Align Business Goals and Operational Excellence through Agile Practices



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Align Business Goals and Operational Excellence through Agile Practices Declan Whelan dwhelan@dpwhelan.com This presentation is licensed under a Creative Commons Attribution 2.5 License, which means you can share and adapt it, including commercial and derivative works, as long as you include attribution to Declan Whelan.

Agenda The Software Crisis What is Agility? ROI & Time to Market Quality Risk When Does Agility Fit and When Does it Not? Agile Myths Panel Discussion

The CHAOS Chronicles Software Project Success 1994, 2006 Software Crisis 2/3 of projects fail to meet business goals 2006 19% 46% 35.0% 1994 31.1% 52.7% 16.2% Failed Challenged Successful The CHAOS Chronicles 1994, 2006 The Standish Group

CHAOS Report - Top 10 Success Factors Reason 1 User Involvement 2 Executive Management 3 Clear Business Objectives 4 Optimizing Scope 5 Agile Process 6 Project Management Expertise 7 Financial Management 8 Skilled Resources 9 Formal Methodology 10 Standard Tools and Infrastructure Agile Impact* Success Factors from The CHAOS Chronicles 2006 The Standish Group * Agile Impact from Declan Whelan

Jim Johnson on Agility I'm a big believer in Agile, having introduced iterative process in the early 90s we're a real flag waver for small projects, small teams, Agile process. A big problem was project bloat, causing projects to go over time, over budget, and creating features and functions not required... Agile really helps this - small increments. Companies like Webex, Google, Amazon, ebay - they're doing something called "pipelining" instead of releases. "Whatever is done in 2 weeks, we'll put that up." They're successful because users only get small, incremental changes. Jim Johnson Chairman, Standish Group InfoQ 25-Aug-2006 http://www.infoq.com/articles/interview-johnson-standish-chaos

Traditional Approach - Waterfall Cost Of Change Requirements Business Requirements Technical Requirements Analysis & Design System Specifications Component Specifications Code C#, C, C++ etc. Big-Bang Integration Test Validation Tests Verification Tests Deploy Time

Agile Approach Iteration 1 Iteration 2 Iteration 3 Iteration 4 Requirements Requirements Requirements Requirements Analysis & Design Analysis & Design Analysis & Design Analysis & Design Cost of Change Code Test Code Test Code Test Code Test Deploy Time

Two Responses to Software Crisis Traditional Plan Driven Requirements, Design, Develop, Test, Deploy once Make decisions early Project gates and hand-offs of documents Adhere to plan and carefully control change Documentation for control & review Specialists Agile Iterative delivery with all S/W phases Defer decisions to last responsible moment - JIT Iterations with working software Embrace change and use it to competitive advantage Face-to-face communications Cross-functional teams

Main Agile Benefits 100% 80% 60% Specific improvements you have actually realized from implementing Agile Practices. 90% 85% 83% 66% 40% 20% 0% Increased Productivity Reduced Defects Accelerated Time-to-Market Reduced Cost The State of Agile Development Annual Survey July 2007 VersionOne: http://www.versionone.com/pdf/stateofagiledevelopmet2_fulldatareport.pdf

What is Agility? Practices that focus on team communication and feedback to regularly deliver customer value through working software.

Agile Values Individuals & Interactions Processes & Tools Working Software Comprehensive Documentation Customer Collaboration Contract Negotiation Responding to Change Following a Plan http://agilemanifesto.org/

Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale. Business people and developers must work together daily throughout the project. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. Agile Principles http://agilemanifesto.org/principles.html Working software is the primary measure of progress. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely. Continuous attention to technical excellence and good design enhances agility. Simplicity - the art of maximizing the amount of work not done - is essential The best architectures, requirements, and designs emerge from self-organizing teams. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Agile Practices They Aren t New! Practice Requirements Pairs Programming Test-Driven Design Project Planning Risk Management Software Reuse Software Architecture Data Hiding & Abstraction Simple Design Continuous Integration Documentation Collective Ownership Incremental Releases Coding Standards On-site Customer Software Metrics Evolutionary Design Patterns Peopleware/Sustainable Pace Refactoring Metaphor Retrospectives Introduced 00 s Beginning of time 50 s von Neumann/IBM 60 s NASA Project Mercury 60 s NASA Project Mercury 60 s NASA Project Mercury 60 s AT&T McIlroy 60 s Brooks/Dijkstra/Parnas 70 s Parnas 70 s Basili/Turner 70 s FSC Integration Engineering 70 s Parnas 70 s Unix/Open Source 70 s Basili/Turner 70 s Kernighan/Plauger 70 s Mills/IBM FSD 70 s Gilb/Halstead 80 s Gilb 80 s DeMarco/Lister/GoF 80 s DeMarco/Lister 90 s Opdyke and Fowler 90 s Beck/Fowler/Cunningham 90 s Kerth/Rising Source: Software Best-Practices: Agile Deconstructed - Steven Fraser OOPSLA 2007

Agile Methodology Adoption 40% 35% 30% 25% 20% 15% 10% 5% 0% 37.3% 23.3% 12.0% 9.2% 5.1% 3.8% 3.6% 2.6% 2.3% 0.8% The State of Agile Development Annual Survey July 2007 VersionOne: http://www.versionone.com/pdf/stateofagiledevelopmet2_fulldatareport.pdf

Agile Practices - Scrum http://www.mountaingoatsoftware.com/scrum_figures

Scrum Team Product Owner Feature definition Release dates Single decision point Accepts or rejects work ROI ScrumMaster Represents management Removes obstacles Ensures Scrum process Servant leader Team Self organizing Crossfunctional Estimates Tracks Gets er done

Product Backlog Master list of all features High priority features are split into stories achievable within an iteration. Each story is prioritized and scoped.

Sprint Planning Meeting Highest priority stories are reviewed. Team selects stories Team breaks stories down into tasks & re-estimates. Team commits to next iteration s deliverables.

Sprint Backlog

Daily Scrum Each team member describes: What they did What they plan to do Obstacles ScrumMaster tracks and resolves obstacles 10 15 minutes

Sprint Demo Team demonstrates working software to product owner Product owner accepts or rejects completed work Result should be potentially shippable

Sprint Retrospective Team meets to review: What is working? What is not working? Team adds tasks for immediate actions for working better

Informative Collaborative Workspace

Development Introduction Growth Maturity Decline Product Life Cycle Traditional Sales Time http://tynerblain.com/blog/2007/02/27/agile-development-roi-1/

Development Introduction Growth Maturity Decline Product Life Cycle Traditional Agile Sales Additional Sales Time http://tynerblain.com/blog/2007/02/27/agile-development-roi-1/

An Example Project Expected revenue of $300K/month Development costs $100K/month Release costs $100K/release Estimated at 12 months effort Looking at 4 year project window Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007

Net Revenue $K Traditional Approach $12,000 $10,000 IRR: 11.32% Breakeven: 16 months Investment: $1,300K $8,000 $6,000 $4,000 Traditional $2,000 $0 -$2,000 0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 Month Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007

What if We Release More Often? Not all features generate same value: Feature Set Value Highest Value 25% $120K Next Highest Value 25% $80K Next Highest Value 25% $60K Lowest Value 25% $40K Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007

Net Revenue $K Agile Two Releases $12,000 $10,000 IRR: 13.87% Breakeven: 14 months Investment: $1,000K $8,000 $6,000 $4,000 Traditional Two Releases $2,000 $0 -$2,000 0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 Month Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007

Net Revenue $K Agile - 4 Releases $12,000 $10,000 IRR: 19.79% Breakeven: 10 months Investment: $440K $8,000 $6,000 $4,000 Traditional Two Releases Four Releases $2,000 $0 -$2,000 0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 Month Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007

