2013 Home Box Office, Inc. All rights reserved. HBO and all related programs are the property of Home Box Office, Inc. 2012 Visiona Romantica, Inc. All Rights Reserved. 2012 Lions Gate Films Inc. and Alcon Entertainment, LLC. All rights reserved. 2012 Columbia Pictures Industries, Inc. All Rights Reserved. Marvel, and the names and distinctive likenesses of Spider-Man and all other Marvel characters: and TM 2012 Marvel Entertainment, LLC & its subsidiaries. All Rights Reserved. 2012 Danjaq, United Artists, CPII. 007 and related James Bond Trademarks, TM Danjaq. Sky Deutschland Q2 2013 Results 6 August 2013
Increasing operating momentum Total subscribers (in 000) Net growth Gross Additions (in 000) Churn 12 month rolling churn rate Quarterly annualized churn rate 2
Outstanding demand for HD and Sky+ HD subscribers Sky+ subscribers Premium HD subscribers at end of period (in '000) Premium HD penetration rate Sky+ subscribers at end of period (in '000) Sky+ penetration rate 3
Strong growth of Sky Go and Sky Zweitkarte Sky Go Customer Sessions* (in m) Second Smartcard Subscribers Second smartcard subscribers at end of period (in '000) Second smartcard penetration rate * Service started in April 2011 4
ARPU, revenues and costs ARPU (in, monthly) Q2 Q1 Revenues (in m) Q2 Q1 Costs (in m, excluding depreciation) 5
Continued ARPU improvement Total subs: 3,453m ARPU: 33.74 Total subs: 3,132m ARPU: 32.16 < 30 30-40 40-50 50-60 > 60 Game of Thrones 2013 Home Box Office, Inc. All rights reserved. HBO and all related programs are the property of Home Box Office, Inc. 6
EBITDA (in m) Der Hobbit - Eine unerwartete Reise 2012 Warner Bros. Entertainment Inc. and Metro-Goldwyn-Mayer Pictures Inc. 7
Cash Flow Cash flow Q2 2013: -18.0m 30.2m cash from operating activities 43.1m cash used for investing activities 5.1m cash used for financing activities Net debt 303.1m* Liquidity headroom of 300.8m* * As of 30 June 2013 Die fantastische Welt von Oz Disney Enterprises, Inc. All Rights Reserved. 8
New season begins 9
Great service enhancements All Bundesliga matches as well as Sky Sport News HD are now also available on Sky Go via 3G and 4G Sky Sport News HD datacenter now on the iphone and ipod touch 10
Great content enhancements Long-term extension of exclusive agreement with MGM Multi-year extension of English Premier League live and exclusive Multi-year extension of Golf US Open, The Open and the PGA Championship live and exclusive New Sport 1 US HD channel launched exclusively available to satellite customers Skyfall 2012 Danjaq, United Artists, CPII. 007 and related James Bond Trademarks, TM Danjaq. 11
Introducing the Sky HD Fan Zone Brand-new HD Sport Multifeed service all games, all goals, all HD Starting 10 August, customers can watch, navigate and keep up to date with multiple matches at the same time all from one screen 12
Now available Sky Sport News HD app 13
Sky+ / 2TB now available for all cable customers 14
New IPTV and mobile distribution 15
Awards 16
The Amazing Spider-Man 2012 Columbia Pictures Industries, Inc. All Rights Reserved. Marvel, and the names and distinctive likenesses of Spider-Man and all other Marvel characters: TM and 2012 Marvel Entertainment, LLC & its subsidiaries. All Rights Reserved. Entering the next phase Entering the next phase 17
