PROGRAMME SPECIFICATION UNDERGRADUATE PROGRAMMES KEY FACTS Programme name Creative Industries (Music Event Management and Production) Award Foundation Degree School School of Arts and Social Sciences Department or equivalent Cultural Policy and Management UCAS Code W900 Programme code USCIMM Type of study Full Time Part Time Total UK credits 240 Total ECTS 120 Partner (partnership The Roundhouse programmes only) Type of partnership Off-site partnership delivery PROGRAMME SUMMARY The creative and cultural industries are one of the fastest growing employment sectors in London. City University's Foundation Degree in Creative Industries will offer clear routes into professional work and provide learners with the skills and knowledge required to work successfully as a freelance practitioner, small business or team worker in a range of creative industry settings. It is a great time to be involved in the Creative Industries. Whether students would like to be a producer, technician, event organiser or promoter, a journalist, broadcaster or programme maker, the creative industries are booming. City University, together with the Roundhouse Studios in Camden, offers a hands-on course designed to provide the practical knowledge and professional skills that students need. They will be able to take advantage of City University's reputation as a leading university for professional qualifications, as well as the Roundhouse's state of the art facilities and offer of practical experience. In addition, they will undertake work placements at event and broadcast companies. This will culminate in a final year project where they will be responsible for either staging or reporting on real live events at the Roundhouse. The programme aims to produce highly skilled, reflective and professional practitioners. All students will undertake a supervised work placement and work collaboratively to design and develop several major projects and events. The Music Events Management and production pathway provides the first Higher Education course in the UK dedicated to offering industry relevant skills and knowledge 1
for live music event management and production. This is a practise-based programme which involves students in live event management and production across a range of formats including concerts, live performance, festivals, award ceremonies and cultural strands of sporting events. The development of technical live production skills, including live sound engineering is central to the programme. By working in partnership with a range of employers, including the Roundhouse and live music production companies it is planned that this programme will provide highly skilled, versatile, reflective and professional practitioners in the disciples of live music event production and management. The Creative Industries are at the heart of Britain's economic and social life and this programme will develop the participants' skills as a creative entrepreneur, enabling graduates to get a job, start a business or work as a freelance or independent event producer. The core modules are designed to equip the participants with the business, professional and enterprise skills and knowledge needed to work in the live music sector. The political, economic, legal and ethical frameworks of the cultural industries are looked at and applied to real situations through live assignments and projects in professional settings. The pathway modules will enable students to experience and learn about every aspect of production, presentation and management of live music events including staging and promoting small, medium and large scale events during the course. By the end of the programme all students will take a key role in the production of a major event at the Roundhouse, Camden which will be recorded, broadcast, marketed and documented. The creative and cultural industries are one of the fastest growing employment sectors in London. City University's Foundation Degree in Creative Industries will offer clear routes into professional work and provide learners with the skills and knowledge required to work successfully as a freelance practitioner, small business or team worker in a range of creative industry settings. The programme aims to produce highly skilled, reflective and professional practitioners in the event management and production sector and digital media. All students will undertake a supervised work placement and work collaboratively to design and develop a major project to be staged at the Roundhouse in the 2nd year. Aims The City University Foundation Degree in Creative Industries aims to enable students to: Work creatively in the design, production, management and presentation of a range of performance, music, TV and radio events using live and recorded media, demonstrating a high level of practical skill allied to relevant theoretical understanding. 2
