and analyzing DDoS attacks, including blended and sophisticated attacks. As an example of Arbor Networks success in DDoS mitigation, Arbor Networks solutions are currently used to protect 70 percent of service providers including large hosting providers, cloud service providers, and 90 percent of Tier 1 service providers. Frost & Sullivan 2014 2 We Accelerate Growth
Product Differentiation Arbor Networks offers two primary product lines designed to meet the needs of service providers and enterprises. Both products provide best-of-breed DDoS mitigation along with advanced network management and threat detection capabilities. For example, Arbor Peakflow SP is the company s flagship product, designed for demanding service provider networks. Peakflow SP provides service providers with bestin-class DDoS prevention capabilities as well as the ability to optimize network performance and improve end user experience through network traffic planning and management. Additionally, Peakflow SP provides the application-layer visibility needed to protect and optimize business applications. Peakflow SP also powers the DDoS managed services of more than 60 service providers around the world, including Verizon and Tata Communications. The Pravail Availability Protection System (APS) solution is designed to protect enterprise networks from DDoS attacks. This solution provides 'always-on' protection from application-layer attacks and attacks leveraging encrypted connections. In addition, Arbor's Pravail family provides security analytics and network visibility that enables businesses to pinpoint the most advanced and difficult to detect attacks. Product Quality Arbor Networks DDoS mitigation products are supported and enhanced by the company s Active Threat Level Analysis System (ATLAS). ATLAS collects and analyzes attack data from 300 hundred large service provider networks, providing Arbor Networks with insight into malware, botnets and DDoS attack trends. Arbor s ATLAS infrastructure monitors up to 80 Tbps of global IPv4 Internet traffic. The gathered data is analyzed by the Arbor Security Engineering and Response Team (ASERT). ASERT uses this data to create the product signatures that enable Arbor Networks solutions to detect and mitigate the latest DDoS attacks. Furthermore, Arbor Networks uses this data to publish annual security reports, and more frequent Threat Intelligence Briefs, on DDoS attacks, advanced malware, phishing scams and other security risks. Technology Leverage Arbor Networks recently announced the addition of Arbor Cloud, a DDoS mitigation service that delivers integrated multi-layer protection from the premise to the cloud.. The Arbor Cloud service provides attack mitigation capacity across four data centers around the world. Arbor Cloud is supported by a 24x7 Security Operations Center staffed by Arbor Networks security experts. Frost & Sullivan 2014 3 We Accelerate Growth
Cloud-signaling technologies allow Arbor Networks to integrate the company s onpremises products (e.g., Pravail Availability Protection System (APS) with cloud mitigation capabilities for rapid detection and mitigation of attacks and a seamless customer experience. Additionally, Arbor created the Cloud Signaling Coalition (CSC) to enable those customers who utilize Peakflow SP for their own cloud-based DDoS services to interoperate with Arbor s Pravail APS, offering their customers an integrated, multi-layer best practices defense. Customer Ownership Experience Arbor Networks DDoS mitigation solutions are trusted to protect the most demanding networks. Additionally, Arbor DDoS mitigation solutions enable businesses to offer valueadded and revenue-generating services. For example, Arbor offers solutions designed for managed security service providers (MSSPs). As DDoS attacks can be very difficult to detect and mitigate, many businesses, including small and medium size businesses (SMBs), will require assistance in planning, deploying, configuring, and managing their DDoS mitigation solutions. MSSPs can use Arbor solutions to provide managed DDoS mitigation services to their customers. Growth Strategy Excellence With Arbor Cloud, Arbor Networks has developed a hybrid solution that incorporates the volumetric attack mitigation capabilities of a cloud service with the always-on application layer protection capabilities of an on-site appliance. This hybrid offering is an essential capability that allows Arbor Networks to compete effectively against existing and emerging competitors. Most importantly, the introduction of Arbor Cloud will increase the usability of Arbor Networks solutions and help the company to better meet the security needs of the rapidly growing enterprise market. Conclusion Arbor Networks has spent years researching DDoS attacks and developing scalable, high quality products that can defend against the most sophisticated attacks. Accordingly, Arbor Networks has built a brand name that is synonymous with DDoS mitigation. In addition, the company has consistently proven it is capable of adapting to change as DDoS attack techniques continue to evolve and challenge traditional network security models. With its strong overall performance, Arbor Networks has achieved a leadership position in the DDoS mitigation market by a large margin with over twice the market share of the next competitor in 2013. Based on its independent analysis, Frost & Sullivan recognizes Arbor Networks with the 2014 Global Market Leadership Award for Distributed Denial-of- Service Mitigation. Frost & Sullivan 2014 4 We Accelerate Growth
Key Performance Criteria For the Market Leadership Award, we focused on specific criteria to determine the areas of performance excellence that led to the company s leadership position. The criteria we considered include (although were not limited to) the following: Criterion Requirement Growth Strategy Excellence Demonstrated ability to consistently identify, prioritize, and pursue emerging growth opportunities Implementation Excellence Processes support the efficient and consistent implementation of tactics designed to support the strategy Brand Strength The possession of a brand that is respected, recognized, and remembered Product Quality The product or service receives high marks for performance, functionality and reliability at every stage of the life cycle Product Differentiation The product or service has carved out a market niche, whether based on price, quality, uniqueness of offering (or some combination of the three) that another company cannot easily duplicate Technology Leverage Demonstrated commitment to incorporating leading edge technologies into product offerings, for greater product performance and value Price/Performance Value Products or services offer the best value for the price, compared to similar offerings in the market Customer Purchase Experience Customers feel like they are buying the most optimal solution that addresses both their unique needs and their unique constraints Customer Ownership Experience Customers are proud to own the company s product or service, and have a positive experience throughout the life of the product or service Customer Service Experience Customer service is accessible, fast, stress-free, and of high quality Frost & Sullivan 2014 5 We Accelerate Growth
The Intersection between 360-Degree Research and Best Practices Awards Frost & Sullivan s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degreeresearch methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at best-in-class levels. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com. Frost & Sullivan 2014 6 We Accelerate Growth