How To Get A Quote For Insurance Online For Free
|
|
- Hollie Townsend
- 3 years ago
- Views:
Transcription
1 .com White Paper 02: The Case for Upfront Price Quotes- The New World Order in On-Line Insurance Sales By Brian A. Hannigan, Co-Founder RateElert, LLC
2 Executive Summary ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: The existing insurance franchise system that granted the agency owners their territory or zone which would produce a certain amount of customers from that territory guarantying an agent s success has slowly eroded away in the past several years. The main driver of this is the internet. Today s insurance shopper is telling us that geographic proximity is no longer the primary decision factor of insurance sales. Buying insurance in your own backyard no longer beats out convenience; therefore, insurance policies no longer need to be sold as they once were. Replacing the old local agent model is a transformation built on upfront price quotes embraced by more and more forward thinking insurance providers that want to not only compete but survive and thrive in a rapidly evolving marketplace. Providing Upfront Price Quotes to the insurance shopper is the New World Order in on-line insurance sales. Upfront pricing provides the consumer what they truly are seeking, comparing rates from multiple providers while maintaining their anonymity via the internet as a result of the commoditization of the insurance industry. To help the consumer make a purchasing decision, the on-line commodity shopper wants an informational advantage that is only achieved when the consumer can get access to upfront price quotes, anonymously, and has the tools to compare prices from several providers all in one place to know what they are paying is fair. This paradigm shift is good news for consumers and for insurance providers who know how to compete. While many factors contribute to and play a role in customer satisfaction with their carriers including coverage selection, convenience, payment plans and the overall buying experience- consumers actions online prove that what they really want to know is: How Much? Which is the focus of my paper. 1
3 What has changed? The consumer has turned insurance into a commodity Market forces within the insurance industry have been tied up by a system that has traditionally favored the carrier in the shopping for rates transaction by making agents/carriers the customer s primary resource for comprehensive product information and by maintaining a lack of transparency in their rates. However, consumers are now empowered as they have anonymous access to product information via the internet. This empowerment puts the consumer in control of the insurance shopping experience, thus triggering the movement for carriers to embrace an on-line upfront comparison pricing model. Which TV would you buy? TV Brand X TV Brand X RETAILER # 1 Retailer # 2 Pricing Available in Store $405 TV Brand X TV Brand X RETAILER # 3 Retailer # 4 $395 $400 2
4 One easy way as a company to remove yourself from consideration is to withhold price on a well-defined product, such as insurance, in a market where others do provide upfront price quotes. While insurance policies are different than TV s, the pricing concept is the same. Insurance buyers are now more confident in the product as brands have achieved high levels of security, quality, and peace of mind. Given the same policy with the same coverage s, payment terms, claims service, meaningful variations are difficult to convey to today s price-conscious insurance buyer. Consider how a consumer might approach buying a TV in the above example. I do realize insurance contracts are not the same as TV s; however, the buying process for consumers is essentially the same. He or she would research various brands, find out what s available and compare features and benefits. He or she would assess his own wants and needs: plasma or HDTV, 40 inches or 50, appropriate color to match his living room. Then, he would compare prices. Now let s say the make and model of the TV he chose was available from Best Buy, Wal- Mart, Sears, and Costco, all conveniently located at the same intersection a block from his home. Now imagine three of those stores have signs out front advertising that TV for sale- one for $395, one for $400, and one for $405. The fourth retailer won t disclose its price. The decision is clear. The competitive price gets the business. Price matters and the insurance provider who does not give a price won t even be considered as part of the purchase decision. Insurance contracts are promises to pay and are more complex than TV s, but consumers follow the same steps when shopping for insurance because they have the same needs-to learn about the product and to compare prices to make informed decisions. And No, the lowest rate does not always get the business. Have you ever