Department of Marketing Kent State University Internship Information and Application

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1 Department of Marketing Kent State University Internship Information and Application Course: MKTG Credit Hours: 3 This is a controlled course for Marketing majors who are interested in gaining careerrelevant experience. It is not intended to give course credit for existing employment, unless the proposed internship involves significantly new activities, duties, or projects. The student must meet the criteria listed below, to the satisfaction of the Chairperson of the Marketing Department. The student is responsible for securing appropriate employment, although assistance may be available through the Department of Marketing or the Career Services Center. Student Eligibility 1. Overall G.P.A must be 2.85 or better and Marketing G.P.A must be 3.0 or better. 2. Marketing (MKTG 25010) and at least two other Marketing courses must be completed prior to the beginning of the Internship. 3. The student must commit to working hours per week for at least 10 weeks in the internship, after approval is obtained. Employer Eligibility 1. The position must be with an organization that typically hires college graduates into entry level positions. The responsibilities, supervision, and training of the intern should be comparable to those of other new hires in the organization. 2. The employer may be either a profit or a non profit organization. The intern s supervisor must be an individual knowledgeable about marketing who provides written confirmation that s/he is willing to complete the Internship Evaluation Form (attached). 3. The student must be hired to work a minimum of hours per week for at least 10 weeks. S/he should normally be paid at least the prevailing minimum wage, although non profit organizations may be exempted. 4. Prior to commencing the internship employment, the student must obtain the Chairperson's approval, as not all positions will be approved.

2 Procedures and Requirements 1. OBTAIN ADMISSION TO MKTG 45292: The student must submit to the Chairperson of the Marketing Department a Request for Permission to Register For Marketing Internship, a typewritten two page proposal for the internship, and a completed Prospective Internship Supervisor's Form. The two page proposal must describe (a) the job itself, especially any projects to be undertaken by the intern, (b) the specific conditions of the job, including the planned beginning and ending dates, the hours per week, the salary, and the reporting relationships, and (c) how the position is expected to enhance the student's career objectives. 2. FINAL WRITTEN REPORT: At the conclusion of the internship, the student is required to submit a page written report. This report must include the following sections: Part I The Internship Experience. This section of the report presents a detailed description of the internship duties, work assignments, and projects completed. Its purposes are (a) to describe WHAT the intern did, (b) to show an understanding of WHY the intern engaged in these activities, and (c) to explain the OUTCOMES of the activities (both for the intern and for the company). Attachments might include samples of projects worked on or completed (e.g., brochures, questionnaires, public relations releases) during the internship. To aid in this section, the intern should to keep a "diary" during the experience. Part II Marketing Courses and the Internship. Here, the student must discuss, in detail, how at least three Marketing courses completed by the student contributed to the internship work experience. For each course, discuss what principles, ideas, or elements of the course were helpful (i.e. what did you learn that you used on the job). Also, were there ways in which courses did not provide adequate preparation (i.e. what did you need to know that you did not learn in class). Part III The Internship and Career Goals. The final section of the report must contain an appraisal of how the internship contributed to the student's career goals. In addition, it should offer an appraisal of the internship experience itself (e.g. was it well organized? worthwhile?) Here, it is important to state whether you think other students should be encouraged to undertake a similar internship with this organization, and to say why or why not. 3. GRADING: The internship will be graded on the basis of the Internship Evaluation Form (40%) and the written report (60%). Evaluation of the written report depends on content, as described above, and on its presentation. Presentation includes writing style (readability, proper spelling and grammar, etc.) as well as "packaging" (neatness, formatting, appropriate tables, diagrams, etc.) What you turn in should be a product that you would be able to show to a potential employer as a demonstration of your capabilities and the quality of your work.

3 Request for Permission to Register for Marketing Internship (Note that you must be a Marketing major) PERSONAL INFORMATION Student Name: SSN: Local Address: Local Phone: Other Daytime Phone: REQUESTED ENROLLMENT DATE I request permission to register for MKTG Marketing Internship. This request is for the (circle one) Fall / Spring / Summer semester of the year 200. I understand that if I do not register in the specified semester any approval will not be valid. UNDERSTANDING OF COMMITMENT I have read the Internship Information and Application Form and I understand the process and requirements for approval, registration, and completion of the course Student signature: Date: REGISTRATION PROCEDURE 1. Complete the above information, the Prospective Internship Supervisor's Form, and prepare your two page proposal. 2. Bring these documents to the Marketing Department Office (534 BSA) for Section I to be completed and the Internship proposal to be evaluated by the Chairperson of the Marketing Department (section II). 3. Return in 2 3 working days to pick up the paperwork. If your internship is approved, take copies of the completed forms to the Undergraduate Programs Office (107 BSA) and register for the course. The Marketing Department will retain the original form. 4. Note that the usual rules and deadlines regarding registration activities and payments apply to the internship.

4 Request for Permission to Register for Marketing Internship SECTION I Student Name: (To be completed by the DEPARTMENT OF MARKETING 534 BSA) SSN: Date Received: By: Student Status: Junior (64 hrs) Senior (96 hrs) Total Hours on Transcript: Total KSU graded hours: KSU GPA Major Code 316 (Marketing)? Y N Marketing GPA Required Marketing Courses Completed Grade Points MKTG Marketing (35010 accepted) MKTG Consumer Behavior MKTG Marketing Research MKTG International Marketing MKTG Marketing Policy & Strategies Elective Marketing Courses Completed MKTG Service Marketing MKTG Supply Chain Management MKTG Internet Marketing MKTG Advertising & Promotion Management MKTG Personal Selling & Sales Management MKTO Business Marketing & e commerce MKTG Retailing & Web based Merchandising MKTG Marketing Seminar SECTION II (To be completed by Marketing Department Chairperson) For approval, it is necessary to meet the student and employer eligibility requirements and to have an acceptable two page proposal. This application is: Approved Not Approved Explanation/Comments: Authorized Department Signature Date

5 Department of Marketing Kent State University Prospective Internship Supervisor's Form Prospective Intern's Name: TO THE PROSPECTIVE SUPERVISOR: For the student to receive academic credit for this internship, s/he needs your agreement to evaluate internship performance at the end of the internship period. This entails completing a written letter of evaluation and an Internship Evaluation Form, and sending both in a signed, sealed envelope to the chairperson of the Kent State University Marketing Department. These may be turned in by the intern with the final report, or may be sent separately to Chair, Department of Marketing, Kent State University, Kent, OH They must be received before the end of the semester in which credit is to be earned. PROSPECTIVE SUPERVISOR INFORMATION: Name: Title: Day Phone: Name of Firm: Firm Address: Planned Start Date for Internship Planned End Date for Internship Hours per week for Internship Hourly Wage for Internship Brief Description of Internship Activities/Responsibilities: Prospective Supervisor s Signature: Date:

6 Department of Marketing Kent State University Internship Evaluation Form Intern's Name: Supervisor's Name: Firm Name: Day Phone: Please rate the intern's performance on the following items by circling a number between 1 and 5, where: 5 = Much better than expected and 1 = Much worse than expected Punctuality Ability to understand the work to be performed Command of spelling, grammar and punctuation in writing assignments Ability to communicate verbally Ability to learn necessary job skills within an acceptable time Professionalism Interaction with people outside the department/company Problem solving skills Initiative Teamwork Creativity in performing assignments Overall evaluation of the intern s performance Additional Comments: Supervisor s Signature: Date: