Pharmaceutical Marketing Overview Ibrahim Alabbadi MBA, PhD Amman- July-2015
|
|
- Caren Booth
- 8 years ago
- Views:
Transcription
1 Pharmaceutical Marketing Overview Ibrahim Alabbadi MBA, PhD Amman- July
2 Pharmacists job opportunities Hospital Community Pharmaceutical industry Marketing Others Academia Insurance Social security Nuclear pharmacy 2
3 Marketing Marketing manager Sales manager (Local) Tenders/ Hospital reps Export Promotion manager Product manager Marketing services Supervisors Registration officers Med reps Information centre Sales reps Market Access Manager Business Development Manager 3
4 Marketing Marketing Management Orientations: philosophy that guide marketing strategy (marketing activity concepts) [Evolution of marketing concept] The competing concepts under which organizations can choose to conduct their marketing activities 4
5 Principles of marketing Marketing activities concepts: I. The production concept II. The product concept III. The selling concept IV. The marketing concept V. The societal marketing concepts VI.????? 5
6 Differences between marketing and selling Emphasis Company Management Time/profit Means Ends Marketing Customer satisfaction Determine needs then produce Profit oriented Long run/term Integrated Marketing activities Established customer satisfaction & product demand selling Product Produce then try to sell Sales oriented Short run/ term Sales promotions & solicitation Increased sales volume 6
7 Societal marketing concept Humanistic / Ecological marketing Why? Environmental deterioration Resource shortages Explosive population growth World hunger and poverty Neglected social services Marketing is the key to achieve organizational goals more effective than competitors by determining and satisfying the needs of target markets through integrating marketing activities in a way that preserves or enhances the consumer s and the society s well-being 7
8 Societal marketing concept - Build social and ethical concepts into marketing practices - Company profits + customer satisfaction and public interest Society (Human welfare) Societal marketing concept Consumers Company (Want satisfaction) (Profits) 8
9 Societal marketing concept DIET: Low fat meals CHD patients Sugar free products diabetics Non-deceiving advertising credible Consumer protection movement: Minimum wages (highest < 5-7 times lowest), Anti price increase Green marketing: ecological / environmental friendly Waste materials damage (chemicals) Natural products safe Recycling, CFC free products (inhalers), Non-tested on animals 9
10 Holistic marketing concept 2006 Synergy integrated + relationship + societal + internal marketing Holistic approach = comprehensive and all to be looked at; at the same time 10
11 Expanded model of marketing process Create value for customers and build customer relationships Capture value from customers in return Understand the marketplace and customer needs and wants Design a customer driven marketing strategy Construct a marketing program that delivers superior value Build profitable relationships and create customer delight Capture value from customers to create profits and customer equity Research consumers and the marketplace Manage marketing information and customers data Select customers to serve: market segmentation and targeting Decide on a value: differentiation and positioning Product and service design: build strong brands Pricing: create real value Distribution: manage demand and supply chains Promotion: communicate the value proposition Customer relationship management: build strong relationships with chosen customers Partner relationship management: build strong relationships with marketing partners Create satisfied loyal customers Capture customer lifetime value Increase share of market and share of customer Harness marketing technology Manage global markets Ensure ethical and social responsibility
12 Marketing strategy: Marketing opportunity analysis Internal & external (SWOT) - Understand company strengths and analyze weaknesses - Analyze markets and marketing environment to find attractive opportunities and avoid environmental threats Marketing strategy STEPS 1- Market segmentation 2- Target marketing 3- Market positioning 4- Developing a marketing mix 12
13
14 Product Growth-share matrix: Market Share Star? Cash cow Dog Market Growth Rate 14
15 Developing a marketing mix: Marketing mix is the set of controllable tactical marketing tools- product, price, place and promotion- that the firm blends to produce the response it wants in the target market knows as the 4P s: 4C s Product: Customer solution Place: Convenience Promotion: Communication Price: Customer cost 15
16 Marketing environment Micro variables: internal environment Closely related to the company; affect its ability to earn profits. Customers, intermediaries, suppliers, distributors, employees, creditors and shareholders Macro variables: external environment Demographics, social and cultural values, economical conditions, natural, technological, political and legal aspects Any change in any one of these factors may cause changes in one or more of the other factors, because they are interrelated 16
17 17
18 18
19 COMMUNICATION PROCESS Sender (Source) Feedback Receiver Response (action and/ or Attitude change) Intended message Encoding Noise Perceived message Decoding Sent Message Medium (Channel) Received message Encoding: Putting thought into symbolic form Decoding: assigning meaning to the symbols 19