shopped for something at a store and saw one item priced far less than all the other similar items. What is your first question? Hey, I wonder what s wrong with this little guy over here that s 50% lower than everyone else. Something must be wrong with it or it does not have the same features or benefits. My point is being the lowest cost provider does not always equal a sale. The Internet has Replaced; Yellow Pages-Print Media- Direct Mail For most of insurance marketing history, agents could count on the geographic exclusivity of their franchise agreement with their carriers to ensure a certain level of walk-in traffic or telephone calls because walking into an agency was the only real way for consumers to research their insurance policies. They picked up the brochures, grabbed a free road atlas, looked around and talked to a Customer Service Rep and or the Agent. Technology has transformed the insurance sales paradigm. Today, the internet is enormously influential in determining how consumers find agents & carriers and how they decide when, where, and how to buy. That s not to say that buying from a local agent doesn t matter. It does, but serving the local community is no longer a sufficient differentiator or sole competitive advantage because consumers go online first. That means any other insurance carrier can make a better offer at an earlier or more critical stage of the purchase process thus getting the business. Put more boldly- and with very few exceptions carriers who don t embrace upfront internet price quotes won t thrive, or even survive in some cases in the next decade. 3
5 Same Game, New Rules- My 67 year old Father Has a Facebook Page! To adjust to the new rules of insurance selling and to take advantage of how these new tech-savvy consumers now shop for insurance, carriers must first understand the new expectations created by today s online model, including how potential policyholders are using the internet during the shopping process, what they re looking for, what they hope to avoid, and what they re getting and not getting online. Today, the internet is most often the first stop for prospective new policyholders. In an April 2009 survey*, 73 % of consumers had used the internet to find information about car insurance and that number continues to grow. The number of auto insurance policies purchased online has more than quadrupled since 2004, from 700,000 to more than 3.2 million: can you say wow! *Statistics from April 2009 comscore Online Auto Insurance Report. Consumers are primarily seeking an informational advantage when shopping online for insurance rates. To get it, they filter the process down to answering these key questions: What kind of policy do I want or need? What kind of price can I get? What will my monthly payment be? While some consumers will, at some point, want to talk to a representative at the insurance company, the conversation is no longer as important or required in an insurance as-a - commodity world. As outlined in my previous report, most consumers do not want to speak with an insurance salesperson when researching rates. (See White Paper 01: Internet Leads are Broken for Insurance Companies, Agents and Consumers to learn more). For many insurance shoppers, it s enough to browse products and features online and then narrow selections down by price. At this stage, consumers need a price to gain the very informational advantage they seek. For many, any price quote will do even if it s not a particular good price (which explains, in part, why online lead generation has worked until now). The lead generation model is built on the assumption that consumers will surrender their names and contact information, passed on to agents for a fee, in exchange for a price on insurance. Yet this model ignores what consumers dislike most: exposure to the commissioned salesperson. In Fact, the main reason many go online in the first place is to be able to remain anonymous while they research rates and begin the shopping/buying process. This is the purgatory of the informational advantage consumers seek online: not only do they want pricing, but they want to get that price in the same way they would get a price of an item on ebay.com; immediately and anonymously. What s more important, they need to know the price they get is a good one. That explains why online shoppers typically cross reference rates with three other sources to confirm the fairness of the price, and to move forward in the purchasing cycle knowing they are informed enough. Why offer an Upfront Price Quote? An upfront, transparent rate is an informed, fair price given in real time. The consumer doesn t have to provide personal information or wait for an response from a carrier. While online, the insurance shopper can remain anonymous until he or she is ready, and that places the consumer where he or she yearns to be; In Control of the shopping experience. 4
