Top 10 Optimization Report

Transcription

1 Top 10 Optimization Report m Date: 22/06/2011 Recipient: Website, or Postal adress Created by WSC(WebServiceChoice) Team - PROFESSIONAL WEBSITE PROMOTION Created by Web Service Choice 1 of 65

2 Report overview This report helps you to optimize the web page " for a high ranking on Google.com (without Places) for the search term "car insurance online quote". web page Title: Affordable Car Insurance Discount Auto Insurance Rate Quotes Description: Affordable Car Insurance - You Could Save Over $500 A Year. Get A Free, Instant Online Auto Insurance Quote Now! competitors for the search term "car insurance online quote" on Google.com (without Places) 1 Title: Esurance Online Car Insurance - Get Quote & Save on Auto Insurance Description: See how much you can save on reliable, affordable car insurance. Get your free quote online or over the phone and compare auto insurance rates in minutes. 2 Title: New Insurance Quote - AAMI Description: Get an online insurance quote for your home or car. Includes information on AAMIs insurance policies. 3 Title: Car Insurance Cheap Car Insurance Budget Direct Australia Description: Car insurance quotes, cheap car insurance - Get an online car insurance quote and compare our comprehensive car insurance and third party insurance online. Budget Direct Australia, Multi Award Winning. Created by Web Service Choice 2 of 65

3 competitors for the search term "car insurance online quote" on Google.com (without Places) 4 Title: Car Insurance Quotes Online The General Auto Insurance Description: The General Car Insurance offers online auto insurance quotes for most drivers, even if you need high risk insurance. Try our Speedy Quote now, and receive your no-commitment online car insurance quote in two minutes or less. 5 Title: GEICO GEICO Car Insurance. Get online auto insurance quotes and save today. Free motorcycle quotes as well. Description: Free online car insurance quotes. More than auto insurance, get quotes for motorcycle insurance, ATV, RV, homeowners, renters, condo, mobile home, flood, boat, umbrella, life, identity theft protection and commercial insurance from GEICO. See how much you can save by getting a free online quote. 6 Title: Car Insurance - Save 10% on car insurance when you buy online with Allianz. Description: Get 10% off your car insurance when you buy online. Get a car insurance quote in 2 minutes. Allianz provides you with a world of protection. 7 Title: Cheap Online Car Insurance UK Home Insurance Quotes elephant.co.uk Description: Want to save on your car insurance? Get a cheap car insurance quote at elephant. For great value, seriously good car and home insurance go to elephant 8 Title: Allstate Car Insurance Quotes, Home Insurance, Financial Products and More Description: Allstate auto insurance quotes and anonymous ballpark estimates to help protect you, your family and your automobile. Insurance and financial products include car insurance, home insurance, business insurance, life insurance, IRAs and annuities. Created by Web Service Choice 3 of 65

4 competitors for the search term "car insurance online quote" on Google.com (without Places) 9 Title: Best Car Insurance Quotes & Auto Insurance Rates at Kanetix Description: Compare auto insurance quotes from Canada's top car insurance companies and you could save $600+. Get quotes and apply online today! 10 Title: Online Car Insurance Quote Terms - Just Car Insurance Description: Find information on the terms of our car insurance quotes. If you are having difficulty obtaining information on online car insurance or our quotes ask Just Car. Analyzed search terms 1. car insurance online quote 2. car 3. insurance 4. online 5. quote Top 10 Ranking Requirements Score 66% The Top 10 Ranking Requirements Score of 66% means that the web page meets only 66% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "car insurance online quote". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by Web Service Choice 4 of 65

5 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Essential (weighted most): 26 6 Very Important: 13 0 Important: 50 2 Moderately Important: 55 6 Slightly Important: 34 4 Total: Ranking Factors Performance 178 ranking factors passed 18 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by Web Service Choice 5 of 65

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7 Keyword use in document title Essential The document title is the text within the title>.../title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "car insurance online quote" in the document title and if it's important for Google.com (without Places). Example: title> web page title/title> Their contents Rank Keyword use in document title 1 Esurance Online Car Insurance - Get Quote & Save on Auto Insurance 2 New Insurance Quote - AAMI 3 Car Insurance Cheap Car Insurance Budget Direct Australia 4 Car Insurance Quotes Online The General Auto Insurance 5 GEICO GEICO Car Insurance. Get online auto insurance quotes and save today. Free motorcycle quotes as well. 6 Car Insurance - Save 10% on car insurance when you buy online with Allianz. 7 Cheap Online Car Insurance UK Home Insurance Quotes elephant.co.uk 8 Allstate Car Insurance Quotes, Home Insurance, Financial Products and More 9 Best Car Insurance Quotes & Auto Insurance Rates at Kanetix 10 Online Car Insurance Quote Terms - Just Car Insurance contents Affordable Car Insurance Discount Auto Insurance Rate Quotes for your document title Search term: "car insurance online quote" Number of keywords: all 0 0 Although none of the other pages uses this search term, it's usually advisable to add it. Keyword density: all 0% 0% Although none of the other pages uses this search term, it's usually advisable to add it. Search term: "car" Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 25% 10% OK OK Search term: "insurance" Created by Web Service Choice 7 of 65

8 for your document title Search term: "car insurance online quote" Number of keywords: 1 to 2 2 OK OK Keyword density: 11% to 25% 20% OK OK Search term: "online" Number of keywords: 0 to 1 0 You should use the search term "online" at least once. Keyword density: 0% to 13% 0% You should increase the keyword density for the search term "online". Search term: "quote" Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 25% 10% OK OK Keywords "car", "insurance", "online" or "quote" Number of keywords: 2 to 6 4 OK OK Keyword density: 8% to 19% 10% OK OK Created by Web Service Choice 8 of 65

9 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com (without Places) Yahoo.com Peak Value To : To 1: ,983 10,983 To 2: To 3: ,774 9,774 To 4: ,160 6,160 To 5: 1, , ,293 To 6: ,693 87,693 To 7: ,421 3,421 To 8: 2,060 1, , ,567 To 9: 2, ,497 96,497 To 10: ,067 1,067 Range: 5 to 2,624 0 to 1, to 148, to 148,567 for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site " You should increase the number of web pages from different domains that link to your web site. Google cannot find any web site that links to your web site from a different domain. Make sure that Google is able to access your web site and that Google has not banned your web site from its index. Created by Web Service Choice 9 of 65

10 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To affordable car insurance Christia Boisse rovement-articles.aspx Evon Schwoerer n-letter-from-the-boomers-to-their-children/ carinsurance menu.com/ le=the_health_care_plan_top_story_4_the_sta_ 4&more=1&c=1&tb=1&pb=1 Jade Pierfax d-private-bittorrent-websites-music-trackers/ Mara Phare ency-wages/ Rowena Sankovich nditioner-maintenance-guide/659/ Sara high-quality-backlinks-to-your-website/ Stop and Save over $500 usd on your car insurance! menu.com for the link texts of inbound links To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "car insurance online quote" in their link texts. The more links to your web site contain "car insurance online quote" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. Created by Web Service Choice 10 of 65