20 Pharmaceutical marketing Marketing for drug product (physical) Doctor (decision maker) & Patient (ultimate consumer) Pharmacist Doctor Patient Pharmacist Med rep 20
21 Detailing story: The art of convincing a doctor to do what you want, BUT by sticking to the truth Keep It Short & Simple (KISS) 21
22 selling Pharmacist Med rep Doctor Place Presentation (product) Active presence 22
23 SELLING THE ART OF CONVINCING SOMEONE ELSE TO DO WHAT YOU WANT 100 Kg 23
24 WHAT DO PEOPLE BUY? BENEFITS NOT FEATURES TRANSLATE PRODUCT FEATURES INTO BENEFITS TO WIN CUSTOMER ACCEPTANCE SALES Feature is telling Benefit is selling 24
25 Golden rules for selling Slow Vit E Is an antioxidant Advantage Quenching of free radicals Benefit aging process Feature 25
26 STEPS OF SALES CALL I. PROSPECTING II. PRE APPROACH III. APPROACH IV. PRESENTATION V. CLOSE VI. FOLLOW UP 26
27 Buyer seller Exchange of Benefits 27
28 Do Personal appearance. Get the physician name right. Cross the barrier in the first minute challenge. Ask positive question, to get a YES answer. Make your presentation brief. Smile. Hold your visual aids at the eye level. Use a pen to point to your visual material. 28
29 Don't Start with apology. Be overly casual. Get too close to the Doctor. Sprawl in your chair. Talk about your troubles and problems. Repeat gossips or scandals. Bring bad news. 29
30 SALES CALL WIN WIN KISS Keep It Short & Simple Life is: DEMAND and SUPPLY Selling needs: ENTHUSIASM and KNOWLEDGE 30
31 31
32 The Window
33 A young couple moves into a new neighborhood. The next morning, while they are eating breakfast, the young woman sees her neighbor hang the wash outside.
34 That laundry is not very clean, she said, she doesn t know how to wash correctly. Perhaps she needs better laundry soap. Her husband looked on, but remained silent..
35 Every time her neighbor would hang her wash to dry, the young woman would make the same comments.
36 About one month later, the woman was surprised to see a nice clean wash on the line and said to her husband: Look! She has learned how to wash correctly. I wonder who taught her this.
37 The husband said: I got up early this morning and cleaned our windows!
38 And so it is with life: What we see when watching others, depends on the purity of the window through which we look. Before we give any criticism, it might be a good idea to check our state of mind and ask ourselves if we are ready to see the good rather than to be looking for something in the person we are about to judge...
39 Wishing you a nice day
Lesson 1. Assessing the Marketplace
Assessing the Marketplace Your first lesson consists of four assignments that cover the first four chapters. These assignments provide a useful overview of the contemporary marketing environment and all
More informationUnit 4: Marketing Principles
Unit 4: Marketing Principles Unit code: F/601/0556 QCF level: 4 Credit value: 15 credits Aim This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles
More informationSECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
Foundations of Marketing: B1072: 2012/13 Exam Paper This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
More informationMarketing (Marketing Principles)
Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the
More informationMBA I Year Examination. MP-106 : Marketing Management. Time: 3 Hours Max. Marks: 80
MBA I Year Examination MP-106 : Marketing Management Time: 3 Hours Max. Marks: 80 Note: The question paper is divided into three sections A, B & C. Write Answers as per the given instructions. Section
More informationMARKETING STRATEGY TEMPLATE
MARKETING STRATEGY TEMPLATE START-UP ORGANISATION, PRODUCT OR SERVICE 1 Executive Summary rundown of what s in the document (often completed last) Purpose Use this template to capture the key information
More informationFundamentals of Marketing Management
Fundamentals of Management Dr. P.V. (Sundar) Managing World-Class Organizations What is? Process by which individuals and groups obtain what they need and want through creating and exchanging products
More informationCase Interview - Frameworks
WWW.MCONSULTINGPREP.COM Case Interview - Frameworks For more free and detailed materials on Management Consulting Preparation, visit www.mconsultingprep.com 2014 MConsultingPrep, Inc. COMPLETE FRAMEWORKS
More informationBlackblot PMTK Marketing Review. <Comment: Replace the Blackblot logo with your company logo.>
Company Name: Product Name: Date: Contact: Department: Location: Email: Telephone: Blackblot PMTK Marketing Review Document Revision History:
More informationBUSINESS PLAN TEMPLATE MANUFACTURING
BUSINESS PLAN TEMPLATE MANUFACTURING COVER SHEET (This highlights how you can be contacted. numbers and email addresses listed are operational.) Ensure that telephone 1. Identify the Business 2. Identify
More informationMarketing planning toolkit for small business
10 Minute Guide Marketing planning toolkit for small business Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered
More informationINTRODUCTION TO SOLUTION SELLING
INTRODUCTION TO SOLUTION SELLING ABC stands for your company XYZ stands for the type of solution your client is looking for Prepared by: Eric van t Hoff, 19/09/02 The Sales Process takes a potential client
More informationa. Languages: English will be the primary language of the collection. b. Chronological Guidelines: Current and recent topics are of major interest.