6 The sheer volume of online quote requests consumers submit every month shows just how badly they want this information. In 2008, a ComScore study revealed consumers submitted 32.1 million quotes online. And what do you think they were searching for? They are seeking up front comparison rates, NOT to be contacted over the phone by eight insurance salespeople during dinner time. Is it any wonder agents receive a prospects voice mail * 9 out of 10 times when trying to call the lead to present a price quote. * Based on a survey of 10 leads purchased by Hannigan Insurance Agency from a top lead generation firm. If price is pre-determined, insurance agents can spend their time with the prospective customer telling them about the policy coverage s, information about the agency, getting them excited about their purchase, and cross-selling other lines of insurance rather than spending that time haggling over price quotes. Innovative Carriers who engage in upfront price quotes online don t have to spend personnel time negotiating the rate. Decreased staff time results in lower costs and higher productivity for agencies. Upfront pricing drives down marketing costs, especially with RateElert.com s introduction of performance-based marketing systems premised on providing that upfront price. Carriers and Insurance Agents achieve higher closing rates. A consumer that knows the price before completing an online insurance application with a carrier or requests to be contacted by a specific carrier agent will be 5 x s more likely to complete the sales process. Thus, resulting in a higher closing ratio of sales to quotes. The bottom line is that if insurance carriers offer upfront price quotes, agents won t have to spend all their time quoting prospects that have no intention of buying and can concentrate on selling to consumers that want what they have to offer. Conclusion Changes in the insurance marketing world have come fast. The invention of the internet has diminished the agent s frontline role as product information gatekeeper; insurance shoppers now seek- and have obtained-an informational advantage online. Nearly 7 out of 10 insurance consumers are referencing the internet as their first step in the insurance purchase process. And what are they looking for most as they surf insurance carrier, agent, and third party websites during their research for unbiased insurance information online? Pricing on Policies. To take advantage of this trend among online insurance shoppers, smart-forward thinking carriers are embracing upfront price quotes on the RateElert Insurance Marketplace. Those in the insurance industry who reject such developments and resist upfront pricing risk market irrelevance and, over time, a likely exit from the insurance business. Pricing and rate transparency is both inevitable and profitable. It offers a better buying experience for consumers and a more efficient selling experience for carriers. Satisfied online insurance shoppers mean higher sales volume over time. Because Carriers are giving consumers what they want, closing ratios will grow exponentially. Upfront Price Quoting is the catalyst to making this happen and the key to thriving in the online insurance sale s New World Order RateElert.com 5
7 RateElert, LLC Garfield, # 400 Clinton Twp., MI (P) , Ext 310 For more information, contact: Brian Hannigan brian.hannigan@rateelert.com RateElert, LLC CONFIDENTIAL Do Not Distribute Without Permission All rights Reserved
8
.com. Change the Game- White Paper 01: Internet Leads are Broken for Insurance Companies, Agents and Consumers
.com Change the Game- White Paper 01: Internet Leads are Broken for Insurance Companies, Agents and Consumers Insurance Carriers should pay for Sales, Not Leads Insurance Carriers should pay for Sales,
More informationThe Seven Deadly Sins Of Car Buying That Could Cost You Dearly, And How To Avoid Them
The Seven Deadly Sins Of Car Buying That Could Cost You Dearly, And How To Avoid Them The Car Business 101... 2 Sin #1: Shopping Based On Monthly Payment Instead Of Price... 3 Sin #2: Putting Money Down
More informationDrive Your Dream Auto Buying FAQs
Featuring Upfront GUARANTEED Car Pricing! Drive Your Dream Auto Buying FAQs What is the Auto Buying Program? The Auto Buying Program is an online resource for Buyer s Edge Inc. members that provide low,
More informationWe are here to help you...
We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationThe 10 Most Costly Mistakes You Can Make When Selling Your Home
The 10 Most Costly Mistakes You Can Make When Selling Your Home When you are getting ready to put your property on the market, there is a myriad of things to think about, to prepare for and to organize.
More informationAdvanced Sales & Sales Management Training for the Experienced Professional. Questions? You may contact Jim at: 800-526-0074 jim@pancero.