Achieve an appropriate degree of expertise in the use of various media and performance technologies (including specialist software for TV and sound editing, sampling and composition and new media arts) necessary to realise the demands of production in live performance and/or recorded media. Collaborate successfully with artists, communities, promoters, managers, and organisations in the development of events and broadcasts. Gain a practical understanding of spectatorship, developing audience awareness, and the ability to adapt and respond through flexible presentational and expressive means. Adopt a professional approach to work in the creative and cultural industries including an understanding of employment practices, legal requirements, regulatory frameworks and subject disciplines relevant to their specialist focus. Undertake demanding tasks in performance management including the use of relevant ICT applications, budgeting, marketing, fundraising and the management of large-scale productions. Explain and analyse the ways in which the arts and cultural industries may contribute to urban regeneration, community development and representation and individual self-expression. Develop the personal management skills necessary for employment, selfemployment and progression to other qualifications including ability to work independently, self-critical awareness, monitoring own. WHAT WILL I BE EXPECTED TO ACHIEVE? On successful completion of this programme, you will be expected to be able to: Knowledge and understanding: Apply detailed knowledge of current work practices, conventions and organisational frameworks within relevant sectors of the creative and cultural industries, through written assignments and practical application of this knowledge. Demonstrate high level understanding of funding arrangements, regulatory and legal frameworks within the events industry or the community media sector, both from the analysis and observation of work practices and products and from practical tasks which require the application of this knowledge Apply and recall knowledge about the history, development and structure of the creative and cultural sector within London and the UK as a whole Demonstrate knowledge and critical understanding of genres, styles, formats and conventions in relation to live events, performance and broadcast media Evaluate, question and constructively criticise the work of others in relation to context, audience, genre, performance and community, applying relevant theoretical frameworks in order to mobilise and articulate a consistent argument Demonstrate sufficient technical knowledge and theoretical understandings to underpin the safe, reliable and consistent operation of software, hardware and ICT for community media and performance Demonstrate high level understanding of funding arrangements, regulatory and legal frameworks within the events industry or the community media sector, both from the analysis and observation of work practices and products and from practical tasks which require the application of this knowledge 3
Skills: Develop substantive and detailed knowledge and understanding within a professional field in the creative industries Demonstrate the ability to work independently and plan learning effectively, managing time and resources and own attitudes to achieve positive learning outcomes Apply creative skills in designing and developing high quality programmes for live and recorded situations, broadcast, web and interactive media Engage critically with key workplace practices and contextualise this knowledge in the light of relevant theory and reflection Demonstrate the ability to work effectively with others, developing and applying skills in leadership, negotiation, listening, critical self-awareness, teamwork, delegation, decision making, project planning, management and evaluation Apply and evaluate analytical skills in curating, programming, marketing, promotion, and communicating with audiences across a range of media Design, plan, implement and evaluate production projects in accordance with media and performance conventions Present self confidently and successfully take on a variety of formal and informal roles within workplace situations, including verbal and written presentations, including, as appropriate, voice work, timing, use of image, text, space, pace and organising content Apply high level professional writing skills across a range of media and allied critical thinking skills, working across a range of contemporary formats, genres and styles Design and deliver projects on time and to deadlines Demonstrate Intellectual curiosity and the potential for continuing creative development and self- management Solve problems and resolve dilemmas through collaborative work processes Demonstrate a good level of literacy, including the ability to present complex ideas clearly and succinctly using a variety of media and ICT applications Ability to work independently and as an integrated member of a team Apply numeracy in relation to budgets, costings, sponsorship, advertising, the commissioning process and event management Apply organisational skills (prioritising and managing) Demonstrate technical operation skills using a range of audio technologies relevant to media production, including the fundamentals of sound recording, live sound mixing and sound reinforcement Values and attitudes: Show respect and tolerance for other people and a strong awareness of issues of cultural diversity Correctly reference and attribute the work of other people and apply appropriate conventions for study Demonstrate a flexible and creative approach to collaboration, research, enquiry and encounter with others Maintain an ethical and reflective approach to working with others whilst retaining a critical and enquiring perspective 4