Georgia State University University Library Collection Development Policy Department of Marketing Purpose: To provide guidance in the selection of library materials to support the curriculum for the program
More informationCommunity Futures Management Consultant in a Box
Community Futures Management Consultant in a Box Strategic Business Planning Purpose of this Document The purpose of this document is to provide you with the process that a management consultant would
More informationMODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
More informationSWOT analysis can be used for:
SWOT ANALAYSIS For business it is important to know your surrounding environment from internal and external point of view. Therefore it is important to evaluate environment opportunities in relation to
More information3PL Industry. A Practical Guide to Market Oriented Business. Presented by Brian Martin, VP Sales & Marketing Kuehne + Nagel Canada October 30, 2014
Marketing and the 3PL Industry A Practical Guide to Market Oriented Business Presented by Brian Martin, VP Sales & Marketing Kuehne + Nagel Canada October 30, 2014 Today s Discussion Points and Intent
More informationHow to Write a Marketing Plan: Identifying Your Market
How to Write a Marketing Plan: Identifying Your Market (Part 1 of 5) Any good marketing student will tell you that marketing consists of the four functions used to create a sale: The right product to the
More informationThe Little Red Book of Selling By Jeffrey Gitomer
The Little Red Book of Selling By Jeffrey Gitomer Why do people buy? is a thousand times more important than How do I sell? 1. I like my sales rep. Liking is the single most powerful element in a sales
More informationMKTG301: PRINCIPLES OF MARKETING DEFINITIONS: CHAPTER 18
MKTG301: PRINCIPLES OF MARKETING DEFINITIONS: CHAPTER 18 Communication (1) The process of conveying a message to others, which requires six elements: a source, a message, a channel of communication, a
More informationOPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT
OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 211: PRINCIPLES OF MARKETING COURSE OUTLINE INTRODUCTION This course introduces students to the concept and principles of marketing. In doing
More informationMarketing the benefits of your energy efficient business. Gill Hutchinson, Federation of Small Businesses
Marketing the benefits of your energy efficient business Gill Hutchinson, Federation of Small Businesses Marketing - what s it all about? Some Definitions Marketing (n) A loose assortment of fluffy activities
More informationMarketing Plan. Contents. Introduction: Using the Marketing Planning Framework. The Elements of the Marketing Planning Framework
Marketing Plan Contents Introduction: Using the Marketing Planning Framework The Elements of the Marketing Planning Framework Terms of Reference Executive Summary 1. Business Mission 2. External Marketing
More informationMaximize your sales teams performance to ensure they exceed their targets
Maximize your sales teams performance to ensure they exceed their targets Strategic Sales Team Development Programme Carlene Jackson Carlene@vantage-strategies.com (44) 1273 778 505 www.vantage-strategies.com
More informationThe Only Two Things People Ever Buy
The Only Two Things People Ever Buy from How To Win Customers & Keep Them For Life by Michael LeBoeuf, Ph.d. Don t tell me how good you make it; tell me how good it makes me feel when I use it. Leo Burnett
More informationKey Accounts How to Maximize Opportunities and Minimize Disappointments
Key s How to Maximize Opportunities and Minimize Disappointments Key Key accounts represent a larger and larger share of the market and are becoming more demanding Many companies create some form of a
More informationCost Effective Marketing Plans and Resources April 2011
Cost Effective Marketing Plans and Resources April 2011 Dawn Thilmany McFadden Dept of Ag and Resource Economics And Cooperative Extension Colorado State University Overview Strategic Positioning and Marketing
More informationStrategic Planning Questions to Prompt Successful Mindset
