NIELSEN SERVICES FOR BOOKSELLERS

NIELSEN SERVICES FOR BOOKSELLERS

NIELSEN BOOKDATA SERVICES Nielsen is the leading provider of book information, playing a pivotal role within the trade. We offer the most comprehensive and trusted source of bibliographic data and associated services in the UK and internationally. We provide our data services to thousands of customers across a wide range of market sectors, so we are well placed to bring together a wealth of expertise for your benefit. 2 NIELSEN SERVICES FOR BOOKSELLERS

A ONE-STOP SOLUTION FOR YOUR DATA NEEDS Our unique range of services provides integrated solutions for booksellers: One source of trusted and consistent data to select your new and backlist titles Complements the experience and local knowledge of staff, using independent and objective sales information so you buy the bestselling titles, ensuring good stock turn Electronic trading services to improve your work processes and speed up order turnaround You can receive retail sales information to inform your business decisions if you provide your weekly sales data to our UK Total Consumer Panel Our services help you not only meet, but exceed your customers demands and expectations whilst saving you time and money. SEARCH & SELECTION Whatever your business requirement searching for new titles, responding to customer enquiries or replenishing stock Nielsen BookData Online provides comprehensive, timely and accurate information: Nielsen BookData Online is a fast, flexible and efficient means of gaining timely, accurate information, to check bibliographic detail and the latest price and availability (real time data from participating distributors). You can also check which titles are selling and rank by sales position, ensuring you have the most popular titles in stock. You can order online and your orders are automatically routed to the correct distributor or wholesaler and you can track your order and history for up to 6 months. KEY BENEFITS One source of search & selection Latest price & availability Sort results by sales ranking Order online & track orders Set up new title alerts www.nielsenbookdataonline.com FREE trial available to see the benefits first hand! Copyright 2013 The Nielsen Company 3

JOSÉ VÍLCHEZ, COMMERCIAL DIRECTOR, LIBRERÍAS DÍAZ DE SANTOS, SPAIN, COMMENTS ON NIELSEN BOOKDATA ONLINE: BOOKDATA ONLINE IS AN ESSENTIAL TOOL FOR LIBRERÍAS DÍAZ DE SANTOS Founded in 1948, Librerías Díaz de Santos has an online book shop and several stores located around Spain. They are also a library supplier and an academic publisher specializing in scientific and technical publications. WE HAVE BEEN USING BOOKDATA ONLINE FOR MANY YEARS AND COULD NOT FUNCTION DAILY WITHOUT IT. IT IS ESSENTIAL NOT ONLY AS A FEED FOR ALL THE NEW TITLES ENTERING OUR SYSTEM, BUT A CHECK SYSTEM FOR AVAILABILITY, DISTRIBUTION, PRICE, ETC. HAVING ALL THIS INFORMATION IN ONE DATABASE MAKES IT INDISPENSABLE FOR OUR DOCUMENTATION DEPARTMENT. 4 NIELSEN SERVICES FOR BOOKSELLERS

ONLINE AND OFFLINE SALES - SEE THE BENEFITS 178% NO ENHANCED METADATA ELEMENTS 1 ENHANCED METADATA ELEMENT 2 ENHANCED METADATA ELEMENTS 3 ENHANCED METADATA ELEMENTS 4 ENHANCED METADATA ELEMENTS ONLINE SALES PER ISBN 124% INCOMPLETE BIC OR IMAGE COMPLETE BIC WITH IMAGE OFFLINE SALES PER ISBN Ensuring that all four key enhanced metadata elements (long and short descriptions, reviews, and author biography) are present on the product records you offer through your online shop will help increase sales. Copyright 2013 The Nielsen Company 5

IMPROVING YOUR CUSTOMERS ONLINE EXPERIENCE Our research shows that online sales can increase by up to 178% if title records have four key metadata elements: long and short descriptions, author biogs and reviews; in addition jacket images enhance your online presence ensuring your customers have the most comprehensive information to aid their purchasing decisions. Using Nielsen BookData Record Supply service allows you to compete online with your competitors. The service can provide up-dates at a frequency of your choosing ensuring your website offers the latest titles with the most relevant information data includes print and e-books, audio books, CDs, DVDs and videos. KEY BENEFITS Save time by using a single data source Improve the user experience Online sales can increase by up to 178% Make the best use of your limited budgets Nielsen offers high quality content, including jackets and descriptions 6 NIELSEN SERVICES FOR BOOKSELLERS

