III. Internet Based Services 1. Scope of the Survey The internet based services covered in the survey are mainly business establishments that involve in businesses on communication and information services through the Internet and those which engage in the following businesses that are not classified otherwise: 1) Portal site servers: Business establishments which provide information or services allowing usages of the functions of servers and so on mainly through the Internet such as web information searching services, Internet shopping site management and Internet auction site management. 2) Application service contents provider: Services which purchase software such as the ASP (application service provider) business from other enterprises, provide office applications to users through networks and receive usage fees in compensation for such services. However, the integrated services from the development of software are included in data processing and information services. 3) Server hosting/housing: Server hosting/housing services of management and control of server systems connecting the servers they own to the PCs of the counterparts through Internet lines or dedicated lines, and rental and management of servers for the Internet. However, the computation processing on the conventional batch processing is included in data processing and information services. 4) Delivery of contents: Services which do not develop software but deliver images, music and on-line games via the Internet. However, the business which collects and processes the information related to real estate, meteorological phenomenon and economy and provides such information is included in data processing and information services, and those handling production of home pages including its delivery are included in computer programming and other software services. 5) Others Services which support businesses that use the Internet (portal businesses of advertising media, etc. which provide venue on the Internet for advertising and platform businesses which mainly involve in accounting, settlement and collection on behalf of others) However, the survey does not cover the business establishments which involve in the following businesses. 1) Development of programs for computers, and the survey, analysis and advices on development of such programs (computer programming and other software services) 2) ASP which engages in the comprehensive services starting from the development of software, entrusted administrative operation of system and so on, services to provide information and so on (data processing and information services) 3) Business which involves in mail-order sale using the Internet based on the own stock (wholesale/retail trade) However, sales of software and image contents and so on by downloading are covered in Internet based services. 1
4) Web-only bank (banking) 5) Internet advertising (advertising) 6) Business establishments which involve in designing Internet home pages (designing) 7) ISP (Internet service provider) (miscellaneous fixed telecommunications) 2. Explanation of the Items in the Statistical Table (1) The number of the business establishments: as of November 1, 2008 The number of employees is the sum of persons obtained by deducting employees who are dispatched to business establishments under separate management from the employees at business establishments and including employees who are dispatched from business establishments under separate business establishments. 1) The number of employees counted by department of internet based services: the number of employees of internet based services by department as listed below: A B C D E F The management and sales department generally refers to those in charge of the general affairs, human resources, accounting, budget, or sales, and those who are in charge of accepting orders and making contracts of internet based services, or communicating the intentions of the clients to each department and delivering the outcomes, etc. The planning division refers to those in charge of the planning of new services or business model, or improvement of existing services, etc. A system engineer is also called a system planner or system analyst, and is mainly engaged in services from system analysis to system planning and preparing system plans. A programmer refers to those who are engaged in designing programs based on the system plan and programming. A researcher is an economist, analyst, or specialist who is in charge of other research projects. Other refers to those who are engaged in departments not mentioned above. 2) Of that number, persons who are dispatched from business establishments under separate management are those who are assigned or dispatched from enterprises under separate management such as other companies or work as subcontractors among the number of employees by department mentioned above. (2) The annual sales the amount of sales of the entire business establishment and sales by business ( internet based services, others ) obtained during one year from November 1, 2007 to October 31, 2008, or one year before the closing date closest to the survey date. This is not profit or income, but the sales (business revenue) before business expenses are deducted (consumer tax included). Consequently, the relevant annual sales do not include incomes from management of assets and disposal of assets which are not conducted as business transactions. The amount for the annual sales includes the sales amount and internal transfer invoice amount paid for the services that were provided in the course of headquarters-branch (sales office) or inter-branch (sales office) trading (or service offering amount if there were no such values) 2
(3) The classification by business category is as follows: <Internet based services> 1) Management of site refers to a business which manages multiple sites for general users and members, or special sites (search sites, shopping sites, etc.) and obtains a revenue such as advertising fees and sponsor fees using the frequency (access times) or others which general users and others watch the relevant sites. The business to earn usage fee income on use of pay services within the sites and registration fees and usage fees for the shopping mall site is also included in this item. 2) Delivery of contents refers to a business which does not develop software but delivers images, music and on-line games via the Internet and gains subscription and usage fees. 3) ASP business refers to services which lend/provide office application software purchased from other companies to users through the Internet and collect usage fees in compensation for it. 4) Security services refer to a business which provide services to protect customer networks from virus or illegal access by conducting security designing, access control, network scrutiny, etc. 5) Server housing refers to a business which engages in rental or leasing of a place to put a server and others for conducting services concerning telecommunication and information via the Internet with a server and others prepared by a customer and management of the server and other equipment. 