EXPERIENCES AT KEDGE BUSINESS SCHOOL

Stefano PACE Associate Professor Kedge Business School Rue Antoine Bourdelle Domaine de Luminy BP 921 13 288 Marseille Cedex 9 France stefano.pace@kedgebs.com EDUCATION 2003 PhD in Business Administration & Management, Bocconi University, Milan (Italy) 1997 Bachelor Degree in Business Administration & Management; Laurea cum Laude; Università degli Studi dell Aquila, L Aquila (Italy) EXPERIENCES AT KEDGE BUSINESS SCHOOL Courses taught 2013-2015 MBA Market Research (3 courses: Marseille, Bordeaux, Paris) Social Media & Sports, International Sport and Event Management program MS MSc MS ISEM Tribal Marketing and Brand Communities - MS MSc - M2 IBLM Tribal Marketing and Brand Communities - ESC Master 2008-2012 (As visiting professor) Course on marketing and digital media, International Week Program, 30 hours Research Activities Consumer Culture Theory: researches in this stream deal with the current evolution of consumer research. This stream adopts primarily the qualitative and interpretive method to address the complexities of consumer behaviour in different fields Consumer behaviour in digital domains: this stream of research investigates how social media and other digital technologies changes the behaviour of consumers and how companies can draw benefit from these new platform of collaboration with their customers Counterfeiting consumption: this stream deals with the drivers of counterfeiting consumption. Researches in this area (adopting both the qualitative and quantitative method) investigate what benefits consumers draw from this form of consumption and how to devise effective strategis (as company or public authority) to fight against

2 Stefano PACE counterfeiting Advising Students, Directing Projects and Admission Juries Theses and student projects supervised in the above mentioned research areas and in marketing/consumer behviour PRO-ACT interviews Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) Member of the Chair Business as Unusual Research report on the literature review on consumer behaviour and circular economy Elaboration of a research plan for a collaboration with the European Investment Bank to analyse the smart grid of Capanergies Elaboration of a research plan for a collaboration with La Poste Member of the Scientific Committee of MiMeC Bocconi, Master in Marketing & Communication of Bocconi University OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held Since Sep. 2012 July 2011- Sep. 2012 Associate Professor at Kedge Busienss School Director of the Master Bocconi in Marketing & Communication (MiMeC) March 2005- March 2012 Dec. 2001- March 2005 Assistant Professor in Marketing, Marketing Department, Bocconi University Junior Assistant Professor, Marketing Department, Bocconi University 1999-2001 PhD Student in Business Administration & Management, Bocconi University Nov. 1997- March 1998 Nov. 1997-1998 Tutor in the M.B.A. Master in Business Administration, University L.U.I.S.S. Guido Carli, Roma (Italy) Teaching assistant in the course Economia delle Aziende Industriali (Business Administration and Management of Manufacturing Companies), University L.U.I.S.S. Guido Carli, Roma Teaching Assistant in the course Tecnica degli Scambi Internazionali (International Management) Università degli Studi dell Aquila (Italy) Courses taught elsewhere Main courses taught at Bocconi University, Milan (Italy) Undergraduate Courses 2003-2012 Marketing 2003-2004 Business Administration and Management