Advanced Sales & Sales Management Training for the Experienced Professional Present Leading (and Tracking) Your Sales Team to Increased Sales Questions? You may contact Jim at: 800-526-0074 jim@pancero.com
More informationInternet Marketing for Local Businesses Online
Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to
More informationSales and Servicing Strategies to Grow Your Agency s Business
About this article: Recent research offers invaluable insights about what drives personal lines consumers to choose particular providers for insurance, what s important to them in making their decisions
More informationSuccessful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
More informationHow To Advertise Your Business Online Through Google Banner Ads
HOW ONLINE ADVERTISING CAN INCREASE REVENUE FOR YOUR BUSINESS LOOKING FOR NEW BUSINESS TO INCREASE REVENUE? We started using the Google Display Network for advertising our business. What we witnessed was
More informationContract Management Software
White Paper Contract Management Software Buyers Tips, hints and invaluable guidance An invaluable guide for buyers of Contract Management Software. Covering the entire procurement cycle, this guide highlights
More informationThe High Value Advertising Formula
The High Value Advertising Formula If you want to attract the type of customer who is sophisticated enough to understand that a higher price can be well worth it if they get genuine value, you must use
More informationOPTIMIZING SALES EFFECTIVENESS THROUGH VALUE AND DIFFERENTIATION
OPTIMIZING SALES EFFECTIVENESS THROUGH VALUE AND DIFFERENTIATION UNDERSTANDING CUSTOMER NEEDS Most sales organizations strive to preserve their margins during the sales process; but even the savviest salesperson
More informationStep #1. Step #2. Step #3. 90% of Buyers do research on. Stand Out Online Position Your Business as The Experts, With an Inbound Marketing System!
90% of Buyers do research on the Internet before making purchase decisions, and this figure is growing. This includes Business-to-Business Buyers. This means that companies now have the potential to reach
More information1660 Logan Ave. #A, San Diego, CA 92113 Tel: (858) 454-5900 x10804. www.myrateplan.com
Background Getting the best value from everyday household services (wireless, long distance, Internet access, credit cards, etc.) is, at best, a difficult task. Most consumers do not have the time, expertise
More informationMaking Your Marketing Interactive
Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer
More information7 Secrets To Websites That Sell. By Alex Nelson
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
More informationHow To Be Successful At Remarketing
MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn
More informationWinter 2007. In This Issue. Get New Leads Today and Start Selling in 2007. Treat Them as Clients, Not Customers: Know Your Market
Winter 2007 Get New Leads Today and Start Selling in 2007 The new Quotit Leads program provides lead opportunities for brokers in the various health insurance markets; specifically those who sell individual
More informationWhy You Shouldn t Pay For Sales Leads
Exclusive Whitepaper Insider For New Home Salespeople & Aging-In-Place Providers Why You Shouldn t Pay For Sales Leads Steve Hoffacker 1 Whitepaper: Why You Shouldn t Pay For Sales Leads Steve Hoffacker
More informationGuide for Local Business Google Pay Per Click Marketing!
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
More informationDIGITAL. and the Modern Insurer. Four keys to surviving technological change in the insurance industry
DIGITAL and the Modern Insurer Four keys to surviving technological change in the insurance industry Table of contents Disruption is already happening The rising expectations of today s customer Smart
More informationProfessor: David Shepherd
CLASS 11 Taking Your Sales Process Inbound Professor: David Shepherd Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS INBOUND SALES? TRADITIONAL INBOUND vs. TRADITIONAL INBOUND Cold
More informationQualifying the Lead. Getting the Most from the First Contact. What is a Lead Form, and Why Use One?
Getting the Most from the First Contact Here s the key point: If the customer does not recognize any difference between you and the competition, they will buy on price! The separation from your competition
More informationWin win or lose. The ability to build sustaining partnerships is vital in the digital world
Win win or lose The ability to build sustaining partnerships is vital in the digital world The business model of the communications industry is of a single provider owning and controlling all of the assets
More informationWhat you need to know before. selling your home SOLD. Irene Szabo Royal LePage Royal City Realty 519-824-9050 irene@ireneszabo.com
What you need to know before selling your home SOLD Irene Szabo Royal LePage Royal City Realty 519-824-9050 irene@ireneszabo.com THE HOME SELLING PROCESS I believe my best seller is an educated seller.
