Business Intelligence

Transcription

1 Business Intelligence

2 Business Intelligence the new approach to management The ability to respond quickly and appropriately to ever changing Customer requirements, to stay ahead of the competition and adapt to changes in the marketplace is absolutely critical to success. Business Intelligence (BI) provides IT solutions that support business decision making by processing key business data. The concept behind Business Intelligence is a set of applications and technologies for retrieving, storing, analysing and publishing data that help everyone in the company make better business decisions. BI sits at the end of a value chain which starts with transaction processing systems such as ERP and CRM. BI ensures quick and ready access to those key data that define the company s activities without having to deploy additional staff. It should be pointed out that all data are available in real time. There is no need to draw up reports as work results are immediately visible to the system and can be analysed using the tools provided by BI applications. BI Evolution BASIS OF ACTION COMPETITIVE EDGE Reactivity Focused reactivity Proactiveness Predictability Focus on the person or object at a holistic level Focus on time or place at macrolevel Focus on data changes as an event Focus on mutual analyses and flexibility Focus on states of human behaviour Modelling scenarios Prognostic models based on historical data, sensitivity and inertia Traditional DSS Active data warehouse Customer relations management using Collaboration Solutions Performance measurement and management

3 BI Insight S.A. who we are? BI Insight S.A. specializes in developing Business Intelligence systems. The company was established in response to the constantly growing demand of Polish Customers for comprehensive Business Intelligence implementations. Support for decision-making processes gives a competitive edge. This is a vital consideration on an increasingly demanding Polish market. It should go without saying that a business has a much greater chance of achieving success and optimising its use of resources when its decisions are based on timely and accurate data which have been thoroughly analysed. BI Insight, thanks to the experience and support of its stakeholders, can guarantee a comprehensive range of services when implementing advanced management support systems in businesses. The company s highly qualified specialists have vast IT expertise and a wealth of experience in implementing IT systems. More and more businesses are considering purchasing decision support systems. Business Intelligence solutions quickly pinpoint potential problems and allow for instantaneous responses. BI Insight systems are tailored to meet each Customer s size (or scale) and specific requirements. Business Intelligence solutions are currently the best possible investment in business information technology. And developed markets have amply demonstrated that it is an investment that quickly pays dividends. Business Intelligence

4 What distinguishes us? Longstanding experience in implementing large and very large management support systems; Practical knowledge about how Polish and global businesses function (this includes industries such as banking, insurance, telecommunications, health care and commerce); A guarantee that Business Intelligence systems bring real added value and return on equity (ROE); Meeting set implementation objectives on time and within budget. We act very quickly to meet Customer requirements as exemplified by the many systems we ve implemented; Knowledge and experience in implementing Business Intelligence systems which ensure real added value and a quick return on investment. Banking implementations that became profitable within their first year of operation amply demonstrate this;

5 Access to new technologies to ensure that systems function properly. Our technological partners include Business Objects, Cognos, IBM, InsFocus, Gilon, Informatica, Intellinx, Microsoft, More VRP, NCR, Oracle, Panorama and Teradata; Utilisation of proprietary software components to shorten project execution time and reduce the risks involved in implementation. These components were developed during previous implementations and are based on the knowledge obtained from analysing Customer needs; Focus on project methodology to provide solutions of the highest calibre and significantly reduce implementation time; Efficiency and flexibility allow us to design systems tailored to the needs of particular Customers. Each business is unique in terms of infrastructure, organisation and resources. BI Insight is able to implement systems that best meet the needs of particular organisations. Business Intelligence