Stefano PACE 3 Graduate Courses 2006-2014 Culture, Media & Consumption 2005-2007 Services Marketing 2005-2007 Corporate Communication Master Programs Since 2005 Digital Communication & Social Media MiMeC Master in Marketing & Communication 2005-2012 Consumer Analysis & Market Segmentation MiMeC Master in Marketing & Communication 2005-2007 Corporate Communication MexeM Master in Exhibition and Event Management SDA Bocconi School of Management, Milan (Italy) 2010 Master FIFA Course: Experiential Marketing; Brand Communities 2008-2009 Master MASP: Master per lo Spettacolo Course: Marketing Other Courses Since 2008 MaBaC, Specialized Master in Management of Cultural and Arts Activities Course on experiential marketing for arts and culture management Master organized by ESCP Paris and Ca Foscari University, Venice 1992-1999 Lecturer of the Telecom Italia Business School, SSGRR Scuola Superiore Guglielmo Reiss Romoli (Italy) Functions: research, teaching, Executive course development on I.C.T. Marketing 1999 (January) Teacher of the course Marketing of the Information and Communication Technology for the Executives of ETECSA, telecom company of Cuba. Course organized by the Telecom Italia Business School SSGRR, Scuola Superiore Guglielmo Reiss Romoli Visiting periods 2013 (December) 2011 (six months) 2008 (six months) Visiting professor at the University of Mons (Belgium) Visiting professor at the University of Karlstad (Sweden) Visiting professor at the University of Bath (UK)

4 Stefano PACE Invited talks and courses in other Universities December 2013 2009 (December) 2006 (October) Course on social media at the Warocqué Business School of the University of Mons (Belgium) Università di Macerata (Italy) Invited teacher for a seminar in the course of Marketing Invited Speaker at the 10th International Congress of APPM (Associação Portuguesa dos Profissionais de Marketing; Portuguese Association of Marketing Professionals) Lisbon (Portugal) Editorial positions Associate Editor (Marketing Area) of Journal of Innovation Management Associate editor of International Journal of Electronic Marketing and Retailing Guest Editor of the Special Issue on Business-to-Business Marketing in International Marketing Review (Vol. 25, 2008, with P. Matthyssens, A. Kirca) Reviewer European Journal of Marketing Finanza, Marketing e Produzione Industrial Marketing Management International Journal of Arts Management International Journal of Electronic Marketing and Retailing Journal of Business Ethics Journal of Consumer Behaviour Journal of Consumer Marketing Journal of Innovation Management Journal of Marketing Communications Mercati & Competitività Micro & Macro Marketing Qualitative Market Research: An International Journal Occasional and ad hoc reviewer Business Ethics Quarterly Business Ethics: a European Review Consumption, Markets & Culture International Journal of Innovation and Sustainable Development International Studies in Management and Organization Journal of Marketing Management Journal of Service Management New Media & Society Scandinavian Management Journal Sustainability Reviewer for academic conferences American Marketing Association conference

Stefano PACE 5 Consume Culture Theory conference EMAC European Marketing Academy Conference Session Chair at the 44 th EMAC Conference (European Marketing Academy conference; Leuven, Belgium, 26-29 May 2015) Session Chair at the 2013 Consumer Culture Theory Conference (Tucson, Arizona; June 2013) Session Chair at the 19 th International Conference on Marketing and Corporate Communication (Milan, Università Cattolica, 3-4 April 2014) BUSINESS EXPERIENCE March 2012- Sep. 2012 Confindustria Ancona, Ancona(Italy), Research project supervisor The research project involves more than 20 in-depth interviews and 5 focus groups with local entrepreneurs on the issues of innovation, crisis, and the future of local industries. The findings of the analysis will be presented in 2013 to entrepreneurs, invited authorities, and the top management of