ROD YOUNGER, FOUNDER OF BOOKS4SPAIN, EXPLAINS THE IDEA BEHIND BOOKS4SPAIN AND HOW IT CAME TO FRUITION: OUR INTENTION IS TO REPLICATE ONLINE THE EXPERIENCE OF AN INDEPENDENT BOOKSHOP, PREDOMINANTLY BY PROVIDING AN INTERESTING SELECTION OF BOOKS, A USER FRIENDLY INTERFACE, HIGH LEVELS OF CUSTOMER SERVICE AND REVIEWS OF BOOKS BY EXPERTS IN THEIR FIELD. NATURALLY, AN INTERESTING SELECTION OF BOOKS IS AT THE CORE OF OUR OFFERING. FROM THE VERY BEGINNING WHEN WE WERE RESEARCHING WHETHER THERE WERE SUFFICIENT NUMBERS OF INTERESTING BOOKS AND E-BOOKS TO JUSTIFY ESTABLISHING BOOKS4SPAIN, NIELSEN PROVED INCREDIBLY HELPFUL GIVING US ACCESS TO THEIR NIELSEN BOOKDATA ONLINE SERVICE SO WE COULD UNDERTAKE OUR MARKET RESEARCH WITHOUT WHICH WE WOULD NOT HAVE BEEN ABLE TO DETERMINE THE FEASIBILITY OF BOOKS4SPAIN. SUBSEQUENTLY, WE SUBSCRIBED TO NIELSEN BOOKDATA ONLINE WHICH WE HAVE FOUND INVALUABLE IN BEING ABLE TO IDENTIFY BOOKS WHICH ARE SUITABLE FOR BOOKS4SPAIN GIVEN THE FLEXIBILITY OF THE SEARCH CRITERIA SOMETHING OUR WHOLESALER S DATA FEED DOES NOT PROVIDE. IT S EASY TO USE, WITH CREATING AND SAVING LISTS AT THE CORE OF THE SERVICE FOR US. WE ALSO RECEIVE AN ON-DEMAND DATA FEED VIA THE NIELSEN RECORD SUPPLY SERVICE WHICH MY PROGRAMMERS TELL ME IS VERY CLEAN AND EASY TO PROCESS AND THE CUSTOMER SERVICE IS EXCELLENT. WORKING WITHOUT NIELSEN S RANGE OF INFORMATION SERVICES WOULD BE MUCH MORE TIME CONSUMING AND LABOUR INTENSIVE. We print this endorsement that was received shortly before the sudden death of Rod Younger. Books4Spain s shareholders know that he couldn t have achieved the high quality of the business without the efficient services of Nielsen BookData Online. Campbell D Ferguson. Director. Copyright 2013 The Nielsen Company 7

OTHER SERVICES FROM NIELSEN: ELECTRONIC TRADING WITH OUR NIELSEN BOOKNET SERVICE Our Nielsen BookNet TeleOrdering routing service is at the forefront of electronic ordering in the book trade. Our services are used by the majority of booksellers in the UK and internationally. Our Nielsen BookNet Business Messaging Service is the market leader and enables the exchange of data direct between computers with little or no human intervention. Electronic Data Interchange (EDI) is the accepted way of communicating routine commercial messages from business to business in standard formats. You can send and receive quotes, orders, order response, order fulfilment, and returns notes across our network. It is secure and auditable. KEY BENEFITS Trade electronically with 60,000 suppliers Receive order acknowledgements from over 34,000 suppliers Track orders and order history for up to 6 months Receive electronic business messages from trading partners Download order status, acknowledgements and delivery notes 8 NIELSEN SERVICES FOR BOOKSELLERS