Net Revenue $K Agile Drop Last Release $12,000 $10,000 IRR: 21.64% Breakeven: 9 months Investment: $440K Increased Revenue $8,000 $6,000 $4,000 $2,000 Reduced Breakeven Time Traditional Two Releases Four Releases Drop 4th Release $0 -$2,000 0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 Reduced Time to Market Month Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007 Reduced Investment

ROI & Time-To-Market Comparison Traditional Agile Improvement Time to Market* 12 months 3 months 75% Break Even 16 months 9 months 44% Investment $1,300K $440K 66% Net Revenue $9,500K $11,430 19% IRR 11.32% 21.64% 91% Adapted from Incremental Releases Users & Stakeholders will Love OOPSLA 2007

Agile ROI Other Factors Cost reduction delivering only what is really needed Faster to market could drive additional sales Customer feedback should improve product fit driving additional sales If there is a fixed market window agile development can help hit the window

Agile Quality Acceptance Tests Agile Practice Requirements specified using acceptance tests Acceptance tests written by product owner with team support Customer driven acceptance tests Automated acceptance tests Benefits Eliminates mismatch between requirements and test cases Common understanding of functionality. Helps flush out requirement inconsistencies Encourages alternate approaches early Connects features to customer value Using customer/business terms Previous functionality is retained keeps product notching forward Focuses development on business value Reduces scope creep - the best way to write defect-free code is to not write it at all

Test Driven Development Red Refactor

Agile Quality A Team Deliverable Agile Practice Whole Team Continuous Integration Continuous Testing Benefits Quality is not just a QA responsibility QA role shifts to quality infusion throughout project life cycle QA is more than just testing Developers cannot check in code with failing tests Avoids long delays with big-bang testing after the final build Bugs found closer to when they are introduced making them easier to fix

Software Project Risks Inherent schedule flaws Scope creep Employee turnover Specification breakdown Poor productivity Source: Agile Project Management Jim Highsmith, 2004

Agility & Schedule Flaws Schedule Flaws Scope is grossly misestimated or Impossible date is mandated Agility reduces risk by: Whole team planning &estimating Early feedback on delivery velocity Balancing features against schedule Keeping the product defect-free Source: Agile Project Management Jim Highsmith, 2004

Scope Creep Scope Creep Customers change requirements indiscriminately Developers change requirements indiscriminately Agility reduces risk by: Communications with customers Whole team planning & tracking Simple design Daily scrum meetings Source: Agile Project Management Jim Highsmith, 2004

Employee Turnover Agility reduces risk by: Whole team ownership Specializing generalists Pair Programming Source: Agile Project Management Jim Highsmith, 2004

Specification Breakdown Customers fail to agree on specifications Team may get stalled Development may need to be backed out Code duplication Agility reduces risk by: Product owner as single decision point Product owner can halt project Source: Agile Project Management Jim Highsmith, 2004

Poor Productivity Results from 3 main sources Wrong people on the bus A team that does not work well together Poor morale Agility reduces risk by: Hard to hide on an agile bus Self-organizing teams Feedback loops Agile teams are more motivated Source: Agile Project Management Jim Highsmith, 2004

Agility & Risk The best bang-for-the-buck risk mitigation strategy that we know is incremental delivery. Waltzing With Bears Tom DeMarco & Tim Lister 2003

Agility Introduces New Risks Too little planning or specification could lead to major rework Use simple design principles to lower rework costs Use test-driven design to reduce risk & rework costs Overhead of collaboration and feedback could impact project Yes, but you save by not doing large up-front work Focus on continual process improvement

Agile Applicability Far From Agreement Requirements Close To Agreement Close To Certainty Technology Far From Certainty

Agile Impediments Command and control company culture Customer Ownership Management Commitment Developer Cooperation Lack of trust and honesty within company You can t hide on an agile project Agility will reveal company dysfunction Simple low-risk projects or complete anarchy Overkill for simple projects Nothing can save you from complete anarchy Regulatory Governance: ISO9000 FDA SOX

