Lead Generation Blueprint

Lead Generation Blueprint Introducing the I.M. Concept and a Proven 1.2.3.X. Lead Generation Strategy: 1 ) Increased Raw Leads by 3000% 2) Brought a 43k Contract (5 Mins Tweak) 3) Increased Repeat Sales by 244k X) Multiplies Response to ALL Marketing without spending a PENNY more! by Leonardo Wood

From: Leonardo Wood Marketing Consultant & Trainer, LGX Ltd. Creator of the LGX Information Marketing System Dear Friend, Welcome to my Lead Generation Blueprint. Over the next few pages I am going to take you on a journey, a journey that could literally transform your marketing, your business and your life. I know that sounds a little dramatic, but it s the truth. Why do I think this? Because the Marketing Concept I am about to introduce to you, transformed my business and life, in so many ways, and I m not the only one. This has helped my closest client achieve financial freedom, and peace of mind freedom, and it has also changed the lives of 1000 s of other business owners too, running almost every single type of business imaginable. This very specific Marketing approach increased my marketing response by up to 3000%. It continues to bring revenues of over 500,000 per year for my biggest client and it fuels an Internet Marketing industry worth around 50 Billion. Unless you ve invested a lot of time and money studying with the world s leading Small Business Marketing Experts as I have, you ve probably never heard anyone talk about this method, in the way I am going to present it to you. I am excited to introduce you to the incredibly powerful and effective, marketing concept, which is: Copyright 2014 Leonardo Wood LGX Ltd 3

Information Marketing for Lead Generation Information Marketing simply means, taking your expertise and knowledge, and turning it into Information Packages or Products for the purpose of helping people (your potential customers). Your Information can be packaged into Online Posts, Articles & Videos, Website Content, PDF s, Ebooks, Printed Books & Reports, CD s & DVD s etc. Some people sell Information Products for direct profit, but that s a different business model, which we won t be covering in this Blueprint. My goal for you, is to show you what you need to do, to use Information Marketing to generate more Highly Qualified Leads (Potential Customers) than you ever thought possible. Over the next few pages I am also going to share with you, some Real World examples that make up a 1.2.3.X Lead Generation Strategy that you can start to use in your business immediately, which demonstrates the following: 1) How to generate more Leads via people who have not heard of you before (Unaware Targets) - which increased my marketing response by 3000%. 2) How to generate more Leads via people searching online, for the products and services you provide which generates 500,000 per year for one of my clients (at a cost of less that 20,000) and attracted a 43,000 local contract for another client, with a single website tweak, which took only 5 minutes. 3) How to generate more leads via your existing customers which also boosted repeat sales by 244,000 in a single 12- month period. X) How to MULTIPLY the response of ALL of your Marketing & Advertising - using Information Marketing for Lead Generation. Before we get to the specifics, it s important for you to know a little background information first, which led to my discovery and to the creation of the Blueprint you re reading right now. Copyright 2014 Leonardo Wood LGX Ltd 4

Once Upon A Time In 1988, I left school at the age of 16, to join our family Signmaking business, which was based in Clacton- on- Sea, Essex. For about 15 years, after I joined the business, we didn t have to worry about marketing & advertising, the work just came in via repeat business and word- of- mouth recommendations. We were very good at what we did, and we never let anybody down but then things changed, competition grew and it became much harder to generate enquiries and sales. My Mum & Dad, Uncle & Brother eventually left to start other ventures, whilst I continued to run the Sign business. At that point I decided that the only way I was going to stay ahead of the growing competition was to become great at Marketing and Marketing Study soon become a life- long obsession. Shortly afterwards, I was introduced to the concept of Information Marketing for Lead Generation, which subsequently changed the course of my business and life forever. When I first tested, what I am now calling, the LGX approach (Lead Generation Multiply) in my Signs business, I was astonished at the results, just as my mentor had predicted. I go into more detail about this below, but for now, here s a summary of my first LGX test: I rented an email list of 2000 Schools, who had never heard of my Signs business before (Unaware Targets). Unaware Targets are people who could become your customers, but are unaware of your existence or unaware that they even have a problem you could be helping them solve. I sent a Traditional Sales Style message to 1000 Schools and I sent an LGX Style Message to the other 1000 Schools on the list. My Sales Style message received 3 replies. However, my LGX Style Message received 92 replies, which was an increase in marketing response of over 3000%. This changed everything, it was the Biggest Business Light Bulb Moment I had ever had, and was a turning point in my life. Copyright 2014 Leonardo Wood LGX Ltd 5

