OECD ANACOM Paving the way for billions of objects online Hans-Christian.Haugli@telenor.com Head Telenor Research & Innovation USING SENSOR-BASED NETWORKS TO ADDRESS GLOBAL ISSUES: POLICY OPPORTUNITIES AND CHALLENGES 8-9 June 2009, Lisbon, Portugal
Agenda Telenor can reach nearly 2 billion people Facts and trends Objects online Layered value-chains Conclusions
Telenor can reach 1.8 billion people (currently 166 M human customers) World s sixth largest mobile operator 40,000 employees 35% phone penetration Up to 40 base stations a day Up to 100,000 new customers in a day India Pakistan Bangladesh Russia Ukraina Thailand Malaysia Norway Sweden Denmark Hungary Serbia Montenegro
Facts and trends 10 B microprocessors produced every year Typically 350 electrical devices in a Nordic home Short range communications cost towards zero GSM module cost falling rapidly M2M annual growthrate > 40% Significant power improvements More and more information available online Most processors will be on net in the future Cost ($)? Tiny MEMS (Micro ElectroMechanic Systems) exist as temperature sensors, gyroscopes, microphones etc Small low cost modems 30x36x4.8Xmm Microenergy sources Estimated price fall per node, Source: Gartner (2003, 2008) 2015
Objects online possibilities
Example 1: Salad logistics Temperature tracking of salad from manufacture to store - using RFID combined with temperature loggers GTNet Application Distribution, Kaldbakken IN OUT Salat production plant, Lier OUT IN
Example 2: Waste management Container in/out at customer premises Registration Tracking of waste containers including weighing. Real time information base for invoicing Telenor managed service Veolia customer centre Veolia storage
Example 3: Flower logistics http://www.cc-rfid.com ContainerCentralen IBM application 3.5 M flower racks to be monitored. Need to control assets Telenor managed service Collectiong data at Container Centralen depot RFID reading at greenhouse
Example 4: Roaming sheep tracking Bell sheep Telenor GSM infrastructure Telespor webapplication Telenor managed service Happy farmer 2 M sheep Significant losses Time consuming collection Animal welfare
Towards layered value chains Other vertical value chains Salmon farming Electricity metering Railcar tracking Many providers of GPS tracking New applications everyday: Intelligent manholecovers Applications/IT systems Data processing Telcos well positioned to provide service Market need Trusted managed service Reliable infrastructure Effective billing systems Easy device interfaces Easy application interface Trusted data roaming Shift to horizontal layered value chain Right competence Cost-effective Data Capture Connectivity Device access Devices Future network effects beyond comprehension
Conclusions The age of connected objects begins Unknown territory 10 to 100 objects/person online in the future Sharing of data across applications Telcos are positioning themselves Many issues to resolve Key players Telcos? Business models Interface standards Addressing of objects Data traffic models Functionality Security, trust and privacy Government roles/regulations Significant society impact
Telenor trusted managed service platform Key functions and features Third party solutions Third party solutions Segment specific solution Segment specific solution Open APIs, eco-system support Primary functions Messaging (read / write) Authentication and security Object identity management Micro payment Maps, positioning, SMS, calls Secure storage Alarm notification Business support Customer care, SLA Managed and hosted service Installation monitoring Device statistics and porting Features Scalability, economies of scale Reliability and robustness Integrity, component reuse Telenor platform GPS Internet / leased lines Advanced (payment, location, maps) Intermediate (e.g. Webservices, portals) Basic functions (e.g. message handling, ID) Sensors Connectivity NFC RFID Transducers / displays Micro processors Anonymized repository of device data Micronet gateways Interface to other platforms
Layered value chains Industry solutions as vertical silos Applications flourishing Middleware function Internet / leased lines / wireless Connectivity