2013 Home Box Office, Inc. All rights reserved. HBO and all related programs are the property of Home Box Office, Inc. 2012 Visiona Romantica, Inc. All Rights Reserved. 2012 Lions Gate Films Inc. and Alcon Entertainment, LLC. All rights reserved. 2012 Columbia Pictures Industries, Inc. All Rights Reserved. Marvel, and the names and distinctive likenesses of Spider-Man and all other Marvel characters: and TM 2012 Marvel Entertainment, LLC & its subsidiaries. All Rights Reserved. 2012 Danjaq, United Artists, CPII. 007 and related James Bond Trademarks, TM Danjaq. Appendix
Subscribers and key metrics quarterly '000 Q2 13 Q1 13 Q4 12 Q3 12 Q2 12 Direct subscribers at beginning 3,405 3,363 3,212 3,132 3,085 Gross additions 131 137 260 188 124 Churn -84-95 -109-108 -77 Net growth 48 42 151 80 47 Direct subscribers at end 3,453 3,405 3,363 3,212 3,132 HD Welt subscribers at end of period 2,477 2,403 2,249 2,055 1,894 Premium HD subscribers at end of period 1,697 1,613 1,514 1,337 1,172 Premium HD penetration rate (in %) 49.1 47.4 45.0 41.6 37.4 Sky+ subscribers at end of period 1,171 1,065 929 730 584 Sky+ penetration rate (in %) 33.9 31.3 27.6 22.7 18.6 Second smartcard subscribers 393 375 346 293 248 Second smartcard penetration rate (in %) 11.4 11.0 10.3 9.1 7.9 Subscription ARPU (in, monthly) 33.74 33.15 32.77 32.22 32.16 Churn rate (in %, quarterly annualized) 9.7 11.3 13.3 13.7 9.9 Churn rate (in %, 12 month rolling) 12.0 12.0 11.8 11.8 11.5 Wholesale subscribers at end 124 125 125 126 129 Due to rounding differences of individual items, sums may not always add up. 19
Subscribers and key metrics year-on-year '000 Q2 13 Q2 12 Change (absolute) Change (in %) H12013 H12012 Change (absolute) Direct subscribers at beginning 3,405 3,085 320 10.4 3,363 3,012 351 11.6 Gross additions 131 124 7 6.0 269 279-10 -3.7 Churn -84-77 -7-8.7-179 -159-20 -12.3 Net growth 48 47 1 1.7 90 120-30 -24.9 Direct subscribers at end 3,453 3,132 321 10.2 3,453 3,132 321 10.2 HD Welt subscribers at end of period 2,477 1,894 583 30.8 2,477 1,894 583 30.8 Premium HD subscribers at end of period 1,697 1,172 525 44.8 1,697 1,172 525 44.8 Premium HD penetration rate (in %) 49.1 37.4 11.7-49.1 37.4 11.7 - Sky+ subscribers at end of period 1,171 584 587 >100 1,171 584 587 >100 Sky+ penetration rate (in %) 33.9 18.6 15.3-33.9 18.6 15.3 - Second smartcard subscribers 393 248 145 58.3 393 248 145 58.3 Second smartcard penetration rate (in %) 11.4 7.9 3.5-11.4 7.9 3.5 - Subscription ARPU (in, monthly) 33.74 32.16 1.58 4.9 33.43 32.03 1.40 4.4 Churn rate (in %, quarterly annualized) 9.7 9.9-0.2-10.5 10.4 0.1 - Churn rate (in %, 12 month rolling) 12.0 11.5 0.5-12.0 11.5 0.5 - Change (in %) Wholesale subscribers at end 124 129-5 -3.5 124 129-5 -3.5 Due to rounding differences of individual items, sums may not always add up. 20
Revenues and costs in m Q2 13 Q2 12 Change (absolute) Change (in %) H1 2013 H1 2012 Change (absolute) Change (in %) Revenues Subscription 347.0 300.0 47.1 15.7 683.6 590.4 93.2 15.8 Hardware 8.4 11.2-2.8-25.3 17.2 22.0-4.7-21.5 Wholesale 3.1 3.3-0.2-5.1 6.2 6.7-0.5-7.2 Advertising 8.7 6.0 2.7 45.2 17.5 12.3 5.2 42.7 Other 8.1 6.2 1.9 30.2 14.9 13.8 1.1 8.3 Total 375.4 326.7 48.7 14.9 739.4 645.1 94.3 14.6 Costs (including depreciation) Program 194.9 169.0 26.0 15.4 407.9 389.7 18.2 4.7 Technology 39.6 42.1-2.5-5.9 83.2 81.0 2.2 2.7 Hardware 19.9 13.8 6.1 43.9 40.9 28.9 12.1 41.9 Customer service and other cost of sales 21.6 19.1 2.5 12.9 43.3 40.0 3.4 8.4 Selling expenses 52.5 52.3 0.2 0.4 103.3 106.3-3.1-2.9 General and administrative expenses 31.9 25.9 6.0 23.1 62.9 53.3 9.5 17.8 Other operating expenses/income -0.2-1.8 1.6 89.8-2.9-4.2 1.2 29.2 Total 360.2 320.4 39.8 12.4 738.6 695.1 43.5 6.3 Depreciation included 21.6 16.8 4.8 28.8 41.7 32.5 9.3 28.6 Costs (excluding depreciation) 338.6 303.6 34.9 11.5 696.8 662.6 34.2 5.2 EBITDA 36.8 23.0 13.7 59.7 42.6-17.5 60.1 >100 Due to rounding differences of individual items, sums may not always add up. 21