Confindustria Ancona (that is the local branch of the main association of businesses in Italy) PUBLICATIONS Articles published in refereed journals 2015 1. Marketing with working consumers: The case of a carmaker and its brand community, Organization, Volume 22 (5) September 2015, DOI: 10.1177/1350508414566805, (With B. Cova, P. Skålén) 2. Brand volunteering: Value co-creation with unpaid consumers, Marketing Theory, Published online before print February 4, 2015, DOI:10.1177/1470593115568919, (With B. Cova, P. Skålén) 3. Firm-Brand Community Value Co-creation as Alignment of Practices, European Journal of Marketing, Vol. 49 Issue 3/4, pp. 596-620, 2015, DOI: http://dx.doi.org/10.1108/ejm- 08-2013-0409, (With B. Cova, P. Skålén) 4. The effects of social media on brand attitude and WOM during a brand crisis: evidences from the Barilla case, Journal of Marketing Communications, Forthcoming 2015 (Published online 4 November 2014), DOI: 10.1080/13527266.2014.966478. Notes: Best paper Award at the 19th Corporate and Marketing Communications Conference (April 2014, Università Cattolica, Milan), (With B. Balboni, G. Gistri) 5. Can A Commercially Oriented Brand Be Authentic? A Preliminary Study Of The Effects Of A Pro-Business Attitude On Consumer-Based Brand Authenticity, Journal of Applied Business Research, Volume 31, Number 3 May/June 2015, pp. 1-12, ISSN 0892-7626 (print); ISSN 2157-8834 (online), (Sole author) 6. L impatto della brand crisis sulla clientela e l effetto della fedeltà alla marca, Mercati & Competitività, Forthcoming 2015, ISSN 1826-7386, ISSNe 1972-4861, (With G. Gistri, B. Balboni)

6 Stefano PACE 2014 1. Combining Qualitative Methods in Practice: A Contextualized Account of the Evolution of Consumer Studies, Management Decision, 2014, Volume 52 Issue 4., ISSN: 0025-1747, (With A. Carù, B. Cova) 2. Effects of intrinsic and extrinsic religiosity on attitudes toward products: Empirical evidence of value-expressive and social-adjustive functions, Journal of Applied Business Research, Vol. 30, N. 4, 2014 (July/August), ISSN 0892-7626 (print), ISSN 2157-8834 (online), (Sole author) 2013 1. Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the resistance of the self, Journal of Business Ethics, Volume 112, Issue 1 pp. 25-46, 2013, (DOI 10.1007/s10551-012-1228-3), (Sole author) 2. La misurazione dell efficacia della comunicazione aziendale sui social network: una proposta metodologica, Micro & Macro Marketing, Anno XXII, n. 3, pp. 51-80., December 2013, DOI: 10.1431/75384, (With S. Buzzanca, L. Fratocchi) 3. Gli effetti della percezione del valore del lusso sull acquisto dei prodotti contraffatti, Micro & Macro Marketing, Anno XXII, n. 2, August 2013, pp. 253-272, DOI: 10.1431/74435, (With G. Gistri, S. Romani) 4. Looking at innovation through CCT glasses: Consumer culture theory and Google glass innovation, Journal of Innovation Management, Vol. 1(1), pp. 38-54, 2013, ISSN 2183-0606, (Sole author) Before 2013 1. When counterfeits raise the appeal of luxury brands, Marketing Letters, Vol. 23, Issue 3, pp. 807-824, 2012, (DOI 10.1007/s11002-012-9190-5), (With S. Romani, G. Gistri) 2. Examining the Boundary Conditions of Customer Citizenship Behaviours: A Focus on Consumption Ritual, Journal of Strategic Marketing, 2011, December, Vol. 19 (7), pp. 619-631, http://dx.doi.org/10.1080/0965254x.2011.603053, (With C. Gilde, S. Pervan, C. Strong) 3. Voluptas, Goddess of Sensual Pleasure: How Consumers Deal with Pros and Cons of Voluptuary Consumption, European Advances of Consumer Research, 2010, (With L. Zarantonello, D. Dalli; Extended Abstract) 4. Consumption practices of counterfeit luxury goods in the Italian context, Journal of Brand Management, 2009, February, Volume: 16, Issue: 5/6, pp. 364-374, (With G. Gistri, S. Romani, S. Pace, V. Gabrielli, S. Grappi) 5. Managerial Gaps in E-banking Quality Drivers: An Empirical Assessment, The E- Business Review, 2009, Volume IX, pp. 93-97, (With M.H. Shah, W. Ahmed, V. Morabito) 6. Business-to -business marketing and globalization: two of a kind, International Marketing Review, 2008, Vol. 25, Issue 5, pp. 481-486, (With P. Matthyssens, A. Kirca) 7. YouTube: an opportunity for consumer narrative analysis?, Qualitative Market Research: an International Journal, 2008, Vol. 11, N. 2, pp. 213-226