6 Product Range of BI Insight S.A. BI Insight offers a unique suite of products and services backed with business knowledge and Business Intelligence best practices. We offer maximum efficiency at reasonable cost. I. Comprehensive Business Intelligence solutions BI Insight offers comprehensive BI solutions for a range of industries including finance, insurance and telecommunications. These solutions have been tested in many institutions and are successfully used in day-to-day operations. Financial Sector: BI BCI (Banking Customer Insight) is a comprehensive analytical tool for the financial sector developed over the course of more than a dozen years of BI implementations in numerous financial institutions. It is based on a pre-defined data warehouse model which is fully intelligible and user-friendly. This data model forms the basis for business analyses which exploit a comprehensive infrastructure to support decision-making in the form of predefined, multidimensional analytical models, reports and indicators. BI BCI can be implemented on a variety of database platforms and uses a range of reporting and analytical tools. Insurance Sector: BI InsFocus is a comprehensive solution which perfectly satisfies the needs of insurance companies. Insurers have a greater influence on business efficiency and profitability thanks to some 20 years of specialist insurance experience combined with Business Intelligence expertise. The easy-to-use and maintain BI InsFocus environment is an intuitive system which enables insurance experts to focus on what they do best insurance. Developed using the most recent technologies, BI InsFocus is an open, modular solution which can be easily adjusted to the specific requirements of particular insurers. Telecommunications Sector: BI TDM (Telco Data Model) is a ready-made solution for the telecommunications industry. It is the natural outcome of many successful implementations and the accumulation of a great deal of experience in this area. BI TDM comprises multidimensional analytical models, a comprehensive decision support infrastructure, predefined reports and analyses, and an intuitive, logical data model. These components enable a ready-made solution to be implemented more quickly and answer the majority of business enquiries much faster and more cheaply.

7 II. BI Insight services We principally provide implementation, counselling and audit services. Our services are of the highest quality thanks to our many years experience with BI systems. When working with Customers we concentrate on analysing how their business can benefit from implementing a BI system. BI Business Discovery methodology enables us to identify an organisation s information needs and define the target solution requirements. This is a two-stage process that ensures the adoption of the best possible solution. The first stage involves defining business requirements, verifying source data availability and selecting the most suitable technologies. The second stage involves the business and technological realisation and implementation of the solution. The plan for realising and implementing the solution has clearly defined control points and priorities for management and users. It describes partial products for each phase as well as business benefits. This minimises the risks involved in implementing the target solution and ensures quick and identifiable benefits for the business. Business Intelligence

8 III. Solutions and products offered by BI Insight S.A. We would like to present our dedicated solutions in various areas of Business Intelligence. We have readymade products in each area, specially designed to satisfy the business needs of any organisation. The solutions presented below meet the growing expectations of organisations for BI projects to facilitate profit generation and cost reduction while ensuring legal compliance. The right products can minimise the time and expense necessary to implement a target solution, mitigate the risk of failure and give target users quick and ready access to reliable and transparent information.

9 OLAP reports and analyses, Information Portals These are the basic elements of Business Intelligence systems which analyse and visualise results. OLAP tools provide vast analytical possibilities including data drill down, roll up, slice/dice and pivot. Results are mainly obtained using multidimensional cubes (MOLAP) or data stored in the corporate data warehouse (ROLAP). Information Portals complete the visualisation of information. They are responsible for providing reports and analysis results to a wide range of end users in a transparent, easy-to-use format. For many years now, BI Insight has been successfully implementing dedicated solutions, using the OLAP tools of leading software designers such as Business Objects, Cognos, Oracle and Panorama. A unique product - BI Portal - was specially developed to satisfy user needs during the course of these implementations. BI Portal ensures quick and easy access to all important pieces of information collected in the various reporting and analytical systems. BI Portal is a dedicated solution which helps collect all pieces of information important to the organisation. These may come from various sources such as scorecards presenting the level of implementation of objectives, key indicators and analysis results from different BI and OLAP systems, reports from reporting systems and MS Office documents. Full integration of all essential information within a single common environment, personalised interfaces, and a dictionary of concepts and messages about the quality and validity of data ensure a comfortable and efficient working environment for all users. Business Intelligence