11 for the link texts of inbound links In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed inbound link texts contain the search term "car insurance online quote". This is good. At least 20% of the analyzed inbound link texts contain the search term "car insurance online quote". This is good. At least 40% of the analyzed inbound link texts contain the search term "car insurance online quote". This is good. Less than 60% of the analyzed inbound link texts contain the search term "car insurance online quote". You must increase the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "car insurance online quote". You must increase the number of inbound link texts that contain that search term. OK OK OK Created by Web Service Choice 11 of 65

12 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. contents...select State... Alaska Alabama Arkansas Arizona California Colorado Connecticut Washington D.C. Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming (Featured Article) 6 Tips To Getting Affordable Car Insurance When it comes to getting affordable car insurance, going with the cheapest is not always the best strategy. 1. Clean driving record One of the best ways to get car insurance for an affordable price is to maintain a clean driving record. As soon as those tickets begin to build up, you can throw out the chance of finding reasonably priced insurance. Insurer's want to know that you are safe and responsible behind the wheel. 2. Same insurer Sticking with the same insurer for all of your needs can be extremely beneficial for you. Often times you can get considerable discounts simply by using the same insurer for your car, home, buildings, and anything else. 3. Multiple vehicles Just like using the same insurance company for your home and buildings, companies love it when you use them to insure all vehicles you own. Many times you can get discounts for having multiple vehicles in the plan. It shows them that you are loyal to the company and are satisfied. 4. Safe vehicle The safer your vehicle is the safer your insurer will feel about you driving. You want to purchase a car that comes with as many safety features as possible. Some features to look for include air bags, a car alarm, anti-lock brakes, and immobilizers. Knowing that you are safe inside the vehicle comforts the insurer. 5. Lower mileage It may sound crazy, but the amount you drive can also effect whether or not you can find affordable car insurance. Insurance companies want to see you drive as little as possible. The less you are on the road, the less chance you have of getting into an accident. This does not mean you should never drive, but try to cut back on those long road trips and every day drive to the office. 6. Online discounts The internet is the perfect place to look for affordable car insurance. It allows you to quickly shop at multiple companies and receive quotes. While getting quotes from various places, keep an eye out for special discounts. Sometimes companies run specials and have coupons to lower your insurance. While it can be difficult to find affordable car insurance, there are a number of things you can do to increase your chances of finding it. Following the tips listed in this article will allow you to find cheap, safe and reliable insurance. >>Top Past Article Subjects Affordable Car Insurance Best Car Insurance Automobile Insurance Car Insurance Comparison Cheap Auto Insurance Compare Car Insurance Cheap Car Insurance Auto Insurance Quotes Affordable Auto Insurance Car Insurance Low Rate Car Insurance Online Car Insurance Auto Insurance Used Car Insurance Car Insurance For Teenagers 2011 CarInsuranceMenu.com- Affordable Car Insurance Blog Articles map for your body text Search term: "car insurance online quote" Number of keywords: all 0 0 Although none of the other pages uses this search term, it's usually advisable to add it. Keyword density: all 0% 0% Although none of the other pages uses this search term, it's usually advisable to add it. Number of words: 294 to 5, OK OK Created by Web Service Choice 12 of 65

13 for your body text Search term: "car insurance online quote" Search term: "car" Number of keywords: 1 to OK OK Keyword density: 0% to 5% 4% OK OK Search term: "insurance" Number of keywords: 10 to OK OK Keyword density: 2% to 11% 5% OK OK Search term: "online" Number of keywords: 0 to 13 2 OK OK Keyword density: 0% to 2% 0% OK OK Search term: "quote" Number of keywords: 3 to 33 3 OK OK Keyword density: 0% to 3% 1% OK OK Keywords "car", "insurance", "online" or "quote" Number of keywords: 23 to OK OK Keyword density: 1% to 4% 3% OK OK Created by Web Service Choice 13 of 65

14 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date September 1999 (newest domain) 2 ote-terms 3 n/a February July n/a 7 n/a May 1995 (oldest domain) 9 n/a 10 s.asp Range 10 May 1995 to 03 September 1999 n/a n/a n/a for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on Google.com (without Places). If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by Web Service Choice 14 of 65

15 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the h1>.../h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: h1>your very big headline text/h1> contents [not used] for your H1 headline texts Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 2 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Number of keywords: 0 to 4 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "quote" Number of keywords: 0 to 1 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "quote" but this is optional. Keywords "car", "insurance", "online" or "quote" Created by Web Service Choice 15 of 65

16 for your H1 headline texts Search term: "car insurance online quote" Number of keywords: 0 to 6 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 16 of 65

17 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of Their contents Rank Words In Domain Name URL 1 esurance 2 aami e-terms 3 budgetdirect 4 thegeneral 5 geico 6 allianz 7 elephant 8 allstate 9 kanetix 10 justcarinsurance asp contents carinsurancemenu (Domain name: "carinsurancemenu.com") for the domain name The domain name carinsurancemenu.com contains only a part of the search term "car insurance online quote". This is acceptable. Created by Web Service Choice 17 of 65

18 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of Their contents Rank Words In Page URL URL 1 [no words] 2 insurance quote insurance quote terms e-terms 3 [no words] 4 [no words] 5 [no words] 6 car insurance 7 [no words] 8 [no words] 9 auto insurance 10 online quote terms asp contents [no words] (no page URL because you analyzed your homepage) for your page URL Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 1 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Created by Web Service Choice 18 of 65

19 for your page URL Search term: "car insurance online quote" Number of keywords: 0 to 2 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: 0 to 1 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 2 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 40% 0% You could increase the keyword density for the search term "quote" but this is optional. Keywords "car", "insurance", "online" or "quote" Number of keywords: 0 to 4 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 19 of 65

20 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Delicious.com Facebook Mentions Twitter Tweets Total To : To 1: To 2: To 3: To 4: To 5: 893 1, ,564 To 6: To 7: To 8: ,265 To 9: To 10: Range: 0 to to 1,671 0 to to 2,564 for the links from social networks There are too few web pages that link to your web site " You should increase the number of web pages that link to your web site on these social networks. Created by Web Service Choice 20 of 65

21 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) n/a 2.40s 1.08s 1.99s 1.39s 2.06s 1.08s 0.70s 1.17s 1.17s 0.98s 0.70s to 2.40s Server Speed Relative To Other Servers On The Internet (the faster the better) n/a slow: bottom 25% fast: top 35% slow: bottom 35% average: top 50% slow: bottom 30% fast: top 35% very fast: top 15% fast: top 40% fast: top 40% fast: top 30% slow: bottom 25% to very fast: top 15% for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. Created by Web Service Choice 21 of 65