Stefano PACE 7 8. Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts, European Advances of Consumer Research, 2008, Vol. 8, (With D.J. Park, S. Deshpande, B. Cova; Extended Abstract) 9. Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services, European Advances of Consumer Research, 2008, Vol. 8, (With B. Cova, A. Carù; Extended Abstract) 10. Global Brand Communities across Borders - The Warhammer Case, International Marketing Review, 2007, Vol. 24, N. 3, pp. 313-329., (With B. Cova, D. Park) 11. Brand Community of Convenience Products: New Forms of Customer Empowerment The case my Nutella The Community, European Journal of Marketing, 2006, Vol. 40 No. 9/10, pp. 1087-1105., (With B. Cova) 12. Do costs matter in ASP sourcing decisions?, International Journal of Digital Accounting Research, 2006, Volume 6, Number 12, July-December, pp. 121-139., (With V. Morabito) 13. ERP Marketing for SME's: Research on Italian Resellers, European Management Journal, 2005, Vol. 23, N. 5, pp. 590-598., (With V. Morabito, P. Previtali) 14. Look what they ve done to my brand: clashes of brand tribes, European Advances of Consumer Research, 2005, Vol. 7, (With B. Cova; Abstract) 15. Superior service in project business: Lessons from the Andria case, European Management Journal, 2004, Vol. 22, Issue 5, pp. 532-545., (With A. Carù, B. Cova) 16. Miracles or Love? How Religious Leaders Communicate Trustworthiness through the Web, Journal of Religion and Popular Culture, 2004, Volume VII, Summer., (Sole author) 17. The social structure of a virtual community and the consequences for the e-marketer, ALCANCE, 2003, Volume 10, No. 3, December; pp. 559-573, (Sole author) On Adaptive Emergence of Trust Behavior in the Game of Stag Hunt, Group Decision and Negotiation, 2002, Vol. 11, Issue 6, pp. 449-467, (With C. Fang, S. Kimbrough, A. Valluri, Z. Zheng) 18. Verso l Impresa Virtuale e Oltre, Società dell Informazione, 1999, Anno VII, n. 3., (With A. Fiocco, R. Scase 1999) 19. National (Italian) refereed journals, Gli effetti della contraffazione sui fashion brand originali: un indagine empirica, Mercati & Competitività, 2011, N. 1, Mercati & Competitività, (With G. Gistri, S. Romani, L. Masserini) 20. Branding Tribale su Internet: my Nutella The Community, Micro&Macro Marketing, 2007, N. 1, Aprile, pp. 165-182., (With B. Cova) 21. Marketing degli ERP per le PMI: un indagine empirica sui resellers italiani, Economia & Management, 2005, N. 4 (Luglio-Agosto), (With V. Morabito, P. Previtali) Chapter in Books International Books 1. Corporate Brand: Expert Interviews, In TC Melewar, Sharifah Faridah Syed Alwi (eds.): Corporate branding: areas, arenas and approaches, Pages: 230-245., Publisher: Routledge, ISBN (paperback). 978-0-415-72112-7, ISBN (hardback): 978-0-415-72111-0, 2015, (Sole author)