Understand the principles of cultural enterprise, cultural exchange and networking whilst respecting the work of others This programme has been developed in accordance with the QAA Subject Benchmark for Communication, Media, Film and Cultural Studies. HOW WILL I LEARN? The philosophy underpinning the programme is one of 'critical vocationalism' which blends reflective practice, analytical enquiry and intensive project-based learning in real workplace situations, aligned to relevant critical, theoretical and contextual studies. Students will have access to industry-standard resources in their chosen field, and will be inducted, trained and supported in the use of software and hardware appropriate to their field of study. Assignments and projects will be based as far as possible on practical problem-solving and exposure to contemporary debates, issues and approaches in the fields of community media and event production. Students' literacy, numeracy and study skills will be developed, reinforced and stretched through a series of core modules which are designed to provide the generic skills and competences required both for higher-level study and working as an independent practitioner in a fastmoving sector of the economy. Teaching will make use of a combination of lectures, seminars, practical workshops, demonstrations, site visits, workplace visits, supported independent study and project work, and tutorials. Learning support is an integral part of the programme. A Learning Support Coordinator (0.5 FTE) will provide support to individuals and small groups of students. The focus of this support will be on learning, literacy and numeracy knowledge and skills that are relevant to studying in higher education and to working in the creative industries. WHAT TYPES OF ASSESSMENT AND FEEDBACK CAN I EXPECT? Assessment and Assessment Criteria Written assignments will be largely based upon practical projects requiring students to produce documents, plans, scripts and proposals which mirror industry conditions. Students will also be required to produce essays, textual analysis and commentary, evaluations and brief literature reviews in accordance with academic conventions. Numeracy tasks will be built into many of the projects, and by the end of the programme students will have a sound understanding of budget management, financial planning, procurement and employment practices in the creative industries, and fundraising. Workplace learning is a core element of the programme: students will undertake a supervised work placement in their first year, and undertake a major practical project linked to a large-scale event in the second year. Employers have been involved in the design of the programme and will be actively consulted during the next phase of the programme's development. Assessment will be based upon a combination of written, practical, production-based and presentational tasks. Each 5
module will specify assessment tasks and the award of the foundation degree qualification will be dependent upon a student completing all modules to at least a pass standard. Placement learning and assessment will be completed in accordance with the University's regulations on placement learning, which require an agreement to be drawn up between the University, the student and employing organisation on the aim and purpose of the placement, and a written report to be submitted at the end of the placement. Assessment Criteria are descriptions, based on the intended learning outcomes, of the skills, knowledge or attitudes that you need to demonstrate in order to complete an assessment successfully, providing a mechanism by which the quality of an assessment can be measured. Grade- Related Criteria are descriptions of the level of skills, knowledge or attributes that you need to demonstrate in order achieve a certain grade or mark in an assessment, providing a mechanism by which the quality of an assessment can be measured and placed within the overall set of marks. Assessment Criteria and Grade-Related Criteria will be made available to you to support you in completing assessments. These may be provided in programme handbooks, module specifications, on the virtual learning environment or attached to a specific assessment task. Feedback on assessment Feedback will be provided in line with our Assessment and Feedback Policy. In particular, you will normally be provided with feedback within three weeks of the submission deadline or assessment date. This would normally include a provisional grade or mark. For end of module examinations or an equivalent significant task (e.g. an end of module project), feedback will normally be provided within four weeks. The timescale for feedback on final year projects or dissertations may be longer. The full policy can be found at: https://www.city.ac.uk/ data/assets/pdf_file/0008/68921/assessment_and_feedback_p olicy.pdf Assessment Regulations In order to pass your Programme, you should complete successfully or be exempted from the relevant modules and assessments and will therefore acquire the required number of credits. You also need to pass each Part of your Programme in order to progress to the following Part. The Pass mark for each module is 40%. If you fail an assessment component or a module, the following will apply: 1. Compensation: where you fail up to a total of 20 credits of a Part at first or resit attempt, you may be allowed compensation if: Compensation is permitted for the module involved (see the module specification), and It can be demonstrated that you have satisfied all the Learning Outcomes of the modules in the Part, and A minimum overall mark of no more than 10 percentage points below the module pass mark has been achieved in the module to be compensated, and 6