Strategic Planning Questions to Prompt Successful Mindset, CSP, CMC Author of Profit-Growth Banking: How to Master 7 Breakthrough Strategies of Top- Performing Banks Vision 1. What are the key values we
More informationIJMT Volume 2, Issue 9 ISSN: 2249-1058
Business Profitability Through Customer Loyality and Satisfaction in India with Special Reference to Dehradun (Uttarakhand) Vikas Agarwal* Ajay Chaurasia** Prateek Negi** Abstract This research paper s
More informationGuide to Market Research and Analysis
The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:
More informationCustomer relationship management MB-104. By Mayank Kumar Pandey Assistant Professor at Noida Institute of Engineering and Technology
Customer relationship management MB-104 By Mayank Kumar Pandey Assistant Professor at Noida Institute of Engineering and Technology University Syllabus UNIT-1 Customer Relationship Management- Introduction
More informationHow to Write a Business Plan
How to Write a Business Plan Small Business Development Center (SBDC) A well-written comprehensive business plan forms the basis for the success of any business venture. The business plan is a written
More informationGuide to a winning business plan
Guide to a winning business plan Guide to a winning business plan How to use the guide: The following fields are mandatory to use and are evaluated by the judges when you submit an entry in Venture Cup
More informationCreating Powerful Brands. Malcolm McDonald and Leslie de Chernatony. Theme of the Book
Malcolm McDonald and Leslie de Chernatony Butterworth Heinemann, September 2003, 496 pages ISBN 0750659807 Theme of the Book A thorough and practical analysis of the essential elements of branding, giving
More informationMarketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs
Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs Mark Glein, PhD, Marketing Florida State University Marketing Plan
More informationHow to Write a Marketing Plan
How to Write a Marketing Plan This article highlights what we believe to be many of the key points that we need to consider when developing a marketing plan. It combines marketing theory, practical tools
More informationMARKETING (MKT) University of Miami Academic Bulletin 1
University of Miami Academic Bulletin 1 MARKETING (MKT) MKT 201. Foundations of Marketing. 3 Credit Hours. Understanding and satisfying consumer need through product planning, pricing, promotion, and distribution.
More informationC G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.
Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop
More informationListing Agent Interview Questions
Listing Agent Interview Questions The 30+ questions contained in this list are to be used by you, the home seller, to interview prospective real estate agents. The intent is to use these questions to help
More informationDetermining Your Advertising Objectives
Determining Your Advertising Objectives by BNET Editorial Tags: marketing, advertising, sales Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand
More informationGet Better Business Results
Get Better Business Results From the Four Stages of Your Customer Lifecycle Stage 1 Acquisition A white paper from Identify Unique Needs and Opportunities at Each Lifecycle Stage It s a given that having
More informationMaking the Case for Service Recovery - Customer Retention
Making the Case for Service Recovery - Customer Retention Service Recovery is one of the key ingredient s to good service, leading to happy customers and we all know happy customers are very good for business,
More informationThe Sales Mastery Series for Real Estate Professionals
The Sales Mastery Series for Real Estate Professionals with Mike Ferry The Decision How many deals do you want to do per month, this year, next year, and the year after? How much money do you want to earn?
More informationBusiness Name. Business Plan
Business Name Business Plan BUSINESS PROFILE What business are you in? Provide a general outline of your business, sufficient for outsiders to fully understand what your business is all about. Which industry
More informationMaking business simple...
