Real Insurance Marketing Campaigns & Their Results

Transcription

1 Real Insurance Marketing Campaigns & Their Results

2 SUCCESSFUL INSURANCE PROMO Card #59140 Are You Paying too Much for Car Insurance? I am so sure I can SAVE you money on your car insurance... I will give you a $25 gift check just for getting a quote! ABC Insurance Agency Presorted FIRST CLASS U.S. Postage PAID PostcardMania Insurance for your... Auto Home Business Health CALL NOW: 6-8 new clients from each mailing of 2500 cards. Purchased 2500 records: single family homeowners, radius around location 3 weeks between mailings w w w. p o s t c a r d m a n i a. c o m

3 Card #67930 ABC INSURANCE AGENCY LET US COVER ALL YOUR INSURANCE NEEDS!!! Personal Insurance Automobile SR22 Motorcycles ATVs Boats Personal Watercraft Home Mobile Home Motor Home Travel Trailers Flood Renters Vacant Homes Property Commercial Insurance Business Auto Commercial Property Specialty Contractors Business Liability Commercial Umbrella General Liability Vacant Commercial Bonds Call Today! ABC Insurance Agency Presorted FIRST-CLASS U.S. Postage PAID PostcardMania We ve had over 200 reaches from that 1 mailing of 2500 cards! Provided - active customer database Mailed 2500, 1X

4 Card #51079 fax Apply online now at Commercial Insurance Workers Compensation All Industries! Auto General Liability Property Umbrella Group Health Call for a FREE quote! Workers Compensation & Business Insurance Specialists! Signed on four new accounts and made approximately $8,000 on this $2,000 investment! Provided (2,000 business records) Shipped cards to customer.

5 Card #81106 Average Annual Rate Quote for this city: Replacement Cost: Other Structures: Personal Property: Loss of Use: Personal Liability: Medical Payments: $241,084 $24,108 $144,000 $24,108 $300,000 $5,000 Total Annual Premium: $621 ABC Insurance Ph: Presorted FIRST-CLASS U.S. Postage PAID PostcardMania We can save you money on your homeowners insurance Please call to confirm the rates on your house. The first batch was good- the response rate was just under 1%! Provided - mails to homeowners in specific areas where he knows he has good rates Mailed 5000, 2X

6 Card #58694 Sample Homeowners Rate Quote for this city Dwelling: $360,000 Other Structures: $7,200 Personal Property: $180,000 Loss of Use: $36,000 Personal Liability: $300,000 Medical Payments: $5,000 $1,000 Deductible with 2% on Hurricanes Total Annual Premium: $1, ABC Insurance Ph: Fax: Se Habla Español Presorted FIRST CLASS U.S. Postage PAID PostcardMania We can save you money on your homeowners insurance Please call to confirm the rates on your house. With the mailing we did earlier this year (only 6000 cards total) we got a fantastic response! We wrote at least 200 policies from it, and got many referrals as well! Purchased 2000 records: Homeowners, Year Built , surrounding zips Mailed 2k cards 3x over 3 months to the same list.

7 Card #76943 Cut Homeowner s Insurance Rates in Half Without Sacrificing Coverage! ABC Insurance Dwelling Coverage Hydrant within 1000 FT? HPIA Premium Mutual Underwriters Premium * $200,000 No $1,774 $925 $200,000 Yes $1,438 $825 $300,000 No $2,556 $1,312 $300,000 Yes $2,070 $1,225 Homeowner s Policy Includes Hurricane Coverage Payment Plans Available or Bill to Mortgage Option Pre-Qualified Subdivisions: Nanawale, Hawaiian Beaches/Shores/Parks, Pahoa Town, Ocean View. No Rentals or Zone 1. We also can help you with auto insurance. Limited Policy Capacity Available Don t Wait! Call Today for Your Free Quote *Insurer is licensed in Hawaii and regulated by the state. *Includes hurricane coverage in price. Wrote 100 policies! Purchased 1800 records - home in a specific Hawaii zip codes in a lava zone Mailed every 3-4 months

8 6 x11 Postcard & Doorhanger Card #73036 Receive vital policy knowledge and information about your current insurance program, with recommendations on how to better protect your life and property. Product variety and years of experience enable the ABC Insurance Agency professionals to offer the type of service you expect and deserve. We track your life-changing events and provide annual reviews to ensure your original policies suit your current needs. You will enjoy convenience and confidence with the ABC Insurance Agency! Auto Boat Business Home Life Motorcycle RV And More Auto, Boat, Business, Home, Life, Motorcycle, RV and more Individual specialists for each line of service Professional Licensed Agent Personal Insurance Review Custom fit coverage to protect you and your assets We can help you choose your insurance plan Receive a tailored quote from ABC Insurance and get a FREE Home Organizer CD to simplify managing your home. Call today! (800) abcins@ .com Call today! (800) abcins@ .com Receive vital policy knowledge and information about your current insurance program, with recommendations on how to better protect your life and property. Product variety and years of experience enable the ABC Insurance Agency professionals to offer the type of service you expect and deserve. We track your life-changing events and provide annual reviews to ensure your original policies suit your current needs. You will enjoy convenience and confidence with the ABC Insurance Agency! Auto, Boat, Business, Home, Life, Motorcycle, RV and more Individual specialists for each line of service Professional Licensed Agent Personal Insurance Review Custom fit coverage to protect you and your assets We can help you choose your insurance plan ABC Insurance Agency THIS SPACE RESERVED FOR M A I L I N G L A B E L O R S T A M P Auto Boat Business Home Life Motorcycle RV And More Receive a tailored quote from ABC Insurance Agency and get a FREE Home Organizer CD to simplify managing your home. THIS SPACE RESERVED FOR B A R C O D E Closed 107 Homeowner policies! Carrier Route List (so he knew the postcards would be delivered to the same homes he left door hangers for) 3000 door hangers followed 30 days later by 3000 postcards (ultimately hitting the same list twice - 2 types of printed advertisement)