22 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the h2>.../h2>, h3>.../h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: h3>your big headline text/h3> contents [not used] for your H2-H6 headline texts Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 4 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Number of keywords: 0 to 15 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: 0 to 1 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 2 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "quote" but this is optional. Created by Web Service Choice 22 of 65

23 for your H2-H6 headline texts Search term: "car insurance online quote" Keywords "car", "insurance", "online" or "quote" Number of keywords: 0 to 15 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 23 of 65

24 Keyword use in IMG ALT attributes Important The img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the img alt> attributes to improve your rankings. Example: img src="logo.gif" width="200" height="75" alt="picture description with keyword"> contents No. Image Alt Attribute Text Image File Name 1. Affordable Car Insurance logo 2. Affordable Car Insurance image images/landing-page-2nd_update3-03.jpg 3. [empty] images/change_03.jpg 4. [empty] images/landing-page-2nd_update3-05.jpg 5. [empty] images/landing-page-2nd_update3-06.jpg 6. [empty] images/landing-page-2nd_update3-07.jpg 7. [empty] images/landing-page-2nd_update3-08.jpg 8. [empty] images/landing-page-2nd_update3-10.jpg 9. [empty] images/landing-page-2nd_update3-11.jpg 10. [empty] images/landing-page-2nd_update3-13.jpg 11. [empty] images/landing-page-2nd_update3-14.jpg 12. [empty] images/landing-page-2nd_update3-15.jpg for your IMG ALT attributes Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 25% 25% OK OK Search term: "insurance" Number of keywords: 0 to 17 2 OK OK Keyword density: 0% to 25% 25% OK OK Created by Web Service Choice 24 of 65

25 for your IMG ALT attributes Search term: "car insurance online quote" Search term: "online" Number of keywords: 0 to 1 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 6 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "quote" but this is optional. Keywords "car", "insurance", "online" or "quote" Number of keywords: 0 to 19 4 OK OK Keyword density: 0% to 13% 13% OK OK Created by Web Service Choice 25 of 65

26 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu,.gov.,.mil) over younger TLD (e.g.,.biz,.info,.jobs). In addition, country code TLD (e.g.,.ca,.de,.fr) are often preferred in the country's local search results. Top level domain results com.com.com.au.com.au.com.com.com.au.co.uk.com.ca.com.au for the top level domain of your web site web site URL contains the often used top level domain.com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by Web Service Choice 26 of 65

27 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between b>.../b> or strong>.../strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 connect with us 2 I have read and accept the above Terms of Use: I have not read or do not accept the above Terms of Use: 3 Mr G Walker Mr D Scott 4 Manage My Policy Watch Now» Car Insurance comprehensive car insurance %* discount Conditions apply Minimum premiums may apply Car Insurance discounts 7 [not used] 8 [not used] 9 PERSONAL INSURANCE COMMERCIAL INSURANCE Money Retrieve your saved quotes: Car insurance quotes Premium Customer 39, FORT MCMURRAY, AB Customer 50, NIAGARA FALLS, ON Customer 28, OTTAWA, ON Customer 26, WATERDOWN, ON Customer 27, LAVAL, PQ Customer 18, GATINEAU, PQ Customer 23, LONDON, ON Customer 42, CALGARY, AB Customer 51, HAMILTON, ON Customer 21, VARS, ON 10 You need to upgrade your Flash Player to view this page New policies purchased online : save $50 on a comprehensive policy or $15 on a third party property damage policy. Just Car Insurance provide third party property insurance, fire & theft and comprehensive car insurance for young drivers, female drivers, drivers of imported, modified and high performance cars, and those who are simply passionate about their cars. Sponsors of Autosalon. Jus [and 301 additional characters] contents (Featured Article) 6 Tips To Getting Affordable Car Insurance for your bold body text Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 5 1 OK OK Created by Web Service Choice 27 of 65

28 for your bold body text Search term: "car insurance online quote" Keyword density: 0% to 17% 11% OK OK Search term: "insurance" Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 17% 11% OK OK Search term: "online" Number of keywords: 0 to 1 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 1% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 2 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "quote" but this is optional. Keywords "car", "insurance", "online" or "quote" Number of keywords: 0 to 11 2 OK OK Keyword density: 0% to 8% 6% OK OK Created by Web Service Choice 28 of 65

29 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Rank #5,425, Rank #22, ote-terms Rank #79, Rank #306, Rank #116, Rank #3,240 (most visitors of the competitors) 6 Rank #161, Rank #141, Rank #8, Rank #74, s.asp Rank #549,751 (least visitors of the competitors) Range 3,240 to 549,751 (average rank: #146,345) for the number of visitors to your site web site does not appear to attract many visitors because your traffic rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com (without Places). Created by Web Service Choice 29 of 65

30 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain link texts into account. Example: The HTML tag a href="contact.htm">contact information/a> contains the same domain link text "Contact information". contents No. Same Domain Link Text Link URL 1. >>Top / 2. [empty] / 3. Affordable Car Insurance / 4. Best Car Insurance /best-car-insurance/ 5. Automobile Insurance /automobile-insurance/ 6. Car Insurance Comparison /car-insurance-comparison/ 7. Cheap Auto Insurance /cheap-auto-insurance/ 8. Compare Car Insurance /compare-car-insurance/ 9. Cheap Car Insurance /cheap-car-insurance/ 10. Auto Insurance Quotes /auto-insurance-quotes/ 11. Affordable Auto Insurance /affordable-auto-insurance/ 12. Car Insurance /car-insurance/ 13. Low Rate Car Insurance /low-rate-car-insurance/ 14. Online Car Insurance /online-car-insurance/ 15. Auto Insurance /auto-insurance/ 16. Used Car Insurance /used-car-insurance/ 17. Car Insurance For Teenagers /car-insurance-for-teenagers/ 18. Blog /affordable_automobile_insurance 19. Articles /article-directory 20. map /sitemap.html for your same domain link texts Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Created by Web Service Choice 30 of 65

31 for your same domain link texts Search term: "car insurance online quote" Search term: "car" Number of keywords: 0 to OK OK Keyword density: 0% to 13% 20% The keyword density is too high. It should be 13% at maximum. Consider adding more text to lower the keyword density. Search term: "insurance" Number of keywords: 3 to OK OK Keyword density: 6% to 18% 29% The keyword density is too high. It should be 18% at maximum. Consider adding more text to lower the keyword density. Search term: "online" Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 3% 2% OK OK Search term: "quote" Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 6% 2% OK OK Keywords "car", "insurance", "online" or "quote" Number of keywords: 6 to OK OK Keyword density: 2% to 7% 13% The keyword density for the keywords "car", "insurance", "online" or "quote" is too high. It should be 7% at maximum. Consider adding more text to lower the keyword density for these words. Created by Web Service Choice 31 of 65