Hardly anybody else was doing what I was doing in my industry, and after many more successful tests and campaigns, I felt compelled to help other businesses multiply the response of their marketing and advertising too. I sold my Signs business in 2007 to focus on helping other business owners get the same results, using this Information Marketing concept that I had uncovered. From 1988 to 2011 I d worked with 1000 s of small businesses, providing Signage, Marketing & Advertising Material and Internet Marketing Services, such as Web Design, Search Engine Optimisation (SEO) & Email Marketing. However, providing all those services, meant that I wasn t able to help enough businesses, and I needed more time to develop my LGX Information Marketing strategies, techniques and system. Generating more Leads is one thing, but I wanted to be able to follow- through with the same Information Marketing Concept to consistently convert more Leads into enquiries, customers, repeat sales and word- of- mouth recommendations. So in 2011, I stopped working with the majority of my clients so I could focus on working with One Principal Client, who was prepared to let me Run Free with their Marketing. This enabled me to test all of the marketing strategies that I was studying at the time. By this point I had invested about 20,000 in my own marketing training, and this opportunity to test what I had seen working for 10 s of 1000 s of other businesses (coached by my mentors), proved invaluable for me and for my one main client, Able Canopies Ltd. Over a 2 ½ year period, I worked very closely with Able Canopies, and they implemented around 90% of the advice, strategies and systems that I had created for them, which directly increased their revenue by an estimated 1,500,000 over that 2 ½ year period. We know this because the first thing we did when we started working together was to put tracking measures in place, so we knew exactly where all their business was coming from. My client continues to get outstanding results by following the Simple Marketing Systems I created for them. Here are the results from just 2 of the ongoing initiatives and campaigns we put in place: In- House Website Marketing = 500,000 Revenue per year (costing 20k p/a) In- House Email Marketing = 244,000 Increase in Repeat Sales in 2013 Copyright 2014 Leonardo Wood LGX Ltd 6

If you don t run a national business, these numbers may not resonate with you, but in terms of Percentage Increases in Marketing Response & Revenue, the strategies that I am sharing in this Blueprint can make a HUGE difference to any type of business, large or small. However, in some cases, the actual steps are so obvious, so simple, and so inexpensive to implement, they just seem too good to be true, which is one of the reasons why most business owners don t put the time aside necessary to get these implemented in the first place. Another reason why small business owners don t get this stuff done, is because they are confused by all the Offline/Online Marketing & Advertising options available to them, they don t know where to start, who to trust & what to do for the best. I want to help you get clarity, so you can see the value of putting this to work in your business, so you can get much better results from the marketing pounds and hours you invest to attract more business. Before I get to the nitty- gritty I just want to tell you why it s so important for me, to share this with you. I have been involved in running my own small businesses for 26 years, through the good times and the bad, side- by- side with my Wife, Brothers, Mum, Dad, Uncle, Aunty, In- Laws and other members of the family. I come from a long line of small business owners, going back many generations and if there s one thing that make me really angry, it s to see business owners and entrepreneurs go out- of- business. That s why I am dedicated to helping business owners take control of their Marketing, as it s the Marketing that ultimately brings the Customers in the door. Chances are, the money in your pocket, that puts food on your table and a roof over your head, that pays for holidays and lots of other nice stuff, for you and your family comes directly from the Profits made, on the Sales in your business. The Sales you make come directly from your Customers. Attracting MORE Customers comes directly from your ability as a business owner to generate highly qualified Leads. If you do not have an EFFECTIVE SYSTEM for generating a steady flow of Leads into your business, you may never have enough Customers, Sales, Profit or the Money that you need, to put food on your table, buy nice stuff or live the life you and your family deserves. If you want to Grow Your Business you need a predictable, scalable, Lead Generation System. Copyright 2014 Leonardo Wood LGX Ltd 7

If you want to MULTIPLY the results of ALL of your Marketing and Advertising, please consider my Lead Generation X Information Marketing approach that I am sharing with you here. I have taken 3 core elements out of my complete LGXim System and I have combined them for you below to make up a 1.2.3.X Lead Generation Strategy you can use in your business, complete with Real World examples and references to accompanying how- to material. 1.2.3.X Lead Generation Strategy: 1) Generate More Leads via Unaware Targets 2) Generate More Leads via FREE Online Search 3) Generate More Leads via Existing Customers X) Realise The Power of Information Marketing to Multiply Results Copyright 2014 Leonardo Wood LGX Ltd 8