Making business simple... Introduction 2 Contents Every business needs a Marketing Plan. This guide has been created to assist you in putting your Marketing Plan together. This guide will help you to indicate
More informationThe Entrepreneurial Way
The Entrepreneurial Way Workshop Wednesday 30 January The Essentials of Marketing Fiona Mulliner Today s Session What marketing is Where marketing fits into a business How to develop a robust marketing
More informationGeorgia Department of Education
Marketing Career Cluster Marketing and Entrepreneurship Course Number 08.44100 Course Description: Marketing and Entrepreneurship is the second course in the Marketing and Management Career Pathway. Marketing
More information7 Secrets To Websites That Sell. By Alex Nelson
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
More informationGuidelines Business Plan
Guidelines Business Plan and Innovation CTI Jurors evaluate business plans and provide feedback entrepreneurs in 9 areas and VCs in 4 areas Objectives Elements of evaluation Relevant for ranking 1 Jurors
More informationLife Insurance is a Contract between an Insured and an insurer where
Importance of Customer Service in Life Insurance Life Insurance is a Contract between an Insured and an insurer where the insured agrees to pay premiums for his/her life insurance policy in due dates and
More informationIntegrated Marketing Communications Plan Outline 2009, Hutchins, Et al.
Creative communications for innovative companies. Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al. Prepared by: James A. Hutchins IMC Instructor, University of Washington President,
More informationHow to Get Product Distribution
If you are new to the industry and are wrestling with the challenge of how to get your products onto retail shelves (or pegboard hooks), here are some things you need to know. The good news is that if
More informationSTRATEGIES FOR ADAPTING AND REMODELING ACTIVITIES IN ROMANIAN INSURANCE COMPANIES
DIANA MIRUNA HANCU STRATEGIES FOR ADAPTING AND REMODELING ACTIVITIES IN ROMANIAN INSURANCE COMPANIES Ph.D. Thesis - SUMMARY - Ph.D. Coordinators: Prof. Dan CÂNDEA, Ph.D. Prof. Dumitru MATIŞ, Ph.D. 2009
More informationMARKETING. Dr. Mahani BMA Shakur Faculty of Economics & Business Universiti Malaysia Sarawak
MARKETING Dr. Mahani BMA Shakur Faculty of Economics & Business Universiti Malaysia Sarawak This OpenCourseWare@UNIMAS and its related course materials are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike
More informationTHE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION
THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION DAMNJANOVIC Vesna, (SCG) - FILIPOVIĆ Vinka, (SCG) - JANICIC Radmila, (SCG) ABSTRACT The purpose of this paper is to discuss the planning process
More informationMeasure digital marketing effectiveness
Measure digital marketing effectiveness How does marketing work in a company built on data? Typical barriers faced Digital marketing Web, social, mobile is simultaneously a huge opportunity and a huge
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationMarketing Strategy for Start-Up Businesses or New Product Launch
Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If
More informationAbout Anders. About Anders. Aim of the module. Format. Lectures Including active participation. Seminars Literature and Case discussion and field work
Knowledge Networks Innovation Through Communities of Practice Chris Kimble Paul Hildreth Idea Group Publishing Marketing Frontiers Marketing Frontiers About Anders About Anders A few years of practice
More informationfor BSNL internal circulation only
E4-E5 E5 (MANAGEMENT) Marketing of Services AGENDA Define marketing Describe service and its difference from product List the services marketing mix Apply the marketing mix to BSNL services Understand
More informationThe High Value Advertising Formula
The High Value Advertising Formula If you want to attract the type of customer who is sophisticated enough to understand that a higher price can be well worth it if they get genuine value, you must use
More informationTHEME 7: STRATEGIC DIAGNOSIS
THEME 7: STRATEGIC DIAGNOSIS SWOT analysis. Portfolio management. BCG matrix. Sallenave matrixes. GE-McKinsey matrix. Alfonso VARGAS SÁNCHEZ 1 STRATEGIC MANAGEMENT 1.-WHERE AM I NOW? 3.-WHAT DO I NEED
More informationYour Reputation Your secret weapon for selling more real estate How to take credit for the terrific Customer service you provide
Your Reputation Your secret weapon for selling more real estate How to take credit for the terrific Customer service you provide 1 Introduction/Background Consumers today are demanding more and more transparency
More informationBusiness Plan Template
Business Plan Template 1. Executive Summary... 3 1.1. Description of Business... 3 1.2. Finance Required... 3 1.3. Financial Projections... 3 1.4. Business Differentiators... 3 1.5. Business Credibility...