An aggregate mark of 40% has been achieved for the Part. If you receive a compensated pass in a module you shall be awarded the credit for that module. The original component marks shall be retained in the record of marks and the greater of the original module mark and the minimum pass mark for the module shall be used for the purpose of calculation towards the Award. 2. Resit: you will normally be offered one resit attempt. However, if you did not participate in the first assessment and have no extenuating circumstances, you may not be offered a resit. If you are successful in the resit, you shall be awarded the credit for that module. The mark used for the purpose of calculation towards your Award shall be calculated from the original marks for the component(s) that you passed at first attempt and the minimum pass mark for the component(s) for which you took a resit. If you do not satisfy your resit by the date specified you will not progress to the next Part and the Assessment Board shall require that you withdraw from the Programme. If you fail to meet the requirements for a particular Part, but satisfy the requirements for the previous Part, then a lower qualification may be awarded as per the table below. If you fail to meet the requirements for a particular Part and are not eligible for the award of a lower level qualification, the Assessment Board shall require that you withdraw from the Programme. If you would like to know more about the way in which assessment works at City, please see the full version of the Assessment Regulations at: http://www.city.ac.uk/ data/assets/word_doc/0003/69249/s19.doc WHAT AWARD CAN I GET? Foundation Degree: Part HE Credits Weighting Class % required Level (%) 1 4 120 35 With Distinction 70 2 5 120 65 With Merit 60 With Pass 40 Certificate of Higher Education: Part HE Credits Weighting Class % required Level (%) 1 4 120 100 With Distinction 70 With Merit 60 With Pass 40 7
WHAT WILL I STUDY? Part 1 Module Title SITS Code Module Credits Core/ Elective Can be compensated? Understanding the Creative EL1001 15 C N 4 Industries Creative business management EL1002 15 C N 4 and employment Researching people and events EL1033 15 C N 4 in the creative industries Work placement EL1044 15 C N 4 Live music events and EL1088 15 C N 4 production Digital Media Production 1 EL1066 15 E N 4 Writing for media: interviewing EL1077 15 E N 4 and presenting Managing and staging live EL1099 15 E N 4 music events Technical production skills for live events EL1110 15 E N 4 Part 2 Module Title SITS Code Module Credits Core/ Elective Can be compensated? Staging and promoting a live EL2008 30 C N 5 event: major project Copyright, contracts and EL2011 15 C N 5 regulatory frameworks Project management: Managing EL2022 15 C N 5 Creativity Evaluation EL2033 15 C N 5 Music Business EL2009 20 E N 5 The New Mediascape and EL2044 15 E N 5 Digital Marketing Digital Media Production 2 EL2066 15 E N 5 Sponsorship and marketing for events EL2077 15 E N 5 TO WHAT KIND OF CAREER MIGHT I GO ON? Level Level If you would like more information on the Careers support available at City, please go to: http://www.city.ac.uk/careers/ 8
WHAT PLACEMENT OPPORTUNITIES ARE AVAILABLE? Students will study module EL1004, Professional Skills 4 : Work Placement (10 credits) during their first year. This will be supervised, and will be arranged with a relevant organisation. HOW DO I ENTER THE PROGRAMME? Applicants will be required to have achieved at least 120 UCAS tariff points including at least one pass at GCE or VCE A Level or equivalent, plus GCSE English grade C or above. Or: An Advanced Apprenticeship. Or: Successful completion of relevant Access course. Where deemed appropriate applicants may be asked to provide additional written evidence and/or called to interview. Those with diverse backgrounds, including mature students, will be given opportunities to demonstrate experience within a relevant field, and evidence of ability to meet the demands of the programme. If applicants first language is not English, they must show evidence that their command of the English language is suitable for entry to degree-level studies. A pass in one of the following qualifications meets the university's minimum expectations: IELTS Test of the British Council at 6.0 or above with a minimum score of 6.0 in the Writing sub-test Test of English as a Foreign Language (TOEFL) at 550 or above with computer-based total of 213 or above. APL/AP(E)L Requirements Requests for AP(e)L will be considered on their individual merits. An assessment of the suitability of the applicant shall be made in terms of his or her qualifications and relevant work experience. An interview and/or written task may also be required to assess the extent to which the applicant can demonstrate his or her ability to meet the learning outcomes of the relevant module(s). The maximum exempt credit available shall be one third, i.e. 80 credits. City University London is offering a Scholarship of up to 3,000 per year to UK and EU undergraduate students achieving grades AAB or above at A-level (or equivalent) starting an undergraduate course at City in September 2012. Further details can be found on the University s website at http://www.city.ac.uk/study-atcity/undergraduate/funding-and-financial-support/bursaries-and-scholarships/the-lordmayor-of-london-scholarships. Version: 1.0 Version date: July 2012 For use from: 2012-13 9