RETAIL SALES ANALYSIS FROM OUR NIELSEN BOOKSCAN SERVICE We collect retail sales data for print books (via shop and EPOS systems) from over 6,500 retailers in the UK. In return for your sales data we provide you free access to the Top 5,000 TCM chart and each week the Top 100 UK Independent chart as well as a range of nine genre Top 100 charts. This is exclusive to panel participants. If you are based in Ireland then you receive the Top 1,000 ICM chart each week. KEY BENEFITS Analyse book sales to see the trends Monitor your market share each week and spot bestsellers early Improve your stock turn Reduce returns and admin costs Improve your customer service USEFUL INFORMATION: STANDARD ADDRESS NUMBER (SAN) IN ORDER TO TRADE WITHIN THE BOOK INDUSTRY YOU NEED TO HAVE A SAN. THIS IS A UNIQUE IDENTIFIER THAT IS ASSIGNED TO A SPECIFIC GEOGRAPHICAL ADDRESS. NIELSEN IS APPOINTED TO ISSUE SANS/GLNS ON BEHALF OF BOOK INDUSTRY COMMUNICATION (BIC). FOR MORE INFORMATION VISIT OUR WEBSITE: WWW.SAN.NIELSENBOOK.CO.UK Copyright 2013 The Nielsen Company 9

We have knowledgeable staff with years of experience and offer high levels of service and support. We can provide integrated solutions which help you to support your business, from search and selection through to improving your online offering and customer experience; improving sales, stock turnaround and customer service. We can offer you tailored services to meet your business needs contact us to find out more: UK Paul Dibble Head of Data Sales Mobile: +44 (0)7919 395 685 Email: Paul.Dibble@nielsen.com Helen Anderson Key Account Manager Mobile: +44 (0)7919 395 686 Email: Helen.Anderson@nielsen.com Export: Melanie Brassington Export Sales Manager Direct Line: +44 (0)1483 712 275 Mobile: +44 (0)7825 454 743 Email: Melanie.Brassington@nielsen.com Huma Ashraf Export Sales Manager Direct line: +44 (0)1483 712 292 Mobile: +44 (0)7772 444 785 Email: Huma.Ashraf@nielsen.com Email: retailers.book@nielsen.com Email: customerservices.book@nielsen.com UK & International Tel: +44 (0)1483 712 200 Fax: +44 (0)1483 712 201 Email: sales.book@nielsen.com Website: www.nielsenbookdata.co.uk Technical Help Desk: Tel: +44 (0)1483 712 260 Email: help.book@nielsen.com South Africa SAPnet is our exclusive distributor: 98 Beach Road, 1st Floor Metropole Plaza, Strand Western Cape RSA Tel: +27 21 853 3564 Fax: +27 21 853 3479 Email: data@sapnet.co.za Website: www.sapnet.co.za India 1-3rd Floor, Bharat Yuvak Bhawan 1, Jai Singh Road, New Delhi 110 001 India Tel: +91 (0)11 6602 9000/9100 Fax: +91 (0)11 6602 9099 Email: Vikrant.Mathur@nielsen.com Website: www.nielsenbookscan.co.uk www.nielsenbook.co.uk Australia Nielsen BookData The Nielsen Centre 11 Talavera Road Macquarie Park NSW 2113 Australia Tel: +61 2 8873 7450 Fax: +61 2 8873 7217 Email: info@nielsenbookdata.com.au Website: www.nielsenbookdata.com.au Nielsen ISTC Agency Email: istc@nielsenbookdata.co.nz New Zealand Nielsen BookData P.O. Box 46-018, Herne Bay Auckland 1147 New Zealand Tel: +64 (0)9 360 3294 Fax: +64 (0)9 360 8853 Email: info@nielsenbookdata.co.nz Email: istc@nielsenbookdata.co.nz Website: www.nielsenbookdata.co.nz Asia Pacific Nielsen BookData Information Services Email: info@nielsenbookdata.biz Website: www.nielsenbookdata.biz Copyright 2013 Nielsen Book Services Limited Nielsen and the Nielsen logo are trademarks for Nielsen Holdings N.V. (NYSE: NLSN) 10 NIELSEN SERVICES FOR BOOKSELLERS

ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. Copyright 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 13/6831