St. Louis Post- Dispatch



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A Division of Bankrate, Inc. Reach 1,000,000+ Missouri Readers St. Louis Post- Dispatch CD & Deposit Guide

CD & Deposit Guide About Bankrate Print Offers flexibility to market your financial products on a local, regional or national basis. Allows you to reach the consumers who prefer their trusted weekly newspaper for monitoring the latest rates. Features Full contact info (address & phone number). Capture evening and weekend responses. Opportunity to list up to 10 products including CD, MMA and checking accounts along with minimums to open. Comments portion of the guide allows you to promote niche products and special promotions using up to 100 characters. Use your print ad to drive traffic to your website. Other Ad Options Text Box CapitalOne 866-346-6549 www.capitalone.com InterestPlus Online Savings Get Paid Twice! Open your InterestPlus Online Savings Account Today and get a Great Rate plus a 10% Bonus on Interest Earned. Member FDIC An Example of Bankrate s Print Advertisement.

Co-brand Homepage Co-brand Website The co-brand website displays lenders and current rates, along with links to each lender s Web space. Here, consumers can compare rates and get the most recent information. CD Rates: St. Louis, MO Interest.com, a Bankrate Company, rate table: Your rates will appear at the top of each rate table. This is an example of how the co-brand homepage appears.

St. Louis Post Dispatch Demographics Household Income $50,000-$74,999 $75,000-$99,999 $100,000-$249,000 $250,000 or more Age of Respondent 21-29 30-39 40-49 50-59 60-69 70 or older Level of Education College Graduate Some Post-Graduate Post-Graduate Degree Home Ownership Own a Home Financial Services (Has or use) Certificates of Deposit (CDs) Home Mortgage Online Banking Refinance Home Mortgage Savings Account 20% 40% 60% 80% 100% Source Market/Release: Scarborough USA+ 2014 Release 1 Total (Feb 2013 - Mar 2014) Daily Newspaper Readership 690,237 Sunday Newspaper Readership 1,043,588

St. Louis Post Dispatch Newspaper Designated Market Area Guthrie Dallas Polk Jasper Poweshiek Iowa Cedar Scott Whiteside Lee Kendall Adair Madison Warren Marion Mahaska Keokuk Muscatine Louisa Rock Island Mercer Bureau Putnam La Salle Grundy Union Clarke Lucas Monroe Wapello Jefferson Ringgold Decatur Wayne Appanoose Davis Van Buren Des Moines Henderson Warren Knox Stark Peoria Marshall Woodford Livingston Worth Harrison Mercer Putnam Schuyler Scotland Clark Lee Hancock McDonough Tazewell McLean Ford Gentry Daviess DeKalb Clinton Caldwell Clay Ray Grundy Livingston Carroll Sullivan Linn Chariton Saline Adair Macon Randolph Howard Knox Shelby Monroe Lewis Marion Ralls Audrain Adams Pike Schuyler Brown Cass Morgan Scott Pike Calhoun Greene Mason Logan Menard Sangamon Christian Macoupin Montgomery De Witt Piatt Macon Moultrie Shelby Douglas Coles Jackson Lafayette Boone Montgomery Lincoln Jersey Fayette Effingham Cass Pettis Cooper Moniteau Callaway Warren Saint Charles Saint Louis Madison St. Louis Bond Clinton Marion Clay Bates Vernon Saint Clair Cedar Benton Hickory Polk Morgan Camden Dallas Laclede Miller Cole Pulaski Osage Maries Phelps Gasconade Crawford Dent Franklin Saint Clair Monroe Jefferson Randolph Sainte Genevieve Saint Francois Perry Perry Jackson Jefferson Franklin Williamson Wayne Hamilton Saline Gallatin U Barton Iron Madison Hardin Union Dade Cape Girardeau Texas Reynolds Pope Greene Webster Wright Bollinger Alexander Massac Jasper Pulaski Livingston Shannon Wayne Ballard McCracken Lawrence Scott Christian Douglas Carter Newton Marshall Mississippi Stoddard Carlisle Howell Stone Barry Oregon Butler Graves McDonald Taney Ozark Ripley Hickman Calloway New Madrid Newspaper Market Area Clay Lake Obion Benton Carroll Boone TX Randolph Marion IL Weakley Baxter Sharp Pemiscot Urbanized Area MO Greene Dunklin Izard Lawrence Madison Dyer Gibson State Boundary Carroll Newton Searcy Stone Craighead Crockett North County Boundary Independence Lauderdale Mississippi Jackson Haywood Madison Henderson Crawford Van Buren Poinsett City Cleburne Tipton Franklin Pope Tipton Chester Logan Conway White Woodruff Cross Crittenden Shelby Fayette Hardeman McNairy Hardin Source: SRDS Circulation 2014, pg. 515

222 W. Adams, Suite 2475 Chicago, IL. 60606 Get Started Today Call or Email for Current Pricing 800-509-4636 printsales@bankrate.com