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- Gerald Jennings
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1 Toelichting: Dit is een kopie van online vragenlijst. Alle vragen zijn hieronder opgenomen. Bij het invullen van de online vragenlijst vervallen bepaalde vragen op basis van eerder gegeven antwoorden (zou krijgen regelgevers en toezichthouders bijvoorbeeld andere vragen dan crowd funding platformen). De voor Nederland relevante vragen zijn gemarkeerd. De gegeven antwoorden zijn vetgedrukt. Crowdfunding in the EU Answering this questionnaire will take about minutes. You are allowed to skip questions that you cannot, or do not wish to, answer. Please note that you cannot save your answers to continue at a later time. However you can print out the questionnaire and prepare your answers. (Certain questions will only appear if you replied to an earlier question. To see all the questions,give preliminary answers without clicking the "Submit" button at the end.) Please submit your answers before 31 December Questions marked with an asterisk * require an answer to be given. Identification Please tell us who you are 1. First name (maximum 35 characters) 2. Family name* (maximum 35 characters) 3. What category describes you best? * I might give money to crowdfunding (or already did so) I might raise money through crowdfunding (or already did so) Crowdfunding platform manager Regulatory or supervisory authority representative Bank / financial institution Venture capital fund Business angel Academic Association / interest representative Other 4. Please specify (maximum 100 characters) Targeted questions based on your previous answer, in this section we will ask you some targeted questions. 5. Organisation's name* (maximum 100 characters) The Netherlands Authority for the Financial Markets and the Dutch Central Bank, Relevant ministries 6. Transparency register ID number (If you do not indicate your ID, your response will count as an individual contribution)
2 Not yet registered? You can register your organisation here: 7. Gender * male female 8. Country (of residence or establishment)* EU (active/present in several EU Greece Portugal countries) Austria Hungary Romania Belgium Iceland Slovakia Bulgaria Ireland Slovenia Croatia Italy Spain Cyprus Latvia Sweden Czech Republic Lithuania Switzerland Denmark Luxembourg United Kingdom Estonia Malta US Finland Netherlands Other France Norway Germany Poland 9. Please specify* (maximum 20 characters) 10. Do you agree to publishing your replies on the European Commission's website?* If you wish to contribute to the public consultation, you have to agree to publishing your replies. You have the option to request anonymity. Yes Only anonymously (without mentioning my name and organisation) 11. Have you already given money to a crowdfunding campaign? No Yes, in my country Yes, in another EU country 12. Were you satisfied with your crowdfunding experience? yes too early to tell no 13. What was wrong? (maximum 500 characters) 14. Would you consider contributing to a crowdfunding project from another EU country, if the campaign is in your language? Yes, it is the same to me wherever the project comes from Yes, but only if it is a project I really believe in Yes, but only if there is a guarantee that I will not be cheated No, I want to support local projects
3 No, it is too risky to give money to people from other countries 15. How would you describe your project? artistic innovative social / philanthropic ecological / green technology entrepreneurial other 16. Have you already launched a crowdfunding campaign? no yes 17. What was / is your campaign's funding target amount? (in ) 18. What type of campaign did you launch? donation rewards product development / pre-sales profit sharing equity (shares) debt (bonds) borrowing 19. Did you use a crowdfunding platform to host your campaign? yes no 20. Have you tried to get financing from other sources launching your campaign?before No Yes - a bank loan Yes - venture capital Yes - business angels Yes - friends and family 21. Was your campaign successful? yes no it is still ongoing 22. After the successful campaign, did you obtain financing from other sources for the same project? No Yes 23. What form(s) of post-campaign financing did you obtain? business angel investment venture capital