10 Campaign management, analytical CRM systems (ACRM) Campaign management (CM) helps convert information about customers and interactions with them into marketing activities and provides for sales and customer maintenance. This makes it possible to conduct more campaigns simultaneously, and to aim these at more narrowly defined but better selected groups of existing and potential customers. CM, in combination with Analytical CRM (ACRM), significantly increases the efficiency of marketing activities and shortens the time taken to respond to customer needs. ACRM helps with analysing CRM and BI information, creating models of customer behaviour, planning optimal campaigns, developing contact channels tailored to individual customers, operating on the basis of results and updating CRM/BI. BI ACRM-CM (Analytical CRM Campaign Management) is a complex solution developed on the basis of the experience gained from many successful implementations in the telecommunications, banking and insurance sectors in integrating data warehouse infrastructure, data marts, analytical applications and processes allowing the organisation to transform information into action. The basic features of the solution are as follows: Identifying opportunities to sell more products and services; Customising products and services; Promoting higher profitability; Lowering service costs, steering customers towards newer and cheaper channels; Attracting new customers; Maintaining the best customers through better services, adjusted to their current and future needs; Increasing orders from existing customers through sales campaigns focused on additional products. BI e-glue improves quality of service by actively and appropriately supporting agents during meetings and sessions with customers. BI e-glue basically involves supplying personalised hints in real time, generating and distributing quality messages, supplying know-how just in time, highlighting connections and triggering a data registration system for data which require quality improvement, and providing a flexible platform for defining quality improvements.

11 Data integration and cleaning, metadata management BI systems are frequently based on large dedicated collections of data managed by data warehouse software as this provides for optimal decision making. Data warehouse functionality usually includes data migration from operating IT systems, integration of data from independent sources, data cleaning defined as improving data quality through verification, completing and correcting data, and the initial collection of data for analytical processing. Implementing appropriate metadata management mechanisms is a very important part of project execution. These mechanisms help manage information about data structures and processes in the warehouse, in order to ensure availability, explicitness and reliability of access to the system data. BI Insight has a great deal of expertise in this area, gathered in the course of implementing many enterprise data warehouses, including systems using the most popular data integration tools such as IBM DataStage, Informatica and Oracle, and systems which currently store dozens of terabytes of data. Through these implementations, BI Insight has worked out its own methodology and devised readymade components for ETL development, technical metadata management, system performance management and data quality monitoring. BI DQA (Data Quality Assurance) guarantees the quality of data in the warehouse so that business decisions can be made with certainty. BI DQA s main task is to protect system data from corruption by identifying and reporting on any quality problems at specific critical points of the processes that supply the warehouse with source data. Problems can be monitored as they arise without impacting the business logic of the existing system and processes that supply data to the warehouse can be modified quickly. BI MORE-VRP translates your business priorities into automatic IT priority policies that allocate resources so that the most important transactions have the lowest response times. This optimization is accomplished with total transparency to your clients, to the applications and without affecting other system management tools. MORE-VRP ensures that what is important gets immediate attention, while heavy non-time-critical workloads are run in the background on limited resources. Optimization was never before this simple and cost effective. Typically, most IT centers have adequate processing reserves to meet demands 90% to 95% of the time. Still, most IT systems will fail SLA targets when a few resource intensive transactions negatively affect the performance of all users. Do you really need to add an extra server, with its multiple CPUs, gigabytes of RAM and dozens of hard drives, resulting in additional CO2 emissions from your datacenter footprint? Now there is an alternative to brute-forcing your way into a higher IT performance level in order to deliver better service to your customers without having to sacrifice business goals. You just prioritize them and let our software streamline the execution. 11 Business Intelligence

12 Corporate Performance Management (CPM), Balanced Score Card (BSC) Corporate Performance Management applications are based on the tight link between an organisation s strategy and its actual results. Monitoring performance to ensure that set objectives are met is achieved by defining appropriate performance indicators and organisational objectives and by visualising these in managerial cockpits comprising reports, diagrams, maps and output tables. CPM systems are usually implemented in tandem with an appropriate management methodology such as Balanced Scorecard, Six Sigma or Activity Based Management. This allows organisational strategies to be implemented down to the lowest levels of the organisation and helps prioritise strategic implementation activities. BI CPM (Corporate Performance Management) is a readymade solution for business performance management developed in line with BSC methodology. BI CPM is a proven solution implementation methodology and a set of defined objectives and indicators which enable performance to be monitored at the organisation s strategic, tactical and operational levels in the areas of finance, customers, internal processes, and growth and development. Results can be visualised in managerial cockpits. BI Incentives-Pro helps employees align their current activities to strategic corporate objectives. This cuts costs, improves operating performance and maximises work efficiency. The main objective of BI Incentives-Pro is to ensure the efficient development of intentional programs and the clear correlation of the objectives of teams and their individual members with those of the organisation as a whole. This supports managers in developing and controlling dynamic compensation plans so that sales tasks can be continually adjusted to meet clearly defined targets (increased customer relations, aggressive penetration of new markets etc).