More informationPORTER S STRATEGY, VALUE CHAINS AND COMPETITIVE ADVANTAGE
PORTER S STRATEGY, VALUE CHAINS AND COMPETITIVE ADVANTAGE Vasile Voicu Pantea, Luiela Magdalena Csorba, Olga Irina Maxim University Aurel Vlaicu of Arad Abstract: A strategy means the plans and actions
More informationHOW THE GAME IS CHANGING: BIG DATA IN RETAIL
BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2013 HOW THE GAME IS CHANGING: BIG DATA IN RETAIL We ve been tracking retailing professionals experiences and attitudes toward big data regularly over the past two
More informationBusiness Plan Guide for a Small Business
Business Plan Guide for a Small Business A Business Plan is a written document that describes the path of your business venture. It describes what you want to do and how you plan to do it, usually covering
More informationManaging power in negotiation
Managing power in negotiation Change Behaviour. Change Results. 1 Contents I Managing Power in Negotiation Contents 3 Power is in the head 4 Situation Building power through differentiation 5 Information
More informationMarketing Management
Marketing Management Theocharis Katranis Fall Semester 2014 1 Today s Lecture 1. We will discuss the competitive forces in a market 2. We will identify and analyse competitors 3. We will elaborate different
More informationOrientation to Quality Customer Service
Orientation to Quality Customer Service This orientation contains crucial information for all new student employees at DePaul University. The orientation is designed to acquaint you with the everyday practices
More informationក រអភ វឌ ឍន ម ឃ តធ ង ន ងយ ទ ធ ស ស រ តរប អងកក រច ត ត ងល ទ ទ ប នភ ពជ គជ យ បង ហ ត ដ យ ដ ក ភ ង ភកត ០៩៧ ៣ ៥៥ ៥៥ ៥២ ស កលវ ទ យ ល យគ រប គ រង ន ងដ ដ ឋក ច ច
ក រអភ វឌ ឍន ម ឃ តធ ង ន ងយ ទ ធ ស ស រ តរប អងកក រច ត ត ងល ទ ទ ប នភ ពជ គជ យ បង ហ ត ដ យ ដ ក ភ ង ភកត ០៩៧ ៣ ៥៥ ៥៥ ៥២ ស កលវ ទ យ ល យគ រប គ រង ន ងដ ដ ឋក ច ច 1 After study this chapter, students should be able to:
More informationOn Customer Experience
2013 On Customer Experience Benefits. Best Practices. Truths. > Global Speaker > Practicing Customer Experience Designer > Consultant On Customer Experience There s certainly nothing new about focusing
More informationPreliminary Certificate in Marketing
Preliminary Certificate in Marketing April 5 th, 2015 Examination PCM I 2015 85 th Intake, 25 th Year Candidate s Registration Number (As per in the examination admission form / Student ID) 0 0 0 0 0 For
More informationWHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies
More informationMarketing strategy questionnaire
Marketing strategy questionnaire Prepared by: Date: Purpose Use this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect,
More informationMarketing Plan Template
1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It
More informationThe main points are: The Business Plan How To Write It. History of your Business
The Business Plan How To Write It A business plan has nine key sections. Within each of the following sections there is a list of points that should be covered fully backed up with detailed information
More informationSEVEN STEPS TO A SUCCESSFUL BUSINESS PLAN. By Janet Wikler
SEVEN STEPS TO A SUCCESSFUL BUSINESS PLAN By Janet Wikler Where s the business plan? How many ideas have been stopped in their tracks by those words? The fact is that most investors whether corporate executives
More informationEXECUTIVE MBA Course Descriptions
EXECUTIVE MBA Course Descriptions Business & Economic Context, XMBA 4102 This introductory economics course is designed to provide a survey of essential economics concepts and frameworks for executives.