4 bank loan equity (IPO) other 24. BUSINESS MODEL What types of crowdfunding campaigns does your platform host?* Donations Reward-based campaigns Product pre-sales Profit-or royalty sharing Equity-based (shares) Debt-based (bonds) Lending other 25. Please specify* 26. Is your platform authorised by a national authority? no yes, as a bank yes, as another category yes, as a payment service provider yes, as an investment firm 27. Please specify (maximum 500 characters) 28. How much money was raised through your platform in 2012 (in terms)? 29. Does your platform accept projects and contributions from other EU countries (other than the country of establishment)?* no, we do not want to operate outside the country no, although we would like to yes 30. What are the biggest obstacles that prevent your platform from being active in several Member States? we cannot check foreign projects' reliability we cannot operate in multiple languages we cannot process payments in multiple currencies we are required to get an authorisation abroad which is costly we do not have enough information about legal requirements abroad other 31. Please specify (maximum 2000 characters) 32. What was the average value of individual contributions through your platform in 2012? ( terms) In case you do not have this data for 2012, you can provide approximate figures for Please convert to. 33. What was the highest individual contribution? ( terms) 34. What was the average campaign target amount? ( terms)
5 35. What was the highest campaign target? ( terms) 36. What was the success rate of campaigns? % 37. Does your platform adhere to a code of conduct?* yes no 38. What type of functions does your platform perform? Checking identity of project owners Preliminary screening of projects (legality, compliance with platform's conditions) Guarantee the return of reclaimable funds Informing project owners and contributors of applicable fees Informing contributors of risks Facilitating the communication between contributors and project owners Assessing the profile of the contributors, E.g. income or wealth, risk profile. Providing investment advice Pooling funds from contributors and allocating funds to projects Creditworthiness or profitability assessment of proposed projects (before campaign) Monitoring the performance of projects after the campaign Acting as nominee shareholders or contributors' representative in legal proceedings managing conflict of interest for the platform Professional insurance or compensation scheme coverage to compensate contributors' losses Other(s) 39. Please specify (maximum 500 characters) 40. How many crowdfunding platforms operate in your jurisdiction? How many platforms are authorised as investment firm? How many platforms are authorised as payment service provider? How many platforms are authorised as other category of firm? Describe category and indicate the number. 2 platforms - license for credit intermediation; 8 platforms - exemption for intermediation in callable funds; 3 platforms non regulated 44. Are you aware of any consumer / investor complaints relating to any form of crowdfunding? no
6 yes 45. Please provide details 46. What rules apply to crowdfunding in your jurisdiction? we do not have any cases of crowdfunding so far we apply the existing national and EU law to crowdfunding we have a specifc legislation / regulation on crowdfunding 47. What rules apply to peer-to-peer lending? (maximum 2000 characters) Payment Services Directive Consumer Credit Directive Distance marketing of consumer financial service Directive Anti Money Laundering Directive Other local regulation when there is not harmonised EU regulation - In case of business loans, the AFM treats Crowdfunding platforms as an intermediary in repayable funds under the FSA. For this activity an exemption of the AFM is needed (article 4:3 FSA). - In the case of consumer credit, the the AFM treats Crowdfunding platforms as an intermediary in consumer credit. For this activity a license of the AFM is needed (article 2:80 FSA). - DNB is the supervisor on article 3:5 FSA with states that is forbidden to invite repayable funds. This article could be applicable on the legal entities that Crowdfunding platforms use as an escrow account. According to DNB collecting crowd money during the funding period is allowed if there is technical or organizational necessity to collect the money for a considerate amount of time. We also refer to the uploaded file for additional explanation. 48. What rules apply to equity crowdfunding? (maximum 2000 characters) MiFID Prospectus Directive Payment Services Directive UCITS Directive AIFMD Anti Money Laundering Directive No Other local regulation. We use the existing regulatory framework for investment firms. - In case of investments in equity or debt instruments, the AFM treats Crowdfunding platforms as an investment The platform will need a permit for reception and transmission of orders (2:96 FSA) We also refer to the uploaded file for additional explanation. 49. Up to which amount can issuers raise equity without having a prospectus? ( terms) (between and ) The Prospectus Directive leaves Member States the freedom to decide as of which amount, between and , they oblige issuers to have a prospectus.