13 Predictive models and data mining, Business Activity Monitoring (BAM) BI solutions also come with advanced statistical options and data mining techniques. These enable the creation of predictive models which can provide the necessary knowledge for optimising and adjusting ongoing activities (e.g. marketing or sales activities). Data mining techniques can be utilised in credit/operating risk assessment, fraud detection, churn prediction, segmentation and profiling of customers and their behaviours, and cross/up selling support. BI also has products for Business Activity Monitoring. These provide for automatic processing of incoming data and reporting of potential problems related to ongoing business activity. BI Business Events monitors business information. BI Business Events can discern market changes weeks or even months before standard analytical tools. These identified changes are neither speculative nor hypothetical. They are a source of potential problems brought to light by a broad statistical analysis of all available data. Many key areas can be efficiently monitored such as: Changes of market volume/share; What the competition is up to; Results of marketing campaigns; Impact of promotional programs. BI Sigma is a dedicated application for senior analysts, offering a wide range of possibilities for modelling and simulations, forecasting, what-if analyses, statistics and data mining. BI Sigma allows for intuitive uploading of data from various sources and enables various data models to be easily defined. It is based on SAS (Base version), supports internal SAS commands and allows large volumes of data to be processed efficiently. 13 Business Intelligence

14 BI Intellinx - cross-platform surveillance system for unparalleled visibility of end-user activity in corporate applications. Main system features: System provides complete visibility into end-user activity with visual replay of every screen in every application across all major platforms; Intellinx generates real-time alerts that enable instant zoning-in on suspicious behavior and timely response to mitigate damage; System allows to perform after-the-fact analysis of user behavior by applying new rules to prerecorded data; Solution provides cross platform search of activities (for example search for all users who accessed a specific account number during sepcific timeframe in any application). Selected Customers Leumi Bank Leumi is Israel s second largest bank and is ranked among the 100 best commercial banks in the world. Leumi Bank implemented EDW (Enterprise Data Warehouse) so that it could implement its customer-oriented business strategy. Thanks to EDW, the Bank now receives Customer data together with information about their behavioural patterns, financial activity, interactions, products, etc. EDW integrates data from more than 50 main source systems and uses NCR TeraData tools to process 1.5 TB of raw data. Datastage for ETL, Business Objects for reporting and Microsoft s (Panorama) OLAP server were all used in its implementation. Cellcom Cellcom is Israel s largest mobile telephony operator. An Enterprise Data Warehouse was constructed for the firm and is still being developed. The new Data Warehouse is based on Oracle database and has more than 100 TB of data, making it one of the eight largest Oracle-based data warehouses in the world. The warehouse is updated in real time with Call Detail Records (CDR) coming directly from mediatory devices (over 150 m CDRs per day). This installation, which uses Cognos ReportNet tools, is the largest of its kind in the world in terms of its size and complexity.

15 IDI Yashir IDI Yashir is an insurance society that sells direct insurance. IDI Yashir had a Campaign Management system installed so that they could quickly develop precise marketing campaigns and respond to their competitors and changes in the insurance market. The system is based on a dedicated SAS product and was implemented and customised to the Customer s needs in six months. The system allows for quick and precise campaigns (TTM time to market) and ensures that information can be adjusted for additional variables such as family or place of residence. The system additionally measures campaign success, allowing for optimal planning of future campaigns. Summary Business Intelligence has a low profile on the Polish market but the need for BI systems is becoming increasingly apparent. Polish businesses are searching for ways to improve their decision making processes so that they can increase their competitive edge in an ever more demanding commercial environment. Business Intelligence software supplies readymade solutions to support these processes. Those organisations which utilise BI technology have an advantage over their competitors because they can better understand Customer behaviour and analyse their current activity. This enables them to predict future trends and adjust to changing market conditions. BI Insight offers a comprehensive range of quality Business Intelligence services developed through longstanding experience and an unwavering commitment to excellence. The long and successful histories of our founding companies attest to our ability to tailor our services to the specific needs of your organisation. Don t hesitate to contact us! 15 Business Intelligence

16 BI Insight S.A. ul. Połczyńska 31A Warszawa tel fax