More informationLEAD CONVERSION SECRETS OF TOP ADVISORS
LEAD CONVERSION SECRETS OF TOP ADVISORS Introduction When you re in the insurance business, you re in the business of selling something that everyone needs: protection for their families and assets. As
More informationDigital Retailing Port City Nissan Case Study
Digital Retailing Port City Nissan Case Study Dealertrack Digital Retailing A streamlined website to in-store sales process pays off in more sales and a better customer experience General Sales Manager
More informationHow To Buy Insurance Online From An Insurer
Casualty Actuarial Society Annual Meeting Brace Yourselves For Direct Sales To Small-Business Insurance Consumers! Sam Friedman, Insurance Research Leader, Deloitte Center for Financial Services Donna
More informationFEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.
FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE. TODAYS AUTOMOTIVE MARKETING HAS A UNIQUE SET OF CHALLENGES. WE LOVE CHALLENGES. Increased Choices Fragmented Markets Shrinking Profit Margins Tough
More informationCombating Commoditization: Re-Storing the Value
Marketing Combating Commoditization: Re-Storing the Value Proposition Richard Hicks - Transamerica Noel DeVries Mutual of Omaha Claire Durand - Transamerica Tom Riekse, Jr. LTCI Partners, LLC Goals for
More informationCustomers Want. ThaT Means More ProfiT for Today s Car dealer
Customers Want ThaT Means More ProfiT for Today s Car dealer From the desk of the President We chose transparency for the topic of this white paper because it summarizes how the internet has changed the
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationYOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. Car Buying 101
YOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. HOW MUCH CAN YOU AFFORD TO SPEND? RESEARCH, RESEARCH, RESEARCH BEFORE YOU SHOP. A good rule of thumb is to consider a monthly auto payment that should
More informationPush & Pull Marketing
Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types
More informationRelationship Building Through Telesales
Relationship Building Through Telesales Think you know all there is to know about telemarketing? Think again. In the uniquely personal education field, it's all about selling products and services by building
More informationBetter Insurance Lead Gen Without the Form:
Better Insurance Lead Gen Without the Form: Why the Insurance Industry is Turning to Call Marketing Automation June 2013 www.ringrevenue.com THE BIG CHALLENGE: HIGH QUALITY LEADS Online lead generation
More informationCustomer Experience as the Final Retail Frontier:
Customer Experience as the Final Retail Frontier: Mitigating Price Factors By Delivering What Consumers Really Want in the In-store and Online Experience By: Mark Marone, PhD Developing the 21st century
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationIntroducing Bing Shopping Campaigns beta
Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched
More information10 Rules for Customer Experience Excellence
10 Rules for Customer Experience Excellence Rule1: Have a Deep Understanding of Your Customer before You Design or Implement any Customer Experience Program. This may sound like an obvious rule but one
More informationDeveloping a Marketing Plan. Develop a strategic marketing plan to successfully grow your business and increase profits
Developing a Marketing Plan Develop a strategic marketing plan to successfully grow your business and increase profits Learning Objectives At the end of this module, you will be able to: Understand the
More informationCreating an Effective Mystery Shopping Program Best Practices
Creating an Effective Mystery Shopping Program Best Practices BEST PRACTICE GUIDE Congratulations! If you are reading this paper, it s likely that you are seriously considering implementing a mystery shop
More informationReversing OutMigration Michelle Rathman Batschke Impact! Communications
Energy, Momentum, Motion Changing Community Perception Strategies for Reversing Outmigration Copyright 2012 by, Inc No part of this presentation can be reproduced or distributed without written consent.