8 Stefano PACE 2. Control and Power in Online Consumer Tribes: the Role of Confessions, In Russel W. Belk, Linda Price, Lisa Peñaloza (Eds.): Research in Consumer Behavior, Volume: 15, pp. 327-352, 2013, ISSN: 0885-2111/doi:10.1108/S0885-2111(2013)0000015020, (With A. Fyrberg-Yngfalk, B. Cova, P. Skålén) 3. What is the harm in fake luxury brands? Moving beyond the conventional wisdom, In Wiedmann, K.P. and Hennigs, N. (Eds.), Luxury Marketing. A Challenge for Theory and Practice, Springer Gabler, Berlin, Germany, 2013, ISBN: 978-3-8349-4398-9 (Print) 978-3-8349-4399-6 (Online), (With A. Ahuvia, G. Gistri, S. Romani) 4. Tailgating and alcohol consumption by sport fans (provisional title), In Christian Gilde, Michael Malec (Eds): Handbook of Sports Marketing (provisional title), Forthcoming 2015, (With C. Gilde) 5. Citizens on YouTube: Research-Method Issues, In Carlos Nunes Silva (Ed.), Online Research Methods in Urban and Planning Studies: Design and Outcomes, IGI Global, 2012, DOI: 10.4018/978-1-4666-0074-4, ISBN13: 9781466600744, ISBN10: 1466600748, EISBN13: 9781466600751, (Sole author) 6. Tribal Entrepreneurship: Consumer Made and Creative Communities as Marketmakers, In A. Carù, K. Tollin (Eds.), Strategic Market Creation. A New Perspective on Marketing and Innovation Management., John Wiley & Sons, 2008, (With B. Cova) 7. Methods of Research in Virtual Communities, In Margherita Pagani (Ed.), Encyclopaedia of Multimedia Technology and Networking, IDEA Group, 2008, pp. 585-592., (Sole author) 8. Internationalization of a Craft Enterprise through a Virtual Tribe: Le Nuvole and the Pipe-Smoker Tribe, In B. Cova, R.V. Kozinets, A. Shankar (Eds.) Consumer Tribes: Theory, Practice, and Prospects, Oxford, UK: Elsevier, 2007, (With L. Fratocchi, F. Cocciola) 9. Seeking Community through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers Communities across Borders, In B. Cova, R.V. Kozinets, A. Shankar (Eds.) Consumer Tribes: Theory, Practice, and Prospects, Oxford, UK: Elsevier, 2007, (With D. Park, S. Deshpande, B. Cova) 10. Heuristics and Network Position: A Cognitive and Structural Framework on Innovation, In Arturo Capasso, Giovanni Battista Dagnino, Andrea Lanza (Eds.), Strategic Capabilities & Knowledge Transfer Within & Between Organizations, Cheltenham, UK: ELGAR, 2005, (With A. Cirrincione) National (Italian) Books 1. Le scelte dei consumatori e le conseguenze per le marche, In Marco Belfanti (editor): Chi ha paura della contraffazione? Il mercato dei falsi tra strategie economiche e comportamento dei consumatori, EGEA, Milan, 2013 (June), pp. 101-124, ISBN/EAN: 9788823843769, (With D. Dalli, G. Gistri, S. Romani) 2. Digital Marketing, In Enrico Valdani (Editor): Marketing Management, EGEA, 2011, (With M. Pagani, S. Vianello) 3. Marketing dei Servizi, In Enrico Valdani (Editor): Marketing Management, EGEA, 2011, (With A. Carù, A. Ordanini) 4. Servizi e Soluzioni nelle Relazioni di Mercato, In Sandro Castaldo: Marketing e Fiducia, Il Mulino, 2009, (With A. Carù)

Stefano PACE 9 5. Marketing delle Reti Virtuali e Sociali, In Enrico Valdani, Fabio Ancarani (Editors): Marketing Strategico, Volume 2, Milano: EGEA, 2009, (Sole author) 6. Socialità e consumo: il caso Sprite Yard, In Vito Di Bari (Editor): WEB 2.0, Il Sole 24 Ore, 2008, (Sole author) 7. La Leggenda del Teddy Bear Virus. Un Caso di Pseudodiagnosticità Cognitiva?, In Paolo Toselli, Stefano Bagnasco (Editors): Le Nuove Leggende Metropolitane, Avverbi Editore, 2005, (Sole author) 8. Il Costo per Contatto nelle Manifestazioni Fieristiche, In F. Golfetto (Editor): Fiere e Comunicazione. Strumenti per le Imprese e il Territorio, Milano: EGEA, 2004, (With F. Golfetto) 9. Linux, In L. Fratocchi, A. Moretti, Strategia e Marketing d Impresa, Milano: McGraw- Hill, 2001, (With L. Fratocchi) 10. Iridium Calling Planet Earth, In L. Fratocchi, A. Moretti, Strategia e Marketing d Impresa, Milano: McGraw-Hill, 2001, (With A. Fiocco, L. Fratocchi) Papers published in conference proceedings 2015 1. Crisis congruence and corporate reputation: the moderating role of product involvement, EMAC 44th Annual Conference, Leuven, Belgium, 26-29 May 2015, (With G. Gistri, M. Corciolani) 