Agile Success Factors Servant leadership & team empowerment Motivated and skilled teams Complex projects with business value Willingness to embrace change Trust, honesty & transparency Ability to face and handle the truth Bottom-up and top-down commitment to agility Training, coaching. mentoring Commitment to teamwork Egoless engagement Agility manages risk and complexity Consider ROI and P&L project tracking Courage Creativity Openness to new ways of working

Agile Myths Myth No discipline (just hacking) No documentation No planning No scalability Another Fad No predictability Reality False Agile practices require more discipline. Delivering working S/W every week takes considerable discipline. False Stakeholders often find more effective investments. An agile team will make documentation costs explicit. Focus on stable concepts; avoid volatile concepts like requirements. More documentation likely increases the chance of project failure. False Continual just-in-time planning. Agility focuses on self-organizing teams that plan just enough to focus on business value and to get the job done. False Most literature focuses on small teams. Agile practices can and do scale both in locality and scope: e.g. IBM Eclipse False Has crossed the chasm and is becoming mainstream. 45% of companies have adopted one or more agile methods. 65% have adopted one or more agile practices. False Nature of predictability shifts Agile teams will predictably deliver high quality S/W and the highest possible business value.

Predictability The Iron Triangle Scope (Features, Functionality) Quality Resources (Cost, Budget) Source: http://www.ambysoft.com/essays/brokentriangle.html Schedule (Time)

Predictability There is a false sense of predictability when companies do not honor the iron triangle Agility provides increased predictability through the project life cycle where traditional projects have decreasing predictability Agility reliably predicts that the maximum business value will be produced within a given time-frame Source: http://www.ambysoft.com/essays/brokentriangle.html

Fixed Price Work Suffers from the delusion that stakeholders know what want and that requirements can be effectively captured, recorded, understood and fixed at the start of a project Requires risk mitigation through padding Increases overall costs to stakeholders Projects always expand to fill the padding Encourages costly change-control procedures Encourages team to build to spec rather than what stakeholders actually need Source: http://www.ambysoft.com/essays/brokentriangle.html

Quoting Fixed Price Contracts Estimate as traditional projects Use a mix of T&M with fixed price Vary scope and/or schedule Add terms for additions and then allow customer to drop fixed requirements and grow the additional budget accordingly Source: http://www.ambysoft.com/essays/brokentriangle.html

Managing Fixed Price Contracts Use estimate ranges accuracy shifts with planning horizon Split large requirements into smaller pieces Update estimates continuously through project People who do the work should own estimates Estimate with whole team Source: http://www.ambysoft.com/essays/brokentriangle.html

Agility at Microsoft Visual Studio Team Foundation Server supports agile Process Templates available for agile April 2007 released escrum a web-based Scrum tool Internal teams have adopted and continue to adopt agile practices Quality Improvement Using Test Driven Development 260% Networking 420% MSN

Wrap Up Agility can deliver better ROI, time-tomarket, quality and reduce risk Agility is hard work - requires discipline Agility can help almost all software companies probably yours! Agility is not binary a little is better than none Greatest impediment is company culture Greatest success factor is company culture

Next Steps Attend agile events planned by Communitech December 17 th, Scott Ambler Other events in 2008 being planned Encourage staff to educate themselves on agility see reading list and web sites Identify pilot project in your organization Should be risky and of high value Have team self-select for project Train team on agile practices Just do it!

Agile Reading List Agile Project Management Jim Highsmith; 2004 Lean Software Development Mary & Tom Poppendieck; 2003 Extreme Programming Explained 2 nd Edition Kent Beckk, Cynthia Andres; 2004 Agile Software Development with Scrum Ken Schwaber, Mike Beedle; 2002

Agile Web Sites www.agilemanifesto.com www.agilealliance.org www.ambysoft.com www.scrumalliance.org www.xprogramming.com www.agileadvice.com

Panel Discussion Ray Simonson Software Innovation Lance Mohring emedia interactive Ed Bianchin Virtek Jeff Fedor aiderss Jeff Berardine Innosphere Declan Whelan Whelan & Associates