1 - Generate More Leads via Unaware Targets How I Increased My Marketing Response by 3000% As mentioned above, I previously ran a Sign Making Business and as competition grew, I decided to invest in my ability to become great at Marketing. Shortly afterwards I discovered the concept of Information Marketing for Lead Generation, this happened as I was just about to start an Email Campaign to offer my new Safety Signs Range to Schools across the UK. As we d only previously dealt with Schools in the Tendring & Colchester area, the schools we were now targeting were unaware of my business, and they undoubtedly had relationships with other Signmakers, already providing their signs. So I ran a test to see if this Information Marketing approach could work for me, in my local Signs business. I had purchased 2000 email addresses of UK Schools, and I separated them into two lists, each list contained approx. 1000 email addresses. Instead of actually writing the Information Material myself I searched the Internet for something of real interest for schools, but related to the products I was selling. I found a Free Managing Safety in Schools & Colleges PDF (similar to the one in the screenshot supplied) and I sought permission to offer this to the schools on the email list I had purchased. As I was already offering Safety Signs to Schools this 'Free Safety Guide' seemed to compliment my existing products. Note: For long- term success, which includes converting leads into customers, sales and referrals; I recommend you write your own Information Material, instead of using someone else s. Copyright 2014 Leonardo Wood LGX Ltd 9

My test looked like this 1) Contact 1000 Schools (half the list) as normal, trying to SELL my Safety Signs, like most companies do and like I had always done in the past. 2) Contact 1000 Schools (the other half of the list) at the same time, using the Information Marketing approach and see what happens. (I did not try to sell anything to this half of the list in my first email) 3) Compare the results and make judgement on the Information Marketing for Lead Generation approach. So I sent an email to 1000 schools, just trying to SELL my Safety Signs and I got 3 responses bear in mind, these people had not come looking for my services, I went looking for them, I was contacting them cold (Unaware Targets). I also sent an email to the other 1000 schools, GIVING AWAY the Free Safety Guide PDF, as a way of getting my foot in the door, and opening lines of communication I received a whopping 92 responses - an increase in response of over 3000% SALES message returned 3 Leads GIVING LGX Information Marketing approach returned 92 Leads Again, I just want to point out that these were COLD lists, people from schools that were unaware of my business at that point, and the majority of them were probably not looking for safety signs at that moment. If these people had found my business after specifically looking for Safety Signs, either online or offline, I would expect the overall response rates to be much higher. The purpose of the test was to find out if the INFORMATION MARKETING approach out- performed the SALES approach as a way of generating more LEADS. The answer was YES, by 3000%. This proved one thing to me without doubt, if you offer something for free that is relevant, helpful and valuable to your potential customers, you will get a significant increase in the amount of responses you receive. This is not theory, I am talking from experience and I have used it many times in my business. It always increases response and I urge you to test this in your business as soon as possible, as it could change your whole approach to marketing and advertising. Too many business owners just throw more money and time at their advertising and marketing without even looking at ways to increase the efficiency of the money and time they are spending to bring in enquiries and sales. Copyright 2014 Leonardo Wood LGX Ltd 10

Once you have your Information Packages created you can use them in all of your marketing and advertising, magazine ads, leaflets, brochures, website, local networking etc. If you had a really compelling, free, no risk way for potential customers to give you their contact details it could increase your marketing response rates by 50%, 100% or even 3000%. You would then have many more people (potential customers) to build trust and relationships with and to ultimately SELL TO, in the coming days, weeks, months & years ahead. Copyright 2014 Leonardo Wood LGX Ltd 11

2 - Generate More Leads via FREE Online Search Online Search Part 1: How Able Canopies Generates 500,000 p/a (costing less than 20,000k p/a) There are 2 main Website Strategies my client follows: 1) Update Website every day with useful Information 2) Offer even more Information in exchange for contact details Take a look at the Information which has been added to Able Canopies website: www.ablecanopies.co.uk - it may give you ideas for your website. Lets have a look at these Website Strategies in more detail Copyright 2014 Leonardo Wood LGX Ltd 12