More informationBest Practices: Customer Relationship Management By Ian Gordon
I M P R O V I N G T H E P R A C T I C E O F M A N A G E M E NT Best Practices: Customer Relationship Management By Ian Gordon Reprint # 9B02TF08 IVEY MANAGEMENT SERVICES NOVEMBER/DECEMBER 2002 COPYRIGHT
More informationSolBridge International School of Business
SolBridge International School of Business MBA Curriculum for Members: Sung Tae Kim* Chia-Hsing Huang YoungHack Song Tahir Hameed 1/15 SolBridge International School of Business Master of Business Administration
More informationMind Genomics + Big Data = Big Mind
Mind Genomics + Big Data = Big Mind How a practical business application (Empathy & Experiment) has the promise to inform social modeling Howard R. Moskowitz inovum LLC White Plains, NY, USA mjihrm@sprynet.com
More informationWSTiE. Marketing in Tourism
WSTiE Marketing in Tourism dr Anna Sobczyk-Kolbuch AGENDA 1. Marketing the essence and features. Clasical and modern concepts of marketing 2. Evolution of enterprises` activities on the market the origin
More informationJob Interview Questions About the New Job and the Company
Job Interview Questions About the New Job and the Company Q. What interests you about this job? A. When you're asked what interests you about the job you are being interviewed for, the best way to answer
More informationwww.lawpracticeadvisor.com
12 Characteristics of Successful Personal Injury Lawyers By Ken Hardison President of Law Practice Advisor Kenneth L. Hardison, 2009 There s a theory that many successful lawyers and entrepreneurs admittedly
More informationApplication of Porter s Five Forces Model Paper
Application of Porter s Five Forces Model Paper Example 1: Fast Casual Industry The Porter s Five Forces Model illustrates how the competitive landscape in an industry is impacted by five prominent forces.
More informationNew York StartUP! 2013 Business Plan Competition Company Profile
New York StartUP! 2013 Business Plan Competition Company Profile Company Name: Year Founded: Contact Name: Address: City State Zip: Target Market: Customer Problem: Email: p: f: URL: Industry: # Employees:
More informationBANGLADESH INSTITUTE OF MANAGEMENT 4 Sobhanbag, Mirpur Road, Dhaka-1207 SYLLABUS FOR PART-I
BANGLADESH INSTITUTE OF MANAGEMENT SYLLABUS FOR PART-I Evaluation Criteria: Class Attendance : 10% Class Test : 20% Final Examination : 70% Name of Subject : 1. Principles of Marketing 2. Consumer Behaviour
More informationThe Basics of Building Credit
The Basics of Building Credit This program was developed to help middle school students learn the basics of building credit. At the end of this lesson, you should know about all of the Key Topics below:»
More informationKea Influencer Relations and Marketing for High-Tech & Technology Providers
Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise
More informationStop Reacting to Buyers Price Expectations; Manage Them
Stop Reacting to Buyers Price Expectations; Manage Them BY THOMAS T. NAGLE AND JOSEPH ZALE Executive Takeways Pricing policies empower companies to manage customers price expectations, and avoid the cycle
More informationThe Case for Improving the B2B Customer Experience
The Case for Improving the B2B Customer Experience How better customer experiences can help you drive profitable growth and create competitive advantage I preferred the Other Brand s product but I bought
More informationBoosting your Sales Through Direct Marketing & Public Relations
C&H Communications 2011 Boosting your Sales Through Direct Marketing & Public Relations By: Charbel El Khouri Marketing & Communications Consultant email: charbel.khouri@chcommunications.net Mob: +971-50-4612513
More informationEnterprise in the Hospitality and Catering Industry Module 5
Module 5 Contents Page Number Introduction - Aims 3-5 Workbook Content Glossary 6 Industry 7 Planning and Participate in the organisation of a Function / Event Task 1: Finding information 8 Task 2: Size
More informationAQA Level 3 Technical Level Business
AQA Level 3 Technical Level Business Marketing principles Unit Number: Y/506/6086 Specimen Question Paper Time allowed: 2 hours Instructions Use black ink or black ball-point pen Answer all questions You
More informationSuccessful Price Negotiation with Professional Supply Managers. The purchasing world is changing and sellers are being left behind.
Successful Price Negotiation with Professional Supply Managers The purchasing world is changing and sellers are being left behind. The Problem You have flawlessly executed your sales process at multiple
More informationCINET. Professional Textile Care. Succes In The Supply Chain. By Dr. Geert Böttger Expo + Consulting Associates
CINET Professional Textile Care Succes In The Supply Chain By Dr. Geert Böttger Expo + Consulting Associates Moscow 28 May 13 CINET Global Info Square Meeting 1. Dimensions of succes 2. Controlling Succes
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More information