MBA and MS Programs: Friends or Foes? Marci Armstrong, Ph.D. Associate Dean, Graduate Programs May 21, 2013
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1 MBA and MS Programs: Friends or Foes? Marci Armstrong, Ph.D. Associate Dean, Graduate Programs May 21, 2013
2 2012 GMAT Test-Taker Volume Source: GMAC Global testing volume was greater than any year on record.
3 And Yet... B-School Applicants Decline for Four Years The business-school numbers are in and they aren t pretty. Applications for two-year, full-time M.B.A. programs that start this fall declined for the fourth year in a row... September 17, 2012
4 How could these BOTH be true? One possible explanation...
5 Growth in MS Programs: SMU Cox School of Business MS in Entrepreneurship MS in Accounting Quadrupled enrollment in 10 years MS in Finance 2012 launch, 25% increase in 2013 MS in Management PT to FT in 2013, 100% increase MS in Sport Management 2013 launch MS in Business Analytics 2014 launch
6 What do we really know about the growth of MS programs?
7 Percentage of programs MBA Application Volume (US only) 100% 80% 60% 40% 20% 62% 7% 32% 32% 14% 54% 43% 47% 48% 14% 11% 11% 43% 42% 41% 39% 35% 6% 4% 55% 62% 0% Full-time two-year MBA Full-time one-year Mba Part-time lockstep MBA Part-time self-paced MBA Flexible MBA Executive MBA Online distance MBA Up Flat Down Source: GMAC Application Trends Survey 2012
8 Percentage of programs Master s Application Volume (US only) 100% 80% 60% 36% 7% 27% 18% 18% 8% 25% 27% 10% 9% 40% 20% 57% 55% 74% 65% 64% 0% PhD Master in Management Master of Accounting Master of Finance IT Management Up Flat Down Source: GMAC Application Trends Survey 2012
9 Master s Enrollment Volume 100,000 75,000 50,000 25, US Non-US Source: AACSB
10 Programs Receiving GMAT Scores Canada 94 MBA 60 Master s US 1,837 MBA 1,631 Master s Mexico & Latin America 31 MBA 10 Master s Europe 353 MBA 348 Master s Middle East & Africa 70 MBA 13 Master s MBA Masters Asia-Pacific 252 MBA 166 Master s 2,637 2,228 Source: GMAC 2012
11 2012 GMAT Test-Takers Women Age 228,971 Unique GMAT Examinees MBA 141,830 38% 26.8 Non-MBA Master s 77,782 46% 24.7 EMBA 12,867 33% 29.6 Doctoral 6,793 46% 27.8 Source: GMAC Research
12 MBA and MS Programs: Friends or Foes for Career Services? Admissions? Student Services?
13 Friends or Foes? Foes - Taking MBA jobs? - Cannibalizing the MBA program? - Fighting for limited resources? Or Friends - Revenue from Master s programs to support smaller, stronger MBA programs? - Feeders for MBA programs?
14 Career Services Challenges Who provides career services for MS students? - MBA Career Services Job search process is the same - Undergraduate Career Services Go where the jobs are! Pre-experience: Compete for undergraduate jobs. - From Employer s Perspective May fall through the cracks!
15 Career Services Challenges How have MBA recruiters responded? So far... - Not confused/not interested! Only want MBAs Not replacing MBAs with Master s graduates Concerned about MS lack of work experience/internships - Reputation is still driven by full-time MBA!
16 Career Services Challenges How have undergraduate business recruiters responded? So far... - Enthusiastic for some Accounting, Business Analytics - Abstract enthusiasm for others Finance, Management But MS students not invited to interview They ll want an MBA salary!
17 Career Services Challenges Employer development and education is essential! - MS Value Proposition - Differentiate from MBAs and Undergraduates - Explain why employers should bother formulating a Master s program recruiting plan. Extensive one-on-one visits, phone calls, s
18 Admissions Challenges Are MBA and MS programs competing for the same prospective students? - Are admissions criteria different? - Appeal of shorter, less expensive, job specific programs? Are you competing for the same marketing/communications dollars? Who recruits MS students? - MBA Admissions team? - Separate MS Admissions staff?
19 Student Services Challenges Who manages the care/feeding of MS students? - Same MBA Student Services team? Are you competing for the same Student Services dollars (budget)? - Prep work, Orientation, social events MS programs as Feeders for MBA programs? - Do MS courses count toward MBA? - How do we market the MBA to MS graduates?
20 Today: Tip of the Iceberg! GMAC Annual Conference - Vancouver, June Managing a Balanced Portfolio of Programs MBA Career Services Global Conference - Washington, D.C., June Graduate Management Education: The New Normal
21 Your Future? Within five years Krannert will probably have three-quarters of [its] students in specialized [master s] programs and only 25% in a full-time, two-year MBA. P. Christopher Earley, Dean Krannert School of Management Purdue University
22 Questions?
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