32 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the a>.../a> tags when the a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound link texts. Example: The HTML tag a href=" the company/a> contains the outbound link text "About the company". contents [not used] for your outbound link texts Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 1 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Number of keywords: 0 to 3 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: 0 to 1 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 2 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term Created by Web Service Choice 32 of 65

33 for your outbound link texts Search term: "car insurance online quote" Keywords "car", "insurance", "online" or "quote" "quote" but this is optional. Number of keywords: 0 to 5 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 33 of 65

34 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag a href="contact.htm">contact information/a> contains the same domain link URL "contact.htm". contents No. Same Domain Link URL Link Text 1. [empty] [/] >>Top 2. [empty] [/] [empty] 3. [empty] [/] Affordable Car Insurance 4. best car insurance [/best-car-insurance/] Best Car Insurance 5. automobile insurance [/automobile-insurance/] Automobile Insurance 6. car insurance comparison [/car-insurance -comparison/] Car Insurance Comparison 7. cheap auto insurance [/cheap-auto-insurance/] Cheap Auto Insurance 8. compare car insurance [/compare-car-insurance/] Compare Car Insurance 9. cheap car insurance [/cheap-car-insurance/] Cheap Car Insurance 10. auto insurance quotes [/auto-insurance-quotes/] Auto Insurance Quotes 11. affordable auto insurance [/affordable-auto-insurance/] Affordable Auto Insurance 12. car insurance [/car-insurance/] Car Insurance 13. low rate car insurance [/low-rate-car-insurance/] Low Rate Car Insurance 14. online car insurance [/online -car-insurance/] Online Car Insurance 15. auto insurance [/auto-insurance/] Auto Insurance 16. used car insurance [/used-car-insurance/] Used Car Insurance 17. car insurance for teenagers [/car-insurance -for-teenagers/] 18. affordable automobile insurance [/affordable_automobile_insurance] Car Insurance For Teenagers Blog 19. article directory [/article-directory] Articles 20. sitemap [/sitemap.html] map for your same domain link URLs Search term: "car insurance online quote" Created by Web Service Choice 34 of 65

35 for your same domain link URLs Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 3 to 90 9 OK OK Keyword density: 1% to 15% 19% The keyword density is too high. It should be 15% at maximum. Consider adding more text to lower the keyword density. Search term: "insurance" Number of keywords: 0 to OK OK Keyword density: 0% to 25% 32% The keyword density is too high. It should be 25% at maximum. Consider adding more text to lower the keyword density. Search term: "online" Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 4% 2% OK OK Search term: "quote" Number of keywords: 0 to 48 1 OK OK Keyword density: 0% to 12% 2% OK OK Keywords "car", "insurance", "online" or "quote" Number of keywords: 3 to OK OK Keyword density: 1% to 10% 14% The keyword density for the keywords "car", "insurance", "online" or "quote" is too high. It should be 10% at maximum. Consider adding more text to lower the keyword density for these words. Created by Web Service Choice 35 of 65

36 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag a href=" here/a> contains the outbound link URL " contents [not used] for your outbound link URLs Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 1 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Number of keywords: 0 to 3 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: 0 to 6 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 2 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 1% 0% You could increase the keyword density for the search term Created by Web Service Choice 36 of 65

37 for your outbound link URLs Search term: "car insurance online quote" Keywords "car", "insurance", "online" or "quote" "quote" but this is optional. Number of keywords: 0 to 6 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 3% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 37 of 65

38 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: meta name="description" content="this sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 See how much you can save on reliable, affordable car insurance. Get your free quote online or over the phone and compare auto insurance rates in minutes. 2 Get an online insurance quote for your home or car. Includes information on AAMIs insurance policies. 3 Car insurance quotes, cheap car insurance - Get an online car insurance quote and compare our comprehensive car insurance and third party insurance online. Budget Direct Australia, Multi Award Winning. 4 The General Car Insurance offers online auto insurance quotes for most drivers, even if you need high risk insurance. Try our Speedy Quote now, and receive your no-commitment online car insurance quote in two minutes or less. 5 Free online car insurance quotes. More than auto insurance, get quotes for motorcycle insurance, ATV, RV, homeowners, renters, condo, mobile home, flood, boat, umbrella, life, identity theft protection and commercial insurance from GEICO. See how much you can save by getting a free online quote. 6 Get 10% off your car insurance when you buy online. Get a car insurance quote in 2 minutes. Allianz provides you with a world of protection. 7 Want to save on your car insurance? Get a cheap car insurance quote at elephant. For great value, seriously good car and home insurance go to elephant 8 Allstate auto insurance quotes and anonymous ballpark estimates to help protect you, your family and your automobile. Insurance and financial products include car insurance, home insurance, business insurance, life insurance, IRAs and annuities. 9 Compare auto insurance quotes from Canada's top car insurance companies and you could save $600+. Get quotes and apply online today! 10 Find information on the terms of our car insurance quotes. If you are having difficulty obtaining information on online car insurance or our quotes ask Just Car. contents Affordable Car Insurance - You Could Save Over $500 A Year. Get A Free, Instant Online Auto Insurance Quote Now! Created by Web Service Choice 38 of 65

39 for your meta description Search term: "car insurance online quote" Number of keywords: all 0 0 Although none of the other pages uses this search term, it's usually advisable to add it. Keyword density: all 0% 0% Although none of the other pages uses this search term, it's usually advisable to add it. Search term: "car" Number of keywords: 1 to 4 1 You could use the search term "car" more than once but this is optional. Keyword density: 2% to 14% 5% OK OK Search term: "insurance" Number of keywords: 2 to 6 2 OK OK Keyword density: 7% to 18% 11% OK OK Search term: "online" Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 7% 5% OK OK Search term: "quote" Number of keywords: 1 to 3 1 You could use the search term "quote" more than once but this is optional. Keyword density: 3% to 10% 5% OK OK Keywords "car", "insurance", "online" or "quote" Number of keywords: 5 to 13 5 OK OK Keyword density: 5% to 11% 7% OK OK Created by Web Service Choice 39 of 65

40 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes to 1 for the number of trailing slashes in your web site URL The URL does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by Web Service Choice 40 of 65

41 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: 28 errors, not valid CSS: no errors, valid regarding the validity of your web site The HTML code validation of your web page failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. Created by Web Service Choice 41 of 65

42 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) to 68 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) to 15 for the readability of your web site The Flesch Reading Ease Score of your web page is 70. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is easy to comprehend. OK Created by Web Service Choice 42 of 65