7 Do crowdfunding platforms qualify for an exemption under Art 3 of the Markets in Financial Instruments Directive (MiFID)? yes no 51. What rules apply to profit-sharing or any other forms of crowdfunding? (maximum 2000 characters) None. Supervision is obligatory for only those platforms that offer investments or loans. Other types of crowdfunding models are not considered to be financial in nature. For further reading we refer the uploaded file (step by step plan). 52. What rules apply to campaigns / platforms using pre-sales, rewards or donations? (maximum 2000 characters) None. View answer question number Are there specifc taxation rules that may apply to certain forms of crowdfunding? Please describe these. (maximum 1000 characters) No 54. What do you think of financial forms of crowdfunding (lending, securities, profit sharing)? It contains high risks to contributors It has many advantages to firms and contributors We might start our own platform We might cooperate with a platform
8 Definition and models of crowdfunding 1. WHAT IS CROWDFUNDING? Which elements should always be present in a crowdfunding campaign? open call to the public through the internet to collect funds during a specified time period for a specific project in the form of small contributions from a large number of individuals other elements 2. Which (further) elements should define crowdfunding?* (maximum 300 characters) 3. Should crowdfunding be reserved to projects with smaller financing needs? No Yes 4. Please indicate a ceiling amount Should be investigated 5. CATEGORIES Crowdfunding can take many forms, depending on what contributors get in return for their money. Which of these models are you familiar with? donations profit- or royalty sharing (Contributors get a share in future profits or royalties) equity (shares) (Contributors are buying shares in the company) I think some of the above categories should be treated as one rewards (contributors get something of a lower / symbolic value in exchange (e.g. CD or authograph) lending (Contributors lend money that they get back with or without interests) hybrid models pre-sales (Collecting money to develop a new product. Contributors order and pay for the product before it is being produced). debt (bonds) (Contributors are buying bonds other models / comments). 6. What categorisation would you propose? What comments would you like to make?* (maximum 1000 characters) Debt and equity models can be treated as one because it concerns both financial instruments. 7. Which models should be treated as one category and why? (maximum 1500 characters) 8. Other than donations, there is also lending- or investment-based crowdfunding with. Should these be treatedsocial objectivesdifferently than any other lending or investment campaign for profits? E.g. 'social lending' with or without interests or 'impact investing' yes no
9 Benefits of crowdfunding 1. BENEFITS OF CROWDFUNDING How high are the potential benefits of crowdfunding for the following categories? small medium high 1.1. Growth & jobs 1.2. Entrepreneurs & SMEs SMEs = small and medium entreprises 1.3. Social entrepreneurs 1.4. Innovation 1.5. Research and development (R&D) 1.6. Small retail investors 4. ARE THERE OTHER BENEFITS FROM CROWDFUNDING? (maximum 2000 characters) YES. Business proposals that are validated by succesfull crowdfunding campaigns can contribute to bankfinancing (hybrid financing) 5. WHAT SPECIFIC ADVANTAGES DO FINANCIAL FORMS OF CROWDFUNDING HAVE? (PROFIT-SHARING, LENDING, EQUITY AND DEBT) If earlier you suggested different categories, please describe the advantages of those. (maximum 1000 characters) YES. It can function as a pre-stage of angel investing (non-equity part). For smaller contributions it seems not to be very attractive. Main benefit is that this form of crowdfunding can function as a Community based instrument. In comparison with other forms of equity instruments equity crowdfunding can be lean and cost-effective. One benefit that is not mentioned yet is the benefit for entrepreneurs who does not direct access to banking facilities can create access to finance with debt crowdfunding.