More information3.2 million consumer chats. 2 million consumer chats. Dealerships Use Chat WebWide. www. autodealerchat.com
3.2 million consumer chats 2013 2 million consumer chats The volume of chats between consumers and dealers (facilitated via the Contact At Once! auto chat network of sites) rose 60% in the first half of
More informationCopyright 2011 - Brad Kendall
Copyright 2011 - Brad Kendall Introduction!4 Are you a commodity or an expert?!6 How to become an Expert!18 Pick your field of expertise!19 Pick something that already interests you!19 Make sure you know
More informationPROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra
PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;
More informationThinking About Selling Your Home on Your Own? What You Should Know About... For Sale By Owner
Thinking About Selling Your Home on Your Own? What You Should Know About... For Sale By Owner Are You Prepared to Go It Alone? For most people, selling a home is one of the biggest financial transactions
More informationStop Reacting to Buyers Price Expectations; Manage Them
Stop Reacting to Buyers Price Expectations; Manage Them BY THOMAS T. NAGLE AND JOSEPH ZALE Executive Takeways Pricing policies empower companies to manage customers price expectations, and avoid the cycle
More informationExperience Is Everything
RETAIL PLAYBOOK Experience Is Everything 3 Critical Ways to Boost Customer Satisfaction in an Omnichannel World Retail m 8.8% ore than two decades after the first secure online purchase, the bricks-to-clicks
More informationViewpoint. Every moment matters. Transforming the automotive consumer experience
Viewpoint Every moment matters Transforming the automotive consumer experience Table of contents 1 Adapt to cultural change 3 Transform to the changing landscape 4 Map the moments 5 Turn to an engagement
More informationThe Little Red Book of Selling By Jeffrey Gitomer
The Little Red Book of Selling By Jeffrey Gitomer Why do people buy? is a thousand times more important than How do I sell? 1. I like my sales rep. Liking is the single most powerful element in a sales
More information21 Reasons to join the CENTURY 21 System:
21 Reasons to join the CENTURY 21 System: 1. The Most Recognized Name in Real Estate CENTURY 21 continues to be the real estate franchise brand most recognized by consumers, and the real estate company
More informationWith Jennifer Suzuki of edealersolutions Moderated by Mike Bowers of DealersEdge
A Follow-Up Process to Increase Vehicle Sales to Unsold Internet Leads Tips, Scripts and Templates for following up with unsold and otherwise cold Sales Leads With Jennifer Suzuki of edealersolutions Moderated
More informationNINE WAYS TO GET YOUR SALESPEOPLE TO FOLLOW UP ON MORE LEADS by Mari Anne Vanella The Vanella Group, Inc
NINE WAYS TO GET YOUR SALESPEOPLE TO FOLLOW UP ON MORE LEADS by Mari Anne Vanella The Vanella Group, Inc Despite advances in CRM, Marketing Automation, and Lead Management, there are still too many leads
More informationSpecial Report. Women Buy Cars Too. by Tess Karesky, Market Research Analyst
Special Report Women Buy Cars Too by Tess Karesky, Market Research Analyst In 2015, it should go without saying that women are a large and important consumer group for the automotive industry. they need
More informationTHE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL
THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER
More informationTHE OPTIMIZER HANDBOOK:
THE OPTIMIZER HANDBOOK: LEAD SCORING Section 1: What is Lead Scoring? Picture this: you re selling vehicles, and you have a list that features over two hundred different leads, but you re only allowed
More informationTHE ROI OF SALES MESSAGING BEST PRACTICES OF AN AUDIBLE-READY SALESFORCE
THE ROI OF SALES MESSAGING BEST PRACTICES OF AN AUDIBLE-READY SALESFORCE THE GAME CHANGER In the first decade of the 2000s, interactions between sellers and buyers were typically product-focused. During
More informationThe Benefits of Online Ratings and Reviews for E-commerce Merchants
The Benefits of Online Ratings and Reviews for E-commerce Merchants 3/21/2013 Table of Contents The Benefits of Online Ratings and Reviews... 3 How Ratings and Reviews Benefit Businesses... 3 How Ratings
More informationThe Hungry Agent s Recipe for Success
The Hungry Agent s Recipe for Success Tips from Top Medicare Agents written by: Senior Market Sales, Inc. www.seniormarketsales.com Success is a lot like spaghetti... Both require a minimal amount of ingredients
More informationIN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership
IN-HOUSE VS. FULL SERVICE MANAGED CHAT Everything you need to know to choose the chat solution that s right for your dealership Chat Will Transform Your Internet Business Auto dealers eager to boost website
More informationMore and more digital conversations are happening
2011 2012 2013 2014 More and more digital conversations are happening * Based on the volume of digital conversations (chats and texts) between consumers and dealers facilitated via the Contact At Once!