43 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the head>.../head> tags in the HTML code of your web page. This chapter tries to find out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag. Example: meta name="keywords" content="keyword, another keyword"> Their contents Rank Keyword use in meta keywords 1 car insurance, auto insurance, online insurance quote, insurance quotes, car insurance quotes, compare insurance rates, insurance products, motorcycle insurance, homeowners insurance, renters insurance, pet insurance, health insurance, life insurance, specialty insurance. 2 online insurance quote, contents insurance, home insurance, car insurance, policy information, australia, aami 3 Car Insurance, Cheap Car Insurance, Car Insurance Quotes: Budget Direct Australia 4 car insurance, auto insurance, the general, auto insurance quote, car insurance quote, auto cheap insurance, sr22 insurance, cheap car insurance, auto insurance company, car insurance company, car insurance rate, online car insurance, auto insurance quote online, online auto insurance quote, online auto insurance, free auto insurance quotes, free car insurance quote, vehicle insurance, sr22 filing, california car insurance, arizona car insurance, [and 266 additional characters] 5 Car Insurance, Auto Insurance, Motorcycle Insurance, homeowners insurance, Geico Gecko, Insurance, online car insurance, discount car insurance, Free Insurance quote, GEICO insurance, GEICO car insurance, GIECO, GEICO auto insurance, Identity Theft Protection 6 car insurance, car insurance quotes, comprehensive car insurance, car insurance australia, car insurance quote, motor insurance, auto insurance 7 cheap, car, insurance, cheapest, cheaper, home, motor, quote, quotes, online, UK, elephant 8 car insurance, auto insurance quote, vehicle insurance, free online insurance quotes, rate quote, life insurance, annuities, mutual funds, IRAs, allstate insurance agent, allstate.com 9 car insurance, auto insurance, car insurance quotes, auto insurance quotes, home insurance, life insurance, property insurance, top insurance companies, insurance quote, motorcycle, travel insurance, mortgage rates, Kanetix, kanetics, canetics, canetix 10 online car insurance, car insurance quotes, car insurance, quote terms, australia, just car insurance contents Cheap Car Insurance,Affordable Auto Insurance for your meta keywords Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Created by Web Service Choice 43 of 65

44 for your meta keywords Search term: "car insurance online quote" Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 1 to 20 1 You could use the search term "car" more than once but this is optional. Keyword density: 4% to 29% 17% OK OK Search term: "insurance" Number of keywords: 1 to 30 2 OK OK Keyword density: 8% to 45% 33% OK OK Search term: "online" Number of keywords: 0 to 4 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 1 to 6 0 You should use the search term "quote" at least once. Keyword density: 3% to 17% 0% You should try to achieve a keyword density of at least 3%. Keywords "car", "insurance", "online" or "quote" Number of keywords: 5 to 60 3 Use the keywords "car", "insurance", "online" or "quote" more often, at least 5 times. Keyword density: 10% to 20% 13% OK OK Created by Web Service Choice 44 of 65

45 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: body>here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Esurance Car Insurance hello there 2 Get your Car Insurance, CTP Insurance, Green Slips, Home Insurance, Motorcycle Insurance, Travel Insurance, Life Insurance and Business Insurance with AAMI - A + A map Homepage Get a Quote Retrieve a Quote Make a Payment My Policy Manager Car Insurance Comprehensive Third Party Caravan Policy Documents CTP Insurance CTP Green Slip NSW CTP QLD Home Insurance Home Building Insurance Contents Insurance Renter's Insurance Landlord Insurance [and 791 additional characters] 3 CAR INSURANCE THAT COULD SAVE YOU $100s 4 The General Manage My Policy News Claims FAQs Search Get a Quote Auto Insurance Information About The General Retrieve an Existing Quote Get a FREE Auto Insurance Quote Now 5 Military Español Careers Contact Us Map Get A Quote Vehicle Insurance Auto Motorcycle ATV RV Boat / PWC Commercial Auto Collector Auto Property Insurance Homeowners Renters Condo / Co-op Mobile Home Flood Other Umbrella Life Overseas Identity Theft Protection Collectibles Manage Policy Billing Make a Payment Vehicle Insurance Auto Motorcycle ATV RV Boat / PWC Commercial Auto Collector Auto Property Insurance Homeowners Renters C [and 918 additional characters] 6 Allianz Australia Best General Insurance Company of the Year 2010* General Insurance Company of the Year Call us on Home Contact Us map Car Insurance, Life Insurance, and Home Insurance. You are here: Car Insurance Car Insurance Car Insurance compare products SureCover Plus Third Party Car Insurance - Third Party Property Damage Cover Options Comprehensive Car Insurance Comparison Chart What is the difference? 7 Car insurance Retrieve a quote tailor your policy home insurance car warranty other 8 Find An Agent CUSTOMER LOG IN 9 We've noticed you're visiting Kanetix from outside of Canada. 10 New Insurance Quote Retrieve a Saved Quote Just Car History About Just Car Insurance Just Car Insurance News Careers at Just Car Insurance Just Car for Repairers Insurance Claims Consumer Appeals Code of Practice Policy Documents Useful Links Just Car Ads Just Car Games Just Car Events Calendar Canvas2Kickass Online Help Contact Us Comprehensive Third Party Fire and Theft Upgrade Quote Payment Car Insurance About Just Car Customer Centre Resources Help Home contents...select State. Created by Web Service Choice 45 of 65

46 for your first sentence of the body text Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 11 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Number of keywords: 0 to 19 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: 0 to 1 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 1% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 3 0 You could use the search term "quote" at least once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term "quote" but this is optional. Keywords "car", "insurance", "online" or "quote" Number of keywords: 0 to 26 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 46 of 65

47 Keyword use in HTML comments Slightly Important HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com (without Places). Example:!-- comments with keywords --> contents No. HTML Comment Text 1. Start of Zopim Live Chat Script 2. End of Zopim Live Chat Script for your HTML comments Search term: "car insurance online quote" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "car" Number of keywords: 0 to 2 0 You could use the search term "car" at least once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term "car" but this is optional. Search term: "insurance" Number of keywords: 0 to 2 0 You could use the search term "insurance" at least once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term "insurance" but this is optional. Search term: "online" Number of keywords: 0 to 2 0 You could use the search term "online" at least once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term "online" but this is optional. Search term: "quote" Number of keywords: 0 to 1 0 You could use the search term "quote" at least once but this is optional. Created by Web Service Choice 47 of 65

48 for your HTML comments Search term: "car insurance online quote" Keyword density: 0% to 1% 0% You could increase the keyword density for the search term "quote" but this is optional. Keywords "car", "insurance", "online" or "quote" Number of keywords: 0 to 4 0 You could use one of the keywords "car", "insurance", "online" or "quote" at least once but this is optional. Keyword density: 0% to 1% 0% You could increase the keyword density for the keywords "car", "insurance", "online" or "quote" but this is optional. Created by Web Service Choice 48 of 65