Strategy 1: Update Website every day with useful Information Before you start writing this off as a bad idea, because you can t possibly have someone updating your website every day, just consider that Able Canopies employs someone at a cost of less that 20,000 a year to update their website everyday, and in return they generate around 500,000 per year in revenue. Spending 20,000 to get 500,000 in revenue is a No- Brainer for my client. What do you think? Here s how it works: We ve come up with a comprehensive list of things to add to their website on a regular basis; New Product Information, Reviews & Testimonials, Case Studies, Installs, Blogs, Funding Information, News, Updates, Articles, Tips & Advice. Their Super- Duper In- House Website Updater (Christine) who knows very little about what makes websites work, simply follows the guide that I created. Christine gets all the necessary information from other members of her team, like Photos & Notes etc. compiles all that into Blog Posts or Page Content, gets it signed off by her manager, and then adds it to the website. It s a very simple procedure that works. Christine is organized and she makes sure that the Website Updates get done. The core principal behind the Website Update System at Able Canopies is this: Add useful Information to help potential customers and existing customers. Help people find out more, point them in the right direction, give them useful information about products and other relevant information that will be of value to them. Provide information that is related to what your Ideal Customers & Existing Customers do/like, that is also related to the products you sell. For example: Imagine there is funding available, which your potential customers could use to buy your product or service. If you don t tell people about this, how are your potential customers going to find out? If they find out from your Competitors, you may lose the opportunity to do business with them in the first place. You need to be the person educating people, because not only does it make you look like the expert or the local advisor, it also gives you great information to add to your website, which Google loves and your potential customers will love. Copyright 2014 Leonardo Wood LGX Ltd 13

But don t stop there, take it to the next level If you ONLY say here s some information on how to get funding to buy OUR products you re only helping people who are interested in YOUR products right now. As a result, people who could become Customers, at some point in the Future, may ignore your message completely, and if they slip though the net, they may be lost forever. Instead, it s much better to say something like here is some information on how to get funding to spend on lots of different things you may need and in the information, you give examples of all the things they can buy, including your products. This helps EVERYONE who could benefit from the Funding that is available, which will have more of a profound impact on your business in the long- term. Advising as many people as possible using your Information makes this whole concept even more effective, because you will attract people who want what you offer now, and people who may want what you offer in the future. Adding Information (Content) to your website is also one of the many SEO (Search Engine Optimisation) Processes, but one of the biggest problems with SEO Thinking is that it can be very narrow- minded. You need to Optimise your Website for PEOPLE, not just the Search Engines, and when you add useful Information to your website on a daily basis, it keep PEOPLE happy and if People are Happy, Google and the other search engines will be happy too. If you get the adding lots of information bit right, and you combine it with very careful SEO, it will make it even more effective (SEE ATTACHED SEO REPORT). Even if you don t do any SEO and you just focus on adding useful information to your website on a regular basis, aimed at helping people that could become your customer at some point in the future, you will be rewarded for it, exponentially. Your Search Engine Rankings will increase, your traffic will increase and your conversions will increase. My client relies on their Website & their Free Listings on Google for a large chunk of their sales, and they protect their asset by continually investing in it, by continually adding great Information to help the people they want to do business with. Is your Website working for you too? Copyright 2014 Leonardo Wood LGX Ltd 14

Strategy 2: Offer More Information in Exchange for Prospect Contact Details The second thing my client does to make their Website Marketing so effective comes from the understanding that most people searching online are NOT ready to buy just yet. Most of the people that arrive at your website for the very first time are just looking for information, they are not going to buy from you straight away. Why not? Because most people do not buy products and services from people they have only just met, it simply does not happen. Some people won t even phone you or email you, after visiting your website for the first time, it s too much of a big leap. People need time to get to know you, check you out on Social Media, do more research, like reading Reviews and Testimonials from people who have already done business with you. My client understands that it takes a lot more these days to convince people to call you, email you or buy from you. So, my client loads up their website with lots of useful information, as mentioned above, which in turn makes them look like The Authority on subjects related to the products and services they provide. They offer their Website Visitors (Potential Customers) even MORE great Information, which can be Downloaded, in exchange for a Name & Email Address. This exchange of Useful Information, in return for Contact Details allows my client to build an Email database of 1000 s of LEADS 1000 s of people who were not ready to buy at the moment they arrived at the website, but who could become customers at some point in the future. Some of those become customers very quickly and some of them become customers later, often many months after they first visited the website, and provided their contact details, in exchange for their Free Information. My client has an Automated Email Sequence in place, which keeps the 1000 s of LEADS in- the- loop regarding other Information, which helps to convert a proportion of leads into long- term paying customers and referrers, without having to spend time and money following up with their leads manually. The thing is if your Website is not working for you, it probably boils down to these 2 factors: Copyright 2014 Leonardo Wood LGX Ltd 15