More informationWebsite Design Checklist
Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I
More informationA personalised approach to Home Insurance
A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater
More informationavoiding the top 10 recruiting mistakes BeaconFey
avoiding the top 10 recruiting mistakes BeaconFey Better thinking. Better results. market situation The future is now! >Experts say that the country s nursing corps is aging faster than nearly any other
More informationThe Never Ending Challenge
PROSPECTING: The Never Ending Challenge Special Report by Mike Ferry January 2013 2013 The Mike Ferry Organization. All Rights Reserved. In the mid-1990 s, I was invited to speak before a group of approximately
More informationLIBERTY NATIONAL LIFE LAPTOP PRESENTATION SCRIPTS
Presentation Tips Remember 40% of the presentation is Rapport Building! When you walk into the home, don t start closing right away! Go slow, build rapport first. The clients buy you first, then the Company,
More information(Refer Slide Time 00:56)
Software Engineering Prof.N. L. Sarda Computer Science & Engineering Indian Institute of Technology, Bombay Lecture-12 Data Modelling- ER diagrams, Mapping to relational model (Part -II) We will continue
More informationGoogle Lead Generation for Attorneys
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More informationSpecial Report: 5 Mistakes Homeowners Make When Selling A House. And The Simple Tricks To Avoid Them!
Special Report: 5 Mistakes Homeowners Make When Selling A House And The Simple Tricks To Avoid Them! 1 Special Report: 5 Mistakes Homeowners Make When Selling A House Dear Homeowner, And The Simple Tricks
More informationChat Enhancements Optimize Customers Web Experience
Chat Enhancements Optimize Customers Web Experience Brands Realize Significant Benefits When Providing Automated Web Chat Support for Online Customers Executive Summary Chat, an effective interactive web
More informationTHE NEW FORMULA FOR CONNECTING WITH B2B BUYERS
THE NEW FORMULA FOR CONNECTING WITH B2B BUYERS How to use social selling to successfully convert prospects into customers INTRODUCTION B2B Buyers Today: Well Connected, More Demanding, Better Informed
More informationFast Start. Prospecting for Business and Open Houses. Fast Start
Prospecting for Business and Open Houses Fast Start Conversational Prospecting The Seven Second Presentation Will you do me a favor? I d like you to keep my card, and when you meet someone interested in
More informationThree Attributes of Every Successful Merchant Services Program-20140604 1602-1
Three Attributes of Every Successful Merchant Services Program-20140604 1602-1 [Start of recorded material] [Starts Mid Sentence] thank everyone that s joined the call today. I know everybody is busy with
More informationSome important marketing tactics you should be implementing in 2016.
Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.
More informationWays to Increase Sales From Your Online Store
Ways to Increase Sales From Your Online Store The text in this document is copyright 2013 Infinite Softech. You may quote this document in whole or in part, online or in printed format, as long as proper
More informationText and Engage With Today s Changing Consumer
Text and Engage With Today s Changing Consumer Scott Pechstein, Vice President of Sales Autobytel Inc. Irvine, CA scottp@autobytel.com 949-278-8618 1 The views and opinions presented in this educational
More informationChecks and Balances TV: America s #1 Source for Balanced Financial Advice
THE TRUTH ABOUT FIXED RATE ANNUITIES Annuities are like magnets. Most people seem to be either attracted to them, or repelled. As you sit down to read this, where do you stand? In my experience, it s rare
More information15 Reasons to use Professional Web Developers
Web Content Pillar #1, January 2014 15 Reasons to use Professional Web Developers Your company s website is your shop window to the world. If you get your web design wrong in terms of its look, feel and
More informationIT & Small Businesses. It can help grow your small business and cut cost where you never thought possible.