6) Server hosting refers to a business which engages in rental or leasing a server in part or in whole for conducting services of telecommunication and information via the Internet with a server and others prepared by the client and management of the relevant server, etc. 7) Electronic authentication refers to an electric authentication service in which an identity verification of individuals and corporations over the network is conducted. 8) Charging/settling for others refers a service of mediating between users and stores concerning the settlements on the Internet such as net settlement and digital money, etc. 9) Others refers to a businesses which provides services through the Internet other than those mentioned above. (4) The classification of the income category is as follows: <Internet based services> <Income from corporations> 1) Advertising income : an income received in compensation for posting advertisements on the Internet. 2) Commission income : an income of handling charges related to auctions on sites, sales commissions on shopping, tenant fees related to opening stores, and settlement commissions and others related to providing settlement functions on trade of goods and services. 3) Income from use : an income from use gained by providing various systems and others on 3
sites. 4) Other incomes : incomes other than as mentioned above. <Income from individuals> 1) Commission income : an income of handling charges related to auctions on sites, sales commissions on shopping, tenant fees related to opening stores, and settlement commissions related to providing settlement functions on trade of goods and services. 2) Income from use : an income from uses of services provided on sites such as auction participation fees and delivery of paid games. 3) Other incomes : incomes other than as mentioned above. (5) Annual operating cost: the sum of the expenses of the overall business establishments during one year from November 1, 2007 to October 31, 2008 or one year before the closing date that is closest to the survey date (including consumer tax). There are items which are specially set for some businesses. The names of such businesses have been described. 1) Total salary paid : the sum of the annual salary paid (periodically or specially paid money such as base salary, bonus and benefits) and retirement allowance (including taxes). It includes compensation and salary of executives paid from operating cost, pay for part-time employees and others or temporary and daily employees, and pay for those who are assigned or dispatched (who work at business establishments under separate management such as other companies) to whom the respective business establishment mainly pay). 2) Sub-contract cost : costs involved in giving out business either partially or totally to others mainly in the form of assignment, undertaking. Sub-contracting costs that were accrued in the course of headquarters-branch-sales office- trading are also included. 3) Depreciation cost : the amount of depreciation of buildings, machinery/facilities/equipment and others which cost 100,000 or more for purchase. 4) Rental expense : the annual amount of rent in the case that someone engages in a business by renting land/building or machinery/equipment. A B Land/building : the annual rental cost in case of engaging in a business by renting land/building, including common service charges such as an administrative fee, and monthly parking fee. Machinery/equipment : the annual rental fee of information related equipment such as computers and PCs, vehicles such as automobiles, office equipment such as copiers, and is classified into information and communication equipment and others. Information and communication equipment : rental fees of wired communication equipment, wireless communication equipment, broadcasting equipment, automatic changer, facsimile, electronic computer, terminal, auxiliaries, auxiliary equipment to computer, PCs and so on. Others : rental fees of machine/equipment other than information and communication equipment including vehicles such as automobiles, office equipment such as copiers. 5) Other operating cost: all operating cost other than (1) to (4) mentioned above: 4
Advertisement cost, packing and shipment cost, commission paid, sales commission, travel cost, transportation cost, expenses for perishable tools and equipment and fixtures, business entertainment expense, repair cost, insurance cost, tax and duties, donation, welfare expense, membership fees, conference expense, communication fee, utility bills, labor cost of temporal employees, rental cost of the items other than land/buildings and machinery/equipment, etc. (6) Annual operating cost and expenditure for tangible fixed asset: the amount of the tangible fixed assets ( machinery/facilities/equipment, land, and buildings/other tangible fixed assets ) and intangible fixed assets that were obtained during one year from November 1, 2007 to October 31, 2008 or one year before the closing date closest to the survey date at business establishments, including consumer tax. 1) Machinery/facilities/equipment : expenditure for information and communication equipment, machinery, facilities, equipment and others that are durable for 1 year or over and cost 100,000 or more, and is classified into goods rental and leasing, information and communication equipment and others. A B C Goods rental and leasing : an item of goods rental and leasing and expenditures for purchasing goods that are durable for 1 year or over and cost 100,000 or more and are subject to a rental or leasing contract. Information and communication equipment : expenditures for equipment that is durable for 1 year or over and costs 100,000 or more such as wired communication equipment, wireless communication equipment, broadcasting equipment, automatic changer, facsimile, electronic computer, terminal, auxiliaries, auxiliary equipment to electrical computer, PCs, CAD/CAM (computer-aided design/computer-aided manufacturing). Others : expenditures for goods that are durable for 1 year or over and cost 100,000 or more such as tools & fixing, machinery, facilities, equipment and fixtures (excluding information and communication equipment). 2) Land : expenditure for land and improvement of existing land. 3) Buildings/other tangible fixed assets : expenditures for buildings, rebuilding/remodeling, facilities for water supply/drainage and gas, and facilities attached to buildings such as heating and cooling devices, and so on, and for other tangible fixes assets acquired 4) Intangible fixed assets : expenditures for fixed assets (legal rights or economic rights) that do not have physical existence form such as tenure, software, patent property, trademark right, utility model right, design right, telephone subscription right and goodwill. 3. Codes and Note (1) The codes used in the Summary and statistical tables in this survey report are as follows: 1) - means n/a, means unknown (not surveyed), 0 means a rounded off number, and means a minus figure. 2) x means a numerical figure concerning one or two business establishments which is kept confidential in order to keep the secret of each respondent. In addition, in the case where the figure is related to three or more business establishment, x is used in the same way, if the figure of the first or second business establishment can be identified from the context. 5
(2) As the published numbers are rounded off, the sum of the each figure in the breakdown and the total number may be different. 6