H, International Business Coventry University lazaride@coventry.ac.uk,. (.),, (Hopkins, 2007)..,.,,.,,....,. H. 63,. :,, JEL: 14, Q42,.,, (Haines et al, 2007). (Mankiw, 2001,. 256).,.. 2008 80
(.)., Hopkins (2007. 15),...., (Hopkins, 2007). World Business Council for Sustainable Development (1998),.,,. (2001, 8),,. Freeman (1984),.,. (Freeman, 1984 88).» (Freeman, 1984 88).,. Freeman (1984)., (Caroll, 2001).,..., (McWilliams Siegel, 2001)., (Kovacs, 2006). (Balabanis et al, 1998),, (Becker- Olsen et al, 2006).., 2008 81
(Berry Rondinelli, 1998; Rondinelli Berry, 2000). Chapple et al (2005) 1991 1998,.,.,, Cruz (2008).,.. Reinhardt Vietor (1996), 1 (KW). Wallner (1999).,,,.,,.,.,.,, (Reinhardt Vietor, 1996).,, (Bahaj, 2002)... (Pearce, 2006). (2007),,.,,,., 700-1200 KWh 30 40%. 2008 82
,.,.,....,,, (, 2007).. (Malhotra Birks, 2007),. 1 21..,.., 40000 (, 2007), 240 (, 2007)., 1661 (, 2007). 3500 (, 2007).,.,. (Lancaster, 2005)..,.,,,,. (Papasolomou-Doukakis 2008 83
et al, 2005). (European Environment Agency, 1998).,. (Malhotra Birks, 2007).. Likert,...., Papasolomou-Doukakis, (2005). (1993) Rondinelli Berry (2000)... SPSS Version 15.., 63,. 19. ( 1). 16. 20, 12, 18, 12 1., 44 19., 41 2 50, 15 51 250 7 251., 63. 2008 84
1: Vali d 1 Frequency Percent Valid Percent Cumulative Percent 16 25,4 25,4 25,4 2 2 3,2 3,2 28,6 3 1 1,6 1,6 30,2 4 1 1,6 1,6 31,7 5 3 4,8 4,8 36,5 6 2 3,2 3,2 39,7 7 6 9,5 9,5 49,2 8 8 12,7 12,7 61,9 9 2 3,2 3,2 65,1 10 3 4,8 4,8 69,8 11 4 6,3 6,3 76,2 12 2 3,2 3,2 79,4 13 2 3,2 3,2 82,5 14 E 1 1,6 1,6 84,1 15 1 1,6 1,6 85,7 16 1 1,6 1,6 87,3 17 1 1,6 1,6 88,9 18 A 3 4,8 4,8 93,7 19 4 6,3 6,3 100,0 63 100,0 100,0 Factor Likert factor. factor. Kaiser- Mayer-Oklin.687,.6 (Pallant, 2006) Bartlett Test. scree test. 48.3% 1 33.3% 2 15% 2). 1 2 2008 85
3). (r = +.22). Gronbach alpha,.7 (Pallant, 2006)., Gronbach alpha.79.80., Likert. 2: Factor : Principal Component Analysis. Co mp on en t Rotation Sums of Squared Loadings (a) Extraction Sums of Squared Initial Eigenvalues Loadings % of % of Varianc Cumulative Varianc Cumulative Total e % Total e % Total 1 4,994 33,294 33,294 4,994 33,294 33,294 3,641 2 2,249 14,991 48,284 2,249 14,991 48,284 3,100 3 1,538 10,254 58,539 1,538 10,254 58,539 3,275 4 1,208 8,055 66,594 1,208 8,055 66,594 1,386 5,965 6,437 73,030 6,782 5,215 78,245 7,710 4,736 82,981 8,636 4,238 87,219 9,465 3,103 90,323 10,395 2,632 92,954 11,303 2,019 94,974 12,260 1,736 96,710 13,221 1,475 98,185 14,166 1,107 99,292 15,106,708 100,000 Likert.,, 3.43 1 5, 4.02. = 3).,,, 2.84, 2.86 2.74., ( = 3.87), ( = 3.84), ( = 3), 2008 86
( = 3.49), ( = 3.40) ( = 3.13). 3: Factor : 2......... Component 1 2,861,793,727,669,636,449,616,586,479,349,400,316,374,857,798,776,618,633,552, 2008 87
, 2.03 2.46., ( = 2.78) ( = 2.81). ( = 2.98). t-test..05. t-test (Sig.(2- tailed)<.05) (Pallant, 2006), (Sig. (2-tailed) =.032). (Sig. (2-tailed) =.007)..,, crosstabulations., 57.1%. 61.4% 47.4%., 58.5%. 60%, 42.9%., 34.5%., 40%. 31.6% 45.5%. 50%.,, 38.9%., 43.6% 46.7%. 36.8% 54.5% 2008 88
. 250 60%. 38.9%. 35.9% 46.7%., 42.1%, 36.4%. 60%.... 60 50 40 30 20 10 E.K.E. 0. 2. 3. 4. 1:. 2008 89
., 19%, 17.5%, 11.1% 9.5%. 38.1%, 4.8% ( 2).,, 24.4%, 20% 28.6%. 38,1% 4,8% 9,5% 11,1% 19,0% 17,5% / 2:.,, 20.5% 31.6% ( 4). 2008 90
4: : Crosstabulation 1 2 3 Count 1 2 5 2 7 % within Reasons Against Adoption 71,4% 28,6% 100,0% % within Region 11,4% 10,5% 11,1% % of Total 7,9% 3,2% 11,1% Count 5 1 6 % within Reasons Against Adoption 83,3% 16,7% 100,0% % within Region 11,4% 5,3% 9,5% % of Total 7,9% 1,6% 9,5% Count 6 6 12 % within Reasons Against Adoption 50,0% 50,0% 100,0% % within Region 13,6% 31,6% 19,0% % of Total 9,5% 9,5% 19,0% 4 Count 9 2 11 % within Reasons Against Adoption 81,8% 18,2% 100,0% % within Region 20,5% 10,5% 17,5% % of Total 14,3% 3,2% 17,5% 5 Count 17 7 24 % within Reasons Against Adoption 70,8% 29,2% 100,0% % within Region 38,6% 36,8% 38,1% % of Total 27,0% 11,1% 38,1% 6 Count 2 1 3 % within Reasons Against Adoption 66,7% 33,3% 100,0% % within Region 4,5% 5,3% 4,8% % of Total 3,2% 1,6% 4,8% Count 44 19 63 % within Reasons Against Adoption 69,8% 30,2% 100,0% % within Region 100,0% 100,0% 100,0% % of Total 69,8% 30,2% 100,0%,,. 2008 91
(European Commission, 2007)...,.,,.,,.,,,..,,,,.,,.,.,.. 2773/1999 13310/2007 2008,. 2001/77/EC., 21% 2010 (, 2004). 13310,.. World Business Council for Sustainable Development (1998) 2008 92
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