1) You re not adding enough useful Info to your Site on a regular basis 2) You re focused on Selling and not Giving to your First- Time Website visitors. As a result, you could be missing out on a fortune in future earnings, because not only are you not attracting enough people to your site in the first place, when they do arrive you re only talking to people who are ready to buy now. My client knows the importance of providing useful, valuable Information to help their target audience, and they also know that this approach keeps Google happy too. They pay less that 20,000 per year for their in- house person to update their website on a daily basis, and in return they receive 500,000 per year in revenue, from being FOUND in the Free Listings on Google. The biggest factor that drives your Rankings and Traffic via the Free Listings on Google is to continually add great information to your website. If you want to get a lot more juice out of your Website Traffic then you need to offer your Visitors an Ethical Bribe give them more GREAT Information, in exchange for their Contact Details, so you can continue to build a relationship with them days, weeks, months & years after they found your business. Copyright 2014 Leonardo Wood LGX Ltd 16

Online Search Part 2: How TTSS attracted a 43,000 contract, after a 5-Minute Website Tweak If you read my SEO Report you ll see there are a few simple tweaks you can make to your website, to make your On- Page SEO more effective. In particular, if you add your Keywords to your Page Titles and to your Website Page Content, it can make a big difference. Here s a simple tweak I made to one of my clients, TTSS, which took less than Five Minutes to do, and resulted in a 43,000 Contract for my client. TTSS were mainly working in the Tendring & Colchester area until they expanded their operation across Essex & Suffolk. After a brief chat I added the Keyword Suffolk to many of their Website s Titles, and to many of their Website s Pages. I didn t even charge my client for this website Tweak, as it only took 5 Minutes of my time. A few weeks later, a School in Suffolk searched online for Fire Alarm Companies in Suffolk and found TTSS s website. Before I added the word Suffolk to TTSS s website, they did not appear on Page 1 of Google for any Suffolk Search Terms, now they do, as shown in the Google Screenshot on the next page: Copyright 2014 Leonardo Wood LGX Ltd 17

An Important Warning About SEO: Google wants you to add great information to your website to help your customers, and if you want to get Leads & Customers via Google, you have to keep Google happy. If you Label your Web Pages & Content in the right way (On- Page SEO) it makes it easier for Google to establish what your Website & Information is all about, so it can deliver your website to the right people. Ultimately, you re making it easier for your potential customers to find your website, when they are looking for a business like yours. The opposite to this, is NOT Labeling your website/content correctly, which makes it HARDER for your potential customers to find you. It s like opening up a shop on the World s Busiest Street, blanking out all the Windows and NOT having Signs. I don t make Signs anymore, so I can t help you with that problem but I can help you get your Website Labeled correctly, to make it easier for people who are looking for the products and services you provide (It s in My SEO Report). Google also wants you to build your brand online, so it can see that real people value what you do as a business. But as soon as you start doing ANYTHING that is NOT Natural or Organic you run the risk of being penalised, which could result in your Website being removed from Google search. For example: Buying cheap articles that do not help people & adding that information to your website, manipulating SEO, buying links or doing stuff that does not benefit website users is all bad news. If you do any of that stuff and you rely on your website to put money in your pocket, be prepared for sleepless nights and a massive headache when Google Catches up on you. Instead, ask yourself What Would Google Do? Put your Website visitors first and add more useful information to your website to help your Potential Customers & Existing Customers than anybody else on earth, related to their interests and related to what you sell. You won t have to worry about being SLAPPED by Google, and just like my Main Client, the only marketing problem you may face, is how to deal with ALL the enquiries, that come from 1000 s of website visitors, every single month. Copyright 2014 Leonardo Wood LGX Ltd 20