2. Digital paradigm: a monadic approach to understand the augmented consumer, 8 th Workshop on Interpretive Consumer Research, University of Edinburgh, 16-17 April 2014, (With S. D Antone) 3. The effects of brand loyalty on the emotional reactions to a luxury brand crisis: the Moncler case, 2015 Global Fashion Management Conference at Florence, University of Florence, Florence, Italy, 25-28 June 2015, (With G. Gistri, M. Corciolani) 2014 1. L impatto della crisi del brand sui clienti attuali e potenziali, 9th Annual Conference SIM (Sociaetà Italiana Marketing), Università di Modena e Reggio Emilia, Modena, Italia, 18.19 September 2014, (With G. Gistri, B. Balboni) 2. The effects of social media on brand attitude and WOM during a brand crisis: the case of Barilla, 19th Corporate and Marketing Communications Conference, Università Cattolica, Milan, 3-4 April 2014, ISBN (electronic edition): 978-88-6780-087-2, (With B. Balboni, G. Gistri), Best Paper Award 3. Dimensions of the user digital experience on social networking sites: the case of luxury brands fan pages, 19th Corporate and Marketing Communications Conference, Università Cattolica, Milan (Italy), 3-4 April 2014, ISBN (electronic edition): 978-88- 6780-087-2, (With L. Arnone, A. Geerts) 4. Social Media and Consumers Reactions to Brand Crisis: The Case of Barilla, EMAC European Marketing Academy Conference, Valencia University, Valencia (Spain), 3-6 June 2014, ISBN: 978-84-697-0220-8, (With B. Balboni, G. Gistri) 5. Shaping Work-Life Balance in E-Commerce Marketplaces: Women Entrepreneurs on Etsy, CCT - Consumer Culture Theory Conference, Aalto University, Helsinki (Finland), 26-29 June 2014, Poster presentation, (Sole author)

10 Stefano PACE 2013 1. Consumer Culture Theory Conference; 12-16 June 2013; Tucson, USA Title of the article: Control and Power in Online Consumer Tribes: the Role of Confessions (With Anna Fyrberg-Yngfalk, Bernard Cova, Per Skålén, (In the above CCT conference, I also had the role of session chair) 2. Interpretive Consumer Research Workshop; 11-12 April 2013; Brussels, Belgium, Title: Confessions inside Consumer Tribes: Reframing Control through Pastoral Power, (With Anna Fyrberg-Yngfalk, Bernard Cova, Per Skålén) 3. Conference: EMAC Conference (European Marketing Academy); 4-7 June 2013; Istanbul, Turkey, Title: The effects of luxury conceptualization on counterfeit possession: an empiricial exploration with consumers, (With Giacomo Gistri, Simona Romani) Before 2013 1. Collateral damage effects of non-deceptive counterfeits on legitimate brands, ACR Conference 2011 - The Association for Consumer Research Annual North American Conference, St. Louis, U.S.A. October 2011, (With A. Ahuvia, G. Gistri, S. Romani, L. Masserini) 2. Brand as rupa : Buddhist psychology and brand experience, Brands as Religions - 1st International conference on the Marketization of Religion and Spirituality, Université de Lausanne (HEC Lausanne; Faculté de théologie et des sciences des religions); Switzerland - October 2011, (Sole author) 3. Contributive Behavior in Online Groups: Preliminary Findings Towards a Scale, SIM Conference - Società Italiana Marketing, Italian Marketing Society, Rome September 2011, (With A. Cirrincione, M. Pagani) 4. The effects of luxury conceptualization on counterfeit purchase an empirical study, 1st International Conference on Luxury and Counterfeiting: Issues, Challenges and Prospects, Université Wesford Genève, Switzerland June 2011, (With G.Gistri, S Romani) 5. Value Creation Co-Practices: Methodological and Theoretical Considerations for Studying Community-Firm Collaborations, ICR Conference Interpretive Consumer Research Conference, University of Southern Denmark, Odense, Denmark May 2011, (With B. Cova, P. Skålen) 6. Counterfeiting and luxury goods: an exploration of positive effects, EMAC Conference 2011 (European Academy of Marketing), Ljubljana, Slovenia May 2011, (With G. Gistri, S. Romani) 2010 1. 