How To Make A Successful Product From A Successful Recipe Card
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1 Collaboration Between Support Staff and Software Testers Cem Kaner David Pels September, 1998
2 A Success Story Successful mass-market product (category: edit/layout of text and graphics) with high per unit support costs. Pels managed Support, Kaner was software development manager for this product. Our query was: how many calls could we have prevented by making low-cost engineering changes (fix bugs, revise manual, supported another printer)? We reviewed all call records, customer letters, magazine reviews The answer was 50%
3 Prevention is the Best Call Avoidance 50% of the calls could have been prevented. Other authors claim that only 5% to 33% of calls are due to genuine defects. They might be right (maybe it depends on definition of defect). We didn t focus on blame (defects). We focused on prevention. Next release had many of these fixes. Call costs dropped dramatically.
4 Collaboration Collaboration between Support and any group within Product Development (but especially, Testing) will usually result in improved customer satisfaction and fewer support calls. Collaboration with Testing is a natural because: Their mission is finding bugs to get them fixed. They need allies and data. They can provide you with data on bugs and workarounds. You can provide lots of other support for each other.
5 Quality Cost Reduction: A Shared Economic Model Quality Cost Analysis is a cost control system used to identify opportunities for reducing the controllable quality-related costs. The Cost of Quality is the total amount the company spends to achieve and cope with the quality of its product. This includes investments in improving quality, and expenses arising from inadequate quality. Quality engineer s goal: minimize total cost of quality. Support s goal: improve satisfaction while reducing support costs.
6 A Shared Economic Model Quality-Related Costs Include: Prevention costs: everything the company spends to prevent software and documentation errors. Appraisal costs: all testing costs, and the costs of everything else the company does to look for errors. Internal failure costs: all costs of coping with errors discovered during development and testing. External failure costs: all costs of coping with errors discovered, typically by your customers, after the product is released.
7 Typical External Failure Costs Support call costs PR to soften harsh reviews Preparing answer books Lost sales Investigating complaints Lost customer goodwill Refunds and recalls Interim bug fix releases Support multiple versions in the field Demands for bigger reseller discounts Warranty, liability costs Lawsuits Shipping updated product Government investigations The most easily measured external failure costs are borne by Tech Support.
8 Reciprocal Benefits of Collaboration: Benefits to Testing You have data needed for quality improvement. Costs of deferred bugs (improve criteria for deferral). Costs of bugs that Testing missed (useful for Testing process improvement or for arguments for more testing time in the future.) Basis for future argument to stop ship a buggy product. Data on troublesome configurations (for config testing).
9 Reciprocal Benefits of Collaboration: Benefits to Support You get to influence quality. More / better configuration testing. Better deferral decisions. More customer-sensitive testing.
10 Reciprocal Benefits of Collaboration: Brainstorm on Additional Benefits There are many additional benefits to both sides. We ll provide a few organizational / structural and political benefits that we ve encountered, but we d like most of this part to come from you. What additional benefits of collaboration are there to Support or Test and how would you encourage them? What resistances are there to collaboration?
11 Help Desk Collaboration Help desks in companies that buy software are often not in a position to influence publishers testing practices. But your same types of data can influence purchasing practices. Collaboration this time is with Purchasing or Incoming QC. Cost of support for different products / vendors. Need for support contracts (and why, what terms) with different vendors. Need for negotiating clout in solving specific support problems.
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