3 - Generate More Leads via Existing Customers How my client generates more leads via their existing customers, which also boosted repeat sales by 244,000 in 12 months Once you re in the habit of adding useful Information to your Website, this Lead Generation Strategy is very easy to follow, and consists of just 2 steps: 1) Put all your Customers on an Email List, using Mailchimp (or similar) 2) Send them an email once a month, including the following: a. A Link to the Useful Info added to your website for last 30 days b. Your latest Offers, News & Product Updates c. Ask them to recommend you to people they know It s that simple! IMPORTANT TIP: Don t make your monthly Emails look like Salesy Newsletters you know the ones, with lots of pictures and discounts they will get ignored by most of the people you send them too. Your Monthly emails to your Existing Customers must look like Personal Communications, just like you would send to a friend. You wouldn t send a lots of pictures and offers to your Friend, and if you want your emails to be read, don t send those types of emails to your Customers. This simple process of keeping your customers in- the- loop as I have mentioned above, will help you generate more Leads and as you know probably know, Leads that are introduced to you via your existing happy customers are much easier to convert into new business. However, I have something a lot more exciting to show you and I am sure you re going to be astonished by what I am about to share. When my client followed this Email Strategy religiously for 12- Months, (which only took a few hours to implement) not only did they increase the amount of Word- of- Mouth recommendations they received, they also experienced an increase in Repeat Sales from their Existing Customers of 244,000. A consistent, systematic implementation of Information Marketing for Lead Generation has transformed my client s business. Here s a screenshot showing my clients Top 3 Marketing Sources at the end of the 12- month period after our focused effort of Daily Website Updates & Monthly Communications to Existing Customers: Copyright 2014 Leonardo Wood LGX Ltd 21

Here s why this simple Customer Communication Strategy is so effective During my time working with 1000's of small business owners, and carrying out extensive testing and measuring over the last few years, I realised there is an enormous 'untapped' marketing opportunity in almost every single small business. Many small business owners become obsessed with looking for new ways to bring in Leads & Customers, via Google, Social Media, Local Advertising, Magazines, Radio, Leaflets, Networking etc. and I have discovered that one of the biggest opportunities for increasing sales is right under the small business owners' nose. I am talking about maximising the relationship you already have with your existing customers. Here are 3 reasons why it's vital you take Customer Communication very seriously: 1) The easiest people to SELL TO are your existing customers. 2) The second easiest people to sell to are people who have been introduced to you, via your existing happy customers. 3) In addition to it taking a lot less energy and effort to sell to your existing customers and people who have been introduced via your existing customers, it also costs a lot less to market to them too - you simply cannot ignore the fact that it is much harder and more expensive to bring in new customers who have not heard of you. If you follow the LGX Information Marketing approach, it will help you multiply the response to all of your Lead Generating activities. However, most businesses do not leverage the relationship they have with their existing customers, so they are leaving a Fortune on the Table. If you re Guilty of this, don t beat yourself up, get excited and send some emails! Copyright 2014 Leonardo Wood LGX Ltd 22

My Clients 12- Month Ongoing Customer Communication Test In the 12- month period prior to rolling out this Monthly Email Test, Able Canopies received approx. 220,000 in repeat business, without pro- actively keeping in contact with their existing customers, the work just came in. Maybe this happens in your business, maybe a certain amount of your customers just keep coming back, without you doing anything other than a great job. I created a simple email marketing system, which my client followed religiously, which basically meant that every month they would email their customers with their latest updates and news and other relevant information to help their customers. 12- Months later, their repeat business orders had increased to 464,000 (see screenshot) this simple strategy of emailing their clients once a month was worth an extra 244,000 in sales. Not only that, my client also experienced a sharp increase in word- of- mouth recommendations, generated from their existing happy customers. It doesn't matter whether you run a larger national business or a small local business, if you make a conscious effort to keep in contact with your customers in the right way, it will help to increase your word of mouth referrals and it could help double your repeat sales too. Recycling the Information that consistently brings over 500,000 via Google, and sending it to their existing Customers each month by email (which also boosted repeat annual sales by 244,000) is another No- Brainer for my client. Copyright 2014 Leonardo Wood LGX Ltd 23