49 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). web page " contains 581 words which should be enough for search engines. Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body text of the web page. All search terms of your Meta Keywords tag appear in the body text of your web page so there will not be any problems with the search engines in this aspect. web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. web page uses the Meta Robots tag to allow search engines to index your web page. web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. web page doesn't use the title> tag twice so there won't be any problems with search engines in this aspect. Some search engines and directories don't accept submissions with capitalized letters in the document title or in the meta tags. web page doesn't use all capitalized letters in those web page elements so there won't be any problems with the search engines in this aspect. web page uses 1,792 bytes of script code which makes it harder for search engines to index your page. Consider putting the script code in an external file with the script src="myscripts.js">/script> commands. The file "myscripts.js" should be a simple text file that contains only the script code without any HTML markup. The next time your page is spidered by the search engine robots, the important content on your page will be closer to the top of the page, and you might have a better keyword density. web page uses 435 bytes of style sheet code which makes it harder for search engines to index your page. Consider putting the style sheet code in an external file with the link rel="stylesheet" href="mystyles.css" type="text/css"> command. The file "mystyles.css" should be a simple text file that contains only the style sheet code without any HTML markup. The next time your page is spidered by the search engine robots, the important content on your page will be closer to the top of the page, and you might have a better keyword density. web page doesn't use frames so there won't be any problems with the search engines in this aspect. Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. web page URL " doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. web page URL " doesn't contain any of the special characters "&", "$", "%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect. OK OK OK OK OK OK OK OK OK OK OK OK OK Created by Web Service Choice 49 of 65

50 Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web sites don't have their own domain name. Some search engines also limit the number of web pages they'll index from a single domain. web site doesn't seem to be hosted at a free web space provider. If it does, consider getting your own domain name. OK Created by Web Service Choice 50 of 65

51 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for on Google.com (without Places). Inbound links to your web page Are the web pages linking to your web page relevant to the search term "car insurance online quote"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "car insurance online quote"? web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your inbound links come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by Web Service Choice 51 of 65

52 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "car insurance online quote" Document Title: all 0 Body Text: all 0 H1 Texts: all 0 Domain: all 0 Page URL: all 0 H2-H6 Texts: all 0 IMG ALT: all 0 Bold Text: all 0 SD LT: all 0 Outbound LT: all 0 SD LU: all 0 Outbound LU: all 0 Meta Descr.: all 0 Meta Keyw.: all 0 First Sentence: all 0 HTML Comm.: all 0 Search term: "car" Document Title: to 2 Body Text: to 59 H1 Texts: to 2 Domain: to 1 Page URL: to 1 H2-H6 Texts: to 4 IMG ALT: to 2 Bold Text: to 5 SD LT: to 25 Outbound LT: to 1 SD LU: to 90 Outbound LU: to 1 Created by Web Service Choice 52 of 65

53 Search term: "car" Meta Descr.: to 4 Meta Keyw.: to 20 First Sentence: to 11 HTML Comm.: to 2 Search term: "insurance" Document Title: to 2 Body Text: to 93 H1 Texts: to 4 Domain: to 1 Page URL: to 2 H2-H6 Texts: to 15 IMG ALT: to 17 Bold Text: to 5 SD LT: to 29 Outbound LT: to 3 SD LU: to 170 Outbound LU: to 3 Meta Descr.: to 6 Meta Keyw.: to 30 First Sentence: to 19 HTML Comm.: to 2 Search term: "online" Document Title: to 1 Body Text: to 13 H1 Texts: all 0 Domain: all 0 Page URL: to 1 H2-H6 Texts: to 1 IMG ALT: to 1 Bold Text: to 1 Created by Web Service Choice 53 of 65

54 Search term: "online" SD LT: to 3 Outbound LT: to 1 SD LU: to 5 Outbound LU: to 6 Meta Descr.: to 2 Meta Keyw.: to 4 First Sentence: to 1 HTML Comm.: to 2 Search term: "quote" Document Title: to 2 Body Text: to 33 H1 Texts: to 1 Domain: all 0 Page URL: to 2 H2-H6 Texts: to 2 IMG ALT: to 6 Bold Text: to 2 SD LT: to 8 Outbound LT: to 2 SD LU: to 48 Outbound LU: to 2 Meta Descr.: to 3 Meta Keyw.: to 6 First Sentence: to 3 HTML Comm.: to 1 Keywords "car", "insurance", "online" or "quote" Document Title: to 6 Body Text: to 145 H1 Texts: to 6 Domain: to 2 Created by Web Service Choice 54 of 65

55 Keywords "car", "insurance", "online" or "quote" Page URL: to 4 H2-H6 Texts: to 15 IMG ALT: to 19 Bold Text: to 11 SD LT: to 59 Outbound LT: to 5 SD LU: to 269 Outbound LU: to 6 Meta Descr.: to 13 Meta Keyw.: to 60 First Sentence: to 26 HTML Comm.: to 4 Created by Web Service Choice 55 of 65

56 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "car insurance online quote" Document Title: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Body Text: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H1 Texts: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% IMG ALT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Bold Text: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% SD LU: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Outbound LU: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Meta Descr.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Meta Keyw.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% First Sentence: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Search term: "car" Document Title: 10% 8% 0% 20% 11% 6% 15% 9% 10% 10% 25% 0% to 25% Body Text: 4% 2% 0% 3% 0% 1% 3% 3% 3% 3% 5% 0% to 5% H1 Texts: 0% 0% 0% 50% 0% 3% 22% 0% 33% 20% 0% 0% to 50% Domain: 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 50% 0% 0% 0% 0% 0% to 50% H2-H6 Texts: 0% 11% 0% 3% 0% 0% 6% 0% 2% 0% 8% 0% to 11% IMG ALT: 25% 2% 0% 5% 0% 3% 2% 8% 1% 0% 25% 0% to 25% Bold Text: 11% 0% 0% 0% 0% 0% 17% 0% 0% 2% 4% 0% to 17% SD LT: 20% 3% 3% 7% 0% 2% 6% 5% 3% 6% 13% 0% to 13% Outbound LT: 0% 0% 50% 9% 0% 0% 0% 13% 0% 17% 0% 0% to 50% SD LU: 19% 3% 4% 13% 15% 1% 15% 2% 4% 5% 13% 1% to 15% Outbound LU: 0% 0% 0% 0% 2% 1% 0% 0% 0% 0% 0% 0% to 2% Created by Web Service Choice 56 of 65