2010 EACR Conference (European Association for Consumer Research), Royal Holloway, University of London - 30th June - 3rd July, 2010, S. Pace, L. Zarantonello, D. Dalli: Voluptas, Goddess of Sensual Pleasure: How Consumers Deal with Pros and Cons of Voluptuary Consumption 2. ICAR/ NACRE Symposium 2010 (International Centre for Anti-consumption Research / New Approaches to Consumer Resistance), Anti-consumption and Consumer Resistance: Concepts, concerns, conflicts, and convergence, Euromed Management, Marseille June, 25-26 th, 2010, S. Pace: «Have you Heard that» Anti-Consumption Morals of Urban Legends

Stefano PACE 11 3. 39 th EMAC Conference (Academy of Marketing Conference), S. Pace, C. Gilde: Pre- Rituals of Consumption, Copenhagen, June 1-4 2010 4. 9 th International Marketing Trends Conference, Università Ca Foscari, Venice, January 21-23, 2010, G. Gistri, S. Pace, S. Romani: È contraffatto? Allora è di lusso! Gli effetti della contraffazione sull introduzione di un nuovo marchio di abbigliamento di lusso nel mercato italiano 2009 1. VI Convegno SIM (Società Italiana Marketing), Università di Firenze, 6-7 Novembre 2009, S. Pace, G. Gistri, S. Romani, L. Masserini: Gli effetti della contraffazione sui brand originali: un analisi dell effetto di sostituzione nel contesto degli accessori di moda 2008 1. 7 mo International Congress on Marketing Trends, Venezia, 25-26 January 2008, G. Gistri, S. Romani, S. Grappi, S. Pace, V. Gabrielli: Il consumatore e i prodotti contraffatti: un indagine esplorativa sul processo di acquisto e le pratiche di consumo 2007 1. 4 th Workshop on Interpretive Consumer Research, Marseille, France, 26-27 April, 2006, S. Pace: YouTube: an Opportunity for Consumer Narrative Analysis? 2. European Conference of the Association for Consumer Research, Milan, July 11-14, 2007, D.J Park, S. Deshpande, B. Cova, S. Pace Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts 3. European Conference of the Association for Consumer Research, Milan, July 11-14, 2007, B. Cova, A. Carù, S. Pace Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services 4. 6 th International Congress on Marketing Trends, Paris, 26-27 January 2007, C. Chizzoli, S. Pace, D. Rinallo The relative impact of demand proximity and supply aggregation on exhibitor evaluation of international trade fairs 2006 1. 26 th SMS (Strategic Management Society) Conference, Vienna, Austria, October 29- November 1, 2006, A. Cirrincione, S. Pace: The Role of Governance Structure in the Strategic Resources Development 2. 22 nd IMP Conference (Industrial Marketing and Purchasing Group), Milan, 7-9 September 2006, S. Pace, G. Miniero: Does advertising communicate competence in B2B? A content analysis in the fashion industry 3. 22 nd IMP Conference (Industrial Marketing and Purchasing Group), Milan, 7-9 September 2006, Chizzoli, S. Pace, D. Rinallo: The relative impact of demand proximity and supply aggregation on exhibitor evaluation of international trade fairs 2005 1. 21 st IMP Conference (Industrial Marketing and Purchasing Group), Rotterdam, The Netherlands, 30 August 3 September 2005, Cova, S. Pace, R. Salle: Expectation Management in Project Business. A Question of Renunciation