X Realise The Power of Information Marketing Here s why Information Marketing for Lead Generation is so powerful. As I write this Blueprint, we have just come through one of the worst recessions in the UK, and as I am sure you will agree the global economy has an uncertain future, and as a result, people are being very careful about spending their money. People are still spending, they are just becoming more cautious about where they spend their hard- earned cash and because of the Internet explosion on mobile phones and tablets, people are shopping around to find the best deals, like never before. In addition, there is so much choice available, for everything imaginable, and lots of businesses are diversifying to offer a wider range of products and services, this increases your competition even more. Taking all of this into consideration, it s not surprising that it s getting harder and harder for businesses to bring in new customers, which is bad news for most small business owners. UNLESS you do things radically differently to your competitors. This is where Information Marketing for Lead Generation comes into play. It will help you to rise above your competitors in a world where everyone else are slashing their prices to win new business. It will help you to stand out from the crowd, giving you a much better chance of attracting new leads and customers. When you understand this, and you start to look around, you will notice that most businesses advertise and market in exactly the same way your competitors are all focused on SELLING. That is not the most effective way of generating prospective customers these days, as we discussed earlier. There is so much competition around and people have far more choice. One of the reasons traditional Sales Marketing & Advertising is so tough, is because we are all continually subjected to SALES adverts and SALES messages everywhere we go, on a hourly basis, adverts are on our computers, on our phones, on Facebook, Google everywhere you look and soon to be on your Wrist. As a result, we have become Numb to sales messages, promotions and sales adverts, our brains are learning to ignore this kind of marketing and advertising now, we just don t SEE these Ads like we used to, our Brains are evolving, and it s all just becoming a blur in the background. Copyright 2014 Leonardo Wood LGX Ltd 24

After 10 years of marketing obsession, costing over 25,000, working with some of the world s leading marketing experts, I have realised that the best way to get your business to stand out, is to use this radically different Information Marketing approach. The second reason why LGX Information Marketing is so powerful is because it lowers the risk for potential customers to take the first step in contacting you. Here s why Lowering Risk is so important TRUST has almost vanished off the face of the earth, your potential customers constantly feel at RISK, especially when it comes to doing business with people or companies that have only just come across. The problem is, it s like we can t trust ANYBODY anymore Celebrities Politicians Banks People & Organisations we have looked up to for Decades have disappointed us time and time again It s on the News almost daily Scandal, Scam & Spam, you can t get away from it. People are hesitant to make the first move in case they get sucked into a contract they can t get out of People procrastinate longer over things People are afraid to make decisions in case they make the wrong decision What s the up- shot of all this? A WORLD WITHOUT TRUST, ESPECIALLY WHEN DEALING WITH PEOPLE OR BUSINESSES WE DO NOT KNOW INTIMATELY. A NO- TRUST SOCIETY IS HINDERING YOUR ABILITY TO ATTRACT NEW CLIENTS, AND IT S COMPOUNDING THE PROBLEMS YOU ALREADY FACE, DUE TO THE RECESSION AND THE FACT THERE IS TOO MUCH CHOICE OF EVERYTHING! It s no wonder, why so many small businesses struggle!! But there is GOOD NEWS for YOU, especially if you ve read this entire Blueprint. Now you are aware of all this, you can use this RISK- FACTOR to your advantage. Accept the RISK that most people are facing - then we work to reduce their fears. Copyright 2014 Leonardo Wood LGX Ltd 25

To entice more un- trusting people (your potential customers) to take the first step, you need to think about how to reduce the RISK that they associate with contacting your business for the first time. The best way to reduce the RISK for people who have never done business with you before is to offer them a baby step, in the form of your FREE INFORMATION, in exchange for their basic contact details eg. Name & Email address. As we have already discussed - when you offer free, helpful information, it will help to get a lot more people to take the first step towards building a business relationship with you. This Low- Risk Exchange works, especially when you compare it to the conventional, traditional SELLING techniques used by the majority of business owners, including your direct competitors. The Information Marketing for Lead Generation approach literally fuels the WHOLE of the Internet Marketing Industry it has been proven time and time again, over many years, by 1000 s of Small Business Marketers. LGX Style Marketing is vital, because as we ve already established, most people are not ready to buy from you, or anybody else for that matter, at the first point of contact. But they would be willing to begin a relationship with you, if you give them a compelling reason which is your Knowledge and Expertise, in the form of an Information Package, created to help or advise them in a way that lends itself to the products and services you provide. I strongly believe that Information Marketing for Lead Generation can transform your business and life too. Copyright 2014 Leonardo Wood LGX Ltd 26