57 Search term: "car" Meta Descr.: 5% 4% 6% 14% 5% 2% 8% 11% 3% 5% 11% 2% to 14% Meta Keyw.: 17% 7% 8% 27% 21% 12% 28% 8% 4% 7% 29% 4% to 29% First Sentence: 0% 20% 2% 14% 0% 2% 9% 15% 0% 0% 15% 0% to 20% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 2% 0% to 2% Search term: "insurance" Document Title: 20% 15% 25% 20% 22% 11% 15% 18% 20% 20% 25% 11% to 25% Body Text: 5% 11% 2% 5% 3% 3% 3% 4% 5% 6% 5% 2% to 11% H1 Texts: 0% 9% 33% 50% 14% 3% 44% 0% 33% 20% 33% 0% to 50% Domain: 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% to 100% Page URL: 0% 0% 40% 0% 0% 0% 50% 0% 0% 50% 0% 0% to 50% H2-H6 Texts: 0% 22% 2% 5% 5% 33% 9% 0% 2% 12% 15% 0% to 33% IMG ALT: 25% 4% 11% 5% 0% 23% 7% 20% 5% 5% 25% 0% to 25% Bold Text: 11% 0% 0% 0% 0% 0% 17% 0% 0% 6% 4% 0% to 17% SD LT: 29% 18% 14% 9% 6% 6% 7% 7% 8% 8% 9% 6% to 18% Outbound LT: 0% 0% 50% 9% 0% 6% 0% 13% 5% 33% 25% 0% to 50% SD LU: 32% 21% 22% 25% 15% 1% 15% 0% 21% 16% 13% 0% to 25% Outbound LU: 0% 0% 0% 0% 4% 1% 0% 0% 4% 10% 9% 0% to 10% Meta Descr.: 11% 7% 13% 17% 11% 9% 8% 11% 18% 10% 7% 7% to 18% Meta Keyw.: 33% 45% 31% 27% 31% 33% 39% 8% 26% 33% 29% 8% to 45% First Sentence: 0% 20% 12% 14% 6% 3% 15% 15% 0% 0% 8% 0% to 20% HTML Comm.: 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% to 2% Search term: "online" Document Title: 0% 8% 0% 0% 11% 6% 8% 9% 0% 0% 13% 0% to 13% Body Text: 0% 1% 0% 0% 1% 1% 0% 1% 0% 0% 2% 0% to 2% H1 Texts: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 33% 0% to 33% H2-H6 Texts: 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 8% 0% to 8% IMG ALT: 0% 0% 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% to 3% Bold Text: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% to 1% Created by Web Service Choice 57 of 65

58 Search term: "online" SD LT: 2% 1% 1% 0% 0% 1% 0% 0% 0% 0% 3% 0% to 3% Outbound LT: 0% 25% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 25% SD LU: 2% 1% 0% 0% 0% 0% 0% 0% 0% 0% 4% 0% to 4% Outbound LU: 0% 0% 0% 7% 2% 0% 0% 0% 0% 0% 0% 0% to 7% Meta Descr.: 5% 4% 6% 7% 5% 4% 4% 0% 0% 5% 4% 0% to 7% Meta Keyw.: 0% 3% 8% 0% 4% 3% 0% 8% 4% 0% 7% 0% to 8% First Sentence: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% to 1% HTML Comm.: 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 0% 0% to 2% Search term: "quote" Document Title: 10% 8% 25% 0% 11% 11% 0% 9% 10% 10% 13% 0% to 25% Body Text: 1% 1% 0% 1% 3% 0% 0% 2% 1% 2% 3% 0% to 3% H1 Texts: 0% 9% 33% 0% 14% 2% 0% 0% 17% 20% 33% 0% to 33% Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 0% 40% 0% 0% 0% 0% 0% 0% 0% 33% 0% to 40% H2-H6 Texts: 0% 0% 1% 1% 5% 0% 0% 0% 2% 6% 8% 0% to 8% IMG ALT: 0% 2% 0% 3% 0% 0% 10% 0% 2% 2% 0% 0% to 10% Bold Text: 0% 0% 0% 0% 0% 0% 0% 0% 0% 4% 0% 0% to 4% SD LT: 2% 1% 2% 0% 6% 0% 1% 2% 3% 1% 3% 0% to 6% Outbound LT: 0% 0% 0% 18% 0% 0% 0% 0% 0% 33% 0% 0% to 33% SD LU: 2% 2% 1% 1% 9% 12% 2% 0% 1% 0% 2% 0% to 12% Outbound LU: 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% to 1% Meta Descr.: 5% 4% 6% 7% 8% 7% 4% 4% 3% 10% 7% 3% to 10% Meta Keyw.: 0% 10% 8% 9% 6% 3% 11% 17% 13% 10% 14% 3% to 17% First Sentence: 0% 0% 2% 0% 9% 1% 0% 8% 0% 0% 4% 0% to 9% HTML Comm.: 0% 0% 0% 1% 1% 0% 0% 0% 0% 0% 0% 0% to 1% Keywords "car", "insurance", "online" or "quote" Document Title: 10% 10% 13% 10% 14% 8% 10% 11% 10% 10% 19% 8% to 19% Body Text: 3% 4% 1% 2% 2% 1% 2% 2% 2% 3% 4% 1% to 4% H1 Texts: 0% 5% 17% 25% 7% 2% 17% 0% 21% 15% 17% 0% to 25% Domain: 50% 0% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0% to 50% Created by Web Service Choice 58 of 65

59 Keywords "car", "insurance", "online" or "quote" Page URL: 0% 0% 20% 0% 0% 0% 25% 0% 0% 13% 17% 0% to 25% H2-H6 Texts: 0% 8% 1% 2% 3% 8% 4% 0% 2% 4% 10% 0% to 10% IMG ALT: 13% 2% 3% 4% 0% 7% 5% 7% 2% 2% 13% 0% to 13% Bold Text: 6% 0% 0% 0% 0% 0% 8% 0% 0% 3% 2% 0% to 8% SD LT: 13% 5% 5% 4% 3% 2% 3% 4% 4% 4% 7% 2% to 7% Outbound LT: 0% 6% 25% 9% 0% 2% 0% 6% 1% 21% 6% 0% to 25% SD LU: 14% 7% 7% 10% 10% 4% 8% 1% 6% 5% 8% 1% to 10% Outbound LU: 0% 0% 0% 2% 2% 1% 0% 0% 1% 3% 2% 0% to 3% Meta Descr.: 7% 5% 8% 11% 7% 6% 6% 7% 6% 7% 7% 5% to 11% Meta Keyw.: 13% 16% 14% 16% 16% 13% 19% 10% 12% 13% 20% 10% to 20% First Sentence: 0% 10% 4% 7% 4% 1% 6% 10% 0% 0% 7% 0% to 10% HTML Comm.: 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 1% 0% to 1% Created by Web Service Choice 59 of 65