10 Risks of crowdfunding 1. Risks to project owners Please rate the following risks for project owners IPR PROTECTION Business ideas described on the internet are not adequately protected IPR stands for intellectual property rights 1.2. REPUTATIONAL RISKS that project (owner) is considered as second class because (s)he could not obtain traditional sources of finance FAILURE IN PUBLIC - If the campaign is not succesful, it is a failure in public 1.4. OVERFUNDING RISKS - if too much money is collected entrepreneur may need to substantially revise the business plan 6. Risks of crowdfunding (all crowdfunding models) How would you rate the following risks? Do you think any of these risks are too high and should be reduced in order for people to trust crowdfunding? 6.1. FRAUD - project owner or platform does not use the money for the stated purpose 6.2. PROJECT FAILURE - project owner tries his best, but the project fails and does not deliver what was promised to crowdfunders 6.3. MISLEADING ADVERTISING - project is presented as all rosy, and people contribute without knowing the risks they take 6.4. CONTRIBUTORS DO NOT GET BACK THE MONEY they Negligible Acceptable Too high I'm not sure
11 could reclaim in case of an unsuccessful campaign 7. ARE THERE OTHER RISKS IN THE DONATION, REWARD OR PRE-SALE MODELS OF CROWDFUNDING? (maximum 1000 characters) We are of the opinion that all risks mentioned under question 6, as well as the specific risks under question 9 and 10, are applicable to crowdfunding. However we are of the opinion that rating these risks on the basis of three categories is too simplistic and can lead to misunderstanding (to give only one example: is the rating of these risks based on the situation where there is no regulation of crowdfunding at all, or based on the situation, like in the Netherlands, that there is a form regulation and supervision of crowdfunding to mitigate these risks?. Under question 6, 9 and 10 we have therefore chosen I m not sure, while we have a clear view on the relevant risks. For our view on the risks of crowdfunding we refer to the attached file. Besides the four risks mentioned under question 6 we observe at least four other risks: 1. Difficulty to carry out correct valuation and due diligence, 2. Operational risk, 3. Money laundering. 4. Unfair contract terms. 8. Could a scandal undermine contributors' confidence? Yes no 9. Equity crowdfunding (contributors buying shares) - risks and complexity How would you rate the following risks and the overall complexity of crowdfunding where contributors are offered shares in a company? 9.1. Investors overvalue the project (pay more for the shares than what they are worth) 9.2. Project fails and investors lose the capital they invested 9.3. Investors are not able to exercise shareholder rights 9.4. The company issues new equity and dilutes the investment value of Negligible Acceptable Too high I'm not sure
12 first round investors 9.5. Lack of exit options (investors are not able to sell-on the equity) 9.6. Investment not being profitable (even if the project does not fail, it may not be able to pay dividends) 9.7. Complexity 10. Lending - risks and complexity How would you rate the following risks and the overall complexity of crowdfunding where contributors lend money? Negligible Acceptable Too high I'm not sure Lenders do not know the creditrisk of the borrower Project fails and lenders do not get back the money they lent Lenders do not receive the promised interests Complexity How difficult is it for a contributor to understand and manage this form of crowdfunding
13 - compared to other forms? 11. DO YOU SEE OTHER RISKS IN FINANCIAL FORMS OF CROWDFUNDING (profitsharing, lending, securities)? (maximum 1500 characters) Difficulty to carry out correct valuation and due diligence, 2. Operational risk, 3. Money laundering. 4. Unfair contract terms. We refer to the uploaded file for our view on the risks of crowdfunding and the potential role of the EU.
14 Identifying the role of the EU 1. Where would EU action be useful? What EU level action(s) would help reap the benefits of crowdfunding? For which forms of crowdfunding would these actions be useful? a: donatio ns b: rewards c: presales d: profit sharing e: lending f: equity/deb t (shares/bo nds) 1.1. Raising awareness 1.2. Combining public funding and crowdfunding 1.3. Coordinating selfregulation 1.4. Sharing national experiences & regulatory bestpractices 1.5. Providing easier market access to all EU countries 1.6. Protecting contributors from risks 2. What are the obstacles to market access for donation, reward or presale campaigns/platforms?* (maximum 500 characters) 3. Do you have in mind other areas of action for the EU that would help reap the benefits of crowdfunding? (maximum 1000 characters) Crowd funding is relatively new and initiatives are diverse in set up. The Dutch supervisory authorities try to mitigate the risks, without
15 unnecessarily hindering the development of crowd funding which can have an added value for the financing of a variety of projects. In our view further research is needed before drawing any conclusions with respect to the (European) legal framework can be drawn. 4. Should all crowdfunding platforms be obliged to Inform project owners and contributors of applicable fees Guarantee the processing of payments Check the identity of the project owner Check the legality of the projects proposed 5. What other measures would protect contributors appropriately, especially in the case of "direct crowdfunding campaigns" that do not use a platform? (maximum 1500 characters) Financial forms of crowdfunding (profit sharing, equity, debt, lending) 12. What do you think of EU law on financial services as applied to crowdfunding today? I am not familiar with EU law on financial services It is adequate and does not need to be changed It should be calibrated to better fit crowdfunding It is not well suited to crowdfunding; a new, tailor-made legal framework is needed 13. Which specific measures should be calibrated and how? (maximum 5000 characters) In the uploaded file we have identified which European directives and regulations can be applicable to crowd funding. It is not always entirely clear when a directive or regulation applies to a certain model of crowd funding and to what extent. These directives and regulations are clearly not written to regulate crowd funding, and they do not always take into account the specific characteristics of crowd funding. It could for example be helpful if the EU could clarify when and to what extent existing directives and regulations apply to different models of crowd funding. 14. A European legal framework for financial forms of crowdfunding should be optional - campaigns / platforms with cross-border reach can choose to comply with EU rules, rather than several national rules some common minimum standards applying to every campaign / platform exactly the same rules applying to every campaing/platform other 15. Please specify what other would be optimal for an EU framework (you can elaborate on the specific design rules later) (maximum 250 characters) Access to markets and protection of contributors We refer to the uploaded file for our view on the risks of crowdfunding and the potential role of the EU.
16 Access to markets and protection of contributors Crowdfunding platforms' responsibilities - financial models 16. Crowdfunding platforms' responsibilities - financial models Should responsibilities of platforms hosting campaigns with lending or equity/debt (shares / bonds) be harmonised at a European level? No harmonisation Crowdfunding platforms can decide Yes, for lending Yes, for equity / debt to inform contributors of investment risk or credit risk to assess the profile of the investor Risk profile, income, wealth, education, etc to perform due diligence / credit risk assessment of projects to monitor the performance of the projects after a successful campaign to act as nominee shareholder or contributors' representative in legal proceedings related to a project to manage
17 conflicts of interest within the platform to cover eventual losses to contributors through compensation scheme or insurance 17. What other duties should financial crowdfunding platforms have? (maximum 300 characters) At this moment it is too early to draw any conclusions with respect to the need for a (European) legal framework for crowd funding. The question which responsibilities should be regulated, if a separate legal framework would be set up, is even more difficult to answer at the moment. Moreover, question 16 only gives three possibilities to regulate certain responsibilities. There is at least one other option, namely no harmonization at EU level, but regulation at a national level. The latter could be a good idea, among other reasons, because of the fact that until now crowdfunding is mainly a local phenomenon, that might best be regulated at a national level. 18. Should contributors be advised to diversify their investments into crowdfunding? yes no 19. Should there be a minimum or a maximum amount set for individual contributions? No Minimum Maximum 20. What minimum amount for which crowdfunding model(s) ( terms) (maximum 200 characters) 21. What maximum amount for which crowdfunding model(s)? (maximum 250 characters) In the Netherlands we introduced the following maximum for consumers: Euro for lending platforms or Euro for equity/debt platforms. It is better to introduce a treshold (%) that depends on how much a consumer can spent. 22. What other measures would be needed to grant access to markets but also address the risks of financial forms of crowdfunding? (maximum 2000 characters) No suggestions
18 23. What framework would suit crowdfunding with social goals? How to verify social objectives or impact? What level of investor protection is needed? (maximum 3000 characters) 24. Do you have any other comments? (maximum 2000 characters) We advise you to read the uploaded files for our view on the risks of crowdfunding and the potential role of the EU (including answers to question 6, 9, 10, 11 under risks of crowdfunding, and question 1 and 16 under identifying the role of the EU as well).
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