LGX Information Marketing for You Throughout this Blueprint I have shared a Marketing Concept with you that has changed my life, and changed the lives of 1000 s of business owners just like you, across the globe. I have shared some strategies that have had an incredible impact on my business and my clients businesses, causing dramatic marketing results, without spending ANY extra money on marketing and advertising, such as: Increase in Raw Leads by up to 3000% by Giving First New 43,000 Contract after One Simple Website Tweak Increase in Repeat Sales of 244,000 by Emailing Customers Monthly I have also shared a 20,000 a year Website Update Strategy that brings my client an additional 500,000 per year, every year. The key to your success with Information Marketing is to just get it done. I have put as much information in this Blueprint as I can, to inspire you to take action & I hope the simplicity of the strategies presented to you, do not put you off. The too- good- to- be- true mentality can sometimes be more harmful than good. Everything I have shared in the Blueprint is FACT, however Be under no illusion - if Information Marketing for Lead Generation was easy, everyone would be doing it. Being aware of it, and realising it s potential, is enormous! But it has taken a marketing obsession & investment of over 10 years and over 25,000 to get to the point where I can now Train my clients on how to make LGX Style Marketing work for them. Based on what you have learned from this Blueprint, and based on what you have seen me do To get you to the point where you are now reading my INFORMATION, which was written first & foremost to help you but also written to help me generate more LEADS for my Training business (This is LGX Style Marketing in Action). You CAN do this on your own and you can GROW your business using the FREE Lead Generation advice that I have included in this Blueprint. You will probably be able to put most of the pieces of the puzzle together that are necessary to facilitate the success of the LGX Style approach, but it may take you a year or so, to get it off the ground, especially if you re busy running your business. Copyright 2014 Leonardo Wood LGX Ltd 27

You could of course take this Blueprint to someone in- the- marketing- know and get them to implement this for you, as best they can, but if you don t see them doing what I am talking about already, they won t be able to pull this off effectively, without additional learning. BUT THAT GOES AGAINST EVERYTHING I STAND FOR. I want YOU to fully understand this, so YOU are IN CONTROL of Lead Generation & Getting CUSTOMERS in the Door (not the marketing company down the street). I want YOU to be IN CONTROL of what put s MONEY in Your BANK and FOOD on Your Table (not the marketing company down the street). The marketing company down the street have dozens more priorities that come before Your Business, You or Your Family, they should not be IN CONTROL of Your Business Success & Future, YOU SHOULD! As the business owner, you have to know how all this works, and you have to be part of creating the SYSTEM, that puts YOU in Control. When you have a System to follow, or for your staff to follow, you can then bring in outside people to help you if required, and they can follow YOUR SYSTEM too. You ll need Flowcharts, Checklists, Procedures & Instructions, if you want to make Information Marketing work in your business. Having a Semi- Automated System (SAS) makes it more effective and cheaper to run too, as the right Software Integrations make the Lead Nurturing Process more reliable and consistent, and many parts of this can happen without human intervention, once it s set up and running. I don t want to put you off, but please understand this very important point. Complicated marketing systems not only make your Lead Generation & Customer Acquisition much easier and more effective, it also puts you light- years ahead of your competitors. Your competitors will not be able to keep up with what you are able to achieve, when it comes to generating leads, enquiries, customers, sales and word- of- mouth recommendations. The long- game is about putting a marketing system to work in your business, that enables you to raise your prices, be more selective about who you want to work with and give you more time freedom, financial freedom and peace of mind freedom too. Would you like a Fast- Track to get an LGX Style Information Marketing System working in your business? Copyright 2014 Leonardo Wood LGX Ltd 28

The following LGX Training is available at the time of publishing this Blueprint: LGX Information Marketing Workshop This is a High- Speed One- Day Workshop for approx. 12 People, which will to take you through all the elements of setting up your own Information Marketing for Lead Generation System. LGX Information Marketing 1-2- 1 You will get the same training that I deliver in my One- Day Workshop but on a 1-2- 1 basis, with all of the training and exercises tailored for your business. If you would like more help, please do not hesitate to contact me: Call now: 0845 618 7312 or Email: info@leonardowood.com Best wishes Leonardo Wood www.leadgenerationx.im Marketing Consultant & Trainer, LGX Ltd. Creator of the LGX Information Marketing System Dedicated to Multiplying Your Marketing Response Copyright 2014 Leonardo Wood LGX Ltd 29