7 Strategies for Creating E-Newsletters that Get Results. Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin
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1 7 Strategies for Creating E-Newsletters that Get Results Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin
2 What You ll Learn Today The Anatomy of an Effective E-Newsletter E-Newsletter Content Creation E-Newsletter Design Elements Distribution Channels for E-Newsletters Collecting Subscriber s The ROI of E-Newsletters How to Make Your E-Newsletter a Must-Read Mistakes to Avoid
3 The Anatomy of an Effective E-Newsletter
4 The Anatomy of an Effective E-Newsletter A catchy subject line: This is your in with readers. Ask yourself, Would I open this?
5 Subject Lines Simple, to the point Descriptive Personalize with first and last name Avoid: free, help, percent off, reminder Capitalize 50 characters or less Don t sell what s inside. Tell what s inside. MailChimp.com
6 The Anatomy of an Effective Make it personal E-Newsletter
7 The Anatomy of an Effective Dynamic content E-Newsletter
8 The Anatomy of an Effective E-newsletter The Banner / Masthead
9 The Anatomy of an Effective Contact information E-Newsletter Opt-out option
10
11 E-Newsletter Content Creation Online In person
12 E-Newsletter Content Creation Types of content to consider: Articles Photos and images Charts and graphs Bulleted lists Hyperlinks
13 E-Newsletter Content Creation Infographics
14 E-Newsletter Content Creation Guidelines for creating e-newsletter content: Keep it short and concise Keep it relevant Keep it PG Keep it balanced Create a strong call to action
15 E-Newsletter Design Elements Select a format: Plain text Straight text No text formatting No photos Just words HTML Most common Can format text (e.g. italics, bold) Can display images and photos
16 HTML vs. Plain Text
17 E-Newsletter Design Elements Design Best Practices Keep it simple Header Content Footer Marketing elements Upcoming events Products / services Testimonials Header Content Footer
18 E-Newsletter Design Elements Think mobile friendly width: px Single column format Use bigger fonts Increase line spacing, button sizes, white space Create tappable calls to action Link your graphics Use image alt tags
19 E-Newsletter Design Elements Follow CAN-SPAM rules Think left
20 E-Newsletter Design Elements Avoid image-text layering Don t layer text over background images Most clients don t support background images Go vertical Ideal width is between 500 and 650 pixels
21 E-newsletter Design Elements
22 Distribution Channels for E-Newsletters directly from an client Outlook Yahoo, Gmail, etc. Utilizing an online e-marketing platform Mail Chimp 1ShoppingCart Constant Contact aweber
23 Collecting Subscriber s Opt-in Box Free Downloads Subscribe to Our Newsletter Box
24
25 Collecting Subscriber s Put sign-up info on print materials Pop-up window on website Feature it on social media
26 The ROI of E-Newsletters Provides a consistent touch point Cost-effective
27 The ROI of E-Newsletters Measurable results Boosts credibility and trust
28 The ROI of E-Newsletters Demonstrate your talents Communication skills Organization skills Industry knowledge Show initiative Develop new skills Designing Writing Editing Tech and web savvy
29 Make Your E-Newsletter a Must-Read Make subscribers feel like insiders Special announcements Discounts Incentives Ask for feedback Take a survey
30 Make Your E-Newsletter a Must-Read Track metrics Open rates Click through rates Bounce rates Sales
31 Make Your E-Newsletter a Must-Read Employee / Company Newsletter Ideas Educate on company events or supplier visits Educate on products/services Spotlight a department or employee Do surveys to get ideas Little known facts Educate on proper use of company brand/logo
32 Make Your E-Newsletter a Must-Read Employee / Company Newsletter Ideas I.T. or computer tips and tricks Charity events or volunteer opportunities Ask employees to submit stories Feature job openings HR open enrollment periods Lunch n Learns Training event
33 Common E-Newsletter Mistakes Not changing the subject line each time Not proofing it thoroughly Not sending a TEST to yourself first Not testing ALL hyperlinks Not testing it on a mobile device Not having links open a new browser window Not testing new layouts and strategies Sending too frequently (more than once a week) Sending newsletters on the weekend Sending newsletters on holidays
34 Question & Answer Session Have a question for the speaker? Press star and then 1 on your phone to enter the queue. If, during the Q&A, your question has been answered, or you wish to remove yourself from the queue, press star and then 1. The moderator will open your line when it is your turn to speak. For more information regarding Business Management Daily s newsletters, forums, webinars and special reports, visit: We d love your feedback regarding the conference and other topics you d like to hear about! Contact: jstrohecker@businessmanagementdaily.com Thank you for Participating!
35 7 Strategies for Creating E-Newsletters that Get Results Presented by Julie Perrine, CAP-OM, MBTI Certified Founder & CEO of All Things Admin
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