How To Market A Brand Name Brand

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2 Where new ideas generate business momentum At Markitects, compelling marketing communications solutions drive business success. Markitects provides strategic direction, creates enduring brands, launches products, and builds awareness for companies of all sizes around the globe. Capabilities: Markitecture Process Strategic Marketing Communications Market Research Outsourced Marketing/Outsourced CMO Brand Development Advertising Campaigns Media Planning & Placement Investor Relations Media Relations Sales Collateral Customer/Investor Presentations Lead Generation Programs Business Development & Follow-up Websites Internet Marketing Markitects, Inc. (610) If you don t see it here, ask.

3 Markitecture Identify unique characteristics of your product and brand. Communicate a distinctive market position. That is the secret behind all successful companies. Keeping current with target audience needs, holding competitive pressures at bay and communicating effectively with customers can be challenging, at best. Helping our clients cut through the marketing clutter and focus on the most crucial elements of differentiation is what we re about. It all happens with Markitecture, our strategic marketing process developed in 1994 and validated by 2hundreds of companies and organizations worldwide. 3

4 Markitecture Strategic Process Public Relations Brand Development Collateral Website Business: AgilQuest Facilities Management Software Business increased by 150% over a 3-year engagement Regardless of the medium, a unique and distinctive brand builds awareness and creates profitable enterprises. Simply stated, share of mind equals share of market. 4 Advertising Campaigns Product Catalogs Patient Pamphlets Medical Fact Sheets Trade Show Booth Graphics Sales Training Business: Boiron Homeopathic Medicines Support well-known consumer brand Continually generate qualified medical leads Business increased by over 15% year over year for over 5 years Enhancing a well-known brand is a collaborative endeavor combining the insider s knowledge, coming from the management team and internal marketing group, with an outside marketing firm s perspective and creative talents. Markitects provides valuable insights and a pure marketing approach to effectively communicate with target audiences. 5

5 Brand Development Collateral Series Customer Success Stories Website Development Business: Robinson Truitt & Associates Architects Launched the new firm Attracted cameo clients Generated leads What s in a brand? Unique and compelling messages and visuals that best represent your company, product, or service in the most positive light possible. Markitects believes your brand should reflect a unique and distinctive market position clearly communicated through words and design. 6 Brand Development Collateral Series Lead Generation Technical Papers Advertising Campaign Trade Show Graphics Business: Fujirebio Diagnostics Inc. Developed and launched U.S. brand Generated leads for U.S. salesforce Maintained market leadership position Markitects creates brand elements with both tangible and intangible attributes. The tangible aspects include the company or product name, logo symbol, and a descriptive or benefit-oriented tagline. The intangibles are what customers think and feel about the product, service or company. These emotional and personal factors directly influence the behaviors of clients, competitors, the press, industry analysts and others, and thus become the strongest elements in a marketing strategy. 7

6 Outsourced Marketing Business Development Consulting Message Development Collateral Series Business: MandMarblestone Group Benefit Consultants & Third Party Administration Refocused & Trained Executives Created New Messaging Markitects creates compelling communications that tell a story, get your attention and keep you engaged. While advertising is meant to stop or jolt you; public relations is designed to create exposure or validate; and interactive marketing speedily communicates facts or weeds out weaker choices; collateral materials are meant to bring clarity, educate, and enhance the sales process. Markitects knows which methods to employ and how to develop them. Create Brand Launch Company Media Relations Business: Styky Social Networking Launched Company Attracted Top Publications & News Outlets Achieve Visibility through PR PR is a powerful tool that can increase awareness of your company and its products. Markitects positions you as an industry-leading expert by consistently providing your target community with valuable information. This requires generating newsworthy ideas, with a creative or notable twist, to best promote your company. 8 9

7 Customer & Salesforce Presentations Product Branding & Launches Business: SCT Corporation, Higher Education Software Launched & branded two new products Trained field salesforce Business increased by 50% over a 2-year period At Markitects, our intention is to utilize a proven, systematic marketing approach that ultimately assists a client in meeting and exceeding its business and marketing communications objectives. Markitects truly believes in the process and knows that it has significantly helped every client we have worked with. 10 Strategic Marketing Brand Development Company/Product Launch Public Relations Sales Collateral Lead Generation Business: Prospera, EDI Software Launched Company and Product Suite Business increased by 300% over a 3-year period Many of our early stage clients use their strategic plan in presentations to investors and Board members, while more established clients use the plan to gain new insight and direction or better fold a newly acquired product or service into their company s offerings. What we learn through the process often reveals the most critical pieces to the communications puzzle eureka! 11

8 Marketing Strategy Lead Generation Sales Collateral Business: LSI Logic, Storage Systems Division Business increased by 200% over a 3-year period Markitects brings special strengths and discipline for clients looking to develop or modify their lead generation programs. We embody the skills and talents of both a creative advertising agency and marketing consulting firm, so we are able to create stunning and effective programs, delivered via the appropriate media that drive new clients to your business. Markitecture Marketing Strategy Customer Success Stories Sales Collateral Lead Generation Business: Primavera Project Management Software Business increased by 250% over a 3-year period Compelling sales collateral, like great advertising, communicates both tangible attributes and intangible messages about a company, product, or service, and acts as a surrogate sales force because of its longer life and pass-around value