It can help grow your small business and cut cost where you never thought possible. Contents Introduction Cutting Cost Saving Time Creating a Competitive Advantages Conclusion 3 4 9 12 13 2 Title of the
More informationCOPY MERRILL CORPORATION
MERRILL CORPORATION 4100 CLEARWATER ROAD, ST. CLOUD, MN 56301 PHONE: (320) 656-5000 (320) 656-5163 COPY PROJECT: Century 21 Customized Marketing System/FSBO Booklet, FINAL DRAFT COPYWRITER: Julie J. Severson,
More informationCustomer Referral Programs A How-To Guide to Help You Generate Better Sales Leads
Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Whatare Customer Referral Programs? Customer referral programs are a simple, low cost and effective marketing strategy,
More informationSPECIAL. www.dicksnantonagency.com. Is Your Website Making Money? If not, we can help. REPORT
SPECIAL REPORT Is Your Website Making Money? If not, we can help. Everything you need to know about the Online Marketing Platform Get Started Today DICKS + NANTON AGENCY LLC Is Your Website Making Money?
More informationAvailable online at www.sciencedirect.com. ScienceDirect. Procedia Economics and Finance 11 ( 2014 ) 872 880
Available online at www.sciencedirect.com ScienceDirect Procedia Economics and Finance 11 ( 2014 ) 872 880 Symbiosis Institute of Management Studies Annual Research Conference (SIMSARC13) Impact of Online
More informationBEST BUY SALES INDUCTION
SELLING SKILLS BEST BUY SALES INDUCTION OBJECTIVES Ensure our employees have the confidence and competence to deliver the customer promise. Teach employees how to sell using Best Buy Selling Skills which
More informationGoogle Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More informationCreating an Awesome Customer Experience
Creating an Awesome Customer Experience The need to provide a great customer experience. To have profitable customers who stay with you a long time, your goal must be to create the kind of experience that
More informationChecklist Of What Works In Print, Radio, TV, Direct Mail and Outdoor Ads
IN PRINT 1. Use simple layouts. Checklist Of What Works In Print, Radio, TV, Direct Mail and Outdoor Ads by Tom Egelhoff One big picture works better than several small pictures. Avoid cluttered pages.
More informationSAMPLE THANK YOU NOTES
SAMPLE THANK YOU NOTES Thank You - In Person Visit (Prospect) 1. Thank you for stopping by today. I look forward to working with you in the future. 2. It was a pleasure to meet you today. We pride ourselves
More informationHow Merchant Services Can Restore Non-Interest Revenue
How Merchant Services Can Restore Non-Interest Revenue Mike Halford is the senior VP of merchant sales for Security Card Services. He is primarily responsible for designing, building and managing our referral
More informationWELCOME TO POPULATION 1,688,526,106. Talking to Strangers: Millennials Trust People over Brands
Talking to Strangers: Millennials Trust People over Brands January 2012 Table of Contents This socially-dependent generation will change how you do business. 3 Step away from the buy button: Millennials
More informationEasy $100-$150 per Day with CPA offers
Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the
More informationWhat is Marketing Automation? What is Marketing Automation?
What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3
More informationReputation Marketing
Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary
More informationSelecting an ISP. www.business.wales.gov.uk/superfastbusinesswales 03000 6 03000
Selecting an ISP The internet has transformed business but whether you are selling goods through an ecommerce site, providing an online based service yourself, or simply sending emails and browsing the
More informationThe Zero Moment of Truth Automotive Study. Google/Shopper Sciences April 2011
The Zero Moment of Truth Automotive Study Google/Shopper Sciences April 2011 Summary The path to purchase in the automotive category is quite extensive. The vast majority of shoppers take several months
More information6 Elements of an Omnichannel Management Strategy
6 Elements of an Omnichannel Management Strategy By: Rob McDougall Upstream Works Software New channels of customer communication are exponentially increasing the complexity of managing the customer s
More informationWhat the Financial & Insurance Industries Can Learn from Retailers
What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more
More information