WHEN DATA TALKS OPPORTUNITY KNOCKS
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1 WHEN DATA TALKS OPPORTUNITY KNOCKS PRESENTED BY CAL POLY, GOOGLE, AND ORACLE MS BUSINESS ANALYTICS* *Pending final approval by CSU Chancellor
2 AGENDA MEET OUR SPEAKERS MS BUSINESS ANALYTICS OVERVIEW CONVERSATION WITH INDUSTRY NEXT STEPS
3 MEET OUR SPEAKERS Scott Dawson, PhD Dean, OCOB Sanjiv Jaggia, PhD Assoc. Dean, OCOB Joshua Knox, Google Engineering Program Manager Rich Clayton, Oracle VP Business Analytics MS Business Analytics 3
4 MS BUSINESS ANALYTICS OVERVIEW
5 INDUSTRY NEEDS Develop insight and context for business issues Deploy data for effective business solutions Hire well-rounded professionals with skills in data management, statistical modelling, computing, and communication MS Business Analytics 5
6 INDUSTRY DEMAND Data Source (Left to Right) Saffron Technologies (2011), Gartner (2012), Infosys (2012), McKinsey Global Institute (2011) MS Business Analytics 6
7 CLEAR RETURNS FOR INDUSTRY $1 SPENT ON ANALYTICS $10.66 RETURN Source: Ironsidegroup.com/wp-content/uploads/2012/06/l122-Analytics-pays-back for-every-dollar-spent.pdf MS Business Analytics 7
8 UNDERSTANDING IMPACT 12% PRODUCE DATA Executives who feel they understand the impact data will have on their organizations ACTUALLY USE DATA Source: Center for Business Analytics at Loras College MS Business Analytics 8
9 ANALYTICS FOR EVERY INDUSTRY COMMUNICATIONS Location-based advertising CONSUMER PACKAGED GOODS Sentiment analysis of what s hot, problems FINANCIAL SERVICES Risk & portfolio analysis EDUCATION & RESEARCH Experiment sensor analysis LIFE SCIENCES Clinical trials Genomics MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness ON-LINE SERVICES / SOCIAL MEDIA People & career matching Web-site optimization HEALTH CARE Patient sensors, monitoring, EHRs Quality of care RETAIL Consumer sentiment Optimized sales & marketing TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment UTILITIES Smart Meter analysis LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis AUTOMOTIVE Auto sensors reporting location, problems HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis OIL & GAS Reserve Capacity estimation, Drilling exploration sensor analysis MS Business Analytics 9
10 MS BUSINESS ANALYTICS GOALS Produce industry leaders in a rapidly evolving field Address growing unmet industry needs Collaborate with business partners on developing a pool of analytics professionals MS Business Analytics 10
11 CLEAR RETURNS FOR GRADUATES Data analysis is one of the most demanded skills by U.S. employers, according to Burning Glass data. According to the Bureau of Labor Statistics, the data analyst s job category is expected to grow by 45 percent from 2008 to 2018, making it one of the fastest-growing career fields. Annual salary for top business analytics executives is $171,816. (Salary.com) MS Business Analytics 11
12 THE MSBA PROGRAM HOLISTIC & INTERDISCIPLINARY INDUSTRY LEADERSHIP LEARN BY DOING All aspects of business analytics Emphasis on industry projects, statistical modeling and communication Train managers, not just number crunchers Critical link between senior management, data scientists and clients Work in project-based teams Hands-on experience with analyzing real data sets from business partners MS Business Analytics 12
13 ADVISORY BOARD OUR BUSINESS ANALYTICS ADVISORY BOARD INCLUDES LEADERS FROM: MS Business Analytics 13
14 CURRICULUM CORE COURSES REQUIRED Course Number Course Title Units GSB 510 Data Visualization and Communication in Business 4 GSE 518 Essential Statistics for Econometrics 4 GSE 520 Advanced Econometrics I 4 GSE 524 Computational Methods in Economics 4 GSB 520 Data Management for Business Analytics 4 GSB 530 Data Analytics and Mining for Business 4 GSB 503 Collaborative Industry Projects 8 MS Business Analytics 14
15 CURRICULUM ELECTIVES SELECT 13 UNITS Course Number Course Title Units GSB 510 GSE 518 GSE 520 GSE 524 GSB 520 GSB 530 GSB 503 Advanced Econometrics II (prereq: GSE 520) Strategic Marketing Analytics (prereq: GSE 518) Marketing Research (prereq: GSE 518) Evidence-Based Decision Analysis (prereq: GSE 520) Bayesian Econometrics (prereq: GSE 520) Individual Research (Approval from Associate Dean) Selected Advanced Topics (Approval from Associate Dean) MS Business Analytics 15
16 SOFTWARE SKILLS Database: MS SQL Server, Oracle XE 11g, MS Access Programming Language: SQL, R Statistical Analysis: STATA, SAS, and R Data Visualization: Tableau, R, and Excel Data/Text Mining: SAS Enterprise Miner, SAS Text Miner, and XLMiner MS Business Analytics 16
17 MEET YOUR FACULTY Computation & Visualization Aric Shafran, PhD Samuel Frame, PhD MS Business Analytics 17
18 MEET YOUR FACULTY Data Management & Mining Barry Floyd, PhD Leida Chen, PhD MS Business Analytics 18
19 MEET YOUR FACULTY Statistical Modeling Carlos Flores, PhD Jon James, PhD Garland Durham, PhD MS Business Analytics 19
20 MEET YOUR FACULTY Marketing Research & Analytics Jeff Hess, PhD Brennan Davis, PhD MS Business Analytics 20
21 MEET YOUR FACULTY Decision Analysis Eduardo Zambrano, PhD Garland Durham, PhD MS Business Analytics 21
22 MEET YOUR FACULTY Collaborative Industry Projects Sanjiv Jaggia, PhD Jean Francois Coget, PhD MS Business Analytics 22
23 CONVERSATION WITH INDUSTRY
24 INTRODUCTIONS JOSHUA KNOX GOOGLE Engineering Program Manager RICH CLAYTON ORACLE VP of Business Analytics MS Business Analytics 24
25 What unique business challenges can a MS in Business Analytics help solve? JOSHUA KNOX GOOGLE Engineering Program Manager RICH CLAYTON ORACLE VP of Business Analytics MS Business Analytics 25
26 What do companies like Google and Oracle look for in a strong business analytics applicant? JOSHUA KNOX GOOGLE Engineering Program Manager RICH CLAYTON ORACLE VP of Business Analytics MS Business Analytics 26
27 What types of career growth can an analytics leader expect? JOSHUA KNOX GOOGLE Engineering Program Manager RICH CLAYTON ORACLE VP of Business Analytics MS Business Analytics 27
28 How does the Cal Poly MS in Business Analytics program stand out from other programs? JOSHUA KNOX GOOGLE Engineering Program Manager RICH CLAYTON ORACLE VP of Business Analytics MS Business Analytics 28
29 NEXT STEPS
30 PREREQUISITES Bachelor s Degree Competitive GMAT or GRE Scores Statement of Purpose 2 Letters of Recommendation 2 College-Level Courses in Statistics 1 College-Level Course in Calculus 1 College-Level Course in Linear Algebra Test of English as a Foreign Language (TOEFL) or IELTS (International English Language Testing System) MS Business Analytics 30
31 GET READY! Have GMAT or GRE scores ready Complete Prerequisites Final Chancellor Approval expected soon Check website for updates Expect an when admissions open MS Business Analytics 31
32 THANK YOU For more information:
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