9 Markitecture Marketing Strategy Go-to-Market Plan Company/Product Launch Sales Collateral Business: elect Benefits Administration Software Launched Company Markitecture. To initiate the process, we conduct an intensive workshop with our clients that covers a variety of discussion topics: Big Hairy Audacious Goals; Positioning Statement; Ideal Client Characteristics; Competitive Analysis; Total Product Definition; Value Chain; Sales Channels; and others. Markitecture Strategic Process Collateral Series Customer Presentation Business: CoreTech Consulting Group Business increased by 100% over a 3-year engagement Utilizing Markitecture, we develop our client s value proposition, create benefits for each target audience segment, evaluate its market position vis a vis competitors, and reverse engineer a go-to-market strategy based on companies that our client wishes to emulate

10 Message Creation Product Launch Collateral Website Business: PERFMAN, Capacity Planning & Performance Management IT Solution Launch PERFMAN 2020 Product Energize Marketing Efforts High-end technical products and services require visual cues to remind the target audience of key features and benefits. Markitects develops marketing communications that give substance to a product or service whose benefits cannot be seen or felt directly by the buyer. Markitects pieces, presentations and interactive programs are frequently presented to a decision maker or committee, so never underestimate their power. Brand re-development Message Creation Collateral Advertising Campaigns Website Business: Carpenter Technologies, Engineered Products for a Changing World Support Division of Internationally Recognized Corporation Outsourced Marketing Generate Qualified Leads At Markitects, we have found that well-established brands benefit from a strategic marketing plan to gain new insight and direction or better integrate a newly acquired product or service into the company s offerings. At Markitects, we work closely with our clients to carefully choose sources that are most likely to provide enough information to contribute insightful recommendations

11 Brand Enhancement Collateral & Case History Development Website Business: DoubleStar Talent Management Solutions Increased Business Leads and Close Rate by Over 50% Energized Sales Force Partnering with Markitects gives clients access to highly experienced marketing and sales professionals who can quickly develop plans and campaigns on the tightest of schedules. Just say run with it and start focusing on your other competing priorities. Outsourcing the marketing function helps clients focus on their core competencies. Using customer input, we provide strategic, insightful thinking that plays to your strengths. With Markitects, you ll reduce risk and maximize the return on investment in your marketing programs with insight from those who count Brand Enhancement Collateral & Case History Development Outsourced CMO Business: The Hennessy Group, Executive Search Firm Increase in Quality and Quantity of Leads Support of Sales Efforts

12 PR for 100th Anniversary Advertising Campaigns Website Strategy Business: ASTM, Worldwide Standards Organization Increased Awareness/PR Coverage Worldwide Introduced New Standards Generate Qualified Leads in Targeted Countries Our PR approach is to position clients as leaders and innovators establishing the executive team as industry experts. Markitects works to promote strategic alliances with industry, national and regional media outlets, associations and organizations. Our goal at is to elevate our clients above all the clutter using sound principles. Brand Development Advertising Electronics Industry PR Sales Collateral and Internet Marketing Business: Parelec Electronic Inks & Pastes for Circuitry Smarter Technology, Simpler Manufacturing Campaign Qualifed Leads for Sales Pipeline Greater awareness from ads and PR Markitects creates brand elements with both tangible and intangible attributes. The intangibles are what constituents think and feel about the product, service or company. These emotional and personal factors directly influence the buying behaviors of clients, competitors, the press, industry analysts and others, and 20 thus become the strongest elements in a marketing strategy. 21

13 Rebranding Customer Case Studies PR Strategy & Implementation Business: Vanguard Managed Solutions, IT Infrastructure Solutions Increased PR Coverage 10-fold Attracted acquiree, CompuCom When it comes to creating and disseminating news, Markitects will establish your executive team as industry experts, develop relationships with key editors, analysts and others centers of influence in order to respond to opportunistic events, and ultimately increase exposure, with a capital E. Company and Product Line Rebranding Healthcare Industry PR Outsourced Marketing Business: Precyse Solutions, Health Information Management Company re-launch Increased Awareness/PR Coverage Instrumental in 500% growth over three years For many companies outsourcing their marketing department will immediately and significantly reduce overhead costs. You remove the costs of salaries, recruiting, training, furnishing an office, and employee benefits and replace those costs with consistent and predictable fees that you can increase or decrease, according to need. Markitects has the answer

14 Power Skills Survey of Female Executives Shows 83% Cite Non-Profit Activities as Factor in Business Success Markitects study of 100 professional women reveals that 83% believe their non-profit volunteer work contributed directly to the development of leadership skills they use in the business world. The Power Skills Survey, which was developed and conducted for the non-profit group WOMENS WAY, indicates that a variety of business skills are learned and improved through volunteerism including: leadership, problem solving, coaching/mentoring, public speaking, and other skills. While many businesses have a corporate culture of non-profit and community service, the Power Skills Survey helps quantify that there are concrete, bottom line benefits directly attributable to volunteerism for both professionals and their employers. Launching your next major product or service? Executing a new marketing strategy to achieve breakthrough performance? Integrating an acquisition? All of these events are fraught with challenges and huge marketing opportunities. Let Markitects become your creative catalyst and marketing communications partner.we ll help you take action and generate business momentum

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