60 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "car insurance online quote" Document Title: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Body Text: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H1 Texts: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a IMG ALT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Bold Text: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a SD LU: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Outbound LU: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Meta Descr.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Meta Keyw.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a First Sentence: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Search term: "car" Document Title: n/a n/a to 17 Body Text: , to 1,580 H1 Texts: n/a n/a n/a 1 n/a 96 1 n/a 1 14 n/a n/a to 96 Domain: 1 n/a n/a n/a n/a n/a n/a n/a n/a n/a 5 n/a to 5 Page URL: n/a n/a n/a n/a n/a n/a 1 n/a n/a n/a n/a n/a to 1 H2-H6 Texts: n/a 10 n/a 324 n/a n/a 131 n/a 293 n/a 6 n/a to 324 IMG ALT: n/a 15 n/a n/a 6 n/a to 338 Bold Text: 50 n/a n/a n/a n/a n/a 1 n/a n/a n/a to 176 SD LT: n/a n/a to 794 Outbound LT: n/a n/a 2 13 n/a n/a n/a 51 n/a 23 n/a n/a to 51 SD LU: , , to 1,486 Outbound LU: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 105 Created by Web Service Choice 60 of 65

61 Search term: "car" Meta Descr.: to 160 Meta Keyw.: to 61 First Sentence: n/a n/a n/a n/a 49 n/a to 159 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 124 n/a to 124 Search term: "insurance" Document Title: to 21 Body Text: to 276 H1 Texts: n/a n/a n/a to 18 Domain: 4 n/a n/a n/a n/a n/a n/a n/a n/a n/a 8 n/a to 8 Page URL: n/a n/a 1 n/a n/a n/a 5 n/a n/a 6 n/a n/a to 6 H2-H6 Texts: n/a n/a n/a to 328 IMG ALT: n/a n/a to 123 Bold Text: 54 n/a n/a n/a n/a n/a 5 n/a n/a n/a to 180 SD LT: to 720 Outbound LT: n/a n/a 6 17 n/a 34 n/a n/a to 71 SD LU: , n/a n/a to 1,045 Outbound LU: n/a n/a n/a n/a n/a n/a n/a to 298 Meta Descr.: to 55 Meta Keyw.: to 13 First Sentence: n/a n/a n/a 5 n/a to 79 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a 143 n/a 127 n/a to 143 Search term: "online" Document Title: n/a 10 n/a n/a n/a n/a 1 n/a to 56 Body Text: 2, , , n/a 313 n/a to 2,005 H1 Texts: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 1 n/a to 1 H2-H6 Texts: n/a n/a 13 n/a n/a n/a 193 n/a n/a n/a 51 n/a to 193 IMG ALT: n/a n/a n/a 206 n/a n/a n/a n/a n/a n/a n/a n/a to 206 Bold Text: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 80 n/a to 80 Created by Web Service Choice 61 of 65

62 Search term: "online" SD LT: ,507 4 n/a 1, n/a 1,782 n/a 306 n/a to 1,782 Outbound LT: n/a 19 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 19 SD LU: n/a 2,129 n/a 2,494 3,190 n/a n/a n/a 1 n/a to 3,190 Outbound LU: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 297 Meta Descr.: n/a n/a n/a to 120 Meta Keyw.: n/a 32 1 n/a n/a n/a 1 n/a to 213 First Sentence: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 312 n/a to 312 HTML Comm.: n/a n/a n/a n/a n/a 433 n/a n/a n/a n/a n/a n/a to 433 Search term: "quote" Document Title: n/a n/a n/a to 56 Body Text: 2, to 617 H1 Texts: n/a n/a n/a n/a n/a to 31 Domain: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Page URL: n/a n/a 11 n/a n/a n/a n/a n/a n/a n/a 8 n/a to 11 H2-H6 Texts: n/a n/a n/a n/a n/a n/a to 462 IMG ALT: n/a 157 n/a 35 n/a n/a 129 n/a n/a n/a to 157 Bold Text: n/a n/a n/a n/a n/a n/a n/a n/a n/a 67 n/a n/a to 67 SD LT: n/a n/a to 408 Outbound LT: n/a n/a n/a 1 n/a n/a n/a n/a n/a 15 n/a n/a to 15 SD LU: n/a 641 n/a 8 n/a to 641 Outbound LU: n/a n/a n/a n/a n/a 1,269 n/a n/a n/a n/a n/a n/a to 1,269 Meta Descr.: to 80 Meta Keyw.: n/a to 161 First Sentence: n/a n/a 194 n/a n/a 26 n/a n/a 15 n/a to 194 HTML Comm.: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 792 Created by Web Service Choice 62 of 65

63 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Document Title: to 18 Body Text: ,192 1, ,458 2, , to 5,192 H1 Texts: to 66 Domain: all 1 Page URL: to 5 H2-H6 Texts: to 114 IMG ALT: to 106 Bold Text: to 120 SD LT: to 444 Outbound LT: to 47 SD LU: to 692 Outbound LU: to 200 Meta Descr.: to 45 Meta Keyw.: to 96 First Sentence: to 200 HTML Comm.: to 150 Created by Web Service Choice 63 of 65

64 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Document Title: to 109 Body Text: 3,393 2,169 31,490 6,894 1,741 8,710 13,317 2,802 5,463 8,201 2,377 1,741 to 31,490 H1 Texts: to 379 Domain: to 16 Page URL: to 37 H2-H6 Texts: to 672 IMG ALT: to 677 Bold Text: to 745 SD LT: 356 1,033 1,419 2, ,989 2, ,930 1, to 2,817 Outbound LT: to 280 SD LU: 337 1,168 2,653 4, ,372 3,143 1,041 2,485 2, to 4,797 Outbound LU: , to 1,482 Meta Descr.: to 296 Meta Keyw.: to 715 First Sentence: , , to 1,368 HTML Comm.: , to 1,254 Created by Web Service Choice 64 of 65

65 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by ("n/a" means "data not available".) Digest Number of inbound links according to these search engines (the more the better) Alexa: k k 3k to 3k Google.com (without Places): k to 1k Yahoo.com: k k 6k 106k 88k 3k 149k 96k 1k 574 to 149k Links from social networks (the more the better) Delicious.com: to 893 Facebook Mentions: Twitter Tweets: k to 2k to 75 Other ranking factors results (the older or the lower the better) Web Age: n/a Sep 1999 n/a n/a Feb 1997 Jul 1995 n/a n/a May 1995 n/a n/a May 1995 to Sep 1999 Server Speed: n/a 2.40s 1.08s 1.99s 1.39s 2.06s 1.08s 0.70s 1.17s 1.17s 0.98s 0.70s to 2.40s Alexa Traffic Rank: 5,425k 23k 79k 306k 117k 3k 162k 141k 8k 74k 550k 3k to 550k Created by Web Service Choice 65 of 65