Results in m Q2 13 Q2 12 Change (absolute) Change (in %) H1 2013 H1 2012 Change (absolute) Change (in %) Revenues 375.4 326.7 48.7 14.9 739.4 645.1 94.3 14.6 Operating expenses 338.6 303.6 34.9 11.5 696.8 662.6 34.2 5.2 EBITDA 36.8 23.0 13.7 59.7 42.6-17.5 60.1 >100 Depreciation and amortisation 21.6 16.8 4.8 28.8 41.7 32.5 9.3 28.6 Amortisation of subscriber base 0.3 0.3 0.0 0.0 0.7 0.7 0.0-0.4 EBIT 14.8 5.9 8.9 >100 0.1-50.7 50.9 >100 Financial result -14.2-19.3 5.1 26.5-35.9-35.5-0.5-1.4 Result before taxes 0.6-13.4 14.0 >100-35.8-86.2 50.4 58.5 Income taxes -1.6-0.4-1.2 >-100-2.7-0.6-2.1 >-100 Net income -0.9-13.8 12.8 93.3-38.5-86.8 48.3 55.6 Due to rounding differences of individual items, sums may not always add up. 22
Cash flow and net debt in m Q2 13 Q2 12 H1 2013 H1 2012 Cash flow from operating activities 30.2-5.1 47.8-27.1 Cash flow from investing activities -43.1-24.8-95.5-55.3 Cash flow from financing activities -5.1-9.2 223.5 40.9 Cash flow -18.0-39.1 175.8-41.6 in m 30.06.2013 31.12.2012 Cash and cash equivalents 180.1 4.3 Net debt 303.1 611.0 Due to rounding differences of individual items, sums may not always add up. 23
Disclaimer This presentation contains forward-looking statements based on the currently held beliefs and assumptions of the management of Sky Deutschland AG, which are expressed in good faith and, in their opinion, reasonable. Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance, or achievements of Sky Deutschland AG, or media industry results, to differ materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements. Given these risks, uncertainties and other factors, recipients of this document are cautioned not to place undue reliance on these forward-looking statements. Sky Deutschland AG disclaims any obligation to update these forward-looking statements to reflect future events or developments. Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable, no representation or warranty, expressed or implied, is made by Sky Deutschland AG with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. It is pointed out that the existing presentation may be incomplete or condensed, and it may not contain all material information concerning Sky Deutschland AG or the Sky Deutschland group. Sky Deutschland AG reserves the right to change and complete the information in this presentation without notice. 24
2013 Home Box Office, Inc. All rights reserved. HBO and all related programs are the property of Home Box Office, Inc. 2012 Visiona Romantica, Inc. All Rights Reserved. 2012 Lions Gate Films Inc. and Alcon Entertainment, LLC. All rights reserved. 2012 Columbia Pictures Industries, Inc. All Rights Reserved. Marvel, and the names and distinctive likenesses of Spider-Man and all other Marvel characters: and TM 2012 Marvel Entertainment, LLC & its subsidiaries. All Rights Reserved. 2012 Danjaq, United Artists, CPII. 007 and related James Bond Trademarks, TM Danjaq. 25