Lou Freeman. and. More Colors. More Versatility.

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1 Lou Freeman and More Colors. More Versatility. September, 2011

2 Contents Page Contents Page The Category Remains Strong 3 The Next Generation ENDURA 4 What This Means for Pro Labs 5 Features & Benefits 6-9 Creasing & Folding 10 Compare 11 Back Print 12 Lock-ups Timeline 15 FPO Some of the images in this presentation will appear in the sell sheet and in some regions as print samples. If the image is owned by Kodak, no photographer credit is provided or needed. Where photographer and/or copyright is identified, always include the credit (identity) when the image is used in any way: in print, on line, etc. 2

the sell sheet and in some regions as print samples. If the image is owned by Kodak, no photographer credit is provided or needed.

3 The Next Generation of ENDURA CNP, as a category, is declining less than anticipated last year Conversion to dry processing is slower than forecasted end of last year (customers haven t scaled yet) Growth in net to pathways have exceeded home printing for the first time ever. Net to pathways are predominately CNP Once again, Kodak is demonstrating its commitment to innovate and support the photographic paper category. KODAK PROFESSIONAL ENDURA Premier Papers, which use a new, cyan image dispersion and emulsion technology, developed by Kodak, are due to a breakthrough product that addresses key industry needs. The outcome is even more significant because they elevate the performance of Kodak s award-winning ENDURA portfolio, the gold standard for image quality in the professional imaging industry. 3

Net to pathways are predominately CNP Once again, Kodak is demonstrating its commitment to innovate and support the photographic paper category.

4 What This Means for Pro Labs Professional labs will benefit from these new papers due to: Larger Color Gamut Natural-Looking Flesh Tones Improved or maintained D-Min, Lighter in Density Higher or maintained D-Max Capability Improved Fringing Properties Improved Workflow Agility Maintained Current Lab Attributes 4

maintained D-Min, Lighter in Density Higher or maintained D-Max Capability

5 Features and Benefits - Portrait / Social Features Maintains accurate flesh tones Increased color gamut due to advanced color coupler technology Improved fringing Improved D-Min Improved D-Max capability State-of-the-art image stability* Benefits Ideal for portrait applications Neutral tone scale from highlights to shadows More colors Strong, bright colors: vibrant greens, blues, yellows and cyan Text is cleaner and sharper Lighter in density Clean-looking whites Bold, rich blacks Exceptional performance in typical home displays and unsurpassed in typical dark storage 20 months for high-intensity commercial reflection display under 5000 lux *Based on product application including specific light levels and temperature conditions. 5

vibrant greens, blues, yellows and cyan Text is cleaner and sharper Lighter in density Clean-looking whites Bold, rich blacks Exceptional performance in typical home displays and

6 Features and Benefits - Commercial Features Benefits Maintains high D-Max capability Bold, rich blacks for better contrasts Neutral tone scale from highlights to shadows Increased color gamut due to More colors advanced color coupler Strong, bright colors: vibrant greens, blues, yellows technology and cyans Improved D-Min Lighter in density Clean-looking whites Excellent fringing performance Text is clean and sharp State-of-the-art image stability* Exceptional performance in typical home displays and unsurpassed in typical dark storage 20 months for high-intensity commercial reflection display under 5000 lux *Based on product application including specific light levels and temperature conditions. 6

Clean-looking whites Excellent fringing performance Text is clean and sharp State-of-the-art image stability* Exceptional performance in typical home displays and unsurpassed

7 Premier Metallic Paper vs current Metallic VC Digital Paper Features Increased color gamut due to advanced color coupler technology Improved fringing Maintains D-Min Improved D-Max capability Maintains accurate flesh tones State-of-the-art image stability* Benefits More colors Strong, bright colors: vibrant greens, blues, yellows and cyan Text is cleaner and sharper Lighter in density Clean-looking whites Bold, rich blacks Ideal for portrait applications Neutral tone scale from highlights to shadows Exceptional performance in typical home displays and unsurpassed in typical dark storage 20 months for high-intensity commercial reflection display under 5000 lux *Based on product application including specific light levels and temperature conditions. 7

Lighter in density Clean-looking whites Bold, rich blacks Ideal for portrait applications Neutral tone scale from highlights to shadows Exceptional performance in typical home displays and

ENDURA Premier Papers - Workflow Features Workflow Productivity Improved latent image keeping Improved post-process finishing Maintains robust and economical processing performance Maintains

8 ENDURA Premier Papers - Workflow Features Workflow Productivity Improved latent image keeping Improved post-process finishing Maintains robust and economical processing performance Maintains exceptional high-intensity reciprocity characteristics Benefits Commercial use now comparable to portrait/ social performance Eliminates the red line caused by creasing and folding Ideal for photo books, albums, wraps, cards, etc. Post-process mounting, stripping, etc. Print consistency Easy to calibrate workflow Clean/reduced process maintenance Low operating costs Low environmental impact Recommend: existing replenishment rates For digital (CRT, LED and laser) and optical exposing devices 8

caused by creasing and folding Ideal for photo books, albums, wraps, cards, etc. Post-process mounting, stripping, etc.

9 Creasing and Folding To address market concerns, ENDURA Premier takes the RED out! Image Density Current ENDURA Papers New ENDURA Premier Papers Highlights Red line Eliminated Flesh Tones Red line Eliminated Mid Tones Red line Eliminated High density Cyan line Cyan Line 9

Image Density Current ENDURA Papers New ENDURA Premier Papers

Compared to the current papers, ENDURA Premier Papers offer an improvement ( ) or maintain ( ) high-quality features = ENDURA Premier Paper Compared to ENDURA SUPRA VC Digital Paper Compared to

10 Compared to the current papers, ENDURA Premier Papers offer an improvement ( ) or maintain ( ) high-quality features = ENDURA Premier Paper Compared to ENDURA SUPRA VC Digital Paper Compared to ENDURA Metallic VC Digital Paper Compared to ULTRA ENDURA Paper Larger color gamut and bold colors Lighter density, D-Min = Excellent flesh tones Eliminates red line Higher D-Max * * = * Varies by printer manufacturer and model. 10

Metallic VC Digital Paper Compared to ULTRA ENDURA Paper Larger color gamut and bold colors Lighter

11 Premier Paper - Back Print Surface Back Print No Back Print E KODAK PROFESSIONAL ENDURA Paper - Do Not Copy F N Y KODAK PROFESSIONAL ENDURA Paper - Do Not Copy Metallic KODAK PROFESSIONAL ENDURA Paper 11

12 Lock-ups for Premier Paper 12

13 Lock-ups for Premier Metallic Paper 13

14 14

KODAK PROFESSIONAL ENDURA Premier Paper

KODAK PROFESSIONAL ENDURA Premier Paper TECHNICAL DATA / COLOR PAPER March 2013 E-4070 KODAK PROFESSIONAL ENDURA Premier Paper is a fast, resin-coated multilayer paper for making color prints from digital