12 Stefano PACE 2. European Association for Consumer Research (EACR) Conference, Göteborg, Sweden; 15-18 June, 2005, Cova, S. Pace: Look What They ve Done to My Brand: Clashes of Brand Tribes 3. 34 th EMAC Conference, European Marketing Academy, Milan, May 25-27, 2005; S. Pace, A. Cirrincione: How Museum s Brand Name Affect the Perception of the Artwork: an Empirical Investigation 4. 34 th EMAC Conference, European Marketing Academy, Milan, May 25-27, 2005, Cova, S. Pace: Tribal Branding on the Net: the Nutella Case 5. 32 nd Annual AIB Conference, Academy of International Business, University of Bath April 8-9, 2005, S. Pace, L. Fratocchi, F. Cocciola (2005): Tribal marketing as a Method for SME s virtual internationalization: Le Nuvole Case Study ; Proceedings of the ISBN 0 86197 133 7 6. 8 th International Conference on Arts and Cultural Management; AIMAC International Association of Arts & Cultural Management, July 3-6, 2005; HEC Montréal, Montréal, Canada, S. Pace, A. Cirrincione: How Museum s Brand Name Affect the Perception Through Imaginative Experience: an Empirical Investigation 7. 4 th International Congress on Marketing Trends, January 21-22 nd, 2005 ESCP-EAP Paris, Chizzoli, S. Pace: Competence-Based Communication: theoretical insights and empirical findings in the Initial Public Offering setting 8. 3 rd Workshop on Trust Within and Between Organizations, Amsterdam, The Netherlands; 27-28 October 2005, Cirrincione, S. Pace: The Role of Governance Structure in Trust Development: the Microfinance Case 2004 1. 20 th Annual IMP Conference (Industrial Marketing & Purchasing), Copenhagen, 2-4 September 2004, S. Pace, B. Calisti, B. Cova, R. Salle: Social Acceptability in Small Scale Projects: Insights from two Construction Projects 2. 8th International Research Seminar in Service Management, La Londe les Maures, France - June 8-11, 2004, A.Carù, B. Cova, S. Pace: Superior service in project business: Lessons from the Andria case 3. Annual Conference of IBA (International Business Association), 8-13 June 2004, Turin (Italy), S. Pace, L. Fratocchi, F. Cocciola: Tribal Marketing and Virtual Internationalization of SMEs: a Possible Liaison? Some Insights from Pipe.it Case 4. Association for Business Communication Conference (ABC), 6 th European Convention, May 21-22 2004, Milan, (Italy), S. Pace: Competence-Based Communication through Advertisements in the B2B Fashion Sector 5. 9 th International Conference on Corporate and Marketing Communications, April 5-6 th 2004; Warwick Business School, University of Warwick, Coventry, United Kingdom, C. Chizzoli, S. Mola, S. Pace: Advertising for Listing: Empirical Analysis of Italian IPOs 2003 1. International Congress on Marketing Trends, Venezia, Università Ca Foscari; November 28-29 th, 2003, C. Chizzoli, S. Mola, S. Pace: Advertising for Listing

Stefano PACE 13 2. 34 th EURAM (European Academy of Management) Conference, 2003; Milan, April, Cirrincione, S. Pace: Creativity and Network Position: a Cognitive Perspective on Innovative Capability 3. 34 th EURAM (European Academy of Management) Doctoral Pre-Conference, 2003; Milan, April, S. Pace: Fiducia e Comunità Virtuali 2002 1. Academy of Management Conference. Denver, Colorado (U.S.A), 2002 August, Fang, S. Kimbrough, S. Pace, A. Valluri, E. Zheng Evolution of Trust in Organizations: a Learning Perspective 2001 1. Workshop on Trust Within & Between Organizations, EIASM International Conference (European Institute for Advanced Studies in Management), Amsterdam, Netherlands, November 2001, Fang, S. Kimbrough, S. Pace, A. Valluri, E. Zheng: Evolution of Trust in Organizations: a Learning Perspective 2. Conference SISEI (Società Italiana per gli studi di Economia d Impresa), L impresa e- based nella nuova economia digitale, Milano, 10 Febbraio 2001, Chizzoli, M. Folcia, S. Pace: Property rights view nel rapporto operatore di rete-fornitore di contenuto Technical Reports or major consulting reports 1. Research report for Confindustria Ancona, 2013, (Sole author) OTHER PERSONAL INFORMATION Languages Spoken, written and read: Italian (mother-tongue), English (second language), French (basic)