CONNECT Eastern Sweden. CONNECT connects Entrepreneurs and Growth Enterprices with Competence and Capital. CONNECT Östra Sverige

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1 CONNECT Eastern Sweden CONNECT connects Entrepreneurs and Growth Enterprices with Competence and Capital CONNECT Östra Sverige

2 Focus for the entrepreneur Describes the product Describes the technology Tells how much time and money that have closed Telling no one else is as good Fraction of the world market is huge turnover Get to the point!

3 What is important for the Business Angel? Benefits? The business model? What are the three first customers? When will the next bill? We are going to get rich!

4 Advice - Presentation Be calm Look the audience in the eye Breath Stand firmly Pick one person in the audience Do not look at the projection screen Try to avoid ticks that Ooh Eraser often helps CONNECT Östra Sverige

5 Investors You want to sell part of the company to an investor. Investor is a purchaser You want to use the investor's expertise. The investor is a partner Be proud of your company Be humble - it's a buyer's market. Your company is not worth more than what an investor would pay for it. CONNECT Östra Sverige

6 Important for the investors Investors want to get a complet over the company. They want to understand the risks and opportunities are on the company. Be confident but have feet on the ground and all the facts, well-informed Avoid "We will take a percentage of Facebook users Investors would not have the technology in detail 7

7 Easy to understand The information must be clear Relevance It's about building credibility 8

8 Layout The picture should be supportive of what you say - not vice versa Power Point pictures should be simple and clear Use pictures Illustrating the flowchart, matrices, graphs Text 9

9 Content Introduction Image Business concept and solution Business Benefits The customer market Competitors Team Business Model Financial Information Action plan Investment offer 10

10 10 15 minuters 11

11 Introduction Company name and logo Name of the presenting 12

12 Pitch It is crucial that you captures audience Start with a pitch What is the customer's problem? Why are you here? Brief summary of the presentation Storytelling 13

13 Business concept and solution Business concept Explain how the product / service solves their problems and needs Explain NOT technique in detail, but focus on problem solving 14

14 Business Value What is the product / service benefits to the customer? What is unique? Benefits measured in dollars? Benefits in terms of efficiency? 15

15 Customer Who are you aiming to? Who is the customer? Is there a first customer, please describe it in a case 16

16 Market Describe the market. Market size (expressed in money)? What is driving the market growth and trends Targetmarget Sales Strategy? 17

17 Market illustration Marknad Personer Skandinavien Spanien Europa 2,1 miljon 18

18 Competitors Who are your competitors? Positioning relative to competitors. Communicate your uniqueness among the competition 19

19 Competitors Illustration Filtrering Matchmaking Traditionell rekrytering 20

20 Competitors - Benifits 21

21 Team Management Board Ownership Describe the team's expertise in the company and what you want to achieve 22

22 Owners - Johan A (33 %) - Andreas B (33 %) - Fredrik C (33 %) Fredrik Grundare och ordf. Ansvar: Finansiering, strategier, FoU-satsningar Johan Grundare och VD (Civ. Ing.) Ansvar: Sälj- och affärsutveckling Board - Fredrik C - Johan A - Ledamot 1 (f.d. VD) erfarenhet: konsult/energi/int. - Ledamot 2 (f.d. VD) erfarenhet: IT/startup/int. Lennart Affärsutvecklare och säljare BOLAGET Mattias Utvecklare

23 Business Model How do you make money on solving customer's problems? What are your revenue sources? Margins and costs / profits View a graph It is important to understand the risks and opportunities that the business model generates 24

24 Business Model Utgift Leverans av Snuskyl 5 000:- Livsmedelsproducenter Tillverkare FoU BOLAGET Intäkt Utgift :- Dagligvaru- och service-handeln Leverans av Mobilt Kylbord 25

25 Financial Information View sales, profits and expenses in a graph Break-even 26

26 Financial Information - Illustration 27

27 Financial Information - Illustration Resultatutveckling Sve, No och DK, KSEK Intäkter Kostnader EBITDA

28 Actionplan What will you do to reach your plans? Please show this in the form of a timeline that matches the current graph. For example, finished product, the launch of product development, marketing of X, the launch in these markets, building X type of organization. What does the action plan to implement? 29

29 Actionplan - Illustration Filehill v 2 klar VD + programmerare Lansering affiliateprogram Förlansering Lansering Förlansering Förlansering Affiliateprogram Lansering Lansering Digital - merchandise Nya marknader objekt 900 säljare objekt 2000 säljare 30

30 Actionplan - illustration Sep Jan Bygga Bygga org/struktur - Lön -Lön - Studio/kontor - Studio/kontor - Praktikanter - Praktikanter - Admin Bygga Produktion org -Lön- Kvalitet - Studio/kontor Back-up - Praktikanter Sourcing (läder, zips etc) Marknadsföring - Mässor - PR-agenter - Kampanjer - Samarbeten Bygga org Sälj -Lön - Agentavtal - Studio/kontor - Lager - Praktikanter - Säljkollektioner - säljresor 31

31 Investmentoffer How much money are you looking for? How money is spent? Valuation of the company? What based your assessment on? How much of the company offering? Return of Investment Looking for someone special skills of the investor? 32

32 Investmentoffer - Illustration Bolaget söker: Sales & marketing experience 2,5 MSEK Bolaget erbjuder: 20% ownership Exit times ROI 33

33 Summary Thank You! Company name and logo Contact Information Round off with a completed pitch, a brief summary of the most important details abouttime there? 34

34 Lillemor Karlsson